Midsona Valuation Multiples

Discover Midsona's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Cheffelo, Sucro, Duncan Fox, Weight Watchers and more.

Midsona Overview

About Midsona

Midsona AB is a consumer goods company. It markets and sells health foods, sports nutrition, superfood, dietary supplements,and cold remedies. Its products are within three categories: organic products, healthfoods and self care products. The firm markets and sells its products under Urtekram, Friggs, Dalblads, Naturdiet, Tri tolonen, Kung markatta, Helios and Miwana brand names. It operates in Sweden, Norway, and Finland.


Founded

1892

HQ

Sweden

Employees

759

Financials (LTM)

Revenue: $390M
EBITDA: $31M

EV

$186M

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Midsona Financials

Midsona reported last 12-month revenue of $390M and EBITDA of $31M.

In the same LTM period, Midsona generated $110M in gross profit, $31M in EBITDA, and $12M in net income.

Revenue (LTM)


Midsona P&L

In the most recent fiscal year, Midsona reported revenue of $372M and EBITDA of $20M.

Midsona is profitable as of last fiscal year, with gross margin of 27%, EBITDA margin of 5%, and net margin of 0%.

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LTMLast FY202320242025202620272028
Revenue$390M$372M$398M$391M$372M
Gross Profit$110M$101M$101M$112M$101M
Gross Margin28%27%25%29%27%
EBITDA$31M$20M$19M$29M$20M
EBITDA Margin8%5%5%7%5%
EBIT Margin4%1%1%3%1%
Net Profit$12M$1M($6M)$5M$1M
Net Margin3%0%(1%)1%0%
Net Debt-$25M---

Financial data powered by Morningstar, Inc.

Midsona Stock Performance

Midsona has current market cap of $154M, and enterprise value of $186M.

Market Cap Evolution


Midsona's stock price is $1.63.

Midsona share price increased by 39.7% in the last 30 days, and by 93.1% in the last year.

Midsona has an EPS (earnings per share) of $0.01.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$186M$154M-0.4%39.7%10.0%93.1%$0.01

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Midsona Valuation Multiples

Midsona trades at 0.5x EV/Revenue multiple, and 6.0x EV/EBITDA.

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EV / Revenue (LTM)


Midsona Financial Valuation Multiples

As of September 16, 2026, Midsona has market cap of $154M and EV of $186M.

Midsona has a P/E ratio of 12.9x.

LTMLast FY202320242025202620272028
EV/Revenue0.5x0.5x0.5x0.5x0.5x
EV/EBITDA6.0x9.5x9.7x6.5x9.5x
EV/EBIT12.3x34.3x84.4x13.6x34.3x
EV/Gross Profit1.7x1.8x1.8x1.7x1.8x
P/E12.9x150.0x(27.6x)31.1x150.0x
EV/FCF8.7x9.1x5.7x15.0x9.1x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Midsona Margins & Growth Rates

Midsona grew revenue by 3% and EBITDA by 57% in the last fiscal year.

In the most recent fiscal year, Midsona reported gross margin of 27%, EBITDA margin of 5%, and net margin of 0%.

See estimated margins and future growth rates for Midsona

Midsona Margins

Last FY202420252026202720282029
Gross Margin27%29%27%29%
EBITDA Margin5%7%5%8%
EBIT Margin1%3%1%4%
Net Margin0%1%0%4%
FCF Margin5%3%5%5%

Midsona Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth3%(2%)(5%)3%
Gross Profit Growth9%11%(10%)9%
EBITDA Growth57%49%(31%)57%
EBIT Growth217%519%(60%)217%
Net Profit Growth1488%(189%)(79%)1488%
FCF Growth0%(62%)65%0%

Data powered by FactSet, Inc. and Morningstar, Inc.

Midsona Operational KPIs

Midsona's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.1M for the same period.

Midsona's Rule of 40 is 11% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Midsona's Rule of X is 15% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Midsona
LTMLast FY202320242025202620272028
Rule of 409%11%---
Bessemer Rule of X11%15%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.1M---
S&M Expenses to Revenue15%16%16%17%16%
G&A Expenses to Revenue9%9%9%9%9%
Opex to Revenue-26%25%25%26%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Midsona Competitors

Midsona competitors include Cheffelo, Sucro, Duncan Fox, Weight Watchers, CLIO Cosmetics, Shimadaya, Rokiskio Suris, LifeMD, Waldencast and Jalles Machado.

Most Midsona public comparables operate across Food & Beverages and Health & Beauty.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Cheffelo1.2x1.1x12.1x9.3x
Sucro0.8x0.8x8.3x17.4x
Duncan Fox0.6x-4.0x-
Weight Watchers0.6x0.7x(2.4x)4.0x
CLIO Cosmetics0.2x-3.7x-
Shimadaya0.5x0.5x4.1x-
Rokiskio Suris0.4x-5.9x-
LifeMD0.7x0.7x(95.1x)76.0x

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Acquisitions by Midsona

Midsona has acquired 6 companies to date.

Last acquisition by Midsona was on March 30th 2026. Midsona acquired Risenta for $5M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Midsona

Risenta
bertil's health
System Frugt
Internatural AB
Description
Risenta supplies snacks and nuts.
Bertil's health, a family-owned Finnish company founded in 1960 by pharmacist Bertil Pomoell, manufactures natural health products including vitamins, minerals, fatty acids, health foods, and skin care items to promote well-being.
System Frugt is a Copenhagen-headquartered Danish company leading the Nordic market in dried fruit, nuts, and hand-cooked crisps. It manufactures branded healthy snacks under the Godtland brand and supplies packaged fresh produce to retailers like Coop and Rema 1000 across Scandinavia.
Internatural AB is a Örebro-headquartered distributor of organic and plant-based foods in Sweden and Norway. The company markets 200 products under premium brands Kung Markatta and Helios, alongside distributed lines like Alpro soymilk, Yogi Tea, and Green & Black’s chocolate from facilities in Örebro, Malmö, and Årnes.
HQ CountrySwedenFinlandDenmarkSweden
HQ City
Gothenburg
Pietarsaari
Aarhus
Örebro
Deal Date30 Mar 202620 Aug 20217 Oct 20205 Jul 2016
Valuation$5M$12M$29M$78M
EV/Revenue
EV/EBITDA

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About Midsona

When was Midsona founded?Midsona was founded in 1892.
Where is Midsona headquartered?Midsona is headquartered in Sweden.
How many employees does Midsona have?As of today, Midsona has over 759 employees.
Who is the CEO of Midsona?Midsona's CEO is Peter Asberg.
Is Midsona publicly listed?Yes, Midsona is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Midsona?Midsona trades under MSON A ticker.
When did Midsona go public?Midsona went public in 1999.
Who are competitors of Midsona?Midsona main competitors include Cheffelo, Sucro, Duncan Fox, Weight Watchers, CLIO Cosmetics, Shimadaya, Rokiskio Suris, LifeMD, Waldencast, Jalles Machado.
What is the current market cap of Midsona?Midsona's current market cap is $154M.
What is the current revenue of Midsona?Midsona's last 12 months revenue is $390M.
What is the current revenue growth of Midsona?Midsona revenue growth (NTM/LTM) is 1%.
What is the current EV/Revenue multiple of Midsona?Current revenue multiple of Midsona is 0.5x.
What is the current EBITDA of Midsona?Midsona's last 12 months EBITDA is $31M.
What is Midsona's EBITDA margin?Midsona's last 12 months EBITDA margin is 8%.
What is the current EV/EBITDA multiple of Midsona?Current EBITDA multiple of Midsona is 6.0x.
What is the current FCF of Midsona?Midsona's last 12 months FCF is $21M.
What is Midsona's FCF margin?Midsona's last 12 months FCF margin is 5%.
What is the current EV/FCF multiple of Midsona?Current FCF multiple of Midsona is 8.7x.
How many companies Midsona has acquired to date?As of September 2026, Midsona has acquired 6 companies.
What was the largest acquisition by Midsona?$78M acquisition of Internatural AB on 5th July 2016 was the largest M&A Midsona has done to date.
What companies Midsona acquired?Midsona acquired Internatural AB, Urtekram International A/S, System Frugt, bertil's health, Risenta, and Internatural.
In how many companies Midsona has invested to date?Midsona hasn't invested in any companies yet (or none have been disclosed publicly).

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