Ouyeel Industrial Products Funding, Investors & Competitors

Ouyeel Industrial Products has raised $725M across 2 funding rounds, most recently a $138M undisclosed-stage round in August 2023.

Last Ouyeel Industrial Products funding round

$138M

Undisclosed stage · Aug 2023

Cumulative funding Ouyeel Industrial Products raised

$725M

across 2 funding rounds

Key investors in Ouyeel Industrial Products

  • Hidden Hill Capital
  • China Baowu Steel Group
  • Baosteel
  • TBEA
  • Angang Steel Co
  • Baosight
  • Guangdong Zhongnan Iron
  • Hebei Logistics

Ouyeel Industrial Products Overview

About Ouyeel Industrial Products

Ouyeel Industrial Products is a Beijing-based digital platform facilitating transactions for industrial materials including steel, chemicals, and machinery. Operated by OBEL, it connects suppliers and buyers through spot trading, auctions, and long-term contracts while providing logistics tracking and quality certification. The service supports China's manufacturing belt with warehouses in Hebei and Shandong provinces.


Founded

2020

HQ

ChinaShanghai

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Ouyeel Industrial Products Funding History

Ouyeel Industrial Products has raised a total of $725M across 2 funding rounds.

Ouyeel Industrial Products' first fundraising round was a $587M undisclosed-stage round in September 2020. The most recent completed round was a $138M undisclosed-stage round in August 2023.

Ouyeel Industrial Products funding rounds

Ouyeel Industrial Products funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2023Undisclosed stageHuabao Fund; TBEA; Angang Steel Co; Shanghai Baoheng; Hidden Hill Capital; Hebei Logistics; New Steel$138MOuyeel Industrial Products is a Chinese online supply-chain platform for industrial products and a subsidiary of state-owned China Baowu Steel Group. Founded in September 2020 with 4 billion yuan in registered capital, the company leverages its parent company's resources and expertise in procurement, engineering design, equipment manufacturing, warehousing, intelligent operations and maintenance, and logistics. In August 2023, Ouyeel raised 1 billion yuan (approximately $138.3 million USD) in a strategic investment round from investors including Hidden Hill Capital, a private equity firm backed by GLP Capital Partners. The round was facilitated by China International Capital Corporation Limited (CICC) as the exclusive financial adviser and represented part of China Baowu's broader mixed-ownership reform initiative to introduce external shareholders to its subsidiaries. As of the 2022 fiscal year, Ouyeel reported gross revenue of approximately 37.9 billion yuan (USD 5.2 billion) with 270,000 registered users on its platform and total gross merchandise value reaching 350 billion yuan (approximately USD 48.3 billion). The company's significant scale and platform metrics reflect its position as a major player in industrial product supply chain management within China.
Sep 2020Undisclosed stageBaosteel; China Baowu Steel Group; Baosight; Guangdong Zhongnan Iron; Ouyeel; Maanshan Iron & Steel$587MOn September 21, 2020, Ouyeel Industrial Products Co., Ltd. was established as a joint venture by multiple parties including Baosteel, Baosight Software, Masteel, Bayi Iron and Steel, SGIS Songshan, Echeng Iron and Steel, and Ouyeel Commerce. The joint venture was registered with RMB 4.0 billion ($0.6 billion) in total capital. Baosteel and Baosight invested RMB 1.66 billion ($0.25 billion) combined, holding 41.5 percent equity in the new entity. Ouyeel Industrial Products was established to serve as a service provider for equipment material procurement within the industrial ecosystem. This represented a major strategic investment by leading Chinese steelmakers to enhance their supply chain capabilities through a centralized procurement platform. The parent company Ouyeel, founded in 2015, operates as a B2B steel e-commerce platform controlled by China Baowu Steel Group and had recorded 230 million tons of annual online transaction volume in 2019.

Who has invested in Ouyeel Industrial Products?

13 investors have backed Ouyeel Industrial Products across its funding rounds, including Hidden Hill Capital, China Baowu Steel Group, Baosteel, TBEA, Angang Steel Co and Baosight.


Ouyeel Industrial Products Investors

Investors in Ouyeel Industrial Products by funding rounds participated
InvestorHQRoundsRoleFirst check
Huabao FundChinaChina1ParticipantAug 2023
TBEAChinaChangji1ParticipantAug 2023
BaosteelChinaShanghai1ParticipantSep 2020
China Baowu Steel GroupChinaShanghai1ParticipantSep 2020
Angang Steel CoChinaAnshan1ParticipantAug 2023
BaosightChinaShanghai1ParticipantSep 2020
Shanghai BaohengChinaShanghai1ParticipantAug 2023
Guangdong Zhongnan IronChinaShaoguan1ParticipantSep 2020
Hidden Hill CapitalChinaShanghai1ParticipantAug 2023
Hebei LogisticsChinaShijiazhuang1ParticipantAug 2023
New SteelUnited StatesOmaha, NE1ParticipantAug 2023

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Ouyeel Industrial Products Competitors

Ouyeel Industrial Products competitors include listed companies like RB Global and Liquidity Services, and private ones like Whop, Olist, Mirakl and Udaan.

Public and private companies comparable to Ouyeel Industrial Products
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
OlistBrazilCuritibaPrivate--$1.5B-
RB GlobalUnited StatesUnited StatesPublicly listed$4.6B$1.4B$16B4.1x
MiraklFranceParisPrivate$100M-$3.5B35.0x
UdaanIndiaBangalorePrivate$65M-$1.8B-
Liquidity ServicesUnited StatesUnited StatesPublicly listed$477M$45M$1.4B2.4x

Ouyeel Industrial Products Public Comps

Ouyeel Industrial Products is still privately-owned, but its public comps include Amazon, Pinduoduo, MercadoLibre, Prosus, Sea, eBay, Naspers, Copart, Amadeus and Kuaishou.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Pinduoduo$64B$14B0.7x0.7x3.1x2.8x
MercadoLibre$29B$3.7B3.5x2.6x27.2x25.1x
Prosus$9.7B$1.1B9.1x8.0x83.8x123.7x
Sea$23B$2.4B2.5x2.0x24.3x16.5x
eBay$11B$2.7B4.9x4.5x20.1x14.7x
Naspers$11B$1.1B6.4x5.8x63.7x83.1x
Copart$4.6B$1.9B5.0x4.9x11.9x12.1x

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Common questions about Ouyeel Industrial Products

When was Ouyeel Industrial Products founded?Ouyeel Industrial Products was founded in 2020.
Where is Ouyeel Industrial Products headquartered?Ouyeel Industrial Products is headquartered in Shanghai, China.
Is Ouyeel Industrial Products publicly listed?No, Ouyeel Industrial Products is a private, VC-backed company.
How much funding has Ouyeel Industrial Products raised?Ouyeel Industrial Products has raised $725M across 2 funding rounds.
What was Ouyeel Industrial Products' last funding round?Ouyeel Industrial Products' last funding round was a $138M undisclosed-stage round in August 2023.
Who are Ouyeel Industrial Products' investors?Ouyeel Industrial Products' investors include Huabao Fund, TBEA, Baosteel, China Baowu Steel Group, Angang Steel Co, Baosight, Shanghai Baoheng, Guangdong Zhongnan Iron, Hidden Hill Capital, Hebei Logistics and 3 others.
Which companies are comparable to Ouyeel Industrial Products?Companies comparable to Ouyeel Industrial Products include Whop, Olist, RB Global, Mirakl, Udaan and Liquidity Services.

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