Cadena Valuation, Funding & Investors

Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.

Invoca is a Santa Barbara, California-headquartered conversation intelligence platform that analyzes phone calls and digital interactions for marketing and sales teams. The AI-driven system integrates with Google Ads, Zendesk, and Salesforce to attribute revenue from conversations and trigger automated workflows. Brands like AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon use Invoca to optimize call routing, personalize experiences, and boost conversions. Founded in 2007, the platform processes billions of interactions yearly across e-commerce and service industries.

People.ai is a San Francisco-headquartered AI platform for enterprise revenue operations. The service captures customer interactions across email, calls, and meetings to provide sales, marketing, and success teams with insights on opportunities and pipeline health. Deployed by Fortune 500 companies like Okta and Splunk, it automates performance analytics, coaching recommendations, and buying group identification. Founded in 2016, People.ai integrates with CRM systems like Salesforce and HubSpot for real-time revenue forecasting.

Amperity is a Seattle-headquartered customer data platform that unifies profiles across online and offline touchpoints using AI-driven identity resolution. The system ingests data from sources like Shopify, Salesforce, and loyalty programs, creating actionable 360-degree views for brands including Patagonia and Nestlé. Amperity enables personalized marketing campaigns and loyalty programs without custom engineering.

FXiaoKe is a Beijing-headquartered SaaS provider of cloud-based CRM and sales management platforms for Chinese enterprises. Founded in 2011, it offers tools for field sales, channel distribution, and customer relationship management integrated with WeChat Enterprise. FXiaoKe serves over 600,000 small and medium-sized businesses with modules for marketing automation and data analytics via fxiaoke.com.

Infobip is a Vodnjan-headquartered global communications platform as a service provider enabling omnichannel messaging via SMS, voice, WhatsApp, Viber, and email. Founded in 2006, it supports customer engagement, two-factor authentication, and fraud prevention for enterprises. The company operates data centers in over 40 countries, processing billions of messages monthly for brands in retail, finance, and travel sectors worldwide.

LeadSquared is a SaaS platform offering sales CRM, marketing automation, and lead management tools for B2B and B2C companies. Bengaluru-headquartered since its founding in 2011, the company serves sectors including education, real estate, and telecommunications. Its mobile CRM app supports offline access and integrates with platforms like WhatsApp, email, and SMS for lead nurturing. The platform handles lead capture from websites, events, and ads, routing them to sales teams via automated workflows. LeadSquared operates across India, Middle East, Southeast Asia, and North America with offices in Dubai, Singapore, and New York.

Yidian Zixun is a China-based personalized news aggregation app founded in 2011 by former Baidu vice president Ren Xuyang. The platform uses recommendation algorithms to deliver customized content to users, competing with ByteDance's Toutiao in China's news app market. Phoenix New Media became Yidian's largest shareholder through a series of investments, and the app grew to tens of millions of daily active users.

Ibotta Inc is a performance marketing platform. It allows CPG brands to deliver digital promotions to consumers through a single, convenient network called the Ibotta Performance Network (IPN).

Rezolve AI PLC is an AI-powered solutions company, specializing in enhancing customer engagement, operational efficiency, and revenue growth for the retail and e-commerce sectors. The company's product, Brain Commerce, powered by its proprietary Large Language Model (LLM) brainpowa, transforms the online shopping experience. By surpassing traditional site search and product discovery tools, Brain Commerce improves conversion rates, increases average order value (AOV), and reduces cart abandonment. The company has one reportable segment, which is cloud-based services. Geographically, the company generates revenue from Canada, the United States, Mexico, Australia, the United Kingdom, and Japan, with the majority of revenue generated from the United States.

MindTickle is a sales enablement platform providing training, coaching, and readiness assessments for revenue teams. The tool features mobile learning, role-plays, gamification, and AI analytics to shorten ramp times and improve win rates. San Francisco- and Pune-headquartered, it equips sales reps at enterprises in tech, pharma, and finance with certifications and manager dashboards.

GRIN is a Sacramento-based influencer marketing platform designed for direct-to-consumer brands. The software facilitates influencer discovery, outreach, campaign management, product seeding, discount code distribution, affiliate link tracking, content and rights management, sales monitoring, and comprehensive analytics. GRIN handles logistics, record-keeping, payments, and performance insights for influencer partnerships. Established in 2014, the company serves brands across social media channels and e-commerce ecosystems from its headquarters in Sacramento, California.

Axtria is a Berkeley Heights-headquartered provider of cloud software for life sciences commercialization. The company offers platforms like SalesCAST for territory alignment and Patient Access for adherence management, serving pharmaceutical firms such as Pfizer and Novartis. Axtria processes commercial data to support field force optimization and patient outcomes across North America and Europe. Founded in 2010, it maintains development centers in India for analytics innovation.

Sprinklr Inc is engaged in enabling customer-facing teams, from Customer Service to Marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver customer experiences at scale all on one unified AI-based platform. It focuses on empowering companies to deliver next-generation, unified engagement journeys that reimagine the customer’s experience. Its products include Sprinklr Service, Sprinklr Social, Sprinklr Insights and Sprinklr Marketing. The company operates in the Americas, EMEA, and other countries. It derives maximum revenue from the Americas.

Campaign Monitor is a Sydney-headquartered email marketing platform owned by CM Group, serving over 150,000 businesses worldwide including BuzzFeed, Coca-Cola, Disney, and Rip Curl. Launched in 2004, it offers drag-and-drop email builders, automation workflows, and analytics for personalized campaigns. The tool integrates with Shopify, WordPress, and Salesforce, helping users segment audiences and track open rates across mobile and desktop.

MoEngage is a San Francisco-headquartered provider of cloud-based customer engagement platforms for mobile apps and websites. The platform enables personalized campaigns via email, push notifications, SMS, and in-app messaging with behavioral analytics. Founded in 2014 with roots in Bangalore, MoEngage supports omnichannel orchestration for brands in retail, e-commerce, and fintech sectors across India, Southeast Asia, and the United States.

Gupshup is a Mumbai-headquartered conversational messaging platform powering over six billion messages monthly across 30-plus channels including WhatsApp and SMS. Thousands of businesses in emerging markets such as India and Africa rely on it for marketing, sales, and support experiences. Its carrier-grade API and no-code tools connect with partnerships among operators, device manufacturers, and ISVs.