Udaan Revenue, Valuation, Funding & Investors

Udaan is valued at $1.8B as of February 2025.

See full Udaan profile

Last Udaan valuation

$1.8B

Series G · Feb 2025

Last Udaan funding round

$115M

Undisclosed stage · Jul 2026

Udaan revenue

$65M

Series D · Jan 2021

Key investors in Udaan

  • Lightspeed Venture Partners
  • DST Global
  • Lightspeed India Partners
  • M&G
  • Tencent
  • Notable Capital

Udaan Overview

About Udaan

Udaan is a Bengaluru-based eB2B platform connecting suppliers and businesses in FMCG, pharmaceuticals, and staples categories across India. The service optimizes supply chain logistics and extends financial products to small retailers via udaan.com.


Founded

2016

HQ

IndiaBangalore

Website

udaan.com

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Revenue

$65M (Jan 2021)

Valuation

$1.8B (Feb 2025)

Udaan Valuation

Udaan is currently valued at $1.8B, based on its Series G in February 2025.

The $114M round was led by Lightspeed Venture Partners and M&G.

Udaan's valuation has grown 1.8x from $1B at its Series C in September 2018 to $1.8B in February 2025, across 5 priced rounds.

Udaan valuation by funding round

Revenue multiple
Udaan valuation by funding round
DateStageValuationRevenue Multiple
Feb 2025Series G$1.8B-
Dec 2023Series E$1.8B-
Jan 2021Series D$3.1B47.7x
Oct 2019Series D$2.5B-
Sep 2018Series C$1B-

Udaan Revenue

Udaan's latest recorded revenue is $65M, as of its Series D in January 2021. At a $3.1B valuation, that implies a 47.7x revenue multiple.

Udaan revenue by funding round

Udaan revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2021$65M$3.1B47.7xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Udaan Funding History

Udaan has raised a total of $2.1B across 12 funding rounds.

Udaan's first fundraising round was a $10M Series A in November 2016. The most recent completed round was a $115M undisclosed-stage round in July 2026.

Udaan funding rounds

Udaan funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2026Undisclosed stageLightspeed Venture Partners; M&G$115M--
Feb 2025Series GLightspeed Venture Partners (lead); M&G (lead)$114M$1.8BUdaan is a B2B e-commerce platform founded in 2016 that operates as a marketplace connecting retailers and sellers across India. The company enables supply chain and logistics operations, offering daily delivery across over 900 cities and 12,500 pin codes through its udaanExpress service. It works with over 25,000 sellers and 30 lakh retailers across categories including fast-moving consumer goods (FMCG), medicines, lifestyle, electronics, and general merchandise. In February 2025, Udaan closed its Series G funding round at a flat post-money valuation of $1.8 billion, with the round comprising $75 million announced in a company townhall on February 17, 2025, and an additional $39 million from other investors, totaling $114 million. The round was led by M&G Prudential and included participation from existing backers Lightspeed Venture Partners. The company reported it was in advanced discussions to raise an additional $25 million from potential new investors in the following quarter. The capital was allocated toward enhancing customer experience, deepening market penetration, strengthening vendor partnerships, and expanding supply chain and credit capabilities, with particular focus on categories such as FMCG and hotel, restaurant and cafe segments. In fiscal year 2024 (ending March 2024), Udaan reported operating revenue of Rs 5,707 crore with flat year-over-year growth, though the company achieved 65% revenue growth and a 70% rise in daily transacting buyers during the same period. Gross merchandise value remained relatively flat at Rs 5,706.6 crore in FY24 from Rs 5,609.3 crore in FY23. Udaan's management emphasized cost discipline and path to profitability, with CEO Vaibhav Gupta stating the company had reduced EBITDA burn by 40% annually for three consecutive years and was on track to achieve full group EBITDA profitability within 18 months of the announcement. The company also received approval from the National Company Law Tribunal (NCLT) in January 2025 for consolidation of its various business entities into a single flagship entity, Hiveloop Ecommerce Pvt Ltd., a strategic step aligned with its plans for a public market listing. The Series G round followed a $340 million Series E funding round in December 2023, also led by M&G and Lightspeed, at which the valuation had dropped 44% from its $3.2 billion peak in January 2021.
Dec 2023Series EM&G (lead); Catamaran; Lightspeed Venture Partners; DST Global$340M$1.8BUdaan is a Bengaluru-based B2B e-commerce startup that helps merchants in smaller Indian cities and towns secure inventories from major brands and access working capital. It competes with players like Reliance Retail and focuses on categories such as grocery, staples, FMCG, and dairy, with key markets in clusters around Bengaluru and Hyderabad. In December 2023, Udaan raised $340 million in a round led by M&G Plc's investment arm, with participation from existing investors Lightspeed Venture Partners and DST Global (also known as DST Partners); the round primarily involved conversion of convertible debt into equity and was at a flat or down valuation of $1.8 billion from its prior $3.1 billion post-money valuation in 2021. The funds position Udaan as fully funded, aiming for profitability within 12-18 months and an IPO in 2025, while strengthening supply chain, vendor partnerships, and credit capabilities. For the financial year ending March 2023, Udaan reported gross revenue of about $680 million and trimmed losses to under $380 million, though later net merchandise value run-rate fell to $600-700 million amid a sharpened focus on core categories. Lightspeed holds around 40% ownership, with M&G increasing its stake above 15% post-round. Follow-on rounds included $75 million in February 2025 from M&G and Lightspeed at flat valuation, potentially plus $25 million more, and a reported $114 million Series G in June 2025.
Nov 2022Undisclosed stageEvolutionX Debt Capital (lead)$35M-Udaan, India's largest B2B e-commerce platform founded in 2016, connects over 3 million retailers across categories like lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, pharma, and general merchandise. It raised approximately $35-40 million in debt financing from EvolutionX Debt Capital on November 24, 2022, described as amortizing term-debt facilities potentially with warrants or convertible instruments. This followed a $120 million raise from existing shareholders and bondholders two weeks prior, bringing total funds raised in the last four quarters to around $400 million. EvolutionX, backed by DBS and Temasek, focuses on growth-stage debt for technology-enabled companies in Asia, with this marking their second Indian tech unicorn commitment in 2022 totaling $85 million. The funding aims to strengthen Udaan's financial position, enhance operational efficiencies, and support profitable growth amid robust business expansion in recent quarters. Udaan had achieved positive unit economics prior to this, with CEO Vaibhav Gupta noting strong growth in the last two quarters and over 60% reduction in cash burn from improved unit economics, gross margins, and operating costs. Overall, Udaan has raised over $1.5 billion in debt and equity from investors like Lightspeed Venture Partners, Tencent Holdings, and DST Global. The company faced challenges including layoffs due to macroeconomic conditions and was reportedly preparing for an IPO in 12-18 months at the time.
Oct 2022Undisclosed stage-$117M-Udaan is a Bengaluru-based B2B e-commerce platform founded in 2016, operating across verticals like fast-moving consumer goods (FMCG), pharma, staples, fresh produce, electronics, and pharmaceuticals. It connects retailers, wholesalers, and manufacturers, offering embedded financial services such as working capital loans to support small and medium-sized enterprises (SMEs) in underserved markets. Udaan claims around 70% market share in India's eB2B sector and employs a hybrid model combining digital platforms with tech-led sales. In October 2022, Udaan raised INR 9,600,000,000 (approximately USD 120,000,000) through a convertible note round. This followed a January 2022 convertible note of USD 225,000,000. Udaan's valuation had peaked at $3.2 billion in January 2021 but later declined significantly. By 2023, it raised $340 million at $1.8 billion, and in February 2025 (Series G), it secured $114 million led by M&G Investments and Lightspeed at the same flat $1.8 billion valuation. The company has undergone restructuring, reducing EBITDA burn by 40% annually over three years, cutting fixed costs by 20% last year, and aiming for group-level EBITDA profitability within 18 months from 2025. Funds from recent rounds support category expansion in FMCG/staples, micro-market geographic growth, supply chain improvements, and IPO preparations. Udaan competes in India's digitizing B2B trade landscape, facing valuation down-rounds amid market corrections, similar to peers like Pharmeasy, while focusing on profitability and public listing.
Jan 2022Undisclosed stageTor Investment Management; VBG Realty; Microsoft; M&G Investments; Corsa Ventures; BlackSoil; Arena Investors; WSB Real Estate Partners$225M--
Jan 2021Series DMoonstone Capital (lead); Octahedron Capital (lead); Tencent; Altimeter Capital; Lightspeed Venture Partners; DST Global; Notable Capital$280M$3.1BUdaan is an India-based B2B e-commerce platform connecting small and medium businesses (SMBs) with sellers across categories like electronics, furniture, clothing, food, staples, FMCG, pharma, and more, operating in over 900 cities with a network of more than 25,000 sellers and 3 million users. It also provides working capital financing to help merchants manage bills and inventory. Founded in 2016 by former Flipkart executives, Udaan achieved unicorn status in 2018 as India's fastest startup to do so. In early January 2021, Udaan raised $280 million in an extension of its Series D round, led by new investors Octahedron Capital and Moonstone Capital, with participation from existing backers including Lightspeed Venture Partners, DST Global, GGV Capital, Altimeter Capital, and Tencent. This brought total funding to approximately $1.15 billion. The post-money valuation reached $3.1 billion, up from $2.3-$2.7 billion after the prior $585 million Series D tranche in 2019. Proceeds were allocated to expand product categories, enhance user experience and technology platform, grow SME financing capabilities, and strengthen supply chain infrastructure amid India's largely unorganized B2B trade market. The funding came amid COVID-19 challenges, including prior layoffs, but positioned Udaan to capitalize on accelerating digital adoption in fragmented retail and trade sectors serving over 15 million small manufacturers and 30 million traders. Sources vary slightly on valuation, citing $3 billion, over $3 billion, or precisely more than $3.1 billion, with TechCrunch providing the highest specific figure from informed sources.
Mar 2020Undisclosed stageTrustroot Internet (lead)$30M-Udaan, operated by Bengaluru-based Hiveloop Technologies Pvt Ltd, is a B2B ecommerce platform founded in 2016 by former Flipkart executives Amod Malviya, Suheet Kumar, and Vaibhav Gupta. It connects over 20,000 sellers to three million retail shop owners across 900 cities, offering products like FMCG, lifestyle, electronics, home appliances, kitchen items, and produce. The platform also provides logistics and working capital loans. On March 23, 2020, Udaan raised approximately $30 million (Rs 365 crore tranche) from its Singapore-based parent Trustroot Internet through allotment of 243,161 Class A equity shares at Rs 8,848.4 per share. This infusion was part of a planned Rs 999.8 crore ($140.7 million) equity capital raise by March 2020 and followed prior Trustroot investments of $20 million, $5 million, and $10 million in 2019. The round contributed to Udaan's total funding exceeding $900 million at the time. Udaan's valuation reached Rs 53,365.4 crore ($7.5 billion) as per its February 2020 valuation report, based on projected cash flows over nine years and expected equity infusions over three years. This marked a jump from $1 billion post-Series C in August 2019 and $2.8 billion post-Series D ($585 million) in October 2019. For FY2019 (ended March 2019), Udaan reported revenues from operations of Rs 12 crore (up four-fold), total expenditure of Rs 363 crore (up 450%), and losses of Rs 338 crore. The B2B ecommerce market in India targets around 10 crore farmers and three crore small shop owners, with Udaan positioning itself in a $600-800 billion annual trade opportunity among 500 million SMEs. Despite rapid growth to unicorn status in 26 months, the company faced significant losses amid expansion.
Oct 2019Series DAltimeter Capital (lead); Citi Ventures (lead); DST Global (lead); Tencent (lead); Hillhouse Investment (lead); Footpath Ventures; Lightspeed India Partners; Notable Capital$585M$2.5B-
Sep 2018Series CDST Global (lead); Lightspeed India Partners (lead)$225M$1B-
Feb 2018Series BLightspeed Venture Partners (lead); Lightspeed India Partners; Yuri Milner$50M-Udaan is an online B2B marketplace founded in 2016 by former Flipkart executives Amod Malviya, Sujeet Kumar, and Vaibhav Gupta, connecting wholesalers, retailers, and traders with services including payments integration and logistics. The platform had around 20,000 traders and mobile apps for users at the time of the Series B. It focuses on categories like mobile accessories, fashion, electronics, staples, and fast-moving consumer goods, operating an asset-light model across over 500 cities in India within 15 months of launch. On February 21, 2018, Udaan raised $50 million in its Series B funding round led by Lightspeed Venture Partners US, with participation from Lightspeed India Partners and funds associated with Yuri Milner. Lightspeed invested approximately $30-35 million, with Milner covering the rest. This followed a $10 million Series A in November 2016 from Lightspeed India and US. The funds were allocated to accelerate expansion by adding sellers and buyers, enhancing the logistics network, growing the employee base, and launching services like lending. Udaan demonstrated strong early traction with average repeat transactions of seven times per month per user and accounting for 15-20% of many sellers' business, validating product-market fit in India's vast B2B e-commerce market projected to reach $700 billion by 2020. Lightspeed highlighted the company's superior scale, growth, retention, and frequency metrics compared to global marketplaces. The company competes with players like Moglix in industrial procurement. Udaan aimed to expand into more verticals within two years post-Series B.
Nov 2016Series ALightspeed Venture Partners (lead)$10M-Udaan is a business-to-business e-commerce marketplace founded by former Flipkart executives Amod Malviya, Sujeet Kumar, and Vaibhav Gupta. The company raised $10 million in a Series A funding round from Lightspeed Venture Partners India and Lightspeed US around November 2016. At the time, Udaan operated in pilot mode, connecting manufacturers, wholesalers, retailers, and traders in categories like mobile accessories and fashion products, with plans to become fully operational soon. Lightspeed Venture Partners led the round as the sole investor mentioned. The founders had invested $1.5 million in a prior seed round. Udaan competed in India's B2B e-commerce space against players like Tolexo, IndiaMart, Bizongo, Industrybuying, and Power2SME, amid a market opened to 100% FDI in 2012.

Who has invested in Udaan?

24 investors have backed Udaan across its funding rounds, including Lightspeed Venture Partners, DST Global, Lightspeed India Partners, M&G, Tencent and Notable Capital.

Lead investors include Lightspeed Venture Partners, M&G, EvolutionX Debt Capital, Moonstone Capital, Octahedron Capital and 7 other investors.


Udaan Investors

Investors in Udaan by funding rounds participated
InvestorHQRoundsRoleFirst check
Lightspeed Venture PartnersUnited StatesSan Francisco, CA6LeadNov 2016
DST GlobalCayman IslandsGeorge Town4LeadSep 2018
M&GUnited KingdomLondon3LeadDec 2023
Lightspeed India PartnersIndiaNew Delhi3LeadFeb 2018
TencentChinaShenzhen2LeadOct 2019
Altimeter CapitalUnited StatesSan Francisco, CA2LeadOct 2019
Notable CapitalUnited StatesSan Francisco, CA2ParticipantOct 2019
CatamaranIndiaBangalore1ParticipantDec 2023
Tor Investment ManagementHong KongHong Kong1ParticipantJan 2022
VBG RealtyIndiaMumbai1ParticipantJan 2022
MicrosoftUnited StatesSeattle, WA1ParticipantJan 2022
Octahedron CapitalUnited StatesSan Francisco, CA1LeadJan 2021
Footpath VenturesUnited StatesNew York City, NY1ParticipantOct 2019

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Udaan

Udaan has acquired 2 companies to date.

Last acquisition by Udaan was on September 7th 2026. Udaan acquired LYNK Logistics for $53M.


Latest Acquisitions by Udaan

LYNK Logistics
Shopkirana
Description
LYNK Logistics is a Chennai, India-based technology aggregator platform for intra-city trucking and goods transportation, serving thousands of businesses and individual shippers while partnering with drivers across India during its national expansion phase.
Shopkirana operates a B2B commerce platform emphasizing technology and supply chain for kirana stores in India. Indore-headquartered since 2015, it supplies 10,000+ retailers daily with products from 300+ brands including Hindustan Unilever and ITC. The platform offers demand forecasting, last-mile delivery in Tier 2/3 cities, and market intelligence dashboards.
HQ CountryIndiaIndia
HQ City
Chennai
Indore
Deal Date7 Sep 202618 Jul 2025
Valuation$53M$89M
EV/Revenue
EV/EBITDA

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Investments by Udaan

Udaan has invested in 3 companies to date.

Latest investment by Udaan was on October 3rd 2024. Udaan invested in Furnishka in their $3M Seed round.


Latest Investments by Udaan

Furnishka
Pizza Wings
Petpooja
Petpooja
Description
Furnishka is a New Delhi-headquartered furniture retailer offering solid wood sofas, coffee tables, dining sets, and home decor like wall shelves and cushions. Products feature sheesham wood frames with upholstery in linen fabrics, available in teak finishes. Showrooms in Delhi NCR, Mumbai, and Bangalore stock modular designs, with online delivery across India via Blue Dart. Founded in 2017, Furnishka sources from Rajasthan artisans for customizable pieces up to 8-seater tables.
Pizza Wings is a Noida-based pizza chain in India offering dine-in, takeaway, and delivery of pizzas, pasta, calzones, garlic breads, and chicken wings through outlets in Uttar Pradesh and nearby regions.
Petpooja is an Ahmedabad-based provider of cloud-based point-of-sale systems and operational software for restaurants and SMEs across India and the Middle East. The platform encompasses online ordering, kitchen display systems, inventory management, payroll processing, and customer analytics tools. Petpooja supports billing digitization and task automation for single outlets and multi-location chains. Founded in 2013, the company integrates with third-party delivery services and payment gateways to streamline front-of-house and back-of-house functions.
Petpooja is an Ahmedabad-based provider of cloud-based point-of-sale systems and operational software for restaurants and SMEs across India and the Middle East. The platform encompasses online ordering, kitchen display systems, inventory management, payroll processing, and customer analytics tools. Petpooja supports billing digitization and task automation for single outlets and multi-location chains. Founded in 2013, the company integrates with third-party delivery services and payment gateways to streamline front-of-house and back-of-house functions.
HQ CountryIndiaIndiaIndiaIndia
HQ City
Bangalore
Rohtak
Ahmedabad
Ahmedabad
Deal Date3 Oct 202412 Mar 202415 Nov 202110 Feb 2020
RoundSeedSeedSeries BSeries A
Raised$3M$4M$5M$2M
InvestorsIndia Quotient; TDV Partners; Sparrow CapitalGruhas; Sujeet Kumar; ZerodhaMayur Desai; Aroa Venture Partners; GVFL-
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Udaan Competitors

Udaan competitors include listed companies like Liquidity Services and AUCNET, and private ones like Whop, AppDirect, Olist and Mirakl.

Public and private companies comparable to Udaan
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
AppDirectUnited StatesNew York City, NYPrivate$18M-$1.5B-
OlistBrazilCuritibaPrivate--$1.5B-
Liquidity ServicesUnited StatesUnited StatesPublicly listed$477M$45M$1.4B2.4x
MiraklFranceParisPrivate$100M-$3.5B35.0x
AUCNETJapanJapanPublicly listed$412M$63M$772M1.3x

Udaan Public Comps

Udaan is still privately-owned, but its public comps include TBO.com, HBX Group, Ziff Davis, Izumi Co, Liquidity Services, BuySell Technologies, Yelp, Baltic Classifieds Group, Upwork and Indiamart.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
TBO.com$262M$41M6.7x5.2x43.2x34.3x
HBX Group$896M$218M3.0x3.3x12.4x5.7x
Ziff Davis$1.5B$335M0.9x1.0x3.8x3.3x
Izumi Co$3.7B$300M0.6x0.6x6.9x6.8x
Liquidity Services$477M$45M2.4x2.4x24.9x14.4x
BuySell Technologies$647M$70M1.8x1.4x16.2x11.8x
Yelp$1.5B$251M0.8x0.8x4.5x3.4x
Baltic Classifieds Group$102M$79M11.2x10.9x14.5x14.1x

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Common questions about Udaan

When was Udaan founded?Udaan was founded in 2016.
Where is Udaan headquartered?Udaan is headquartered in Bangalore, India.
Is Udaan publicly listed?No, Udaan is a private, VC-backed company.
What is Udaan's valuation?Udaan was last valued at $1.8B in its Series G in February 2025.
How much funding has Udaan raised?Udaan has raised $2.1B across 12 funding rounds.
What was Udaan's last funding round?Udaan's last funding round was a $115M undisclosed-stage round in July 2026.
Who are Udaan's investors?Udaan's investors include Lightspeed Venture Partners, DST Global, M&G, Lightspeed India Partners, Tencent, Altimeter Capital, Notable Capital, Catamaran, Tor Investment Management, VBG Realty and 14 others.
What is Udaan's revenue?Udaan's latest recorded revenue is $65M (January 2021).
What is Udaan's revenue multiple?Udaan's latest valuation implies a 47.7x revenue multiple ($3.1B valuation on $65M of revenue).
Which companies are comparable to Udaan?Companies comparable to Udaan include Whop, AppDirect, Olist, Liquidity Services, Mirakl and AUCNET.
How many companies has Udaan acquired?Udaan has acquired 2 companies, including LYNK Logistics and Shopkirana.
What was the largest acquisition by Udaan?The $89M acquisition of Shopkirana in July 2025 is the largest acquisition Udaan has made to date.
How many companies has Udaan invested in?Udaan has invested in 3 companies, including Furnishka, Pizza Wings and Petpooja.
What was Udaan's last investment?In October 2024, Udaan invested in Furnishka's $3M seed round alongside India Quotient, TDV Partners and Sparrow Capital.

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