Trax Valuation, Funding & Investors

Trax is valued at $2B as of January 2024.

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Last Trax valuation

$2B

Seed · Jan 2024

Last Trax funding round

$3M

Seed · Jan 2024

Cumulative funding Trax raised

$3M

across 1 funding round

Trax Overview

About Trax

Trax is a content aggregator and social marketplace for musicians. Artists build branded digital hubs offering exclusive tracks, videos, live streams, and merchandise to superfans. The platform handles payments, fan analytics, and direct messaging. San Francisco-based Trax serves independent acts and labels, processing fan subscriptions and event tickets globally.


Founded

2022

HQ

United KingdomLondon

Website

trax.so

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$2B (Jan 2024)

Trax Valuation

Trax is currently valued at $2B, based on its seed round in January 2024.

Trax valuation by funding round

Trax valuation by funding round
DateStageValuation
Jan 2024Seed$2B

Trax Funding History

Trax has raised a total of $3M across 1 funding round.

Trax funding rounds

Trax funding rounds
DateStageRaisedValuationDeal Summary
Jan 2024Seed$3M$2BTRAX, a UK-based Web3 superfan platform and content aggregator for music artists, closed a $2.9 million decentralized funding round in late December 2023 via the Internet Computer blockchain, which swelled to approximately $4 million by mid-January 2024 due to a valuation boost in its $TRAX governance token. The platform now operates as a decentralized autonomous organization (DAO), with token holders controlling operations and deciding on treasury fund usage. TRAX aims to enhance superfan monetization through partnerships, events, and global opportunities. Separately, Trax Retail, a computer vision platform for retail execution serving over 250 CPG companies and retailers in 90 countries including 30 of the top 50 global CPG firms, secured $50 million in venture debt from Deutsche Bank Private Credit & Infrastructure in January 2024. This non-dilutive funding supports acceleration of Signal-Based Merchandising, AI-driven merchandising, and image recognition investments, with a path to profitability targeted for 2024. The company previously raised $640 million in its April 2021 Series E round led by SoftBank Vision Fund 2 and BlackRock at a $2,000 million valuation.

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Trax Competitors

Trax competitors include listed companies like Ziff Davis and People, and private ones like Whop, hOp, Uzum and DealShare.

Public and private companies comparable to Trax
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$400M-$5.1B12.8x
hOpUnited StatesAustin, TXPrivate--$2.1B-
Ziff DavisUnited StatesUnited StatesPublicly listed$1.5B$335M$1.8B0.9x
UzumUzbekistanTashkentPrivate$691M-$2.4B3.5x
DealShareIndiaBangalorePrivate$258M-$1.6B6.3x
PeopleUnited StatesUnited StatesPublicly listed$2.4B$122M$2.7B1.6x

Trax Public Comps

Trax is still privately-owned, but its public comps include Ziff Davis, NetEase Cloud Music, TX Group, The RealReal, GO, Visional, Urban Company, Lime, eFinance and Goto Gojek Tokopedia.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ziff Davis$1.5B$335M0.8x0.9x3.4x3.1x
NetEase Cloud Music$1.2B$246M0.4x0.3x1.7x1.7x
TX Group$1.1B$310M2.4x2.4x8.1x9.0x
The RealReal$693M$15M2.6x2.3x121.5x27.2x
GO$263M$49M5.2x4.9x28.2x21.6x
Visional$630M$185M3.1x2.9x10.5x10.6x
Urban Company$164M($26M)13.5x11.0x(85.1x)(52.0x)
Lime$887M$87M1.7x-17.3x-

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Common questions about Trax

When was Trax founded?Trax was founded in 2022.
Where is Trax headquartered?Trax is headquartered in London, United Kingdom.
Is Trax publicly listed?No, Trax is a private company.
What is Trax's valuation?Trax was last valued at $2B in its seed round in January 2024.
How much funding has Trax raised?Trax has raised $3M across 1 funding round.
What was Trax's last funding round?Trax's last funding round was a $3M seed round in January 2024.
Which companies are comparable to Trax?Companies comparable to Trax include Whop, hOp, Ziff Davis, Uzum, DealShare and People.

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