- Companies
- Trax
Last Trax valuation
$2B
Seed · Jan 2024
Last Trax funding round
$3M
Seed · Jan 2024
Cumulative funding Trax raised
$3M
across 1 funding round
About Trax
Trax is a content aggregator and social marketplace for musicians. Artists build branded digital hubs offering exclusive tracks, videos, live streams, and merchandise to superfans. The platform handles payments, fan analytics, and direct messaging. San Francisco-based Trax serves independent acts and labels, processing fan subscriptions and event tickets globally.
Founded
2022
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$2B (Jan 2024)
Trax Valuation
Trax is currently valued at $2B, based on its seed round in January 2024.
Trax valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2024 | Seed | $2B |
Trax Funding History
Trax has raised a total of $3M across 1 funding round.
Trax funding rounds
| Date | Stage | Raised | Valuation | Deal Summary |
|---|---|---|---|---|
| Jan 2024 | Seed | $3M | $2B | Trax is an Israeli-Singapore-based retail analytics company founded in 2010 that develops image recognition technology to turn shelf images into real-time actionable insights for retailers and brands. The company serves over 500 customers and employs 1,000 people, including 250 in its Israel development center. In January 2024, Trax raised $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by BlackRock, with participation from OMERS and Sony Innovation Fund. Sources indicate the round was completed at a $2 billion company valuation, bringing total funding raised to $975 million. Approximately half of the Series E proceeds supported a secondary offering to purchase employee shares. Prior to this, Trax raised $100 million in July 2019 at a $1.1 billion valuation. The funding will support investments in team expansion, market leadership, scaling retailer business, and long-term growth in AI-powered retail cloud platforms, including computer vision, machine learning, IoT, and marketplace technologies. Trax's CEO Justin Behar highlighted the investment's role in advancing the company's sophisticated retail solutions. |
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Start Free TrialTrax Competitors
Trax competitors include listed companies like Ziff Davis and People, and private ones like Whop, hOp, Uzum and DealShare.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $142M | - | $1.6B | 11.3x | ||
| Publicly listed | $1.5B | $335M | $2B | 1.0x | ||
| Private | $20M | - | $2.1B | 106.3x | ||
| Private | $691M | - | $2.4B | 3.5x | ||
| Private | - | - | $1.6B | - | ||
| Publicly listed | $2.4B | $122M | $2.8B | 1.6x |
Trax Public Comps
Trax is still privately-owned, but its public comps include Ziff Davis, TX Group, Lime, NetEase Cloud Music, ACV Auctions, Visional, GO, eFinance, Urban Company and CarTrade Tech.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.5B | $335M | 0.9x | 1.0x | 3.8x | 3.3x | |||
| $1.1B | $310M | 2.1x | 2.1x | 7.2x | 8.1x | |||
| $887M | $87M | 2.2x | - | 22.2x | - | |||
| $1.2B | $244M | 0.2x | 0.2x | 1.2x | 1.2x | |||
| $760M | ($19M) | 2.3x | 2.1x | (89.6x) | 24.8x | |||
| $515M | $157M | 3.3x | 2.6x | 10.8x | 9.3x | |||
| $266M | $49M | 5.4x | 5.3x | 29.4x | 24.7x | |||
| $130M | $67M | 11.8x | - | 22.8x | - | |||
This data is available for Pro users. Sign up to see all Trax competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Trax
| When was Trax founded? | Trax was founded in 2022. |
| Where is Trax headquartered? | Trax is headquartered in London, United Kingdom. |
| Is Trax publicly listed? | No, Trax is a private company. |
| What is Trax's valuation? | Trax was last valued at $2B in its seed round in January 2024. |
| How much funding has Trax raised? | Trax has raised $3M across 1 funding round. |
| What was Trax's last funding round? | Trax's last funding round was a $3M seed round in January 2024. |
| Which companies are comparable to Trax? | Companies comparable to Trax include Whop, Ziff Davis, hOp, Uzum, DealShare and People. |
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