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- Amperity
Amperity Revenue, Valuation, Funding & Investors
Amperity is valued at $1B as of July 2021, a 14.3x multiple on its last reported $70M revenue.
Last Amperity valuation
$1B
Series D · Jul 2021
Last Amperity funding round
$100M
Series D · Jul 2021
Amperity revenue
$70M
Series D · Jul 2021
Key investors in Amperity
Madrona
Tiger Global
Declaration Partners
Madera Technology Partners
Goldman Sachs
Hyde Park Venture Partners
About Amperity
Amperity is a Seattle-headquartered customer data platform that unifies profiles across online and offline touchpoints using AI-driven identity resolution. The system ingests data from sources like Shopify, Salesforce, and loyalty programs, creating actionable 360-degree views for brands including Patagonia and Nestlé. Amperity enables personalized marketing campaigns and loyalty programs without custom engineering.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$70M (Jul 2021)
Valuation
$1B (Jul 2021)
Amperity Valuation
Amperity is currently valued at $1B, based on its Series D in July 2021.
The $100M round was led by HighSage Ventures, with participation from Declaration Partners, Tiger Global, Madera Technology Partners and Madrona.
Amperity's valuation has grown 28x from $36M at its Series A in February 2016 to $1B in July 2021, across 4 priced rounds.
Amperity valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jul 2021 | Series D | $1B | 14.3x |
| Jul 2019 | Series C | $450M | - |
| Oct 2017 | Series B | $140M | - |
| Feb 2016 | Series A | $36M | - |
Amperity Revenue
Amperity's latest recorded revenue is $70M, as of its Series D in July 2021. At a $1B valuation, that implies a 14.3x revenue multiple.
Amperity revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jul 2021 | $70M | $1B | 14.3x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Amperity Funding History
Amperity has raised a total of $187M across 4 funding rounds.
Amperity's first fundraising round was a $9M Series A in February 2016. The most recent completed round was a $100M Series D in July 2021.
Amperity funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2021 | Series D | HighSage Ventures (lead); Declaration Partners; Tiger Global; Madera Technology Partners; Madrona | $100M | $1B | Amperity, a leading customer data platform (CDP) for consumer brands, raised $100 million in its Series D funding round on July 13, 2021, led by HighSage Ventures with participation from Declaration Partners, Madera Technology Partners, Madrona Venture Group, and Tiger Global Management. This round valued the company at more than $1 billion, bringing total funding to $187 million. The capital is earmarked for expanding sales and marketing, international growth including offices in Australia and Western Europe, and R&D to enhance first-party customer data capabilities for clients like Starbucks, Patagonia, Wyndham Hotels & Resorts, and Crocs. The platform helps enterprises unify fragmented customer data from sales, email, e-commerce, and loyalty programs to enable personalized experiences, addressing challenges with third-party cookies and data silos. Amperity reported nearly 100% revenue growth in the prior year, underscoring strong market demand for its AI-driven, multi-patented CDP technology, which aligns with BCG's four key CDP functions: data ingestion, unifying records, intelligence, and activation. Notable endorsements came from investors like Tiger Global, highlighting Amperity's value to major brands and talent attraction, including Starbucks CEO Kevin Johnson to its board. Prior rounds included $50M Series C in 2019 (Tiger Global lead), $28M Series B in 2017, $9M Series A in 2016 (Madrona lead), achieving unicorn status amid Seattle's growing tech ecosystem. One secondary source lists a $1.11B valuation, but official releases specify over $1B. |
| Jul 2019 | Series C | Tiger Global (lead); Declaration Partners; Goldman Sachs; Madera Technology Partners; Madrona | $50M | $450M | Amperity is a customer data platform (CDP) company founded in 2016 that ingests atomic-level customer data to create a unified customer 360 view using first-party data, helping brands like Starbucks, Gap Inc., TGI Fridays, and Planet Fitness target offers and promotions intelligently. In July 2019, Amperity raised $50 million in a Series C round led by Tiger Global Management, with participation from Goldman Sachs, Declaration Partners, Madera Technology Partners, Madrona Venture Group, and investor Lee Fixel. This brought total funding to $87 million at the time, with funds aimed at expanding sales and marketing teams, which had recently begun serious hiring. The company reported strong growth, with annual recurring revenue (ARR) increasing 355% year-over-year in 2018, as noted in the Series C announcement, and a similar 335% growth cited in a PR release. Amperity positioned itself against older marketing cloud solutions, emphasizing its technical capabilities in identity resolution and data unification without relying on third-party data. Later sources reference a $1B+ valuation in the 2021 Series D round of $100M. Amperity continued growth, reaching over 400 customers by later years including Alaska Airlines and Wyndham Hotels. |
| Oct 2017 | Series B | Tiger Global (lead); Madrona | $28M | $140M | Amperity, founded in 2016, is an Intelligent Customer Data Platform that enables global consumer brands to create personalized experiences by unlocking and unifying customer data across disparate sources using machine learning. The platform stitches together data sources, forms complete customer profiles, and makes them actionable for marketers and analysts to power customer 360 initiatives, acquisition and retention programs, and advanced analytics. On October 26, 2017, Amperity closed a $28 million Series B financing round led by Tiger Global Management with participation from existing investor Madrona Venture Group, bringing total funding to $37 million. The company had launched commercially in September 2017, just one month prior to the funding announcement, with customers including major consumer brands. The capital was allocated to accelerate product development around key technology differentiators, scale go-to-market investments, and enhance customer support capabilities. At the time of the Series B close, Amperity employed 40 people and expected to more than than double headcount within the following year; the company's customer base also grew substantially during this period. |
| Feb 2016 | Series A | Madrona (lead); Dawn Lepore; Andy Liu; Kevin Nazemi; Rajeev Singh; Soma Somasegar; Founders' Co-op; Joe Montana; Hyde Park Venture Partners; Jesse Proudman; Sujal Patel | $9M | $36M | Amperity raised $9 million in its Series A funding round on February 8, 2016, led by Madrona Venture Group with participation from angels including Joe Montana, Founders' Co-op, Hyde Park Venture Partners, Dawn Lepore, Soma Somasegar, Rajeev Singh, and Sujal Patel. The Seattle-based marketing technology startup was founded by Kabir Shahani and Derek Slager, who previously sold healthcare marketing firm Appature to IMS Health. Madrona's Matt McIlwain joined the board. The funding supported the early-stage company before it had written code, targeting customer data unification for consumer brands. |
Who has invested in Amperity?
16 investors have backed Amperity across its funding rounds, including Madrona, Tiger Global, Declaration Partners, Madera Technology Partners, Goldman Sachs and Hyde Park Venture Partners.
Lead investors include HighSage Ventures, Tiger Global and Madrona.
Amperity Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Feb 2016 | ||
| 3 | Lead | Oct 2017 | ||
| 2 | Participant | Jul 2019 | ||
| 2 | Participant | Jul 2019 | ||
| 1 | Lead | Jul 2021 | ||
| 1 | Participant | Jul 2019 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Participant | Feb 2016 | ||
This data is available for Pro users. Sign up to see all 16 Amperity investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Amperity
Amperity has acquired 1 company to date.
Last acquisition by Amperity was on November 5th 2019. Amperity acquired Custora for undisclosed valuation.
Latest Acquisitions by Amperity
| Description | Custora is a customer intelligence platform for retail analytics. It unifies customer data to predict segments and journeys, delivering recommendations for lifetime value growth. New York-based, Custora serves omnichannel retailers with tools recognizing marketing constraints. The system analyzes purchase histories to prioritize retention campaigns and cross-sell opportunities. |
| HQ Country | |
| HQ City | New York City, NY |
| Deal Date | 5 Nov 2019 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Amperity acquisitions and their M&A valuation multiples. Start Free Trial | |
Amperity Competitors
Amperity competitors include listed companies like Rezolve AI and Appier Group, and private ones like Invoca, People.ai, Scaled Cognition and Yeahmobi.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Private | $100M | - | $1.1B | 11.0x | ||
| Private | $41M | - | $1.1B | 26.8x | ||
| Private | - | - | $750M | - | ||
| Private | - | - | $715M | - | ||
| Publicly listed | $281M | $44M | $1B | 2.9x |
Amperity Public Comps
Amperity is still privately-owned, but its public comps include Appier Group, Rackspace, Rezolve AI, Beijing CTJ Info Tech, Deluxe, ZoomInfo, Sprinklr, Sprout Social, Fractal Analytics and Reconova Technologies.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $281M | $44M | 3.4x | 2.9x | 21.6x | 15.7x | |||
| $2.7B | $244M | 1.5x | 1.6x | 17.1x | 15.0x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $123M | $13M | 5.3x | 4.9x | 51.3x | 34.6x | |||
| $2.1B | $379M | 1.2x | 1.2x | 6.7x | 5.6x | |||
| $1.2B | $326M | 2.0x | 2.1x | 7.8x | 5.1x | |||
| $857M | $66M | 1.0x | 1.0x | 13.6x | 5.5x | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
This data is available for Pro users. Sign up to see all Amperity competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Amperity
| When was Amperity founded? | Amperity was founded in 2016. |
| Where is Amperity headquartered? | Amperity is headquartered in Seattle, WA, United States. |
| Is Amperity publicly listed? | No, Amperity is a private, VC-backed company. |
| What is Amperity's valuation? | Amperity was last valued at $1B in its Series D in July 2021. |
| How much funding has Amperity raised? | Amperity has raised $187M across 4 funding rounds. |
| What was Amperity's last funding round? | Amperity's last funding round was a $100M Series D in July 2021, led by HighSage Ventures. |
| Who are Amperity's investors? | Amperity's investors include Madrona, Tiger Global, Declaration Partners, Madera Technology Partners, HighSage Ventures, Goldman Sachs, Dawn Lepore, Andy Liu, Kevin Nazemi, Rajeev Singh and 6 others. |
| What is Amperity's revenue? | Amperity's latest recorded revenue is $70M (July 2021). |
| What is Amperity's revenue multiple? | Amperity's latest valuation implies a 14.3x revenue multiple ($1B valuation on $70M of revenue). |
| Which companies are comparable to Amperity? | Companies comparable to Amperity include Rezolve AI, Invoca, People.ai, Scaled Cognition, Yeahmobi and Appier Group. |
| How many companies has Amperity acquired? | Amperity has acquired 1 company, including Custora. |
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