Highspot Acquisition, Valuation, Funding & Investors

Highspot was acquired by Seismic in February 2026.

Highspot acquisition price

Undisclosed

Acquired by Seismic · Feb 2026

Highspot revenue at acquisition

$450M

Last twelve months · Feb 2026

Cumulative funding Highspot raised

$643M

across 7 funding rounds

Key investors in Highspot

  • Madrona
  • Salesforce Ventures
  • ICONIQ Capital
  • Sapphire Ventures
  • Shasta Ventures
  • OpenView

Highspot Overview

About Highspot

Highspot is a Seattle-headquartered sales enablement platform founded in 2012. The AI-powered tool unifies content management, buyer engagement, training modules, coaching resources, and performance analytics for revenue teams. It integrates with CRM systems like Salesforce to deliver contextual guidance during customer interactions worldwide.


Founded

2012

HQ

United StatesSeattle, WA

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$450M (Jan 2022)

Valuation

$3.5B (Jan 2022)

Highspot Acquisition

Highspot was acquired by Seismic for an undisclosed price on 12 February 2026.

Before the acquisition Highspot had raised $643M across 7 funding rounds.

Highspot acquisition details
AcquirerDateType
12 Feb 2026Strategic M&A

Highspot Valuation

Highspot is currently valued at $3.5B, based on its Series F in January 2022.

The $248M round was led by B Capital and D1 Capital Partners, with participation from Salesforce Ventures, ICONIQ Capital, Tiger Global, Sapphire Ventures and Madrona.

Highspot's valuation has grown 6.6x from $530M at its Series D in June 2019 to $3.5B in January 2022, across 4 priced rounds.

Highspot valuation by funding round

Revenue multiple
Highspot valuation by funding round
DateStageValuationRevenue Multiple
Jan 2022Series F$3.5B7.8x
Feb 2021Series E$2.3B5.1x
Dec 2019Series D$530M-
Jun 2019Series D$530M-

Highspot Revenue

Highspot's latest recorded revenue is $450M, as of its Series F in January 2022. At a $3.5B valuation, that implies a 7.8x revenue multiple.

Revenue moved from $450M in February 2021 to $450M in January 2022, while the revenue multiple moved from 5.1x to 7.8x.

Highspot revenue by funding round

Highspot revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2022$450M$3.5B7.8xSeries F
Feb 2021$450M$2.3B5.1xSeries E

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Highspot Funding History

Highspot has raised a total of $643M across 7 funding rounds.

Highspot's first fundraising round was a $10M Series A in November 2014. The most recent completed round was a $248M Series F in January 2022.

Highspot funding rounds

Highspot funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Series FB Capital (lead); D1 Capital Partners (lead); Salesforce Ventures; ICONIQ Capital; Tiger Global; Sapphire Ventures; Madrona$248M$3.5BHighspot is a sales enablement platform that increases the performance of sales teams by connecting salespeople, channel partners, service representatives, and customers in digital sales experiences. The company raised $248 million in Series F funding on January 13, 2022, co-led by new investors B Capital Group and D1 Capital Partners, with participation from existing investors ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire Ventures, and Tiger Global Management. The funding brought Highspot's post-money valuation to $3.5 billion, representing a $1.2 billion increase from its previous Series E round valuation of $2.3 billion announced in February 2021. At the time of the Series F round, Highspot demonstrated strong traction and growth metrics. The company had grown revenue 935 percent over the preceding three years, with annual recurring revenue (ARR) net retention exceeding 130 percent over the trailing twelve months. The platform connected more than eight million salespeople, channel partners, services representatives, and customers in digital sales experiences in the prior year, representing a 150 percent increase in platform usage from the year before. Highspot's customer base included major Fortune 500 companies such as Aetna, Cardinal Health, Siemens, Staples, and Yahoo. The company had expanded significantly from 400 employees two years prior to more than 800 employees at the time of the funding round, with plans to hire more than 500 additional employees within the following twelve months. Total funding raised by the company reached $648 million following this round. The company intended to use the new capital to fuel international expansion, accelerate product development, and continue building company culture across its growing global organization.
Feb 2021Series ETiger Global (lead); Salesforce Ventures; OpenView; ICONIQ Capital; Sapphire Ventures; Shasta Ventures; Madrona; Bain & Company$200M$2.3BHighspot is a unified, natively-built sales enablement platform that helps companies improve sales team performance through content management, guidance, training, coaching, and engagement intelligence. The platform enables revenue teams to turn strategic initiatives into business outcomes and drive repeatable revenue. On February 22, 2021, Highspot closed a $200 million Series E funding round led by Tiger Global Management with participation from new investor Bain & Company, alongside existing investors ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures, and Shasta Ventures, valuing the company at $2.3 billion. The round marked Highspot's achievement of unicorn status as a Seattle-area company. Highspot experienced significant growth momentum, with back-to-back record quarters for new customer wins and ARR growth in fiscal year 2021. The company's platform connected over three million salespeople, channel partners, services representatives, and customers in digital sales experiences in 2020, representing a 100 percent increase in platform usage from 2019. Leading enterprise customers including DocuSign, General Motors, John Deere, Nestlé, and Verizon Media deployed the platform. The company did not disclose its absolute revenue figures but reported to Bloomberg that ARR increased 900 percent over the prior three years. Funding was allocated to accelerate platform development, including deeper insights into go-to-market strategy and execution through Highspot's Scorecards feature. The company employed over 500 people across Seattle, London, and Munich, with plans to expand into France and the APAC region during 2021.
Dec 2019Series DSalesforce Ventures; OpenView; ICONIQ Capital; Sapphire Ventures; Madrona$75M$530MHighspot, a Seattle-based sales enablement platform founded in 2012, raised $75 million in a Series D-1 round on December 3, 2019, from existing investors ICONIQ Capital, Madrona Venture Group, OpenView, Salesforce Ventures, and Sapphire Ventures, bringing total funding to over $200 million. This followed a $60 million initial Series D close in June 2019. The investment aimed to drive technology innovation, industry vertical expansion, enterprise services, and international growth, with the company employing around 400 people globally and planning a new Seattle headquarters. Highspot equips sales and revenue teams with AI-powered tools to access relevant content, guidance, and analytics for customer conversations, featuring products like SmartPages. Customers included Fortune 500 firms such as Starbucks, Adobe, Siemens, Dropbox, and Twitter. Competitors included Showpad and Seismic in the $50 billion sales enablement market. Traction metrics showed lifetime customers, users, and annual recurring revenue (ARR) more than doubled year-over-year, with expansion ARR up over 350% year-to-date in 2019. Revenue grew 3,172% from 2015 to 2018, earning a top 50 spot on Deloitte's Technology Fast 500. SmartPages deployments rose 607% in the prior 12 months.
Jun 2019Series DICONIQ Capital (lead); Salesforce Ventures; OpenView; Sapphire Ventures; Shasta Ventures; Madrona$60M$530MHighspot, a Seattle-based sales enablement platform, raised $60 million in its Series D funding round on June 4, 2019, led by ICONIQ Capital with participation from Sapphire Ventures and existing investors Madrona Venture Group, OpenView, Salesforce Ventures, and Shasta Ventures. The funding aimed to fuel global expansion, including new headquarters in Seattle and EMEA operations in London, and extend technology leadership in the sales enablement category. The company reported more than doubling year-over-year in revenue, customer base, existing customer expansion, and employee count, though specific figures were not disclosed. Highspot's platform empowers customer-facing teams with tools to elevate customer experience and accelerate revenue growth, serving hundreds of companies at the time. It earned recognition as the highest customer-rated sales enablement platform, winning awards like Best Sales Enablement Platform at London’s Sales Innovation Expo and placements on Glassdoor’s and LinkedIn’s top lists. The investment aligned with trends in sales and marketing technology, positioning Highspot to capitalize on the burgeoning category. This Series D preceded a $75 million D-1 extension in December 2019 from the same investors, bringing total funding to $200 million, during which lifetime customers, users, and ARR more than doubled year-over-year, with expansion ARR up over 350 percent YTD. Highspot also ranked 41st on Deloitte’s 2019 Technology Fast 500 with 3,172 percent revenue growth from 2015-2018. Subsequent rounds included a $200 million Series E in February 2021 at $2.3 billion valuation led by Tiger Global.
Sep 2018Series COpenView (lead); Salesforce Ventures; Scale-Up; Shasta Ventures; Madrona$35M-Highspot is a sales enablement platform that helps revenue teams optimize, organize, and share sales collateral through AI-powered search, analytics, content recommendations, and integrations with CRM, CMS, and other tools. The company serves major brands like Amazon, Aetna, Dropbox, and Starbucks, focusing on making content indispensable in sellers' workflows and shifting from pull to push content paradigms. In September 2018, Highspot raised $35 million in its Series C funding round led by OpenView, with participation from Madrona Venture Group, Salesforce Ventures, and Shasta Ventures. The funds were intended to accelerate market expansion and global scaling, building on its leadership in sales enablement. This Series C brought Highspot's total funding to $64 million at the time. Blake Bartlett from OpenView joined the board, highlighting the firm's focus on product-led growth. Highspot had previously raised $15 million in Series B in June 2017 led by Shasta Ventures and $9.6 million in Series A in November 2014 led by Madrona. The platform processes large content volumes, provides usage analytics, and offers guided selling features. Post-Series C, Highspot continued rapid growth, achieving 3,172% revenue growth from 2015 to 2018, ranking in Deloitte’s Technology Fast 500 top 50. Subsequent rounds included a $60 million Series D in June 2019 led by ICONIQ Capital and a $75 million D-1 in December 2019, pushing total funding over $200 million with investors like Sapphire Ventures.
Jun 2017Series BShasta Ventures (lead); Salesforce Ventures; Madrona$15M-Highspot raised $15 million in a Series B funding round on June 15, 2017, led by Shasta Ventures with participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding aimed to scale operations, enhance platform capabilities, expand engineering, marketing, and sales teams, and accelerate innovation in its AI-powered sales enablement platform. Highspot's product indexes sales content, uses AI to recommend effective content for specific customers, and tracks content performance to improve sales strategies, integrating with tools like Salesforce. Customers including Dropbox, Concur/SAP, and Dun & Bradstreet adopted the platform, with 90 percent active usage among salespeople granted access and around 100 small business and enterprise subscribers at the time. Over the prior 12 months, Highspot expanded its customer base by 300 percent, positioning it as a leader for enterprises optimizing sales and marketing content to boost buyer engagement and rep readiness. The round brought total funding to $24.6 million following a $9.6 million Series A in 2014.
Nov 2014Series AMadrona (lead); Kabir Shahani; Fuel Capital$10M-Highspot raised $9.6 million in its Series A funding round in November 2014, led by Madrona Venture Group, with participation from Fuel Capital and Kabir Shahani. The funding supported product development and sales team expansion for the sales engagement platform founded by former Microsoft executives. Highspot had emerged from stealth mode earlier that year, offering analytics and curated content to optimize sales and marketing efforts.

Who has invested in Highspot?

13 investors have backed Highspot across its funding rounds, including Madrona, Salesforce Ventures, ICONIQ Capital, Sapphire Ventures, Shasta Ventures and OpenView.

Lead investors include B Capital, D1 Capital Partners, Tiger Global, ICONIQ Capital, OpenView and 2 other investors.


Highspot Investors

Investors in Highspot by funding rounds participated
InvestorHQRoundsRoleFirst check
MadronaUnited StatesSeattle, WA7LeadNov 2014
Salesforce VenturesUnited StatesSan Francisco, CA6ParticipantJun 2017
OpenViewUnited StatesBoston, MA4LeadSep 2018
ICONIQ CapitalUnited StatesSan Francisco, CA4LeadJun 2019
Sapphire VenturesUnited StatesAustin, TX4ParticipantJun 2019
Shasta VenturesUnited StatesUnited States4LeadJun 2017
Tiger GlobalUnited StatesNew York City, NY2LeadFeb 2021
Scale-UpUnited StatesSan Francisco, CA1ParticipantSep 2018
Kabir ShahaniUnited StatesUnited States1ParticipantNov 2014
D1 Capital PartnersUnited StatesNew York City, NY1LeadJan 2022
B CapitalUnited StatesLos Angeles, CA1LeadJan 2022

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Acquisitions by Highspot

Highspot has acquired 1 company to date.

Last acquisition by Highspot was on September 21st 2022. Highspot acquired Nova AI for undisclosed valuation.


Latest Acquisitions by Highspot

Nova AI
Description
Nova AI is a sales intelligence platform that applies AI to optimize revenue pipelines. It identifies next-best actions for sellers, tracks customer flow, and analyzes team performance to prevent funnel leakage. Nova AI integrates with CRM systems to prioritize high-impact activities.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date21 Sep 2022
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Highspot Competitors

Highspot competitors include listed companies like SoundHound, Rezolve AI, Appier Group and Salesforce, and private ones like Seismic and Clay.

Public and private companies comparable to Highspot
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SeismicUnited StatesSan Diego, CAPrivate$250M-$3B12.0x
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.7B11.3x
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
Appier GroupJapanJapanPublicly listed$281M$44M$1B2.9x
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x

Highspot Public Comps

Highspot is no longer listed, but its public comps include CorVel, Freshworks, XtalPi, Fermi, Infleqtion, Lumine Group, Shenzhen Intellifusion, Tenable, Braze and SoundHound.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CorVel$959M$175M3.5x-19.1x-
Freshworks$839M$41M3.2x2.9x65.7x11.3x
XtalPi$120M$22M24.8x21.5x134.0x(141.6x)
Fermi-($490M)-281.8x(7.5x)(63.2x)
Infleqtion$29M($52M)92.3x64.5x(50.9x)(60.0x)
Lumine Group$766M$278M5.3x4.2x14.4x12.6x
Shenzhen Intellifusion$200M($3M)14.3x14.6x(952.5x)(1086.5x)
Tenable$999M$31M4.1x3.9x129.9x15.3x

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Common questions about Highspot

When was Highspot founded?Highspot was founded in 2012.
Where is Highspot headquartered?Highspot is headquartered in Seattle, WA, United States.
Is Highspot publicly listed?No, Highspot was acquired by Seismic in February 2026.
Who acquired Highspot?Highspot was acquired by Seismic in February 2026.
What is Highspot's valuation?Highspot was last valued at $3.5B in its Series F in January 2022.
How much funding has Highspot raised?Highspot has raised $643M across 7 funding rounds.
What was Highspot's last funding round?Highspot's last funding round was a $248M Series F in January 2022, led by B Capital and D1 Capital Partners.
Who are Highspot's investors?Highspot's investors include Madrona, Salesforce Ventures, OpenView, ICONIQ Capital, Sapphire Ventures, Shasta Ventures, Tiger Global, Scale-Up, Kabir Shahani, D1 Capital Partners and 3 others.
What is Highspot's revenue?Highspot's latest recorded revenue is $450M (January 2022).
What is Highspot's revenue multiple?Highspot's latest valuation implies a 7.8x revenue multiple ($3.5B valuation on $450M of revenue).
Which companies are comparable to Highspot?Companies comparable to Highspot include Seismic, SoundHound, Clay, Rezolve AI, Appier Group and Salesforce.
How many companies has Highspot acquired?Highspot has acquired 1 company, including Nova AI.

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