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- Midsona
Midsona Valuation Multiples
Midsona is valued at $140M as of October 2026, a 0.5x revenue multiple. In the last 12 months, Midsona revenue was $379M and Midsona EBITDA was $29M.
Midsona Overview
About Midsona
Midsona AB is a consumer goods company. It markets and sells health foods, sports nutrition, superfood, dietary supplements,and cold remedies. Its products are within three categories: organic products, healthfoods and self care products. The firm markets and sells its products under Urtekram, Friggs, Dalblads, Naturdiet, Tri tolonen, Kung markatta, Helios and Miwana brand names. It operates in Sweden, Norway, and Finland.
Founded
1892
HQ
Employees
759
Website
Financials (LTM)
EV
$171M
Valuation Multiples
Start free trialMidsona Financials
Midsona reported last 12-month revenue of $379M and EBITDA of $29M.
In the same LTM period, Midsona generated $109M in gross profit, $29M in EBITDA, and $14M in net income.
Revenue (LTM)
Midsona P&L
In the most recent fiscal year, Midsona reported revenue of $368M and EBITDA of $19M.
Midsona is profitable as of last fiscal year, with gross margin of 27%, EBITDA margin of 5%, and net margin of 0%.
Financial data powered by Morningstar, Inc.
Midsona Stock Performance
Midsona has current market cap of $140M, and enterprise value of $171M.
Market Cap Evolution
Midsona's stock price is $1.32.
Midsona share price increased by 51.5% in the last year.
Midsona has an EPS (earnings per share) of $0.01.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $171M | $140M | 0.1% | 0.0% | 13.1% | 51.5% | $0.01 |
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Start Free TrialMidsona Valuation Multiples
Midsona trades at 0.5x EV/Revenue multiple, and 5.9x EV/EBITDA.
EV / Revenue (LTM)
Midsona Financial Valuation Multiples
As of November 1, 2026, Midsona has market cap of $140M and EV of $171M.
Midsona has a P/E ratio of 10.2x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Midsona Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Midsona Margins & Growth Rates
Midsona grew revenue by 1% and EBITDA by 47% in the last fiscal year.
In the most recent fiscal year, Midsona reported gross margin of 27%, EBITDA margin of 5%, and net margin of 0%.
Midsona Margins
Midsona Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Midsona Operational KPIs
Midsona's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.1M for the same period.
Midsona's Rule of 40 is 9% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Midsona's Rule of X is 11% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Midsona Competitors
Midsona competitors include Kayseri Åžeker, Shimadaya, CLIO Cosmetics, Medifast, Zemaitijos Pienas, Weight Watchers, Rokiskio Suris, Duncan Fox, Naturhouse Health and Valsoia.
Most Midsona public comparables operate across Food & Beverages and Health & Beauty.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $486M | $1M | 1.0x | - | 332.7x | - | |||
| $260M | $33M | 0.5x | 0.5x | 3.9x | - | |||
| $246M | $12M | 0.1x | - | 2.3x | - | |||
| $386M | $3M | 0.2x | 0.2x | 21.6x | 12.3x | |||
| $380M | $32M | 0.3x | - | 3.3x | - | |||
| $786M | ($198M) | 0.6x | 0.7x | (2.4x) | 4.1x | |||
| $450M | $33M | 0.4x | - | 5.6x | - | |||
| $344M | $51M | 0.6x | - | 4.1x | - | |||
This data is available for Pro users. Sign up to see all Midsona competitors and their valuation data. Start Free Trial | ||||||||
Acquisitions by Midsona
Midsona has acquired 6 companies to date.
Last acquisition by Midsona was on March 30th 2026. Midsona acquired Risenta for $5M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Midsona
| Description | Risenta supplies snacks and nuts. | Bertil's health, a family-owned Finnish company founded in 1960 by pharmacist Bertil Pomoell, manufactures natural health products including vitamins, minerals, fatty acids, health foods, and skin care items to promote well-being. | System Frugt is a Copenhagen-headquartered Danish company leading the Nordic market in dried fruit, nuts, and hand-cooked crisps. It manufactures branded healthy snacks under the Godtland brand and supplies packaged fresh produce to retailers like Coop and Rema 1000 across Scandinavia. | Internatural is a leading independent distributor and marketer of organic, plant-based and natural food in Sweden and Norway, operating through the subsidiaries Kung Markatta and Alma Norge. It sells its own brands Kung Markatta and Helios alongside distributed brands such as Alpro and Yogi Tea to grocery, health food and foodservice customers. The group had 71 employees and offices in Örebro, Malmö and Årnes, Norway, with sales of about SEK 640 million in 2015. | |
| HQ Country | |||||
| HQ City | Gothenburg | Pietarsaari | Aarhus | Örebro | |
| Deal Date | 30 Mar 2026 | 20 Aug 2021 | 7 Oct 2020 | 5 Jul 2016 | |
| Valuation | $5M | $12M | $29M | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Midsona acquisitions and their M&A valuation multiples. Start Free Trial | |||||
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Start Free TrialAbout Midsona
| When was Midsona founded? | Midsona was founded in 1892. |
| Where is Midsona headquartered? | Midsona is headquartered in Sweden. |
| How many employees does Midsona have? | As of today, Midsona has over 759 employees. |
| Who is the CEO of Midsona? | Midsona's CEO is Peter Asberg. |
| Is Midsona publicly listed? | Yes, Midsona is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Midsona? | Midsona trades under MSON A ticker. |
| When did Midsona go public? | Midsona went public in 1999. |
| Who are competitors of Midsona? | Midsona main competitors include Kayseri Åžeker, Shimadaya, CLIO Cosmetics, Medifast, Zemaitijos Pienas, Weight Watchers, Rokiskio Suris, Duncan Fox, Naturhouse Health, Valsoia. |
| What is the current market cap of Midsona? | Midsona's current market cap is $140M. |
| What is the current revenue of Midsona? | Midsona's last 12 months revenue is $379M. |
| What is the current revenue growth of Midsona? | Midsona revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Midsona? | Current revenue multiple of Midsona is 0.5x. |
| What is the current EBITDA of Midsona? | Midsona's last 12 months EBITDA is $29M. |
| What is Midsona's EBITDA margin? | Midsona's last 12 months EBITDA margin is 8%. |
| What is the current EV/EBITDA multiple of Midsona? | Current EBITDA multiple of Midsona is 5.9x. |
| What is the current FCF of Midsona? | Midsona's last 12 months FCF is $22M. |
| What is Midsona's FCF margin? | Midsona's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of Midsona? | Current FCF multiple of Midsona is 7.9x. |
| How many companies Midsona has acquired to date? | As of November 2026, Midsona has acquired 6 companies. |
| What was the largest acquisition by Midsona? | $78M acquisition of Internatural AB on 5th July 2016 was the largest M&A Midsona has done to date. |
| What companies Midsona acquired? | Midsona acquired Internatural AB, Urtekram International A/S, System Frugt, bertil's health, Risenta, and Internatural. |
| In how many companies Midsona has invested to date? | Midsona hasn't invested in any companies yet (or none have been disclosed publicly). |
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