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- Salesloft
Salesloft Acquisition, Valuation, Funding & Investors
Salesloft was acquired by Clari in August 2025.
Salesloft revenue
$100M
Series E · Jan 2021
Cumulative funding Salesloft raised
$246M
across 7 funding rounds
Key investors in Salesloft
Emergence Capital
Insight Partners
HarbourVest Partners
Atlanta Ventures
LinkedIn
Bossa Invest
About Salesloft
Salesloft is an Atlanta-headquartered provider of an AI-powered Revenue Orchestration Platform that equips sales teams for activities from initial outreach to upsells and renewals. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco rely on it to prioritize high-impact actions and adopt revenue engagement models. Founded in 2011, the platform addresses B2B sales complexities, driving efficiency across global enterprises through purpose-built intelligence.
Founded
2011
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (Jan 2021)
Valuation
$1.1B (Jan 2021)
Salesloft Acquisition
Salesloft was acquired by Clari for an undisclosed price on 7 August 2025.
Before the acquisition Salesloft had raised $246M across 7 funding rounds.
Clari and Salesloft, both Revenue Orchestration category leaders, announced a definitive merger agreement on August 7, 2025, which closed on December 3, 2025. Salesloft is a sales engagement and conversation intelligence platform that automates personalized outreach, cadence management, and buyer signal capture to boost seller productivity and shorten sales cycles. Clari is a Revenue Orchestration Platform that leverages structured and unstructured data from revenue interactions into a time-series data model, managing over $5 trillion in revenue for enterprises. The merger created a combined entity serving over 5,000 organizations globally with $10 trillion in annual revenue under management, including customers such as Adobe, IBM, 3M, Zoom, and Shopify, with a combined annual recurring revenue of approximately $450 million. The strategic rationale centered on consolidating market leadership and accelerating toward IPO by combining the two largest players in the emerging Revenue Action Orchestration (RAO) category. The combined company aimed to deliver the broadest revenue AI dataset and workflow coverage spanning all revenue teams—marketing, commerce, sales, operations, and front-line sellers—across the entire revenue cycle. Andy Byrne, Clari's co-founder and CEO, was initially set to lead the merged entity, though Steve Cox was appointed as CEO upon closing in December 2025. The companies committed to doubling R&D investment to build what they branded the "Predictive Revenue System," introducing new AI agents and capabilities including Account Research Agent, Person Research Agent, Revenue Cadences, and an AI Action Hub for Revenue Strategy. However, post-merger integration challenges emerged, with duplicate products from prior acquisitions (Copilot from 2022's Wingman acquisition and Groove from 2023) overlapping with Salesloft's conversation intelligence and sales engagement offerings, and platform unification pushed to future roadmap cycles with no joint product roadmap published by merger close.
| Acquirer | Date | Type |
|---|---|---|
| 7 Aug 2025 | Strategic M&A |
Salesloft Valuation
Salesloft is currently valued at $1.1B, based on its Series E in January 2021.
The $100M round was led by Blue Owl Capital Corp., with participation from Emergence Capital, Endeavor Catalyst, Employee Stock Option Fund, Insight Partners, HarbourVest Partners and 1 other investor.
Salesloft's valuation has grown 28x from $40M at its Series A in April 2015 to $1.1B in January 2021, across 5 priced rounds.
Salesloft valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jan 2021 | Series E | $1.1B | 11.0x |
| Apr 2019 | Series D | $600M | 6.0x |
| Apr 2018 | Series C | $200M | - |
| Jan 2017 | Series B | $100M | 50.0x |
| Apr 2015 | Series A | $40M | 8.0x |
Salesloft Revenue
Salesloft's latest recorded revenue is $100M, as of its Series E in January 2021. At a $1.1B valuation, that implies a 11.0x revenue multiple.
Revenue grew from $5M in April 2015 to $100M in January 2021, while the revenue multiple moved from 8.0x to 11.0x.
Salesloft revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2021 | $100M | $1.1B | 11.0x | Series E |
| Apr 2019 | $100M | $600M | 6.0x | Series D |
| Jan 2017 | $2M | $100M | 50.0x | Series B |
| Apr 2015 | $5M | $40M | 8.0x | Series A |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Salesloft Funding History
Salesloft has raised a total of $246M across 7 funding rounds.
Salesloft's first fundraising round was a $300K seed round in February 2013. The most recent completed round was a $100M Series E in January 2021.
Salesloft funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2021 | Series E | Blue Owl Capital Corp. (lead); Emergence Capital; Endeavor Catalyst; Employee Stock Option Fund; Insight Partners; HarbourVest Partners; Bossa Invest | $100M | $1.1B | Salesloft is a sales engagement platform that combines cadence for multi-channel communications, conversations for recording and analyzing meetings, and deals for managing opportunities and pipeline, helping B2B organizations drive revenue growth through digital selling motions. The company, founded in 2011 and headquartered in Atlanta, Georgia, reported a unicorn valuation exceeding $1.1 billion in early 2021 (January), following strong growth including 401% revenue increase over the prior three years (71% CAGR) and ranking 1210 on the Inc. 5000 2021 list. In June 2021, Salesloft raised $100 million in a growth round led by Blue Owl Capital Corporation with participation from Bossa Invest, Emergence Capital, Employee Stock Option Fund, Endeavor Catalyst, HarbourVest Partners, and Insight Partners, though specific post-money valuation for this exact round is not separately stated and aligns with the prior $1.1 billion unicorn status. By the prior quarter to August 2021, Salesloft surpassed $100 million in ARR, reflecting 50% annual growth and nearly 40% revenue growth since the early 2021 valuation announcement, far exceeding its financial plan. The company expanded internationally with +125% growth in EMEA over the trailing twelve months, opening a German data center and planning to double European staff. Salesloft enhanced its offerings with product innovations like Cadence Outcomes and Deal Engagement Score, acquired revenue consulting firm InStereo, and earned top scores in The Forrester Wave: Sales Engagement Q3 2020. It served a global customer base, including US firms operating in Asia and Australia, amid pandemic-driven demand for digital sales tools across segments from enterprises to Main Street businesses. Later developments included Vista Equity Partners' $2.3 billion majority acquisition in 2022 and a merger with Clari, creating a revenue orchestration entity with over $450 million combined ARR serving 5,000 customers. |
| Apr 2019 | Series D | Insight Partners (lead); LinkedIn; Emergence Capital; Knoll Ventures; HarbourVest Partners | $70M | $600M | SalesLoft is a sales engagement platform that helps sales professionals manage communications, build pipelines, analyze performance, and improve selling processes through tools including mobile features, machine learning, advanced reporting, and CRM integrations like Microsoft Dynamics and SAP Cloud for Customer. On April 25, 2019, the Atlanta-based company raised $70 million in a Series D round led by Insight Partners, with participation from HarbourVest Partners, Emergence Capital, and LinkedIn, bringing total funding to $145 million. This followed a $50 million Series C round led by Insight Partners about 12 months prior, during which SalesLoft more than doubled its revenue, though exact figures were not disclosed. The new capital was earmarked primarily for category innovation, customer success, and building a global community. A Forrester study commissioned by SalesLoft in February 2019 highlighted potential ROI of up to 329% over three years and $7.2 million in value, with payback under six months, for organizations using the platform to enhance pipeline generation and customer experiences. TechCrunch reported the post-money valuation at around $600 million, more than double the prior round's $250 million but under $1 billion, confirming more than double growth from the Series C valuation. |
| Apr 2018 | Series C | Insight Partners (lead); LinkedIn; Emergence Capital | $50M | $200M | Salesloft, a sales engagement platform helping sellers deliver better sales experiences through tools for contact management, pipeline building, and integrations like CRM and LinkedIn Sales Navigator, announced its $50 million Series C funding round on April 3, 2018. Insight Venture Partners led the round, with participation from LinkedIn and existing investor Emergence Capital, bringing total funding to $75 million. The capital was intended to fuel innovation, including AI and an open platform, in response to growing market demand for sales engagement solutions. The round highlighted Salesloft's position as a leader in the fast-growing sales engagement category, which focuses on frameworks for customer outreach, frequency, and messaging to boost pipelines and buyer relationships. Investors were drawn to its differentiation in strengthening seller-buyer connections. Prior to this, Salesloft had raised $15 million in a Series B in January 2017 led by Atlanta Ventures with Emergence Capital and Spinnaker Investments. Post-Series C, Salesloft continued rapid expansion, announcing a $70 million Series D in April 2019 led by Insight Partners with HarbourVest, Emergence Capital, and LinkedIn, increasing total funding to $145 million. By then, the company had more than doubled revenue from the Series C period and grown recurring revenue over 1000% in the prior three years, scaling to nearly 400 employees. Later rounds included a $100 million raise in December 2021 at $1.1 billion valuation led by Owl Rock Capital Partners. |
| Jan 2017 | Series B | Emergence Capital (lead); High Alpha; TechOperators Venture Capital; Atlanta Ventures | $15M | $100M | Salesloft provides a sales engagement platform to help sales teams manage communications, build pipelines, and drive efficiency. In January 2017, the company raised a $15 million Series B round led by Atlanta Ventures with participation from Emergence Capital, High Alpha, and TechOperators, valuing the company at $100 million. The funding supported product development, marketing expansion, a San Francisco office, and enhancements in orchestration, insights, governance, workflows, analytics, and integrations with tools like Gmail, Outlook, Dynamics, and Salesforce. Prior to the Series B, Salesloft had raised a $10.15 million Series A in March 2015 led by Emergence Capital, when core product ARR was under $200,000. By early 2017, ARR had grown over 5000% with over 1,000 customers added and the team doubled. The company reported sufficient cash runway but sought capital to accelerate dominance in sales engagement. This round built on seed funding of $800,000 in 2014 and positioned Salesloft for category leadership amid B2B software growth in Atlanta. |
| Apr 2015 | Series A | Emergence Capital (lead); Storm Ventures | $10M | $40M | Salesloft, an Atlanta-based sales development platform, aimed to transform sales processes. Salesloft raised a $10.2 million Series A round in early 2015 led by Emergence Capital, with participation from Storm Ventures and Spinnaker Investments. The funding supported building and deploying its sales engagement platform. A regulatory filing noted prior $800,000 seed funding in 2014. The company later raised a $15 million Series B in January 2017 at around $100 million post-money valuation, led by Atlanta investor David Cummings with Emergence Capital participation. |
| Aug 2014 | Seed | - | $800K | - | - |
| Feb 2013 | Seed | Kyle Porter; Atlanta Ventures | $300K | - | - |
Who has invested in Salesloft?
14 investors have backed Salesloft across its funding rounds, including Emergence Capital, Insight Partners, HarbourVest Partners, Atlanta Ventures, LinkedIn and Bossa Invest.
Lead investors include Blue Owl Capital Corp., Insight Partners and Emergence Capital.
Salesloft Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Apr 2015 | ||
| 3 | Lead | Apr 2018 | ||
| 2 | Participant | Apr 2018 | ||
| 2 | Participant | Feb 2013 | ||
| 2 | Participant | Apr 2019 | ||
| 1 | Lead | Jan 2021 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Jan 2017 | ||
| 1 | Participant | Jan 2021 | ||
| 1 | Participant | Feb 2013 | ||
| 1 | Participant | Apr 2019 | ||
| 1 | Participant | Jan 2021 | ||
This data is available for Pro users. Sign up to see all 14 Salesloft investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Salesloft
Salesloft has acquired 4 companies to date.
Last acquisition by Salesloft was on February 13th 2024. Salesloft acquired Drift for undisclosed valuation.
Latest Acquisitions by Salesloft
| Description | Drift is a Boston-headquartered conversational marketing platform that deploys AI chatbots and live chat on websites for real-time buyer engagement. It integrates with HubSpot, Salesforce, and Marketo to capture leads, qualify prospects, and shorten sales cycles. The company serves B2B enterprises in software and services with tools for personalized visitor interactions. | InStereo is a sales and marketing consultancy delivering growth strategies, revenue operations, and business development. Based in Tel Aviv, it serves B2B tech firms with services including pipeline optimization, CRM implementations via Salesforce, and market entry plans. InStereo has supported expansions into Europe and the Middle East for clients in cybersecurity and SaaS. | Costello is a San Francisco-based sales enablement platform that functions as a co-pilot for revenue teams. It visualizes deal pipelines on single screens, highlights process gaps, and guides reps through key sales questions via call coaching. Integrated with Salesforce and Gong, the tool prioritizes at-risk opportunities using AI-driven insights. Launched in 2018, Costello serves B2B SaaS companies closing enterprise deals faster. | Noteninja is a sales intelligence platform analyzing B2B call recordings to generate conversation insights, summaries, and coaching highlights. It serves revenue teams in SaaS and enterprise software with searchable transcripts and performance benchmarks. Headquartered in the United States, it integrates with Zoom, Gong, and CRM tools like Salesforce since 2022. |
| HQ Country | ||||
| HQ City | Boston, MA | Minneapolis, MN | Indianapolis, IN | Durham, NC |
| Deal Date | 13 Feb 2024 | 1 Jul 2021 | 5 Nov 2019 | 21 May 2018 |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed |
| EV/Revenue | ||||
| EV/EBITDA | ||||
This data is available for Pro users. Sign up to see all Salesloft acquisitions and their M&A valuation multiples. Start Free Trial | ||||
Salesloft Competitors
Salesloft competitors include listed companies like Klaviyo, Pegasystems and Freshworks, and private ones like Outreach, 6sense and ActiveCampaign.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $1.2B | ($51M) | $4.5B | 2.6x | ||
| Private | $125M | - | $4.4B | 35.2x | ||
| Private | $110M | - | $5.2B | 47.3x | ||
| Publicly listed | $1.7B | $294M | $5.9B | 3.1x | ||
| Publicly listed | $839M | $41M | $3.3B | 2.9x | ||
| Private | $165M | - | $3B | 18.2x |
Salesloft Public Comps
Salesloft is no longer listed, but its public comps include Klaviyo, Lumine Group, Freshworks, Pegasystems, Braze, SoundHound, Marketingforce Management, Sansan, Zeta Global and Sprinklr.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.2B | ($51M) | 3.1x | 2.6x | (74.0x) | 16.7x | |||
| $766M | $278M | 5.3x | 4.2x | 14.4x | 12.6x | |||
| $839M | $41M | 3.2x | 2.9x | 65.7x | 11.3x | |||
| $1.7B | $294M | 3.2x | 3.1x | 19.2x | 11.3x | |||
| $738M | ($109M) | 3.4x | 3.0x | (23.2x) | 33.6x | |||
| $169M | $19M | 14.6x | 11.3x | 132.5x | (35.5x) | |||
| $420M | $22M | 3.8x | 2.7x | 73.4x | 24.4x | |||
| $346M | $67M | 4.3x | 4.2x | 22.3x | 21.9x | |||
This data is available for Pro users. Sign up to see all Salesloft competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Salesloft
| When was Salesloft founded? | Salesloft was founded in 2011. |
| Where is Salesloft headquartered? | Salesloft is headquartered in Atlanta, GA, United States. |
| Is Salesloft publicly listed? | No, Salesloft was acquired by Clari in August 2025. |
| Who acquired Salesloft? | Salesloft was acquired by Clari in August 2025. |
| What is Salesloft's valuation? | Salesloft was last valued at $1.1B in its Series E in January 2021. |
| How much funding has Salesloft raised? | Salesloft has raised $246M across 7 funding rounds. |
| What was Salesloft's last funding round? | Salesloft's last funding round was a $100M Series E in January 2021, led by Blue Owl Capital Corp.. |
| Who are Salesloft's investors? | Salesloft's investors include Emergence Capital, Insight Partners, LinkedIn, Atlanta Ventures, HarbourVest Partners, Blue Owl Capital Corp., Storm Ventures, High Alpha, Endeavor Catalyst, Kyle Porter and 4 others. |
| What is Salesloft's revenue? | Salesloft's latest recorded revenue is $100M (January 2021). |
| What is Salesloft's revenue multiple? | Salesloft's latest valuation implies a 11.0x revenue multiple ($1.1B valuation on $100M of revenue). |
| Which companies are comparable to Salesloft? | Companies comparable to Salesloft include Klaviyo, Outreach, 6sense, Pegasystems, Freshworks and ActiveCampaign. |
| How many companies has Salesloft acquired? | Salesloft has acquired 4 companies, including Drift, InStereo, Costello and Noteninja. |
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