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Midsona AB is a consumer goods company. It markets and sells health foods, sports nutrition, superfood, dietary supplements,and cold remedies. Its products are within three categories: organic products, healthfoods and self care products. The firm markets and sells its products under Urtekram, Friggs, Dalblads, Naturdiet, Tri tolonen, Kung markatta, Helios and Miwana brand names. It operates in Sweden, Norway, and Finland.
1892
759
LTM Revenue $386M
LTM EBITDA $28.1M
$168M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Midsona has a last 12-month revenue (LTM) of $386M and a last 12-month EBITDA of $28.1M.
In the most recent fiscal year, Midsona achieved revenue of $391M and an EBITDA of $28.7M.
Midsona expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Midsona valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $386M | XXX | $391M | XXX | XXX | XXX |
| Gross Profit | $111M | XXX | $112M | XXX | XXX | XXX |
| Gross Margin | 29% | XXX | 29% | XXX | XXX | XXX |
| EBITDA | $28.1M | XXX | $28.7M | XXX | XXX | XXX |
| EBITDA Margin | 7% | XXX | 7% | XXX | XXX | XXX |
| EBIT | $10.8M | XXX | $13.6M | XXX | XXX | XXX |
| EBIT Margin | 3% | XXX | 3% | XXX | XXX | XXX |
| Net Profit | $3.7M | XXX | $4.9M | XXX | XXX | XXX |
| Net Margin | 1% | XXX | 1% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $33.6M | XXX | XXX | XXX |
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As of July 30, 2025, Midsona's stock price is SEK 8 (or $1).
Midsona has current market cap of SEK 1.2B (or $121M), and EV of SEK 1.6B (or $168M).
See Midsona trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $168M | $121M | XXX | XXX | XXX | XXX | $0.04 |
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Start Free TrialAs of July 30, 2025, Midsona has market cap of $121M and EV of $168M.
Midsona's trades at 0.4x EV/Revenue multiple, and 5.9x EV/EBITDA.
Equity research analysts estimate Midsona's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Midsona has a P/E ratio of 33.1x.
See valuation multiples for Midsona and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $121M | XXX | $121M | XXX | XXX | XXX |
| EV (current) | $168M | XXX | $168M | XXX | XXX | XXX |
| EV/Revenue | 0.4x | XXX | 0.4x | XXX | XXX | XXX |
| EV/EBITDA | 6.0x | XXX | 5.9x | XXX | XXX | XXX |
| EV/EBIT | 15.6x | XXX | 12.3x | XXX | XXX | XXX |
| EV/Gross Profit | 1.5x | XXX | n/a | XXX | XXX | XXX |
| P/E | 33.1x | XXX | 24.5x | XXX | XXX | XXX |
| EV/FCF | 10.1x | XXX | 13.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialMidsona's last 12 month revenue growth is 1%
Midsona's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.1M for the same period.
Midsona's rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Midsona's rule of X is 9% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Midsona and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | 0% | XXX | XXX | XXX |
| EBITDA Margin | 7% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Growth | 8% | XXX | 19% | XXX | XXX | XXX |
| Rule of 40 | 6% | XXX | 8% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 9% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 17% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 25% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Agthia Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Acomo | XXX | XXX | XXX | XXX | XXX | XXX |
| ForFarmers | XXX | XXX | XXX | XXX | XXX | XXX |
| JDE Peets | XXX | XXX | XXX | XXX | XXX | XXX |
| Sligro Food Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Midsona acquired XXX companies to date.
Last acquisition by Midsona was XXXXXXXX, XXXXX XXXXX XXXXXX . Midsona acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Midsona founded? | Midsona was founded in 1892. |
| Where is Midsona headquartered? | Midsona is headquartered in Sweden. |
| How many employees does Midsona have? | As of today, Midsona has 759 employees. |
| Who is the CEO of Midsona? | Midsona's CEO is Mr. Peter Asberg. |
| Is Midsona publicy listed? | Yes, Midsona is a public company listed on STO. |
| What is the stock symbol of Midsona? | Midsona trades under MSON A ticker. |
| When did Midsona go public? | Midsona went public in 1999. |
| Who are competitors of Midsona? | Similar companies to Midsona include e.g. Agthia Group, Acomo, ForFarmers, JDE Peets. |
| What is the current market cap of Midsona? | Midsona's current market cap is $121M |
| What is the current revenue of Midsona? | Midsona's last 12 months revenue is $386M. |
| What is the current revenue growth of Midsona? | Midsona revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Midsona? | Current revenue multiple of Midsona is 0.4x. |
| Is Midsona profitable? | Yes, Midsona is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Midsona? | Midsona's last 12 months EBITDA is $28.1M. |
| What is Midsona's EBITDA margin? | Midsona's last 12 months EBITDA margin is 7%. |
| What is the current EV/EBITDA multiple of Midsona? | Current EBITDA multiple of Midsona is 6.0x. |
| What is the current FCF of Midsona? | Midsona's last 12 months FCF is $16.7M. |
| What is Midsona's FCF margin? | Midsona's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Midsona? | Current FCF multiple of Midsona is 10.1x. |
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