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Similarweb Valuation Multiples

Discover Similarweb's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Shanghai Wondertek, WingArc1st, Claritev, Happiest Minds Technologies and more.

Similarweb Overview

About Similarweb

Similarweb Ltd provides digital data and analytics that power critical business decisions. The group recognizes revenue from subscriptions to the platform and other subscription products on a straight-line basis over the term of the contract subscription period beginning on the date access to the platform is granted, provided all other revenue recognition criteria have been met. It has geographic presence in Israel, the United States, the United Kingdom, Asia Pacific, Europe, and Other. The group generates the majority of its revenue from the United States.


Founded

2009

HQ

United States

Employees

1.1K

Financials (LTM)

Revenue: $295M
EBITDA: $17M

EV

$417M

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Similarweb Financials

Similarweb reported last 12-month revenue of $295M and EBITDA of $17M.

In the same LTM period, Similarweb generated $237M in gross profit, $17M in EBITDA, and had net loss of ($24M).

Revenue (LTM)


Similarweb P&L

In the most recent fiscal year, Similarweb reported revenue of $283M and EBITDA of $12M.

Similarweb is unprofitable as of last fiscal year, with gross margin of 80%, EBITDA margin of 4%, and net margin of (12%).

See analyst estimates for Similarweb
LTMLast FY202320242025202620272028
Revenue$295M$283M$218M$250M$283M
Gross Profit$237M$225M$171M$195M$225M
Gross Margin80%80%78%78%80%
EBITDA$17M$12M($19M)$864K($15M)
EBITDA Margin6%4%(9%)0%(5%)
EBIT Margin4%3%(13%)(4%)(8%)
Net Profit($24M)($33M)($29M)($11M)($33M)
Net Margin(8%)(12%)(13%)(5%)(12%)

Financial data powered by Morningstar, Inc.

Similarweb Stock Performance

Similarweb has current market cap of $442M, and enterprise value of $417M.

Market Cap Evolution


Similarweb's stock price is $5.05.

Similarweb share price increased by 21.7% in the last 30 days, and decreased by 35.6% in the last year.

Similarweb has an EPS (earnings per share) of $-0.38.

See more trading valuation data for Similarweb
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$417M$442M-3.8%21.7%93.5%-35.6%$-0.38

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Similarweb Valuation Multiples

Similarweb trades at 1.4x EV/Revenue multiple, and 25.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Similarweb

EV / Revenue (LTM)


Similarweb Financial Valuation Multiples

As of June 17, 2026, Similarweb has market cap of $442M and EV of $417M.

Similarweb has a P/E ratio of (18.8x).

LTMLast FY202320242025202620272028
EV/Revenue1.4x1.5x1.9x1.7x1.5x
EV/EBITDA25.2x33.9x(22.5x)n/m(28.6x)
EV/EBIT31.7x45.7x(14.5x)(43.1x)(17.7x)
EV/Gross Profit1.8x1.9x2.4x2.1x1.9x
P/E(18.8x)(13.4x)(15.1x)(38.6x)(13.4x)
EV/FCF32.7x32.1x(76.9x)15.2x32.1x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Similarweb Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Similarweb Margins & Growth Rates

Similarweb grew revenue by 10% and EBITDA by 75% in the last fiscal year.

In the most recent fiscal year, Similarweb reported gross margin of 80%, EBITDA margin of 4%, and net margin of (12%).

See estimated margins and future growth rates for Similarweb

Similarweb Margins

Last FY202420252026202720282029
Gross Margin80%78%80%80%
EBITDA Margin4%0%(5%)7%
EBIT Margin3%(4%)(8%)6%
Net Margin(12%)(5%)(12%)(4%)
FCF Margin5%11%5%5%

Similarweb Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth10%15%13%10%
Gross Profit Growth10%14%15%10%
EBITDA Growth75%(105%)(1787%)(247%)
EBIT Growth96%(66%)144%(176%)
Net Profit Growth(62%)(61%)187%(62%)
FCF Growth13%(606%)(53%)13%

Data powered by FactSet, Inc. and Morningstar, Inc.

Similarweb Operational KPIs

Similarweb's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.

Similarweb's Rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Similarweb's Rule of X is 31% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Similarweb
LTMLast FY202320242025202620272028
Rule of 4015%16%---
Bessemer Rule of X29%31%---
Revenue per Employee-$0.3M---
Opex per Employee-$0.2M---
S&M Expenses to Revenue39%44%46%42%44%
G&A Expenses to Revenue14%18%19%17%18%
R&D Expenses to Revenue22%26%26%22%26%
Opex to Revenue-88%92%82%88%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Similarweb Competitors

Similarweb competitors include Shanghai Wondertek, WingArc1st, Claritev, Happiest Minds Technologies, Vista Group, HCR Co, Datawalk, Cognyte Software, Spire Global and Latent View Analytics.

Most Similarweb public comparables operate across BI & Analytics Software, B2B SaaS and Horizontal SaaS.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Shanghai Wondertek9.5x-91.3x-
WingArc1st2.4x2.3x6.7x6.7x
Claritev5.4x5.4x8.7x8.7x
Happiest Minds Technologies2.2x2.2x11.1x12.4x
Vista Group3.4x3.3x19.6x18.5x
HCR Co6.3x-(171.3x)-
Datawalk19.6x-(10.8x)-
Cognyte Software1.4x1.4x11.8x10.3x

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Similarweb VC Funding History

Before going public, Similarweb raised $234M in total equity funding, across 7 rounds.

Last private valuation of Similarweb was $800M, after raising $50M in July 2017 from CE Ventures (CEIIF), Saban Ventures, Vintage Investment Partners, and 1 other investor.


Similarweb Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Oct-20Series FION Crossover Partners; Lion Investment Partners; Viola Growth$120M--
Jul-17Series FCE Ventures (CEIIF); Saban Ventures; Vintage Investment Partners; Viola Growth$50M$800M-
Oct-15Series ELord David Alliance; Prosus$25M$400MSimilarweb, an Israel-based analytics startup providing web and mobile traffic insights, raised $25 million in an October 2015 Series E round led by Naspers (now part of Prosus) with participation from Lord David Alliance at a confirmed post-money valuation of $400 million. This brought the company's total funding to $65 million, following a prior $15 million round also led by Naspers and Alliance. The investment supported scaling its platform, which offers modular data products for businesses from SMBs to enterprises, with Pro tier pricing starting at $200/month and scaling to as high as $500,000/month for large deals, particularly in finance. Similarweb positions itself as a superior alternative to tools like Alexa by delivering comprehensive digital analytics to inform business decisions in online and mobile ecosystems. Naspers highlighted the company's potential to redefine digital analysis and provide value across business sizes. Around this time, the company appointed Jason Schwartz as CFO, bringing experience from exits at Shopping.com, Cyota, Actimize, and Clarizen. The 2015 round aligned with Similarweb's growth trajectory, preceding later financings like a $47 million round in 2017 at $800 million valuation and a $120 million raise in 2020, culminating in a 2021 NYSE IPO at around $1.6 billion valuation.
Nov-14Series DLord David Alliance; Prosus$15M-Similarweb is an Israel-headquartered provider of digital data analytics software that tracks billions of digital interactions and transactions daily to support business decisions, covering website and app performance across 80 million websites and three million apps in over 190 countries. The company serves customers including Google, Alibaba, Airbnb, and British Airways with insights for marketing budgets, product development, audience growth, and acquisitions. In November 2014, Similarweb raised a $15 million Series D round co-led by Naspers (now Prosus) and private investor Lord David Alliance. This followed an $18 million Series C round from Naspers in April 2014 and preceded a $47 million Series E in 2017 and $120 million in 2020, bringing total funding to $240 million pre-IPO. Similarweb went public in 2021, raising $176 million, with Prosus exiting part of its stake.
Feb-14Series CNFX; Prosus$18M-Similarweb is an Israel-headquartered digital market intelligence company providing analytics and competitive insights on websites and apps, covering over 80 million websites and millions of apps across 190+ countries. It targets businesses from SMBs to enterprises, including Fortune 100 companies like Google, eBay, and Airbnb, with products for performance analysis, marketing optimization, product development, and acquisition decisions. The Pro tier pricing starts at $200/month, scaling to deals up to $500,000/month, particularly with financial industry clients. In April 2014, Similarweb raised $18 million in Series C financing from Naspers (now Prosus), following $7 million in earlier funding from investors like Van Leer Group Foundation’s Docor and individuals. Seven months later, in late 2014 or early 2015, Naspers and David Alliance co-led a $15 million Series D at a confirmed $400 million post-money valuation. By October 2015, cumulative funding reached $65 million across rounds. Subsequent rounds included $47 million Series E in July 2017 led by Viola Growth (with Saban Ventures, CE Ventures), at a valuation approaching $800 million (estimated $753-$800 million), bringing total raised to $112 million. In October 2020, Viola Growth and Ion Crossover Partners co-led a $120 million round. Overall, Similarweb raised about $226.6-$240 million pre-IPO across 8-11 rounds. Similarweb went public in May 2021 via IPO, raising $176 million (including $150 million primary) at $1.68 billion valuation, priced at $22/share on NYSE. Prosus held a 16.7% stake pre-IPO (diluted to 14.9%), confirming its early investment. The company has made acquisitions like Quettra (2015) to expand data capabilities and competes with Nielsen, App Annie, and others in web/mobile analytics and market research.
Sep-13Series BDocor International Management; Lord David Alliance$4M-In September 2013, SimilarWeb announced an additional $3.5 million funding round. The company, founded in 2009, operated a web measurement and analytics platform initially known for its suite of branded browser plugins that provided users with web traffic data, rankings, and competitive insights. The platform's data collection relied on a panel network spanning tens of millions of end users, significantly larger than competitors like Compete and comScore at the time. SimilarWeb had recently launched SimilarWeb Pro, its first paid subscription offering, with pricing tiers at $99/month and $500/month, enabling the company to transition from a free service model to commercial revenue generation.
Jan-13SeedLord David Alliance$3M--

Acquisitions by Similarweb

Similarweb has acquired 8 companies to date.

Last acquisition by Similarweb was on March 31st 2025. Similarweb acquired The Search Monitor for undisclosed valuation.

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Latest Acquisitions by Similarweb

The Search Monitor
42matters
admetricks
Rank Ranger
Description
The Search Monitor is a software provider offering tools to track brand mentions, competitors, and unauthorized ads across search engines and digital channels. Businesses monitor Google, Bing, and affiliate networks for trademark infringements, counterfeit listings, and paid search violations. Headquartered in Canada with global coverage, the platform delivers real-time alerts and automated enforcement reports to protect intellectual property online.
42matters is a Zurich-headquartered provider of mobile app intelligence founded in 2011. It tracks over 10 million apps across Google Play, Apple App Store, and TV stores, delivering insights via Explorer tool, APIs, and data feeds on SDKs, permissions, ratings, downloads, and competitors. Backed by Gamma Capital Partners and Project A Ventures, it serves security firms, advertisers, and researchers globally.
admetricks is a Barcelona-based competitive intelligence tool for digital advertising across display, video, native, and mobile formats. The platform tracks competitors' campaigns, revealing ad creatives, mediaplans, budgets, share of voice, and performance metrics for agencies, advertisers, and publishers. Users analyze top spenders, verify campaigns, research landing pages, and benchmark strategies on platforms like Google Ads, Facebook, and programmatic networks. Covering 190 countries, admetricks provides daily-updated data from 50,000 domains, enabling optimized ad buys and sales decisions in global markets.
Rank Ranger is a Tel Aviv-headquartered SaaS platform launched in 2009 for SEO, PPC, and content marketing tracking. It monitors keyword rankings, SERP features, above-the-fold visibility, pixel-based impressions, and URL stability across search engines. Users access competitor analysis and campaign dashboards to optimize organic and paid traffic, with tools tailored for agencies handling diverse digital portfolios.
HQ CountryUnited StatesSwitzerlandChileUnited States
HQ City
Orlando, FL
-
Santiago
Paramus, NJ
Deal Date31 Mar 20251 Jul 20244 Mar 202416 May 2022
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About Similarweb

When was Similarweb founded?Similarweb was founded in 2009.
Where is Similarweb headquartered?Similarweb is headquartered in United States.
How many employees does Similarweb have?As of today, Similarweb has over 1K employees.
Who is the CEO of Similarweb?Similarweb's CEO is Or Offer.
Is Similarweb publicly listed?Yes, Similarweb is a public company listed on NYSE.
What is the stock symbol of Similarweb?Similarweb trades under SMWB ticker.
When did Similarweb go public?Similarweb went public in 2021.
Who are competitors of Similarweb?Similarweb main competitors include Shanghai Wondertek, WingArc1st, Claritev, Happiest Minds Technologies, Vista Group, HCR Co, Datawalk, Cognyte Software, Spire Global, Latent View Analytics.
What is the current market cap of Similarweb?Similarweb's current market cap is $442M.
What is the current revenue of Similarweb?Similarweb's last 12 months revenue is $295M.
What is the current revenue growth of Similarweb?Similarweb revenue growth (NTM/LTM) is 9%.
What is the current EV/Revenue multiple of Similarweb?Current revenue multiple of Similarweb is 1.4x.
What is the current EBITDA of Similarweb?Similarweb's last 12 months EBITDA is $17M.
What is Similarweb's EBITDA margin?Similarweb's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of Similarweb?Current EBITDA multiple of Similarweb is 25.2x.
What is the current FCF of Similarweb?Similarweb's last 12 months FCF is $13M.
What is Similarweb's FCF margin?Similarweb's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Similarweb?Current FCF multiple of Similarweb is 32.7x.
How many companies Similarweb has acquired to date?As of June 2026, Similarweb has acquired 8 companies.
What was the largest acquisition by Similarweb?$17M acquisition of Embee Mobile on 10th November 2021 was the largest M&A Similarweb has done to date.
What companies Similarweb acquired?Similarweb acquired Embee Mobile, Quettra, Swayy, The Search Monitor, TapDog, 42matters, Rank Ranger, and admetricks.
In how many companies Similarweb has invested to date?Similarweb hasn't invested in any companies yet (or none have been disclosed publicly).

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