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Midsona Valuation Multiples
Discover revenue and EBITDA valuation multiples for Midsona and similar public comparables like Iansa, Jalles Machado, Shimadaya, Naturhouse Health and more.
Midsona Overview
About Midsona
Midsona AB is a consumer goods company. It markets and sells health foods, sports nutrition, superfood, dietary supplements,and cold remedies. Its products are within three categories: organic products, healthfoods and self care products. The firm markets and sells its products under Urtekram, Friggs, Dalblads, Naturdiet, Tri tolonen, Kung markatta, Helios and Miwana brand names. It operates in Sweden, Norway, and Finland.
Founded
1892
HQ
Employees
759
Website
Financials (LTM)
EV
$211M
Midsona Financials
Midsona reported last 12-month revenue of $408M and EBITDA of $32M.
In the same LTM period, Midsona generated $112M in gross profit, $32M in EBITDA, and $3M in net income.
Revenue (LTM)
Midsona P&L
In the most recent fiscal year, Midsona reported revenue of $410M and EBITDA of $31M.
Midsona expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $408M | XXX | $410M | XXX | XXX | XXX |
| Gross Profit | $112M | XXX | $105M | XXX | XXX | XXX |
| Gross Margin | 28% | XXX | 26% | XXX | XXX | XXX |
| EBITDA | $32M | XXX | $31M | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 8% | XXX | XXX | XXX |
| EBIT Margin | 4% | XXX | 4% | XXX | XXX | XXX |
| Net Profit | $3M | XXX | $1M | XXX | XXX | XXX |
| Net Margin | 1% | XXX | 0% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Midsona Stock Performance
Midsona has current market cap of $179M, and enterprise value of $211M.
Market Cap Evolution
Midsona's stock price is $1.23.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $211M | $179M | 1.2% | XXX | XXX | XXX | $0.01 |
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Start Free TrialMidsona Valuation Multiples
Midsona trades at 0.5x EV/Revenue multiple, and 6.7x EV/EBITDA.
EV / Revenue (LTM)
Midsona Financial Valuation Multiples
As of March 19, 2026, Midsona has market cap of $179M and EV of $211M.
Equity research analysts estimate Midsona's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Midsona has a P/E ratio of 61.5x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $179M | XXX | $179M | XXX | XXX | XXX |
| EV (current) | $211M | XXX | $211M | XXX | XXX | XXX |
| EV/Revenue | 0.5x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 6.7x | XXX | 6.8x | XXX | XXX | XXX |
| EV/EBIT | 13.6x | XXX | 14.1x | XXX | XXX | XXX |
| EV/Gross Profit | 1.9x | XXX | 2.0x | XXX | XXX | XXX |
| P/E | 61.5x | XXX | 158.6x | XXX | XXX | XXX |
| EV/FCF | 9.6x | XXX | 9.3x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Midsona Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Midsona Margins & Growth Rates
Midsona's revenue in the last 12 month declined by (2%).
Midsona's revenue per employee in the last FY averaged $0.5M.
Midsona's rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Midsona's rule of X is 4% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Midsona Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | (2%) | XXX | (3%) | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Growth | 9% | XXX | 9% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 6% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 4% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 16% | XXX | 16% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 9% | XXX | 9% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 24% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Midsona Public Comps
See public comps and valuation multiples for other Food & Beverages and Health & Beauty comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Iansa | XXX | XXX | XXX | XXX | XXX | XXX |
| Jalles Machado | XXX | XXX | XXX | XXX | XXX | XXX |
| Shimadaya | XXX | XXX | XXX | XXX | XXX | XXX |
| Naturhouse Health | XXX | XXX | XXX | XXX | XXX | XXX |
| Life Water Industries | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Midsona M&A Activity
Midsona acquired XXX companies to date.
Last acquisition by Midsona was on XXXXXXXX, XXXXX. Midsona acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Midsona
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialMidsona Investment Activity
Midsona invested in XXX companies to date.
Midsona made its latest investment on XXXXXXXX, XXXXX. Midsona invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Midsona
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Midsona
| When was Midsona founded? | Midsona was founded in 1892. |
| Where is Midsona headquartered? | Midsona is headquartered in Sweden. |
| How many employees does Midsona have? | As of today, Midsona has over 759 employees. |
| Who is the CEO of Midsona? | Midsona's CEO is Peter Asberg. |
| Is Midsona publicly listed? | Yes, Midsona is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of Midsona? | Midsona trades under MSON B ticker. |
| When did Midsona go public? | Midsona went public in 1999. |
| Who are competitors of Midsona? | Midsona main competitors are Iansa, Jalles Machado, Shimadaya, Naturhouse Health. |
| What is the current market cap of Midsona? | Midsona's current market cap is $179M. |
| What is the current revenue of Midsona? | Midsona's last 12 months revenue is $408M. |
| What is the current revenue growth of Midsona? | Midsona revenue growth (NTM/LTM) is (2%). |
| What is the current EV/Revenue multiple of Midsona? | Current revenue multiple of Midsona is 0.5x. |
| Is Midsona profitable? | Yes, Midsona is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Midsona? | Midsona's last 12 months EBITDA is $32M. |
| What is Midsona's EBITDA margin? | Midsona's last 12 months EBITDA margin is 8%. |
| What is the current EV/EBITDA multiple of Midsona? | Current EBITDA multiple of Midsona is 6.7x. |
| What is the current FCF of Midsona? | Midsona's last 12 months FCF is $22M. |
| What is Midsona's FCF margin? | Midsona's last 12 months FCF margin is 5%. |
| What is the current EV/FCF multiple of Midsona? | Current FCF multiple of Midsona is 9.6x. |
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