- Companies
- Spotter
Spotter Valuation, Funding & Investors
Spotter is valued at $2B as of October 2025.
Last Spotter valuation
$2B
Undisclosed stage · Oct 2025
Last Spotter funding round
$89M
Undisclosed stage · Oct 2025
Cumulative funding Spotter raised
$353M
across 6 funding rounds
Key investors in Spotter
SoftBank Group
Amazon
Access Industries
Crossbeam Venture Partners
FinRebel
CoVenture
About Spotter
Spotter is a creator services platform supporting YouTube influencers with funding, AI software, and community resources. It has deployed $940 million to creators, powering a catalog of 725,000 videos that generate 88 billion monthly watch-time minutes. Brands access transparent, brand-safe ad inventory through its media solutions.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Advertising
Valuation
$2B (Oct 2025)
Spotter Valuation
Spotter is currently valued at $2B, based on its undisclosed-stage round in October 2025.
Spotter's valuation has grown 1.2x from $1.7B at its Series D in February 2022 to $2B in October 2025, across 2 priced rounds.
Spotter valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2025 | Undisclosed stage | $2B |
| Feb 2022 | Series D | $1.7B |
Spotter Funding History
Spotter has raised a total of $353M across 6 funding rounds.
Spotter's first fundraising round was a $11M Series A in August 2019. The most recent completed round was a $89M undisclosed-stage round in October 2025.
Spotter funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2025 | Undisclosed stage | - | $89M | $2B | Spotter is a Los Angeles-based platform founded in 2019 that provides cash advances, data insights, AI tools, and media solutions to YouTube creators and brands through video catalog licensing deals, enabling creators to reinvest in growth while Spotter monetizes future ad revenue. The company has completed multiple funding rounds, including a $200M Series D in Feb 2022 at $1.7B valuation led by SoftBank Vision Fund 2, a $7.4M venture round in Sep/Oct 2024 for Spotter Studio AI tools, a $89.1M Series D extension in Sep 2025, and a $25.5M round filed on Oct 23, 2025, matching the queried approximate date. A Series E-1 round in Oct 2025 carried a $1.96B post-money valuation, with total funding reaching approximately $762M to $601.45M across rounds from investors like Access Industries and SoftBank. Spotter has deployed over $940M to creators by recent counts, with a premium catalog of 725,000+ videos generating 88 billion monthly watch-time minutes for advertisers, and plans to hit $1B in creator investments. Recent expansions include Spotter Studio's AI-powered analytics and global creator network growth. A Sep 2025 Series D extension aimed to bolster creator partnerships and AI capabilities, while the Oct 2025 $25.5M raise supports ongoing operations in Culver City for creator acceleration. |
| Oct 2024 | Undisclosed stage | Mark Bezos; SoftBank Group; Amazon | $26M | - | Spotter is a creator economy platform founded in 2019 and headquartered in Los Angeles that provides capital, tools, and services to digital creators, primarily YouTubers. The company licenses the back catalogs of creators and recoups its investments through ad revenue, offering upfront cash to creators like MrBeast, Dude Perfect, and The Try Guys in exchange for future ad revenue rights from specified content. In October 2024, Amazon invested in Spotter as part of an extension of the company's Series D round, establishing a partnership to expand access to business opportunities for Spotter's creator community. The terms of Amazon's investment were not disclosed, and the company did not announce an updated valuation at that time. Spotter had previously raised $200 million in its Series D round led by SoftBank in February 2022, at which point the company was valued at $1.7 billion. By October 2024, Spotter had deployed more than $940 million across more than 735 YouTube channels and generated revenue through three primary channels: licensing deals (the majority), direct ad sales for its creator network, and Spotter Studio, an AI-powered suite of tools offered on a subscription basis. The company's business model has proven sustainable, with creators returning for multiple funding deals, and it continues to expand its product offerings and global reach in the creator economy. |
| Sep 2024 | Series A | - | $7M | - | Spotter is a creator startup that underwrites YouTubers by providing upfront capital in exchange for licensing content rights to recoup via ad revenue, without taking copyright or IP. The company has invested $940 million into over 735 YouTube channels. It recently launched Spotter Studio, an AI-powered suite of tools for creators. On September 10, 2024, Spotter raised $7.4 million in a venture round, confirmed via Form D filing, smaller than its prior $200 million Series D in 2022 led by SoftBank. The 2022 round valued Spotter at $1.7 billion and funded underwriting creators like MrBeast, whose viewership grew over 300% to 1.35 billion monthly views across channels. Spotter declined to disclose use of proceeds for the 2024 raise, which coincided with Spotter Studio's launch. |
| Feb 2022 | Series D | SoftBank Group (lead); CoVenture; Access Industries; Crossbeam Venture Partners; HighPost Capital; GPS Investment Partners | $200M | $1.7B | Spotter is a Los Angeles-based fintech platform that provides upfront non-recourse capital to YouTube content creators and influencers in exchange for licensing rights to their video back catalogs or future content, allowing creators to access immediate cash from future ad revenue streams while retaining independence and intellectual property ownership. The company targets creators with significant scale, typically those generating around a million monthly views, with average deal sizes of $1.5 million and a minimum deployable capital pool per deal around $15,000 for five-year licensing periods. On February 16, 2022, Spotter closed a $200 million Series D funding round led by SoftBank Vision Fund 2, with participation from Access Industries, CoVenture, Crossbeam Venture Partners, GPS Investment Partners, and HighPost Capital, valuing the company at $1.7 billion post-money. This brought Spotter's total funding to $755 million across four rounds, enabling it to deploy up to $1 billion into creator investments, including $350 million already committed at the time. The capital supports expanded payouts to creators, development of predictive analytics tools for upfront funding offers on new video productions, enhanced data-driven performance tools, and potential expansion to other platforms like TikTok. Spotter positions itself as a market leader in the maturing creator economy, bridging the gap between delayed YouTube ad revenue payouts and creators' growth needs, such as funding dubbing or higher production costs. CEO Aaron DeBevoise highlighted the investment as validation of Spotter's technology and data capabilities in transforming solopreneur channels into enterprises. Investors like SoftBank's Kristin Bannon emphasized Spotter's role in supercharging the YouTube ecosystem with capital, networks, and tools. The round reflects evolving views of content rights as viable assets in digital media, amid competition from other creator optimization tools. |
| Aug 2020 | Undisclosed stage | FinRebel | $20M | - | - |
| Aug 2019 | Series A | - | $11M | - | Spotter raised $10.6 million in a venture round in August 2019 to provide initial capital for growth and development as a Los Angeles-based company offering financial backing and AI-driven tools for YouTube creators. Founded in 2019 by Aaron DeBevoise and Christopher Bruno, Spotter licenses creators' video catalogs, providing upfront cash in exchange for future ad revenue shares to help them scale content production and businesses while retaining ownership. |
Who has invested in Spotter?
9 investors have backed Spotter across its funding rounds, including SoftBank Group, Amazon, Access Industries, Crossbeam Venture Partners, FinRebel and CoVenture.
Lead investors include SoftBank Group.
Spotter Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Feb 2022 | ||
| 1 | Participant | Aug 2020 | ||
| 1 | Participant | Oct 2024 | ||
| 1 | Participant | Feb 2022 | ||
| 1 | Participant | Oct 2024 | ||
| 1 | Participant | Feb 2022 | ||
| 1 | Participant | Feb 2022 | ||
This data is available for Pro users. Sign up to see all 9 Spotter investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialInvestments by Spotter
Spotter has invested in 1 company to date.
Latest investment by Spotter was on June 5th 2024. Spotter invested in Spawnpoint Media in their $5M Strategic investment round.
Latest Investments by Spotter
| Description | Spawnpoint Media is a production studio creating videos, digital content, merchandise, and metaverse experiences. Los Angeles-based, it produces for gaming brands and esports events, including VR tours and NFT collections. |
| HQ Country | |
| HQ City | Melbourne |
| Deal Date | 5 Jun 2024 |
| Round | Strategic investment |
| Raised | $5M |
| Investors | - |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Spotter investments and their VC round multiples. Start Free Trial | |
Spotter Competitors
Spotter competitors include listed companies like Saregama India and Oriental Pearl Group, and private ones like Epic Games, Create Music Group, Quibi and Minute Media.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $5.7B | - | $23B | 3.9x | ||
| Private | - | - | $2.2B | - | ||
| Private | - | - | $1.8B | - | ||
| Private | $300M | - | $1B | 3.3x | ||
| Publicly listed | $100M | $36M | $979M | 8.6x | ||
| Publicly listed | $1.1B | $296M | $4.2B | 3.2x |
Spotter Public Comps
Spotter is still privately-owned, but its public comps include Xinhua Winshare, Zhejiang Huace Film & TV, China Star Entertainment, Alpha, Embracer Group, TV Asahi, YOOZOO Games, Alibaba Pictures Group, Vivendi and NetEase Cloud Music.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.7B | $248M | 0.4x | 0.4x | 2.9x | 3.4x | |||
| $422M | $64M | 4.4x | 4.3x | 28.8x | 22.1x | |||
| $52M | ($52M) | 43.1x | - | (42.9x) | - | |||
| $369M | $28M | 5.2x | - | 67.8x | - | |||
| $1.6B | $414M | 1.0x | 0.9x | 3.8x | 3.9x | |||
| $2.2B | $323M | 0.7x | 0.8x | 5.0x | 7.9x | |||
| $209M | ($15M) | 9.2x | 9.0x | (126.6x) | 34.0x | |||
| $1.2B | $133M | 0.7x | 0.7x | 6.2x | 6.0x | |||
This data is available for Pro users. Sign up to see all Spotter competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Spotter
| When was Spotter founded? | Spotter was founded in 2019. |
| Where is Spotter headquartered? | Spotter is headquartered in Los Angeles, CA, United States. |
| Is Spotter publicly listed? | No, Spotter is a private, VC-backed company. |
| What is Spotter's valuation? | Spotter was last valued at $2B in its undisclosed-stage round in October 2025. |
| How much funding has Spotter raised? | Spotter has raised $353M across 6 funding rounds. |
| What was Spotter's last funding round? | Spotter's last funding round was a $89M undisclosed-stage round in October 2025. |
| Who are Spotter's investors? | Spotter's investors include SoftBank Group, FinRebel, Mark Bezos, CoVenture, Amazon, Access Industries, Crossbeam Venture Partners, HighPost Capital and GPS Investment Partners. |
| Which companies are comparable to Spotter? | Companies comparable to Spotter include Epic Games, Create Music Group, Quibi, Minute Media, Saregama India and Oriental Pearl Group. |
| How many companies has Spotter invested in? | Spotter has invested in 1 company, including Spawnpoint Media. |
| What was Spotter's last investment? | In June 2024, Spotter invested in Spawnpoint Media's $5M strategic investment round. |
See companies similar to Spotter
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




