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- GumGum
GumGum Revenue, Valuation, Funding & Investors
GumGum is valued at $700M as of April 2021, a 6.2x multiple on its last reported $113M revenue.
Last GumGum valuation
$700M
Series E · Apr 2021
Last GumGum funding round
$75M
Series E · Apr 2021
GumGum revenue
$113M
Series E · Apr 2021
Key investors in GumGum
Upfront Ventures
Morgan Stanley Expansion Capital
NewView Capital
New Enterprise Associates
First Round Capital
Goldman Sachs Growth Equity
About GumGum
GumGum is a Santa Monica-headquartered artificial intelligence company founded in 2008, specializing in computer vision and natural language processing. The firm analyzes images and videos from web, social media, and TV to enable contextual marketing, sponsorship valuation, and content safety tools for media publishers and brands.
Founded
2008
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Advertising, Subscription
Revenue
$113M (Apr 2021)
Valuation
$700M (Apr 2021)
GumGum Valuation
GumGum is currently valued at $700M, based on its Series E in April 2021.
The $75M round was led by Goldman Sachs Growth Equity, with participation from Morgan Stanley Expansion Capital, NewView Capital and Upfront Ventures.
GumGum's valuation has grown 3.5x from $200M at its Series C in May 2015 to $700M in April 2021, across 2 priced rounds.
GumGum valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2021 | Series E | $700M | 6.2x |
| May 2015 | Series C | $200M | - |
GumGum Revenue
GumGum's latest recorded revenue is $113M, as of its Series E in April 2021. At a $700M valuation, that implies a 6.2x revenue multiple.
GumGum revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2021 | $113M | $700M | 6.2x | Series E |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
GumGum Funding History
GumGum has raised a total of $123M across 3 funding rounds.
GumGum's first fundraising round was a $26M Series C in May 2015. The most recent completed round was a $75M Series E in April 2021.
GumGum funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2021 | Series E | Goldman Sachs Growth Equity (lead); Morgan Stanley Expansion Capital; NewView Capital; Upfront Ventures | $75M | $700M | GumGum is a Santa Monica-based contextual advertising technology company founded in 2008, specializing in AI-driven solutions that analyze web pages and videos to place relevant ads without relying on cookies or personal data. On April 13, 2021, it announced a $75 million growth investment led by Goldman Sachs Growth, joining existing investors including Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures. The funding aimed to accelerate expansion of its contextual API, Display, Native, and Video (OTT & Web) products, and enter key international markets amid rising demand driven by cookie deprecation and privacy regulations. GumGum participates in over 100 billion ad auctions daily and performs contextual analysis on over 50 million unique pages and videos per day, working with over 100 major brands and 1200 premium publishers globally such as CBS, Insider Inc., and Healthline. In 2021, the company reported $113 million in revenue, achieving over 32% year-over-year growth, adding 415 new clients including Regeneron Pharmaceuticals and Michael Kors, setting 2479 campaigns live, and launching 6 new products with integrations like deepintent+ and LOGIC. Post-investment, GumGum expanded into Mexico, Singapore, and Hong Kong, growing to 480 employees worldwide. It acquired JustPremium, a major European rich media and video ad marketplace, in summer 2021, and Playground xyz, a global attention-based advertising platform, in December 2021, enhancing its offerings for high-impact contextual ads and attention measurement without personal data. The company earned recognitions like BuiltinLA awards for Best Places to Work, AdExchanger’s 2021 Programmatic Power Players, and a B2B Marketing Exchange Killer Content Award. |
| Feb 2020 | Series D | Morgan Stanley Expansion Capital; NewView Capital; Upfront Ventures | $22M | - | GumGum, an ad-tech company specializing in contextual advertising, closed a $22 million Series D funding round on February 13, 2020, led by investors including Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures. The funding brought the company's total capital raised to $58.6 million. CEO Phil Schraeder indicated the proceeds would support an aggressive acquisition strategy, building on a strong profitable balance sheet. In conjunction with the announcement, GumGum reported record revenues of $155 million for 2019, highlighting robust growth amid the shift away from cookies in online advertising. The company positioned itself as a leader in contextual ad solutions, leveraging image recognition and computer vision technologies. Schraeder noted the core business had been profitable for years, with flexibility to toggle growth speed. GumGum planned to launch new products, including an in-video ad unit, and expand internationally while strengthening R&D. The appointment of veteran CMO Lisa Licht to the board underscored strategic moves to capitalize on market inflection points in digital contextual advertising. Prior rounds included a $26 million Series C in 2015 from similar investors. |
| May 2015 | Series C | Morgan Stanley Expansion Capital (lead); First Round Capital; New Enterprise Associates; Upfront Ventures | $26M | $200M | GumGum, founded in 2007, develops technology for image recognition to enable contextual in-image advertising, placing relevant ads next to matching image content on publisher sites, and has expanded to broader editorial ad formats. In May 2015, it raised $26 million in a Series C round led by Morgan Stanley Expansion Capital, with participation from First Round Capital, New Enterprise Associates, and Upfront Ventures, bringing total funding over $36 million at the time. CEO Ophir Tanz stated the company had been profitable for the prior three years and was pacing above a $75 million annual revenue run rate around the round date. Funds were allocated to international growth, enhanced image recognition and computer vision, and new ad product development. GumGum partners with over 2,000 premium publishers reaching 400 million daily visitors, positioning it as an engineering-focused ad tech firm owning its ad format entirely, with potential extensions to video. |
Who has invested in GumGum?
6 investors have backed GumGum across its funding rounds, including Upfront Ventures, Morgan Stanley Expansion Capital, NewView Capital, New Enterprise Associates, First Round Capital and Goldman Sachs Growth Equity.
Lead investors include Goldman Sachs Growth Equity and Morgan Stanley Expansion Capital.
GumGum Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | May 2015 | ||
| 3 | Participant | May 2015 | ||
| 2 | Participant | Feb 2020 | ||
| 1 | Participant | May 2015 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by GumGum
GumGum has acquired 2 companies to date.
Last acquisition by GumGum was on December 16th 2021. GumGum acquired Playground XYZ for undisclosed valuation.
Latest Acquisitions by GumGum
| Description | Playground XYZ is a New York-based provider of AI-driven visual attention measurement tools for digital advertising. The platform analyzes eye-tracking data from webcam feeds to score ad creatives on gaze prediction accuracy. Playground XYZ serves media agencies optimizing video and display campaigns across platforms like YouTube and Meta. | JustPremium functions as a programmatic platform for rich media advertising, delivering cross-screen experiences through display and video inventory. The network spans over 25 countries, reaching 900 million unique monthly visitors via partnerships with thousands of premium publishers. Amsterdam-headquartered, JustPremium maintains regional offices in New York, Los Angeles, London, Hamburg, Copenhagen, and Mexico City, connecting top global brands to more than 15 billion monthly impressions. |
| HQ Country | ||
| HQ City | Sydney | Amsterdam |
| Deal Date | 16 Dec 2021 | 10 Aug 2021 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all GumGum acquisitions and their M&A valuation multiples. Start Free Trial | ||
GumGum Competitors
GumGum competitors include listed companies like Rezolve AI and Septeni Holdings, and private ones like Yeahmobi, Scaled Cognition, RAD AI and Typeface.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $715M | - | ||
| Private | - | - | $750M | - | ||
| Private | - | - | $525M | - | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $195M | $36M | $675M | 2.8x |
GumGum Public Comps
GumGum is still privately-owned, but its public comps include Surya Citra Media, Cover, Septeni Holdings, Tron, H & R Century Union, Huayi Brothers, Sprout Social, MediaAlpha, Beijing Baination and Acast.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $388M | $64M | 1.8x | 1.5x | 10.8x | 4.3x | |||
| $317M | $34M | 1.9x | 1.9x | 17.6x | 9.8x | |||
| $195M | $36M | 3.0x | 2.8x | 16.1x | 15.6x | |||
| $5M | ($17M) | 140.2x | - | (40.0x) | - | |||
| $79M | ($28M) | 8.0x | - | (22.6x) | - | |||
| $46M | ($14M) | 19.0x | - | (60.5x) | - | |||
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
| $1.1B | ($97M) | 0.7x | 0.6x | (7.9x) | 6.0x | |||
This data is available for Pro users. Sign up to see all GumGum competitors and their valuation data. Start Free Trial | ||||||||
Common questions about GumGum
| When was GumGum founded? | GumGum was founded in 2008. |
| Where is GumGum headquartered? | GumGum is headquartered in Los Angeles, CA, United States. |
| Is GumGum publicly listed? | No, GumGum is a private, VC-backed company. |
| What is GumGum's valuation? | GumGum was last valued at $700M in its Series E in April 2021. |
| How much funding has GumGum raised? | GumGum has raised $123M across 3 funding rounds. |
| What was GumGum's last funding round? | GumGum's last funding round was a $75M Series E in April 2021, led by Goldman Sachs Growth Equity. |
| Who are GumGum's investors? | GumGum's investors include Morgan Stanley Expansion Capital, Upfront Ventures, NewView Capital, First Round Capital, New Enterprise Associates and Goldman Sachs Growth Equity. |
| What is GumGum's revenue? | GumGum's latest recorded revenue is $113M (April 2021). |
| What is GumGum's revenue multiple? | GumGum's latest valuation implies a 6.2x revenue multiple ($700M valuation on $113M of revenue). |
| Which companies are comparable to GumGum? | Companies comparable to GumGum include Yeahmobi, Scaled Cognition, RAD AI, Rezolve AI, Typeface and Septeni Holdings. |
| How many companies has GumGum acquired? | GumGum has acquired 2 companies, including Playground XYZ and JustPremium. |
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