Grin Valuation, Funding & Investors

Grin is valued at $910M as of October 2021.

See full Grin profile

Last Grin valuation

$910M

Series B · Oct 2021

Last Grin funding round

$110M

Series B · Oct 2021

Cumulative funding Grin raised

$145M

across 6 funding rounds

Key investors in Grin

  • LAUNCH
  • The Syndicate.com
  • Headline
  • Bullpen Capital
  • Imaginary Ventures
  • Eudemian Ventures

Grin Overview

About Grin

GRIN is a Sacramento-based influencer marketing platform designed for direct-to-consumer brands. The software facilitates influencer discovery, outreach, campaign management, product seeding, discount code distribution, affiliate link tracking, content and rights management, sales monitoring, and comprehensive analytics. GRIN handles logistics, record-keeping, payments, and performance insights for influencer partnerships. Established in 2014, the company serves brands across social media channels and e-commerce ecosystems from its headquarters in Sacramento, California.


Founded

2014

HQ

United StatesSacramento, CA

Website

grin.co

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$910M (Oct 2021)

Grin Valuation

Grin is currently valued at $910M, based on its Series B in October 2021.

The $110M round was led by Lone Pine Capital, with participation from The Syndicate.com, Devon Levesque, Haney Business Ventures, The Chainsmokers, LAUNCH and 4 other investors.

Grin valuation by funding round

Grin valuation by funding round
DateStageValuation
Oct 2021Series B$910M

Grin Funding History

Grin has raised a total of $145M across 6 funding rounds.

Grin's first fundraising round was a $600K angel round in February 2015. The most recent completed round was a $110M Series B in October 2021.

Grin funding rounds

Grin funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2021Series BLone Pine Capital (lead); The Syndicate.com; Devon Levesque; Haney Business Ventures; The Chainsmokers; LAUNCH; Danielle Bernstein; Bond; Imaginary Ventures; Electric Feel Ventures$110M$910M-
May 2021Series AImaginary Ventures (lead); The Syndicate.com; Good Friends; Bullpen Capital; Interplay; Globivest; Eudemian Ventures; LAUNCH; Headline$16M-Grin is the leading influencer marketing software platform for direct-to-consumer brands, helping them manage end-to-end campaigns including finding influencers, product delivery, payments, and analytics. In May 2021, Grin added $16 million to its Series A round led by Imaginary Ventures, with participation from Good Friends Venture Capital featuring founders of Allbirds, Warby Parker, and Harry's. This extension followed an initial $10 million Series A in December 2020 led by e.ventures, bringing total funding to $35.3 million at the time. The new capital supported investments in channel integrations, reporting, analytics, and tools for the creator economy, driven by 300% growth. Imaginary Ventures approached Grin opportunistically due to its product strength, market position, and rapid growth, with many of their portfolio companies using the platform.
Dec 2020Series AeVentures (lead); Headline (lead)$10M-Grin is an influencer marketing software platform built for direct-to-consumer e-commerce brands, providing an end-to-end solution to discover, recruit, activate, seed products, contract, report, analyze, and pay creators including influencers, affiliates, athletes, and customer advocates. Grin closed a $10M Series A funding round on December 2020 led by e.ventures with participation from Bullpen Capital, Launch Fund, and a syndicate of top e-commerce founders. Headline is listed among investors in related coverage. The funds support expansion into broader use cases like affiliate marketing, athlete marketing, and ambassador programs while maintaining focus on influencer marketing. This round preceded a $16M Series A extension in May 2021 led by Imaginary Ventures with Good Friends Venture Capital, bringing total raised to $35.3M at that point, followed by a $110M Series B in October 2021 valuing the company at $910 million post-money.
Oct 2019Series ABullpen Capital (lead); Forefront Venture Partners; The Syndicate.com; FundersClub; Eudemian Ventures; LAUNCH$6M-Grin is a provider of software to manage influencer-marketing campaigns. The company's platform enables direct-to-consumer brands to collaborate and manage relationships with influencers. In 2019, Grin raised funding led by Bullpen Capital, with the company completing multiple financing rounds across 2019–2021 that totaled $145.3M in aggregate capital, including a $110M Series B round in 2021 led by Lone Pine Capital.
Dec 2018Pre-seedLAUNCH (lead); The Syndicate.com; Mark William Lewis$3M--
Feb 2015Angel-$600K--

Who has invested in Grin?

20 investors have backed Grin across its funding rounds, including LAUNCH, The Syndicate.com, Headline, Bullpen Capital, Imaginary Ventures and Eudemian Ventures.

Lead investors include Lone Pine Capital, Imaginary Ventures, eVentures, Headline, Bullpen Capital and 1 other investor.


Grin Investors

Investors in Grin by funding rounds participated
InvestorHQRoundsRoleFirst check
The Syndicate.comUnited StatesSan Francisco, CA4ParticipantDec 2018
LAUNCHUnited StatesUnited States4LeadDec 2018
Bullpen CapitalUnited StatesSan Francisco, CA2LeadOct 2019
Eudemian VenturesUnited StatesSan Francisco, CA2ParticipantOct 2019
HeadlineUnited StatesSan Francisco, CA2LeadDec 2020
Imaginary VenturesUnited StatesNew York City, NY2LeadMay 2021
Forefront Venture PartnersUnited StatesBoca Raton, FL1ParticipantOct 2019
Lone Pine CapitalUnited StatesGreenwich, CT1LeadOct 2021
Good FriendsUnited StatesUnited States1ParticipantMay 2021
Devon LevesqueUnited StatesUnited States1ParticipantOct 2021
Haney Business VenturesUnited StatesSacramento, CA1ParticipantOct 2021
The ChainsmokersUnited StatesNew York City, NY1ParticipantOct 2021
InterplayUnited StatesUnited States1ParticipantMay 2021

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Acquisitions by Grin

Grin has acquired 1 company to date.

Last acquisition by Grin was on January 14th 2019. Grin acquired WearAway for undisclosed valuation.


Latest Acquisitions by Grin

WearAway
Description
WearAway is a B2B online marketplace for wardrobe rentals catering to film, television, and advertising productions in Los Angeles. The platform connects costume houses with shoots, offering filters for era, style, and size, with delivery logistics nationwide. Launched in 2022, WearAway serves independent filmmakers and studios like Netflix, reducing costs through subscription and per-use models.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date14 Jan 2019
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Grin Competitors

Grin competitors include listed companies like Rezolve AI and Deluxe, and private ones like LTK, Axtria, Campaign Monitor and MoEngage.

Public and private companies comparable to Grin
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
LTKUnited StatesUnited StatesPrivate--$2B-
AxtriaUnited StatesBerkeley Heights, NJPrivate--$900M-
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
Campaign MonitorUnited StatesNashville, TNPrivate--$850M-
MoEngageUnited StatesSan Francisco, CAPrivate$100M-$850M8.5x
DeluxeUnited StatesUnited StatesPublicly listed$2.1B$379M$1.1B1.2x

Grin Public Comps

Grin is still privately-owned, but its public comps include Rezolve AI, Appier Group, Deluxe, Sprout Social, ZoomInfo, Sprinklr, Quadient, Beijing Quanshi World, Weimob and Nordtech Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
Appier Group$281M$44M3.4x2.9x21.6x15.7x
Deluxe$2.1B$379M1.2x1.2x6.7x5.6x
Sprout Social$458M($31M)1.3x1.2x(18.6x)8.1x
ZoomInfo$1.2B$326M2.0x2.1x7.8x5.1x
Sprinklr$857M$66M1.0x1.0x13.6x5.5x
Quadient$1.2B$100M1.1x1.1x12.8x4.8x
Beijing Quanshi World$169M($19M)2.3x-(20.8x)-

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Common questions about Grin

When was Grin founded?Grin was founded in 2014.
Where is Grin headquartered?Grin is headquartered in Sacramento, CA, United States.
Is Grin publicly listed?No, Grin is a private, VC-backed company.
What is Grin's valuation?Grin was last valued at $910M in its Series B in October 2021.
How much funding has Grin raised?Grin has raised $145M across 6 funding rounds.
What was Grin's last funding round?Grin's last funding round was a $110M Series B in October 2021, led by Lone Pine Capital.
Who are Grin's investors?Grin's investors include The Syndicate.com, LAUNCH, Bullpen Capital, Eudemian Ventures, Headline, Imaginary Ventures, Forefront Venture Partners, Lone Pine Capital, Good Friends, Devon Levesque and 10 others.
Which companies are comparable to Grin?Companies comparable to Grin include LTK, Axtria, Rezolve AI, Campaign Monitor, MoEngage and Deluxe.
How many companies has Grin acquired?Grin has acquired 1 company, including WearAway.

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