CommerceIQ Valuation, Funding & Investors

CommerceIQ is valued at $1B as of March 2022.

Last CommerceIQ valuation

$1B

Series D · Mar 2022

Last CommerceIQ funding round

$115M

Series D · Mar 2022

Cumulative funding CommerceIQ raised

$196M

across 4 funding rounds

Key investors in CommerceIQ

  • Madrona
  • Trinity Ventures
  • Shasta Ventures
  • Insight Partners
  • SoftBank Group
  • Pario Ventures

CommerceIQ Overview

About CommerceIQ

CommerceIQ is a Redwood City, California-headquartered SaaS platform for eCommerce optimization using machine learning. It manages pricing, promotions, supply chain, and content for brands like Procter & Gamble, Unilever, and Georgia-Pacific across Amazon, Walmart, and Instacart. The system delivers real-time insights to boost sales velocity and reduce stockouts on major retail sites.


Founded

2012

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (Mar 2022)

CommerceIQ Valuation

CommerceIQ is currently valued at $1B, based on its Series D in March 2022.

The $115M round was led by SoftBank Group, with participation from Pario Ventures, Shasta Ventures, Insight Partners, Madrona and Trinity Ventures.

CommerceIQ valuation by funding round

CommerceIQ valuation by funding round
DateStageValuation
Mar 2022Series D$1B

CommerceIQ Funding History

CommerceIQ has raised a total of $196M across 4 funding rounds.

CommerceIQ's first fundraising round was a $9M Series A in July 2014. The most recent completed round was a $115M Series D in March 2022.

CommerceIQ funding rounds

CommerceIQ funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2022Series DSoftBank Group (lead); Pario Ventures; Shasta Ventures; Insight Partners; Madrona; Trinity Ventures$115M$1BCommerceIQ, a leading Retail Ecommerce Management Platform founded in 2012 as Boomerang Commerce, closed a $115 million Series D funding round on March 21, 2022, led by SoftBank Vision Fund 2, achieving a unicorn valuation exceeding $1 billion. Existing investors Insight Partners, Trinity Ventures, Shasta Ventures, and Madrona Venture Group participated, bringing total funding in the prior 12 months to $175 million after a $60 million Series C in June 2021, and cumulative funding to nearly $200 million. The platform leverages machine learning, analytics, and automation to optimize ecommerce operations across supply chain, marketing, and sales for brands on channels like Amazon, Walmart.com, and Instacart. It serves over 2,200 consumer brands including Nestle, Colgate, Johnson & Johnson, Kellogg’s, Mondelez, and Whirlpool, delivering average revenue growth of 18% for customers through real-time optimizations that boost share-of-voice, minimize out-of-stock situations, and prevent revenue leakage. In 2021, CommerceIQ doubled its revenue, customer base, and global employee count amid surging ecommerce demand. The new capital will fund global expansion, particularly in India and Europe/Asia Pacific, platform enhancements, R&D, M&A in vertical SaaS, and hiring in software development, data science, analytics, product operations, and customer support. Priya Saiprasad from SoftBank Investment Advisers joined the board.
Jun 2021Series CInsight Partners (lead); Shasta Ventures; Madrona; Trinity Ventures$60M-CommerceIQ is a Retail Ecommerce Management Platform that helps brands optimize sales on indirect marketplaces like Amazon, Walmart, and Instacart, where 85% of ecommerce occurs. It provides intelligent automation, insights, and algorithms to boost share of voice by 20%, incremental sales by 40%, and profitability by 20% on average for over 2,200 brands including Johnson & Johnson, Kellogg’s, Bayer, and Nestle. The $60M Series C round in June 2021 was led by Insight Partners with participation from Trinity Ventures, Shasta Ventures, and Madrona Venture Group, bringing total funding to $81M at that time. The company operated across 1450+ retailers, 59 countries, with 250+ engineers and data scientists. It focused on omnichannel ecommerce, connecting inventory management, demand forecasting, and digital shelf management. The Series C funded acceleration of ecommerce innovation for global brands on indirect channels. Less than a year later, in March 2022, CommerceIQ raised $115M in Series D led by SoftBank Vision Fund 2 at over $1B valuation (unicorn status), with participation from all prior investors, totaling $175M raised in 12 months and $196M overall. Funds supported global expansion, R&D, and potential M&A in Europe and Asia Pacific amid doubled revenue and customers in 2021.
Jan 2016Series BShasta Ventures (lead); Madrona; Trinity Ventures$12M-CommerceIQ raised $12 million in its Series B funding round in January 2016, led by Shasta Ventures, with participation from Madrona Venture Group and Trinity Ventures. The funding aimed to scale operations and enhance product features to meet growing customer demands. This followed a $8.5 million Series A round in July 2014 led by Madrona and Trinity Ventures to develop initial products and establish market presence.
Jul 2014Series AMadrona (lead); Trinity Ventures (lead)$9M-CommerceIQ raised $8.5 million in its Series A funding round in July 2014 led by Madrona and Trinity Ventures. The funding aimed to develop and launch initial product offerings and establish market presence. Valuation was not publicly disclosed. CommerceIQ operates a unified AI platform for retail e-commerce sales and optimization, leveraging machine learning and automation to enhance e-commerce sales for brands across supply chain, marketing, and operations.

Who has invested in CommerceIQ?

6 investors have backed CommerceIQ across its funding rounds, including Madrona, Trinity Ventures, Shasta Ventures, Insight Partners, SoftBank Group and Pario Ventures.

Lead investors include SoftBank Group, Insight Partners, Shasta Ventures, Madrona and Trinity Ventures.


CommerceIQ Investors

Investors in CommerceIQ by funding rounds participated
InvestorHQRoundsRoleFirst check
MadronaUnited StatesSeattle, WA4LeadJul 2014
Trinity VenturesUnited StatesSan Francisco, CA4LeadJul 2014
Shasta VenturesUnited StatesUnited States3LeadJan 2016
Insight PartnersUnited StatesNew York City, NY2LeadJun 2021

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Acquisitions by CommerceIQ

CommerceIQ has acquired 1 company to date.

Last acquisition by CommerceIQ was on July 19th 2022. CommerceIQ acquired e.fundamentals for undisclosed valuation.


Latest Acquisitions by CommerceIQ

e.fundamentals
Description
-
HQ CountryUnited Kingdom
HQ City
-
Deal Date19 Jul 2022
Valuationundisclosed
EV/Revenue
EV/EBITDA

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CommerceIQ Competitors

CommerceIQ competitors include listed companies like Rezolve AI, ODDITY Tech, Coveo Solutions and Baida Group Co, and private ones like Khatabook and Altana.

Public and private companies comparable to CommerceIQ
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
ODDITY TechUnited StatesUnited StatesPublicly listed$810M$131M$889M1.8x
Coveo SolutionsCanadaCanadaPublicly listed$148M($25M)$276M1.2x
KhatabookIndiaBangalorePrivate$9M-$600M66.7x
Baida Group CoChinaChinaPublicly listed$31M$9M$586M-
AltanaUnited StatesNew York City, NYPrivate-$564M$1B-

CommerceIQ Public Comps

CommerceIQ is still privately-owned, but its public comps include Appier Group, Rackspace, Extreme Vision, iFLYHealth, Rezolve AI, Shiprocket, Beijing CTJ Info Tech, Optasia, Hangzhou Raycloud Tech and ODDITY Tech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Appier Group$281M$44M3.4x2.9x21.6x15.7x
Rackspace$2.7B$244M1.5x1.6x17.1x15.0x
Extreme Vision$44M($6M)22.8x11.6x(163.7x)-
iFLYHealth$136M($7M)7.7x6.2x(150.8x)(144172.5x)
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
Shiprocket$211M($7M)4.3x-(131.1x)-
Beijing CTJ Info Tech$123M$13M5.3x4.9x51.3x34.6x
Optasia$265M$79M4.3x3.6x14.5x9.1x

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Common questions about CommerceIQ

When was CommerceIQ founded?CommerceIQ was founded in 2012.
Where is CommerceIQ headquartered?CommerceIQ is headquartered in San Francisco, CA, United States.
Is CommerceIQ publicly listed?No, CommerceIQ is a private, VC-backed company.
What is CommerceIQ's valuation?CommerceIQ was last valued at $1B in its Series D in March 2022.
How much funding has CommerceIQ raised?CommerceIQ has raised $196M across 4 funding rounds.
What was CommerceIQ's last funding round?CommerceIQ's last funding round was a $115M Series D in March 2022, led by SoftBank Group.
Who are CommerceIQ's investors?CommerceIQ's investors include Madrona, Trinity Ventures, Shasta Ventures, Insight Partners, SoftBank Group and Pario Ventures.
Which companies are comparable to CommerceIQ?Companies comparable to CommerceIQ include Rezolve AI, ODDITY Tech, Coveo Solutions, Khatabook, Baida Group Co and Altana.
How many companies has CommerceIQ acquired?CommerceIQ has acquired 1 company, including e.fundamentals.

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