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- Moon Active
Moon Active Revenue, Valuation, Funding & Investors
Moon Active is valued at $5B as of November 2021, a 3.3x multiple on its last reported $1.5B revenue.
Last Moon Active valuation
$5B
Secondary · Nov 2021
Moon Active revenue
$1.5B
Secondary · Nov 2021
Key investors in Moon Active
Insight Partners
Andalusian Private Capital
About Moon Active
Moon Active is a Tel Aviv-headquartered mobile game developer renowned for Coin Master, a social casino adventure game with over 100 million downloads on iOS and Android. The studio produces engaging titles blending slot mechanics, village building, and multiplayer raids, distributed globally via app stores and Facebook. It maintains a top position among free-to-play gaming companies.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$1.5B (Nov 2021)
Valuation
$5B (Nov 2021)
Moon Active Valuation
Moon Active is currently valued at $5B, based on its secondary sale in November 2021.
The $300M round was led by Insight Partners, with participation from Andalusian Private Capital.
Moon Active's valuation has grown 4.0x from $1.3B at its secondary sale in January 2020 to $5B in November 2021, across 2 priced rounds.
Moon Active valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2021 | Secondary | $5B | 3.3x |
| Jan 2020 | Secondary | $1.3B | 2.5x |
Moon Active Revenue
Moon Active's latest recorded revenue is $1.5B, as of its secondary sale in November 2021. At a $5B valuation, that implies a 3.3x revenue multiple.
Revenue grew from $500M in January 2020 to $1.5B in November 2021, while the revenue multiple moved from 2.5x to 3.3x.
Moon Active revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2021 | $1.5B | $5B | 3.3x | Secondary |
| Jan 2020 | $500M | $1.3B | 2.5x | Secondary |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Moon Active Funding History
Moon Active has 2 recorded secondary share sales and no primary funding rounds.
Moon Active funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2021 | Secondary | Insight Partners (lead); Andalusian Private Capital | $300M | $5B | Moon Active, an Israeli mobile gaming company best known for its hit game Coin Master, completed a $300 million secondary funding round on November 23, 2021, led by Insight Partners with participation from Andalusian Private Capital. The transaction valued the company at $5 billion. Insight Partners had previously invested $125 million in January 2020 at a $1.25 billion valuation. Moon Active develops social casino and casual mobile games and had acquired Melsoft, creator of Family Island and My Cafe, the prior year for over $100 million, adding $160 million in annual revenue from the subsidiary. The company reported $1.25 billion in revenue for 2020 and projected over $1.5 billion for 2021, with significant profits that year. Moon Active employed around 1,300 staff, mostly in Tel Aviv, after adding over 400 since early 2021. Since its founding in 2011, Moon Active had raised only $10 million initially from early investors including Gigi Levy-Weiss and others, marking limited primary funding prior to the 2020 and 2021 rounds. The company focused on scaling Coin Master globally, expanding its portfolio, and leveraging live-ops and AI-driven features for growth in the mobile gaming market. |
| Jan 2020 | Secondary | Insight Partners (lead) | $125M | $1.3B | Moon Active is an Israeli mobile gaming company founded in 2011, best known for developing the popular social casino game Coin Master, which generates the majority of its revenue through in-app purchases. On January 26, 2020, Insight Partners acquired a 10% stake in Moon Active for $125 million from existing shareholders at a company valuation of $1.25 billion. The transaction was a secondary sale with no new capital invested in the company. Moon Active reported $500 million in revenue for 2019, with monthly revenues around $50 million primarily from Coin Master, which had accumulated approximately $700 million in lifetime revenue by early 2020. The company was profitable at the time and had recently expanded its workforce by 200 employees, half in product development. Prior to this deal, Moon Active had raised only $10 million since inception from early investors. This investment marked Insight Partners' entry into Moon Active, preceding a larger $300 million secondary round in November 2021 at a $5 billion valuation, also led by Insight, highlighting the company's rapid growth driven by Coin Master's success. |
Who has invested in Moon Active?
2 investors have backed Moon Active across its funding rounds, including Insight Partners and Andalusian Private Capital.
Lead investors include Insight Partners.
Moon Active Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Moon Active investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Moon Active
Moon Active has acquired 1 company to date.
Last acquisition by Moon Active was on December 23rd 2020. Moon Active acquired Melsoft Games for $100M.
Latest Acquisitions by Moon Active
| Description | Melsoft Games is a Novi Sad-headquartered studio that creates casual puzzle and merge games for iOS and Android devices. The company produces titles such as Kids Puzzles, Merge Potions, and Unbox Me, targeting family audiences with intuitive gameplay mechanics. Originally rooted in PC game development, it shifted focus to mobile platforms around 2015, building a portfolio of over 20 apps available worldwide through app stores. |
| HQ Country | |
| HQ City | Minsk |
| Deal Date | 23 Dec 2020 |
| Valuation | $100M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Moon Active acquisitions and their M&A valuation multiples. Start Free Trial | |
Investments by Moon Active
Moon Active has invested in 1 company to date.
Latest investment by Moon Active was on May 2nd 2024. Moon Active invested in Spyke Games in their $50M Series A round.
Latest Investments by Moon Active
| Description | Spyke Games is a Tel Aviv-based mobile game developer specializing in competitive multiplayer titles. The studio releases games like Spyke Fight, a battle royale shooter, and team-based arena brawlers with character customization and ranked matchmaking. Spyke leverages Unity engine for cross-platform play on iOS and Android. Founded in 2020, the company analyzes player data to balance economies and progression systems, targeting esports integration. |
| HQ Country | |
| HQ City | İstanbul |
| Deal Date | 2 May 2024 |
| Round | Series A |
| Raised | $50M |
| Investors | - |
| Valuation | $315M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Moon Active investments and their VC round multiples. Start Free Trial | |
Moon Active Competitors
Moon Active competitors include listed companies like Kingnet Network, Oriental Pearl Group, Bilibili and Kingsoft, and private ones like Kabam and Improbable.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Publicly listed | $794M | $299M | $5.3B | 3.9x | ||
| Publicly listed | $1.1B | $296M | $4.2B | 3.2x | ||
| Publicly listed | $4.5B | $464M | $6B | 0.8x | ||
| Publicly listed | $1.4B | $441M | $4.2B | 0.9x | ||
| Private | $104M | - | $3B | 29.1x |
Moon Active Public Comps
Moon Active is still privately-owned, but its public comps include Nexstar Media Group, HYBE, Enlight Media, Nippon Television, Kingnet Network, Talkweb Information Systems, RTL Group, Sega Sammy, 37Games and Oriental Pearl Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4.9B | $1.3B | 3.4x | 2.4x | 12.6x | 6.8x | |||
| $1.9B | ($17M) | 2.5x | 1.6x | (287.1x) | 18.2x | |||
| $602M | $299M | 7.4x | 12.6x | 14.9x | 27.0x | |||
| $3.1B | $620M | 1.2x | 1.1x | 5.9x | 7.6x | |||
| $794M | $299M | 5.5x | 3.9x | 14.7x | 10.8x | |||
| $473M | $27M | 9.7x | - | 168.4x | - | |||
| $6.9B | $644M | 1.2x | 1.0x | 12.6x | 7.6x | |||
| $3.1B | $109M | 1.4x | 1.4x | 39.6x | 10.4x | |||
This data is available for Pro users. Sign up to see all Moon Active competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Moon Active
| When was Moon Active founded? | Moon Active was founded in 2011. |
| Where is Moon Active headquartered? | Moon Active is headquartered in Tel Aviv, Israel. |
| Is Moon Active publicly listed? | No, Moon Active is a private, VC-backed company. |
| What is Moon Active's valuation? | Moon Active was last valued at $5B in its secondary sale in November 2021. |
| Who are Moon Active's investors? | Moon Active's investors include Insight Partners and Andalusian Private Capital. |
| What is Moon Active's revenue? | Moon Active's latest recorded revenue is $1.5B (November 2021). |
| What is Moon Active's revenue multiple? | Moon Active's latest valuation implies a 3.3x revenue multiple ($5B valuation on $1.5B of revenue). |
| Which companies are comparable to Moon Active? | Companies comparable to Moon Active include Kabam, Kingnet Network, Oriental Pearl Group, Bilibili, Kingsoft and Improbable. |
| How many companies has Moon Active acquired? | Moon Active has acquired 1 company, including Melsoft Games. |
| What was the largest acquisition by Moon Active? | The $100M acquisition of Melsoft Games in December 2020 is the largest acquisition Moon Active has made to date. |
| How many companies has Moon Active invested in? | Moon Active has invested in 1 company, including Spyke Games. |
| What was Moon Active's last investment? | In May 2024, Moon Active invested in Spyke Games' $50M Series A. |
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