Moon Active Revenue, Valuation, Funding & Investors

Moon Active is valued at $5B as of November 2021, a 3.3x multiple on its last reported $1.5B revenue.

Last Moon Active valuation

$5B

Secondary · Nov 2021

Moon Active revenue

$1.5B

Secondary · Nov 2021

Key investors in Moon Active

  • Insight Partners
  • Andalusian Private Capital

Moon Active Overview

About Moon Active

Moon Active is a Tel Aviv-headquartered mobile game developer renowned for Coin Master, a social casino adventure game with over 100 million downloads on iOS and Android. The studio produces engaging titles blending slot mechanics, village building, and multiplayer raids, distributed globally via app stores and Facebook. It maintains a top position among free-to-play gaming companies.


Founded

2011

HQ

IsraelTel Aviv

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$1.5B (Nov 2021)

Valuation

$5B (Nov 2021)

Moon Active Valuation

Moon Active is currently valued at $5B, based on its secondary sale in November 2021.

The $300M round was led by Insight Partners, with participation from Andalusian Private Capital.

Moon Active's valuation has grown 4.0x from $1.3B at its secondary sale in January 2020 to $5B in November 2021, across 2 priced rounds.

Moon Active valuation by funding round

Revenue multiple
Moon Active valuation by funding round
DateStageValuationRevenue Multiple
Nov 2021Secondary$5B3.3x
Jan 2020Secondary$1.3B2.5x

Moon Active Revenue

Moon Active's latest recorded revenue is $1.5B, as of its secondary sale in November 2021. At a $5B valuation, that implies a 3.3x revenue multiple.

Revenue grew from $500M in January 2020 to $1.5B in November 2021, while the revenue multiple moved from 2.5x to 3.3x.

Moon Active revenue by funding round

Moon Active revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2021$1.5B$5B3.3xSecondary
Jan 2020$500M$1.3B2.5xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Moon Active Funding History

Moon Active has 2 recorded secondary share sales and no primary funding rounds.

Moon Active funding rounds

Moon Active funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2021SecondaryInsight Partners (lead); Andalusian Private Capital$300M$5BMoon Active, an Israeli mobile gaming company best known for its hit game Coin Master, completed a $300 million secondary funding round on November 23, 2021, led by Insight Partners with participation from Andalusian Private Capital. The transaction valued the company at $5 billion. Insight Partners had previously invested $125 million in January 2020 at a $1.25 billion valuation. Moon Active develops social casino and casual mobile games and had acquired Melsoft, creator of Family Island and My Cafe, the prior year for over $100 million, adding $160 million in annual revenue from the subsidiary. The company reported $1.25 billion in revenue for 2020 and projected over $1.5 billion for 2021, with significant profits that year. Moon Active employed around 1,300 staff, mostly in Tel Aviv, after adding over 400 since early 2021. Since its founding in 2011, Moon Active had raised only $10 million initially from early investors including Gigi Levy-Weiss and others, marking limited primary funding prior to the 2020 and 2021 rounds. The company focused on scaling Coin Master globally, expanding its portfolio, and leveraging live-ops and AI-driven features for growth in the mobile gaming market.
Jan 2020SecondaryInsight Partners (lead)$125M$1.3BMoon Active is an Israeli mobile gaming company founded in 2011, best known for developing the popular social casino game Coin Master, which generates the majority of its revenue through in-app purchases. On January 26, 2020, Insight Partners acquired a 10% stake in Moon Active for $125 million from existing shareholders at a company valuation of $1.25 billion. The transaction was a secondary sale with no new capital invested in the company. Moon Active reported $500 million in revenue for 2019, with monthly revenues around $50 million primarily from Coin Master, which had accumulated approximately $700 million in lifetime revenue by early 2020. The company was profitable at the time and had recently expanded its workforce by 200 employees, half in product development. Prior to this deal, Moon Active had raised only $10 million since inception from early investors. This investment marked Insight Partners' entry into Moon Active, preceding a larger $300 million secondary round in November 2021 at a $5 billion valuation, also led by Insight, highlighting the company's rapid growth driven by Coin Master's success.

Who has invested in Moon Active?

2 investors have backed Moon Active across its funding rounds, including Insight Partners and Andalusian Private Capital.

Lead investors include Insight Partners.


Moon Active Investors

Investors in Moon Active by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Moon Active

Moon Active has acquired 1 company to date.

Last acquisition by Moon Active was on December 23rd 2020. Moon Active acquired Melsoft Games for $100M.


Latest Acquisitions by Moon Active

Melsoft Games
Description
Melsoft Games is a Novi Sad-headquartered studio that creates casual puzzle and merge games for iOS and Android devices. The company produces titles such as Kids Puzzles, Merge Potions, and Unbox Me, targeting family audiences with intuitive gameplay mechanics. Originally rooted in PC game development, it shifted focus to mobile platforms around 2015, building a portfolio of over 20 apps available worldwide through app stores.
HQ CountryBelarus
HQ City
Minsk
Deal Date23 Dec 2020
Valuation$100M
EV/Revenue
EV/EBITDA

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Investments by Moon Active

Moon Active has invested in 1 company to date.

Latest investment by Moon Active was on May 2nd 2024. Moon Active invested in Spyke Games in their $50M Series A round.


Latest Investments by Moon Active

Spyke Games
Description
Spyke Games is a Tel Aviv-based mobile game developer specializing in competitive multiplayer titles. The studio releases games like Spyke Fight, a battle royale shooter, and team-based arena brawlers with character customization and ranked matchmaking. Spyke leverages Unity engine for cross-platform play on iOS and Android. Founded in 2020, the company analyzes player data to balance economies and progression systems, targeting esports integration.
HQ CountryTurkey
HQ City
İstanbul
Deal Date2 May 2024
RoundSeries A
Raised$50M
Investors-
Valuation$315M
EV/Revenue
EV/EBITDA

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Moon Active Competitors

Moon Active competitors include listed companies like Kingnet Network, Oriental Pearl Group, Bilibili and Kingsoft, and private ones like Kabam and Improbable.

Public and private companies comparable to Moon Active
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
KabamUnited StatesSan Francisco, CAPrivate--$1B-
Kingnet NetworkChinaChinaPublicly listed$794M$299M$5.3B3.9x
Oriental Pearl GroupChinaChinaPublicly listed$1.1B$296M$4.2B3.2x
BilibiliChinaChinaPublicly listed$4.5B$464M$6B0.8x
KingsoftChinaChinaPublicly listed$1.4B$441M$4.2B0.9x
ImprobableUnited KingdomLondonPrivate$104M-$3B29.1x

Moon Active Public Comps

Moon Active is still privately-owned, but its public comps include Nexstar Media Group, HYBE, Enlight Media, Nippon Television, Kingnet Network, Talkweb Information Systems, RTL Group, Sega Sammy, 37Games and Oriental Pearl Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Nexstar Media Group$4.9B$1.3B3.4x2.4x12.6x6.8x
HYBE$1.9B($17M)2.5x1.6x(287.1x)18.2x
Enlight Media$602M$299M7.4x12.6x14.9x27.0x
Nippon Television$3.1B$620M1.2x1.1x5.9x7.6x
Kingnet Network$794M$299M5.5x3.9x14.7x10.8x
Talkweb Information Systems$473M$27M9.7x-168.4x-
RTL Group$6.9B$644M1.2x1.0x12.6x7.6x
Sega Sammy$3.1B$109M1.4x1.4x39.6x10.4x

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Common questions about Moon Active

When was Moon Active founded?Moon Active was founded in 2011.
Where is Moon Active headquartered?Moon Active is headquartered in Tel Aviv, Israel.
Is Moon Active publicly listed?No, Moon Active is a private, VC-backed company.
What is Moon Active's valuation?Moon Active was last valued at $5B in its secondary sale in November 2021.
Who are Moon Active's investors?Moon Active's investors include Insight Partners and Andalusian Private Capital.
What is Moon Active's revenue?Moon Active's latest recorded revenue is $1.5B (November 2021).
What is Moon Active's revenue multiple?Moon Active's latest valuation implies a 3.3x revenue multiple ($5B valuation on $1.5B of revenue).
Which companies are comparable to Moon Active?Companies comparable to Moon Active include Kabam, Kingnet Network, Oriental Pearl Group, Bilibili, Kingsoft and Improbable.
How many companies has Moon Active acquired?Moon Active has acquired 1 company, including Melsoft Games.
What was the largest acquisition by Moon Active?The $100M acquisition of Melsoft Games in December 2020 is the largest acquisition Moon Active has made to date.
How many companies has Moon Active invested in?Moon Active has invested in 1 company, including Spyke Games.
What was Moon Active's last investment?In May 2024, Moon Active invested in Spyke Games' $50M Series A.

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