Clari Valuation, Funding & Investors
Clari is valued at $2.6B as of January 2022.
Last Clari valuation
$2.6B
Series F · Jan 2022
Last Clari funding round
$225M
Series F · Jan 2022
Cumulative funding Clari raised
$496M
across 6 funding rounds
Key investors in Clari
Sequoia Capital
Bain Capital Ventures
Tenaya Capital
Madrona
Sapphire Ventures
Thomvest Ventures
About Clari
Clari is a Sunnyvale-headquartered revenue operations platform that aggregates data from CRM, marketing automation, email, calendars, and conversation tools. It aligns activity data to accounts and opportunities for pipeline visibility, AI-driven forecasting, and churn prediction. The platform serves B2B enterprises like Qualtrics, Lenovo, Adobe, Dropbox, and Okta to enhance sales efficiency and revenue predictability.
Founded
2013
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$2.6B (Jan 2022)
Clari Valuation
Clari is currently valued at $2.6B, based on its Series F in January 2022.
The $225M round was led by Blackstone, with participation from Tenaya Capital, Silver Lake, Northgate Capital, Light Street Capital, Maverick Capital and 5 other investors.
Clari's valuation has grown 31x from $84M at its Series A in April 2014 to $2.6B in January 2022, across 5 priced rounds.
Clari valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2022 | Series F | $2.6B |
| Mar 2021 | Series E | $1.6B |
| Oct 2019 | Series D | $500M |
| Jun 2014 | Series B | $64M |
| Apr 2014 | Series A | $84M |
Clari Funding History
Clari has raised a total of $496M across 6 funding rounds.
Clari's first fundraising round was a $6M Series A in April 2014. The most recent completed round was a $225M Series F in January 2022.
Clari funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Series F | Blackstone (lead); Tenaya Capital; Silver Lake; Northgate Capital; Light Street Capital; Maverick Capital; Sequoia Capital; Sapphire Ventures; B Capital; Bain Capital Ventures; Madrona | $225M | $2.6B | Clari is a cloud-based revenue operations platform that helps enterprises increase sales efficiency by collecting and analyzing sales data through artificial intelligence. The platform integrates with customer relationship management systems to provide insights designed to boost revenue growth. The company serves more than 450 organizations including leading enterprise technology firms such as UiPath, Databricks, HashiCorp, and Nutanix, with 18 customers going public in 2021 alone. In January 2022, Clari announced a $225 million Series F funding round led by Blackstone, with participation from Silver Lake, Bain Capital Ventures, Madrona Ventures, Sapphire Ventures, and Sequoia Capital. The round valued the company at $2.6 billion, representing more than a fourfold increase from its valuation two years prior. This was Clari's second major funding round in nine months, bringing total funding raised to $510 million. Blackstone's investment extended beyond capital provision, with the firm committing to explore opportunities to deploy Clari across its portfolio of more than 250 companies. Clari planned to use the funding to hire 300 employees, expand into international markets particularly in EMEA and APAC regions, and pursue strategic acquisitions to advance product capabilities in areas such as conversation intelligence and workflow automation. |
| Mar 2021 | Series E | Silver Lake (lead); Workday Ventures (lead); Tenaya Capital; Sequoia Capital; Sapphire Ventures; B Capital; Bain Capital Ventures; Madrona; Thomvest Ventures | $150M | $1.6B | Clari is a revenue orchestration platform provider founded in 2012 and based in Sunnyvale, California, offering tools that connect revenue-critical employees, processes, and systems to enhance efficiency, predictability, and growth. Its core product, the Clari Revenue Platform, features the Clari Revenue Database (RevDB), an AI-powered time-series database that captures, stores, corrects, and analyzes revenue data from sources like CRMs, marketing automation, emails, and engagement platforms. The platform applies predictive AI and ML to enterprise revenue processes, powering workflows, AI assistants, and automation with Revenue Context derived from managing over $5 trillion in revenue data. Customers include Okta and Fortinet, primarily serving sales, marketing, and customer success teams. Forrester TEI studies commissioned by Clari model a composite organization with $500 million annual revenue (from recurring and new customers, 80% retention, $250K average deal size), showing benefits like 448% ROI, $14.56M benefits PV over three years, forecast accuracy improving from >10% to <5% error, and payback under 6 months. A 2025 study reports 398% ROI and $96.2M net value over three years for enterprise users, with impacts like $52.3M from retention, $25.3M from expansion, and $26M productivity gains. Clari emphasizes tracking metrics like ARR, win rates, and pipeline health post-acquisition in its content, highlighting its platform's role in real-time data visibility and AI opportunity scoring for sales coaching. |
| Oct 2019 | Series D | Sapphire Ventures (lead); Tenaya Capital; Sequoia Capital; Bain Capital Ventures; Madrona; Thomvest Ventures | $60M | $500M | Clari is a revenue operations platform that uses artificial intelligence to help enterprises manage their revenue processes by turning data from sales, marketing, and account management operations into actionable insights for winning new customers and retaining existing ones. The company's platform identifies key information such as customers most likely to convert, the state of orders in the sales pipeline, and emerging revenue sources. Founded in 2012 and backed by Sequoia Capital, Clari announced a $60 million Series D funding round in October 2019 led by Sapphire Ventures, with participation from newcomer Madrona Venture Group and existing investors Bain Capital Ventures and Tenaya Capital. The round valued the company at approximately $500 million post-money, representing significant growth from its Series C valuation of roughly $118.5 million based on the $35 million Series C investment. CEO Andy Byrne noted that the company was not actively seeking funding but received substantial interest from multiple firms and completed the deal in less than three weeks. With this Series D round, Clari had raised a cumulative $135 million in venture funding. The company's traction was evidenced by adoption among enterprise software companies including UiPath, Databricks, and HashiCorp. Following this round, Clari continued its growth trajectory, raising $150 million in Series E funding in March 2021 at a $1.6 billion valuation, and subsequently raised $225 million in Series F in January 2022, valuing the company at over $2.6 billion. |
| Mar 2018 | Series C | Tenaya Capital (lead); Northgate Capital; Sequoia Capital; Bain Capital Ventures; Thomvest Ventures; Blue Cloud Ventures | $35M | - | Clari, a revenue orchestration platform provider founded in 2012 and based in Sunnyvale, California, closed a $35M Series C funding round in 2018 with Tenaya Capital as the lead investor, alongside Bain Capital Ventures, Blue Cloud Ventures, Northgate Capital, Sequoia Capital, and Thomvest Ventures. The round was announced amid strong 2018 growth, including doubling top-line performance year-over-year, 2x customer growth, and analyzing over 5 billion sales and marketing data points, plus processing over $200 billion in total pipeline value. The company doubled its employee headcount and added key executives like Chief Marketing Officer Cornelius Willis, Chief Revenue Officer Kevin Knieriem, and Chief Financial Officer Alyssa Filter. Innovations in 2018 included Activity Intelligence for real-time rep visibility and a partnership with Marketo for sales-marketing alignment. Clari's platform provides AI-driven revenue visibility, forecasting, and productivity tools for sales, marketing, and customer success teams, serving enterprises like Adobe, HPE, Cisco, Okta, and Zoom. In 2018, customers reported ROI benefits such as 71% improved data quality and 81% less CRM update time. The platform processed over 50 billion data points, captured 5 million uncaptured contacts, and analyzed 300 million emails and 40 million meetings to train AI algorithms. A 2019 Forrester study example highlighted forecast triangulation, showing sales reports at $45M versus Clari AI projections at $41M for quarterly ends. Clari has grown to manage over $5 trillion in pipeline revenue across 1,500+ organizations, emphasizing Revenue Context with AI agents for predictable growth. |
| Jun 2014 | Series B | Bain Capital Ventures (lead); Northgate Capital; Sequoia Capital | $20M | $64M | Clari is a mobile-first sales productivity platform founded in 2012 that uses AI and machine learning to help enterprises unlock the value of their CRM investments. The platform provides sales teams with mobile access to deal information, customer relationships, and predictive analytics to improve forecasting and accelerate the sales cycle. In June 2014, Clari closed a $20 million Series B funding round led by Bain Capital Ventures, with participation from Northgate Capital and existing investor Sequoia Capital. The round brought the company's total funding to $26 million and valued the company at $63.5 million on a post-money basis. The company used the Series B investment to advance its data science capabilities, including development of its Clari knowledge graph and machine learning algorithms designed to predict deal outcomes and improve sales productivity. Clari's early customer base included enterprise companies such as Cisco, Box, Nimble Storage, and Juniper Networks using the platform to streamline their sales processes. The company would go on to raise significantly larger rounds in subsequent years, including a $35 million Series C in 2018 and a $60 million Series D in 2019 at a $500 million valuation. |
| Apr 2014 | Series A | Sequoia Capital (lead) | $6M | $84M | Clari is a mobile-first sales productivity platform that combines mobile design and data science to help sales teams close deals faster, reduce manual reporting, and gain visibility into deal progress. The company launched from stealth in early 2014 with customers including VMware, Cisco, Box, and Nimble Storage. In April 2014, Clari raised $6 million in its Series A round led by Sequoia Capital, with funds used primarily for expansion and product development. This round had a post-money valuation of $83.5 million. Two months later in June 2014, Clari secured a $20 million Series B led by Bain Capital Ventures with participation from Northgate Capital and Sequoia, bringing total funding to $26 million to scale data science, predictive analytics, and API framework. |
Who has invested in Clari?
14 investors have backed Clari across its funding rounds, including Sequoia Capital, Bain Capital Ventures, Tenaya Capital, Madrona, Sapphire Ventures and Thomvest Ventures.
Lead investors include Blackstone, Silver Lake, Workday Ventures, Sapphire Ventures, Tenaya Capital and 2 other investors.
Clari Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 6 | Lead | Apr 2014 | |
| San Francisco, CA | 5 | Lead | Jun 2014 | |
| San Francisco, CA | 4 | Lead | Mar 2018 | |
| San Francisco, CA | 3 | Participant | Jun 2014 | |
| Austin, TX | 3 | Lead | Oct 2019 | |
| Seattle, WA | 3 | Participant | Oct 2019 | |
| United States | 3 | Participant | Mar 2018 | |
| San Francisco, CA | 2 | Lead | Mar 2021 | |
| Los Angeles, CA | 2 | Participant | Mar 2021 | |
| New York City, NY | 1 | Lead | Jan 2022 | |
| San Francisco, CA | 1 | Participant | Jan 2022 | |
| United States | 1 | Participant | Jan 2022 | |
This data is available for Pro users. Sign up to see all 14 Clari investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Clari
Clari has acquired 3 companies to date.
Last acquisition by Clari was on August 7th 2025. Clari acquired Salesloft for undisclosed valuation.
Latest Acquisitions by Clari
| Description | Salesloft is an Atlanta-headquartered provider of an AI-powered Revenue Orchestration Platform that equips sales teams for activities from initial outreach to upsells and renewals. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco rely on it to prioritize high-impact actions and adopt revenue engagement models. Founded in 2011, the platform addresses B2B sales complexities, driving efficiency across global enterprises through purpose-built intelligence. | Groove is a San Francisco-headquartered sales engagement platform acquired by Clari in 2023. It automates workflows for revenue teams at enterprises like ADP, Google, Uber, and Capital One. Ranked number one in enterprise satisfaction on G2 for four years running, Groove integrates with Salesforce and Outreach to enhance email sequencing and meeting scheduling. | - |
| HQ Country | | |  |
| HQ City | Atlanta, GA | San Francisco, CA | Bangalore |
| Deal Date | 7 Aug 2025 | 14 Aug 2023 | 15 Jun 2022 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Clari acquisitions and their M&A valuation multiples. Start Free Trial | |||
Clari Competitors
Clari competitors include listed companies like SoundHound and Braze, and private ones like Axtria, Nextiva, Insider and Hightouch.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Berkeley Heights, NJ | Private | - | - | $900M | - | |
| United States | Publicly listed | $169M | $19M | $2.7B | 11.3x | |
| Phoenix, AZ | Private | $250M | - | $2.7B | 10.8x | |
 Istanbul | Private | $200M | - | $2.5B | 12.5x | |
| San Francisco, CA | Private | $70M | - | $2.8B | - | |
| United States | Publicly listed | $738M | ($109M) | $2.8B | 3.0x |
Clari Public Comps
Clari is still privately-owned, but its public comps include SoundHound, Braze, Freshworks, Marketingforce Management, Sansan, Sprinklr, Lumine Group, ZoomInfo, Deluxe and Appier Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $169M | $19M | 14.6x | 11.3x | 132.5x | (35.5x) | |||
| $738M | ($109M) | 3.4x | 3.0x | (23.2x) | 33.6x | |||
| $839M | $41M | 3.2x | 2.9x | 65.7x | 11.3x | |||
| $420M | $22M | 3.8x | 2.7x | 73.4x | 24.4x | |||
| $346M | $67M | 4.3x | 4.2x | 22.3x | 21.9x | |||
| $857M | $66M | 1.0x | 1.0x | 13.6x | 5.5x | |||
| $766M | $278M | 5.3x | 4.2x | 14.4x | 12.6x | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
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Common questions about Clari
| When was Clari founded? | Clari was founded in 2013. |
| Where is Clari headquartered? | Clari is headquartered in San Francisco, CA, United States. |
| Is Clari publicly listed? | No, Clari is a private, VC-backed company. |
| What is Clari's valuation? | Clari was last valued at $2.6B in its Series F in January 2022. |
| How much funding has Clari raised? | Clari has raised $496M across 6 funding rounds. |
| What was Clari's last funding round? | Clari's last funding round was a $225M Series F in January 2022, led by Blackstone. |
| Who are Clari's investors? | Clari's investors include Sequoia Capital, Bain Capital Ventures, Tenaya Capital, Northgate Capital, Sapphire Ventures, Madrona, Thomvest Ventures, Silver Lake, B Capital, Blackstone and 4 others. |
| Which companies are comparable to Clari? | Companies comparable to Clari include Axtria, SoundHound, Nextiva, Insider, Hightouch and Braze. |
| How many companies has Clari acquired? | Clari has acquired 3 companies, including Salesloft, Groove and Wingman. |
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