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- SuperOrdinary
SuperOrdinary Valuation, Funding & Investors
SuperOrdinary is valued at $800M as of October 2023.
Last SuperOrdinary valuation
$800M
Series B · Oct 2023
Last SuperOrdinary funding round
$58M
Series B · Oct 2023
Cumulative funding SuperOrdinary raised
$58M
across 2 funding rounds
Key investors in SuperOrdinary
Antler
Upper90
Alliance Consumer Growth
Puig Brands
Manzanita Capital
Demira Gate
About SuperOrdinary
SuperOrdinary is a global e-commerce accelerator helping brands and creators navigate marketplaces by leveraging data-driven strategies across key regions. The firm unlocks access to new consumer bases and distribution channels through tailored creative and analytical approaches.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services
Valuation
$800M (Oct 2023)
SuperOrdinary Valuation
SuperOrdinary is currently valued at $800M, based on its Series B in October 2023.
The $58M round included Julian Reis, Upper90, Demira Gate, Alliance Consumer Growth, Manzanita Capital and 1 other investor.
SuperOrdinary valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2023 | Series B | $800M |
SuperOrdinary Funding History
SuperOrdinary has raised a total of $58M across 2 funding rounds.
SuperOrdinary's first fundraising round was a $100K pre-seed round in June 2022. The most recent completed round was a $58M Series B in October 2023.
SuperOrdinary funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2023 | Series B | Julian Reis; Upper90; Demira Gate; Alliance Consumer Growth; Manzanita Capital; Puig Brands | $58M | $800M | SuperOrdinary is a global brand accelerator founded in 2017 by Julian Reis, specializing in scaling beauty and personal care brands through international expansion, Amazon account management, brand protection, and creator monetization via social commerce platforms like TikTok. The company, with offices in Shanghai and New York, initially focused on bringing international brands to China but has grown to support global channels, including U.S. expansion and creator economy initiatives. It acquired Fanfix, a subscription content monetization platform, boosting its creator business significantly. On October 5, 2023, SuperOrdinary closed a $58 million Series B funding round led by investors including Manzanita Capital, Alliance Consumer Growth, Demira Gate, Upper90, Puig, and founder Julian Reis, achieving a post-money valuation of over $800 million. This funding positions the company near unicorn status amid market challenges in the U.S. and China. Proceeds will enhance global live-streaming, Amazon services, brand protection, and creator monetization, with investments in data, digital capabilities, and engineering (team tripled in size). At the time of the round, SuperOrdinary reported 30% annual revenue growth driven by U.S. expansion, Asian marketing, and engineering growth, alongside 12-15x growth in its creator economy post-Fanfix acquisition. The company projected over 40-50% growth to reach $350 million in revenue next year (2024) and profitability. It employs 500 people and serves brands like Joanna Vargas, Boy Smells, and Biossance. The round underscores investor confidence in SuperOrdinary's model for accelerating DTC brands globally via e-commerce and social channels. |
| Jun 2022 | Pre-seed | Antler (lead) | $100K | - | - |
Who has invested in SuperOrdinary?
7 investors have backed SuperOrdinary across its funding rounds, including Antler, Upper90, Alliance Consumer Growth, Puig Brands, Manzanita Capital and Demira Gate.
Lead investors include Antler.
SuperOrdinary Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Oct 2023 | ||
| 1 | Participant | Oct 2023 | ||
| 1 | Participant | Oct 2023 | ||
| 1 | Participant | Oct 2023 | ||
| 1 | Participant | Oct 2023 | ||
This data is available for Pro users. Sign up to see all 7 SuperOrdinary investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by SuperOrdinary
SuperOrdinary has acquired 1 company to date.
Last acquisition by SuperOrdinary was on July 21st 2022. SuperOrdinary acquired Fanfix for $65M.
Latest Acquisitions by SuperOrdinary
| Description | Fanfix is a Los Angeles-headquartered subscription platform launched in 2021 for creators to offer exclusive videos, photos, and live streams. It focuses on Gen Z audiences with safe, moderated content in fashion, beauty, and lifestyle niches, processing payments via Stripe and providing analytics dashboards. The platform has attracted over 100,000 creators and emphasizes direct fan monetization without adult content. |
| HQ Country | |
| HQ City | Los Angeles, CA |
| Deal Date | 21 Jul 2022 |
| Valuation | $65M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all SuperOrdinary acquisitions and their M&A valuation multiples. Start Free Trial | |
Investments by SuperOrdinary
SuperOrdinary has invested in 3 companies to date.
Latest investment by SuperOrdinary was on November 17th 2021. SuperOrdinary invested in Crea in their $25M Undisclosed stage round.
Latest Investments by SuperOrdinary
| Description | Crea is a Southeast Asia digital commerce enabler delivering end-to-end solutions for brands targeting millennial and Gen Z consumers. Headquartered in Singapore, the company provides e-commerce platforms, payment gateways, logistics integration, and data analytics across Indonesia, Thailand, Vietnam, and Philippines. Crea powers omnichannel stores for fashion and beauty labels, processing millions in transactions monthly. | Very Good Light is a New York-based digital publication advancing gender-inclusive beauty and skincare content for Generation Z and young millennials. | VIOLETTE_FR is a Paris-based beauty brand offering vegan, cruelty-free skincare, haircare, and makeup products. Its lineup includes multi-category items like serums, shampoos, lipsticks, and foundations formulated with clean ingredients. Available through select retailers and online, the brand draws from French beauty traditions. |
| HQ Country | |||
| HQ City | Bangkok | New York City, NY | New York City, NY |
| Deal Date | 17 Nov 2021 | 1 Oct 2021 | 7 Jun 2021 |
| Round | Undisclosed stage | Pre-seed | Seed |
| Raised | $25M | $1M | $3M |
| Investors | - | igniteXL Ventures; Chasing Unicorns; Fab Co-Creation Studio Ventures | Shan-Lyn Ma; Felix Capital; Greycroft; Female Founders Fund |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all SuperOrdinary investments and their VC round multiples. Start Free Trial | |||
SuperOrdinary Competitors
SuperOrdinary competitors include listed companies like AUCNET, Liquidity Services and ZKH Group, and private ones like Whop, AppDirect and Olist.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $142M | - | $1.6B | 11.3x | ||
| Publicly listed | $412M | $63M | $772M | 1.3x | ||
| Publicly listed | $477M | $45M | $1.4B | 2.4x | ||
| Publicly listed | $1.3B | ($19M) | $445M | 0.2x | ||
| Private | $18M | - | $1.5B | - | ||
| Private | - | - | $1.5B | - |
SuperOrdinary Public Comps
SuperOrdinary is still privately-owned, but its public comps include AUCNET, Groupon, MediaAlpha, Ibotta, SMZDM.com, QuinStreet, Indiamart, Upwork, Baltic Classifieds Group and Yelp.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $412M | $63M | 1.4x | 1.3x | 9.3x | 7.5x | |||
| $498M | ($19M) | 1.7x | 1.7x | (45.9x) | 11.4x | |||
| $1.1B | ($97M) | 0.7x | 0.6x | (7.9x) | 6.0x | |||
| $342M | $7M | 2.5x | 2.4x | 114.9x | 15.3x | |||
| $192M | $19M | 4.9x | 4.7x | 47.8x | 42.1x | |||
| $1.3B | $61M | 0.7x | 0.7x | 15.8x | 7.9x | |||
| $164M | $70M | 4.2x | 4.1x | 9.9x | 11.9x | |||
| $788M | $180M | 1.0x | 1.1x | 4.6x | 3.6x | |||
This data is available for Pro users. Sign up to see all SuperOrdinary competitors and their valuation data. Start Free Trial | ||||||||
Common questions about SuperOrdinary
| When was SuperOrdinary founded? | SuperOrdinary was founded in 2017. |
| Where is SuperOrdinary headquartered? | SuperOrdinary is headquartered in Los Angeles, CA, United States. |
| Is SuperOrdinary publicly listed? | No, SuperOrdinary is a private, VC-backed company. |
| What is SuperOrdinary's valuation? | SuperOrdinary was last valued at $800M in its Series B in October 2023. |
| How much funding has SuperOrdinary raised? | SuperOrdinary has raised $58M across 2 funding rounds. |
| What was SuperOrdinary's last funding round? | SuperOrdinary's last funding round was a $58M Series B in October 2023. |
| Who are SuperOrdinary's investors? | SuperOrdinary's investors include Julian Reis, Upper90, Demira Gate, Alliance Consumer Growth, Manzanita Capital, Antler and Puig Brands. |
| Which companies are comparable to SuperOrdinary? | Companies comparable to SuperOrdinary include Whop, AUCNET, Liquidity Services, ZKH Group, AppDirect and Olist. |
| How many companies has SuperOrdinary acquired? | SuperOrdinary has acquired 1 company, including Fanfix. |
| What was the largest acquisition by SuperOrdinary? | The $65M acquisition of Fanfix in July 2022 is the largest acquisition SuperOrdinary has made to date. |
| How many companies has SuperOrdinary invested in? | SuperOrdinary has invested in 3 companies, including Crea, Very Good Light and VIOLETTE_FR. |
| What was SuperOrdinary's last investment? | In November 2021, SuperOrdinary invested in Crea's $25M undisclosed-stage round. |
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