SuperOrdinary Valuation, Funding & Investors

SuperOrdinary is valued at $800M as of October 2023.

Last SuperOrdinary valuation

$800M

Series B · Oct 2023

Last SuperOrdinary funding round

$58M

Series B · Oct 2023

Cumulative funding SuperOrdinary raised

$58M

across 2 funding rounds

Key investors in SuperOrdinary

  • Antler
  • Upper90
  • Alliance Consumer Growth
  • Puig Brands
  • Manzanita Capital
  • Demira Gate

SuperOrdinary Overview

About SuperOrdinary

SuperOrdinary is a global e-commerce accelerator helping brands and creators navigate marketplaces by leveraging data-driven strategies across key regions. The firm unlocks access to new consumer bases and distribution channels through tailored creative and analytical approaches.


Founded

2017

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2B

Revenue model

Services

Valuation

$800M (Oct 2023)

SuperOrdinary Valuation

SuperOrdinary is currently valued at $800M, based on its Series B in October 2023.

The $58M round included Julian Reis, Upper90, Demira Gate, Alliance Consumer Growth, Manzanita Capital and 1 other investor.

SuperOrdinary valuation by funding round

SuperOrdinary valuation by funding round
DateStageValuation
Oct 2023Series B$800M

SuperOrdinary Funding History

SuperOrdinary has raised a total of $58M across 2 funding rounds.

SuperOrdinary's first fundraising round was a $100K pre-seed round in June 2022. The most recent completed round was a $58M Series B in October 2023.

SuperOrdinary funding rounds

SuperOrdinary funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2023Series BJulian Reis; Upper90; Demira Gate; Alliance Consumer Growth; Manzanita Capital; Puig Brands$58M$800MSuperOrdinary is a global brand accelerator founded in 2017 by Julian Reis, specializing in scaling beauty and personal care brands through international expansion, Amazon account management, brand protection, and creator monetization via social commerce platforms like TikTok. The company, with offices in Shanghai and New York, initially focused on bringing international brands to China but has grown to support global channels, including U.S. expansion and creator economy initiatives. It acquired Fanfix, a subscription content monetization platform, boosting its creator business significantly. On October 5, 2023, SuperOrdinary closed a $58 million Series B funding round led by investors including Manzanita Capital, Alliance Consumer Growth, Demira Gate, Upper90, Puig, and founder Julian Reis, achieving a post-money valuation of over $800 million. This funding positions the company near unicorn status amid market challenges in the U.S. and China. Proceeds will enhance global live-streaming, Amazon services, brand protection, and creator monetization, with investments in data, digital capabilities, and engineering (team tripled in size). At the time of the round, SuperOrdinary reported 30% annual revenue growth driven by U.S. expansion, Asian marketing, and engineering growth, alongside 12-15x growth in its creator economy post-Fanfix acquisition. The company projected over 40-50% growth to reach $350 million in revenue next year (2024) and profitability. It employs 500 people and serves brands like Joanna Vargas, Boy Smells, and Biossance. The round underscores investor confidence in SuperOrdinary's model for accelerating DTC brands globally via e-commerce and social channels.
Jun 2022Pre-seedAntler (lead)$100K--

Who has invested in SuperOrdinary?

7 investors have backed SuperOrdinary across its funding rounds, including Antler, Upper90, Alliance Consumer Growth, Puig Brands, Manzanita Capital and Demira Gate.

Lead investors include Antler.


SuperOrdinary Investors

Investors in SuperOrdinary by funding rounds participated
InvestorHQRoundsRoleFirst check
Julian ReisSingaporeSingapore1ParticipantOct 2023
Upper90United StatesNew York City, NY1ParticipantOct 2023
Demira GateUnited StatesNew York City, NY1ParticipantOct 2023
Alliance Consumer GrowthUnited StatesNew York City, NY1ParticipantOct 2023
Manzanita CapitalUnited KingdomLondon1ParticipantOct 2023

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

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Acquisitions by SuperOrdinary

SuperOrdinary has acquired 1 company to date.

Last acquisition by SuperOrdinary was on July 21st 2022. SuperOrdinary acquired Fanfix for $65M.


Latest Acquisitions by SuperOrdinary

Fanfix
Description
Fanfix is a Los Angeles-headquartered subscription platform launched in 2021 for creators to offer exclusive videos, photos, and live streams. It focuses on Gen Z audiences with safe, moderated content in fashion, beauty, and lifestyle niches, processing payments via Stripe and providing analytics dashboards. The platform has attracted over 100,000 creators and emphasizes direct fan monetization without adult content.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date21 Jul 2022
Valuation$65M
EV/Revenue
EV/EBITDA

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Investments by SuperOrdinary

SuperOrdinary has invested in 3 companies to date.

Latest investment by SuperOrdinary was on November 17th 2021. SuperOrdinary invested in Crea in their $25M Undisclosed stage round.


Latest Investments by SuperOrdinary

Crea
Very Good Light
VIOLETTE_FR
Description
Crea is a Southeast Asia digital commerce enabler delivering end-to-end solutions for brands targeting millennial and Gen Z consumers. Headquartered in Singapore, the company provides e-commerce platforms, payment gateways, logistics integration, and data analytics across Indonesia, Thailand, Vietnam, and Philippines. Crea powers omnichannel stores for fashion and beauty labels, processing millions in transactions monthly.
Very Good Light is a New York-based digital publication advancing gender-inclusive beauty and skincare content for Generation Z and young millennials.
VIOLETTE_FR is a Paris-based beauty brand offering vegan, cruelty-free skincare, haircare, and makeup products. Its lineup includes multi-category items like serums, shampoos, lipsticks, and foundations formulated with clean ingredients. Available through select retailers and online, the brand draws from French beauty traditions.
HQ CountryThailandUnited StatesUnited States
HQ City
Bangkok
New York City, NY
New York City, NY
Deal Date17 Nov 20211 Oct 20217 Jun 2021
RoundUndisclosed stagePre-seedSeed
Raised$25M$1M$3M
Investors-igniteXL Ventures; Chasing Unicorns; Fab Co-Creation Studio VenturesShan-Lyn Ma; Felix Capital; Greycroft; Female Founders Fund
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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SuperOrdinary Competitors

SuperOrdinary competitors include listed companies like AUCNET, Liquidity Services and ZKH Group, and private ones like Whop, AppDirect and Olist.

Public and private companies comparable to SuperOrdinary
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
AUCNETJapanJapanPublicly listed$412M$63M$772M1.3x
Liquidity ServicesUnited StatesUnited StatesPublicly listed$477M$45M$1.4B2.4x
ZKH GroupChinaChinaPublicly listed$1.3B($19M)$445M0.2x
AppDirectUnited StatesNew York City, NYPrivate$18M-$1.5B-
OlistBrazilCuritibaPrivate--$1.5B-

SuperOrdinary Public Comps

SuperOrdinary is still privately-owned, but its public comps include AUCNET, Groupon, MediaAlpha, Ibotta, SMZDM.com, QuinStreet, Indiamart, Upwork, Baltic Classifieds Group and Yelp.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
AUCNET$412M$63M1.4x1.3x9.3x7.5x
Groupon$498M($19M)1.7x1.7x(45.9x)11.4x
MediaAlpha$1.1B($97M)0.7x0.6x(7.9x)6.0x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
SMZDM.com$192M$19M4.9x4.7x47.8x42.1x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Indiamart$164M$70M4.2x4.1x9.9x11.9x
Upwork$788M$180M1.0x1.1x4.6x3.6x

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Common questions about SuperOrdinary

When was SuperOrdinary founded?SuperOrdinary was founded in 2017.
Where is SuperOrdinary headquartered?SuperOrdinary is headquartered in Los Angeles, CA, United States.
Is SuperOrdinary publicly listed?No, SuperOrdinary is a private, VC-backed company.
What is SuperOrdinary's valuation?SuperOrdinary was last valued at $800M in its Series B in October 2023.
How much funding has SuperOrdinary raised?SuperOrdinary has raised $58M across 2 funding rounds.
What was SuperOrdinary's last funding round?SuperOrdinary's last funding round was a $58M Series B in October 2023.
Who are SuperOrdinary's investors?SuperOrdinary's investors include Julian Reis, Upper90, Demira Gate, Alliance Consumer Growth, Manzanita Capital, Antler and Puig Brands.
Which companies are comparable to SuperOrdinary?Companies comparable to SuperOrdinary include Whop, AUCNET, Liquidity Services, ZKH Group, AppDirect and Olist.
How many companies has SuperOrdinary acquired?SuperOrdinary has acquired 1 company, including Fanfix.
What was the largest acquisition by SuperOrdinary?The $65M acquisition of Fanfix in July 2022 is the largest acquisition SuperOrdinary has made to date.
How many companies has SuperOrdinary invested in?SuperOrdinary has invested in 3 companies, including Crea, Very Good Light and VIOLETTE_FR.
What was SuperOrdinary's last investment?In November 2021, SuperOrdinary invested in Crea's $25M undisclosed-stage round.

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