- Companies
- Grin
Last Grin valuation
$910M
Series B · Oct 2021
Last Grin funding round
$110M
Series B · Oct 2021
Cumulative funding Grin raised
$145M
across 6 funding rounds
Key investors in Grin
LAUNCH
The Syndicate.com
Headline
Bullpen Capital
Imaginary Ventures
Eudemian Ventures
About Grin
GRIN is a Sacramento-based influencer marketing platform designed for direct-to-consumer brands. The software facilitates influencer discovery, outreach, campaign management, product seeding, discount code distribution, affiliate link tracking, content and rights management, sales monitoring, and comprehensive analytics. GRIN handles logistics, record-keeping, payments, and performance insights for influencer partnerships. Established in 2014, the company serves brands across social media channels and e-commerce ecosystems from its headquarters in Sacramento, California.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$910M (Oct 2021)
Grin Valuation
Grin is currently valued at $910M, based on its Series B in October 2021.
The $110M round was led by Lone Pine Capital, with participation from The Syndicate.com, Devon Levesque, Haney Business Ventures, The Chainsmokers, LAUNCH and 4 other investors.
Grin valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2021 | Series B | $910M |
Grin Funding History
Grin has raised a total of $145M across 6 funding rounds.
Grin's first fundraising round was a $600K angel round in February 2015. The most recent completed round was a $110M Series B in October 2021.
Grin funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2021 | Series B | Lone Pine Capital (lead); The Syndicate.com; Devon Levesque; Haney Business Ventures; The Chainsmokers; LAUNCH; Danielle Bernstein; Bond; Imaginary Ventures; Electric Feel Ventures | $110M | $910M | - |
| May 2021 | Series A | Imaginary Ventures (lead); The Syndicate.com; Good Friends; Bullpen Capital; Interplay; Globivest; Eudemian Ventures; LAUNCH; Headline | $16M | - | Grin is the leading influencer marketing software platform for direct-to-consumer brands, helping them manage end-to-end campaigns including finding influencers, product delivery, payments, and analytics. In May 2021, Grin added $16 million to its Series A round led by Imaginary Ventures, with participation from Good Friends Venture Capital featuring founders of Allbirds, Warby Parker, and Harry's. This extension followed an initial $10 million Series A in December 2020 led by e.ventures, bringing total funding to $35.3 million at the time. The new capital supported investments in channel integrations, reporting, analytics, and tools for the creator economy, driven by 300% growth. Imaginary Ventures approached Grin opportunistically due to its product strength, market position, and rapid growth, with many of their portfolio companies using the platform. |
| Dec 2020 | Series A | eVentures (lead); Headline (lead) | $10M | - | Grin is an influencer marketing software platform built for direct-to-consumer e-commerce brands, providing an end-to-end solution to discover, recruit, activate, seed products, contract, report, analyze, and pay creators including influencers, affiliates, athletes, and customer advocates. Grin closed a $10M Series A funding round on December 2020 led by e.ventures with participation from Bullpen Capital, Launch Fund, and a syndicate of top e-commerce founders. Headline is listed among investors in related coverage. The funds support expansion into broader use cases like affiliate marketing, athlete marketing, and ambassador programs while maintaining focus on influencer marketing. This round preceded a $16M Series A extension in May 2021 led by Imaginary Ventures with Good Friends Venture Capital, bringing total raised to $35.3M at that point, followed by a $110M Series B in October 2021 valuing the company at $910 million post-money. |
| Oct 2019 | Series A | Bullpen Capital (lead); Forefront Venture Partners; The Syndicate.com; FundersClub; Eudemian Ventures; LAUNCH | $6M | - | Grin is a provider of software to manage influencer-marketing campaigns. The company's platform enables direct-to-consumer brands to collaborate and manage relationships with influencers. In 2019, Grin raised funding led by Bullpen Capital, with the company completing multiple financing rounds across 2019–2021 that totaled $145.3M in aggregate capital, including a $110M Series B round in 2021 led by Lone Pine Capital. |
| Dec 2018 | Pre-seed | LAUNCH (lead); The Syndicate.com; Mark William Lewis | $3M | - | - |
| Feb 2015 | Angel | - | $600K | - | - |
Who has invested in Grin?
20 investors have backed Grin across its funding rounds, including LAUNCH, The Syndicate.com, Headline, Bullpen Capital, Imaginary Ventures and Eudemian Ventures.
Lead investors include Lone Pine Capital, Imaginary Ventures, eVentures, Headline, Bullpen Capital and 1 other investor.
Grin Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Participant | Dec 2018 | ||
| 4 | Lead | Dec 2018 | ||
| 2 | Lead | Oct 2019 | ||
| 2 | Participant | Oct 2019 | ||
| 2 | Lead | Dec 2020 | ||
| 2 | Lead | May 2021 | ||
| 1 | Participant | Oct 2019 | ||
| 1 | Lead | Oct 2021 | ||
| 1 | Participant | May 2021 | ||
| 1 | Participant | Oct 2021 | ||
| 1 | Participant | Oct 2021 | ||
| 1 | Participant | Oct 2021 | ||
| 1 | Participant | May 2021 | ||
This data is available for Pro users. Sign up to see all 20 Grin investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Grin
Grin has acquired 1 company to date.
Last acquisition by Grin was on January 14th 2019. Grin acquired WearAway for undisclosed valuation.
Latest Acquisitions by Grin
| Description | WearAway is a B2B online marketplace for wardrobe rentals catering to film, television, and advertising productions in Los Angeles. The platform connects costume houses with shoots, offering filters for era, style, and size, with delivery logistics nationwide. Launched in 2022, WearAway serves independent filmmakers and studios like Netflix, reducing costs through subscription and per-use models. |
| HQ Country | |
| HQ City | New York City, NY |
| Deal Date | 14 Jan 2019 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Grin acquisitions and their M&A valuation multiples. Start Free Trial | |
Grin Competitors
Grin competitors include listed companies like Rezolve AI and Deluxe, and private ones like LTK, Axtria, Campaign Monitor and MoEngage.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $2B | - | ||
| Private | - | - | $900M | - | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Private | - | - | $850M | - | ||
| Private | $100M | - | $850M | 8.5x | ||
| Publicly listed | $2.1B | $379M | $1.1B | 1.2x |
Grin Public Comps
Grin is still privately-owned, but its public comps include Rezolve AI, Appier Group, Deluxe, Sprout Social, ZoomInfo, Sprinklr, Quadient, Beijing Quanshi World, Weimob and Nordtech Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $281M | $44M | 3.4x | 2.9x | 21.6x | 15.7x | |||
| $2.1B | $379M | 1.2x | 1.2x | 6.7x | 5.6x | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
| $857M | $66M | 1.0x | 1.0x | 13.6x | 5.5x | |||
| $1.2B | $100M | 1.1x | 1.1x | 12.8x | 4.8x | |||
| $169M | ($19M) | 2.3x | - | (20.8x) | - | |||
This data is available for Pro users. Sign up to see all Grin competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Grin
| When was Grin founded? | Grin was founded in 2014. |
| Where is Grin headquartered? | Grin is headquartered in Sacramento, CA, United States. |
| Is Grin publicly listed? | No, Grin is a private, VC-backed company. |
| What is Grin's valuation? | Grin was last valued at $910M in its Series B in October 2021. |
| How much funding has Grin raised? | Grin has raised $145M across 6 funding rounds. |
| What was Grin's last funding round? | Grin's last funding round was a $110M Series B in October 2021, led by Lone Pine Capital. |
| Who are Grin's investors? | Grin's investors include The Syndicate.com, LAUNCH, Bullpen Capital, Eudemian Ventures, Headline, Imaginary Ventures, Forefront Venture Partners, Lone Pine Capital, Good Friends, Devon Levesque and 10 others. |
| Which companies are comparable to Grin? | Companies comparable to Grin include LTK, Axtria, Rezolve AI, Campaign Monitor, MoEngage and Deluxe. |
| How many companies has Grin acquired? | Grin has acquired 1 company, including WearAway. |
See companies similar to Grin
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




