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Nature's Sunshine Valuation Multiples

Discover revenue and EBITDA valuation multiples for Nature's Sunshine and similar public comparables like Raisio, RCL Foods, Willi-Food, Kofola and more.

Nature's Sunshine Overview

About Nature's Sunshine

Natures Sunshine Products Inc is a natural health and wellness company, predominantly engaged in the manufacturing and selling of nutritional and personal care products. It offers products related to Weight management, General health, Cardiovascular, Digestive, Immune, and Personal care. The company operates in four segments namely, Asia which is also its key revenue generating market, Europe, North America, Latin America, and Other.


Founded

1976

HQ

United States

Employees

819

Website

natr.com

Financials (LTM)

Revenue: $489M
EBITDA: $51M

EV

$391M

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Nature's Sunshine Financials

Nature's Sunshine reported last 12-month revenue of $489M and EBITDA of $51M.

In the same LTM period, Nature's Sunshine generated $355M in gross profit, $51M in EBITDA, and $20M in net income.

Revenue (LTM)


Nature's Sunshine P&L

In the most recent fiscal year, Nature's Sunshine reported revenue of $480M and EBITDA of $49M.

Nature's Sunshine is profitable as of last fiscal year, with gross margin of 72%, EBITDA margin of 10%, and net margin of 4%.

See analyst estimates for Nature's Sunshine
LTMLast FY202320242025202620272028
Revenue$489M$480M$445M$454M$480M
Gross Profit$355M$348M$321M$325M$348M
Gross Margin73%72%72%71%72%
EBITDA$51M$49M$32M$33M$44M
EBITDA Margin10%10%7%7%9%
EBIT Margin6%5%4%4%5%
Net Profit$20M$20M$15M$8M$20M
Net Margin4%4%3%2%4%

Financial data powered by Morningstar, Inc.

Nature's Sunshine Stock Performance

Nature's Sunshine has current market cap of $466M, and enterprise value of $391M.

Market Cap Evolution


Nature's Sunshine's stock price is $26.64.

Nature's Sunshine share price decreased by 1.9% in the last 30 days, and increased by 72.3% in the last year.

Nature's Sunshine has an EPS (earnings per share) of $1.12.

See more trading valuation data for Nature's Sunshine
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$391M$466M0.0%-1.9%-3.7%72.3%$1.12

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Nature's Sunshine Valuation Multiples

Nature's Sunshine trades at 0.8x EV/Revenue multiple, and 7.7x EV/EBITDA.

See NTM and 2027E valuation multiples for Nature's Sunshine

EV / Revenue (LTM)


Nature's Sunshine Financial Valuation Multiples

As of May 3, 2026, Nature's Sunshine has market cap of $466M and EV of $391M.

Nature's Sunshine has a P/E ratio of 23.5x.

LTMLast FY202320242025202620272028
EV/Revenue0.8x0.8x0.9x0.9x0.8x
EV/EBITDA7.7x7.9x12.2x11.9x8.9x
EV/EBIT14.0x14.9x20.9x19.5x15.8x
EV/Gross Profit1.1x1.1x1.2x1.2x1.1x
P/E23.5x23.9x30.9x60.6x23.9x
EV/FCF—13.6x12.7x27.3x13.6x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Nature's Sunshine Margins & Growth Rates

Nature's Sunshine grew revenue by 6% and EBITDA by 7% in the last fiscal year.

In the most recent fiscal year, Nature's Sunshine reported gross margin of 72%, EBITDA margin of 10%, and net margin of 4%.

See estimated margins and future growth rates for Nature's Sunshine

Nature's Sunshine Margins

Last FY202420252026202720282029
Gross Margin72%71%72%73%
EBITDA Margin10%7%9%10%
EBIT Margin5%4%5%6%
Net Margin4%2%4%4%
FCF Margin6%3%6%—

Nature's Sunshine Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth6%2%6%6%
Gross Profit Growth6%1%7%6%
EBITDA Growth7%2%33%21%
EBIT Growth17%7%23%25%
Net Profit Growth5%(49%)154%5%
FCF Growth—(53%)101%—

Data powered by FactSet, Inc. and Morningstar, Inc.

Nature's Sunshine Operational KPIs

Nature's Sunshine's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.4M for the same period.

Nature's Sunshine's Rule of 40 is 16% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Nature's Sunshine's Rule of X is 25% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Nature's Sunshine
LTMLast FY202320242025202620272028
Rule of 4016%16%———
Bessemer Rule of X24%25%———
Revenue per Employee—$0.6M———
Opex per Employee—$0.4M———
S&M Expenses to Revenue—30%30%31%30%
G&A Expenses to Revenue—37%38%36%37%
Opex to Revenue—67%68%67%67%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Nature's Sunshine Competitors

Nature's Sunshine competitors include Raisio, RCL Foods, Willi-Food, Kofola, Nichols, B&G Foods, Inghams Group, Atria, Beyond Meat and Camil Alimentos.

Most Nature's Sunshine public comparables operate across Food & Beverages.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Raisio1.5x1.4x8.1x8.5x
RCL Foods0.4x—3.5x—
Willi-Food1.8x—13.1x—
Kofola1.4x1.4x8.0x8.7x
Nichols1.8x1.7x11.6x8.8x
B&G Foods1.3x1.3x8.7x8.8x
Inghams Group0.6x0.6x5.6x6.6x
Atria0.4x0.4x5.1x5.1x

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About Nature's Sunshine

When was Nature's Sunshine founded?Nature's Sunshine was founded in 1976.
Where is Nature's Sunshine headquartered?Nature's Sunshine is headquartered in United States.
How many employees does Nature's Sunshine have?As of today, Nature's Sunshine has over 819 employees.
Who is the CEO of Nature's Sunshine?Nature's Sunshine's CEO is Kenneth G. Romanzi.
Is Nature's Sunshine publicly listed?Yes, Nature's Sunshine is a public company listed on Nasdaq.
What is the stock symbol of Nature's Sunshine?Nature's Sunshine trades under NATR ticker.
When did Nature's Sunshine go public?Nature's Sunshine went public in 1980.
Who are competitors of Nature's Sunshine?Nature's Sunshine main competitors include Raisio, RCL Foods, Willi-Food, Kofola, Nichols, B&G Foods, Inghams Group, Atria, Beyond Meat, Camil Alimentos.
What is the current market cap of Nature's Sunshine?Nature's Sunshine's current market cap is $466M.
What is the current revenue of Nature's Sunshine?Nature's Sunshine's last 12 months revenue is $489M.
What is the current revenue growth of Nature's Sunshine?Nature's Sunshine revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of Nature's Sunshine?Current revenue multiple of Nature's Sunshine is 0.8x.
Is Nature's Sunshine profitable?Yes, Nature's Sunshine is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Nature's Sunshine?Nature's Sunshine's last 12 months EBITDA is $51M.
What is Nature's Sunshine's EBITDA margin?Nature's Sunshine's last 12 months EBITDA margin is 10%.
What is the current EV/EBITDA multiple of Nature's Sunshine?Current EBITDA multiple of Nature's Sunshine is 7.7x.
How many companies Nature's Sunshine has acquired to date?Nature's Sunshine hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Nature's Sunshine has invested to date?Nature's Sunshine hasn't invested in any companies yet (or none have been disclosed publicly).

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