- Companies
- Tul
Last Tul valuation
$800M
Series B · Jan 2022
Last Tul funding round
$181M
Series B · Jan 2022
Cumulative funding Tul raised
$205M
across 3 funding rounds
Key investors in Tul
H20 Capital
Vine Ventures
Marathon Ventures
Tiger Global
Bossa Invest
SoftBank Group
About Tul
Tul is a Bogotá-headquartered online marketplace for construction materials in Colombia. It connects buyers to suppliers of cement, steel, and tools from brands like Cemex, with same-day delivery in Medellín and Cali. Launched in 2020, Tul serves contractors via a mobile app tracking 50,000 SKUs across 10 warehouses.
Founded
2020
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission
Valuation
$800M (Jan 2022)
Tul Valuation
Tul is currently valued at $800M, based on its Series B in January 2022.
The $181M round was led by 8VC, with participation from Gerdau Next Ventures, SoftBank Group, H20 Capital, Vine Ventures, Foundamental and 5 other investors.
Tul valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2022 | Series B | $800M |
Tul Funding History
Tul has raised a total of $205M across 3 funding rounds.
Tul's first fundraising round was a $4M seed round in October 2020. The most recent completed round was a $181M Series B in January 2022.
Tul funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Series B | 8VC (lead); Gerdau Next Ventures; SoftBank Group; H20 Capital; Vine Ventures; Foundamental; Endeavor Catalyst; Tiger Global; Avenir; Coatue; Bossa Invest | $181M | $800M | Tul is a Colombian B2B platform connecting construction material manufacturers with SMEs, offering over 4,000 products from 8,000+ stores with 24-hour delivery via its app for the hardware, industrial, and construction sectors. Tul, founded in 2020 and headquartered in Bogota... The company raised a $181M Series B round on January 12, 2022, led by 8VC with participation from Avenir Growth Capital, Coatue, Tiger Global, and SoftBank Latin America Fund, marking one of the largest deals in Latin America's built world sector that year. This round contributed to Tul's total funding reaching $213.29M across multiple rounds, with additional investors including Gerdau Next Ventures, H20 Capital, and others like Grupo Bancolombia and Monashees. Tul later merged with Brazilian counterpart Sooper to expand into Brazil's fragmented market of over 140,000 hardware stores, where only 1% of B2B transactions occur via e-commerce, combining portfolios to 82,000 products and 10,000 customers while maintaining separate brands during a 90-day transition. |
| Feb 2021 | Series A | H20 Capital; Marathon Ventures; MONASHEES | $20M | - | - |
| Oct 2020 | Seed | Vine Ventures (lead); H20 Capital; Marathon Ventures; Jose Javier Llorens; K50 Ventures | $4M | - | Tul is a Colombian construction materials and hardware marketplace platform that connects manufacturers with hardware stores and small construction retailers across Latin America. Founded in early 2020 by Enrique Villamarin and others, the company provides supply chain management, inventory management, and order fulfillment capabilities to enable small retailers in remote regions to operate at scale comparable to major chains. Tul raised a $4 million seed round in October 2020 led by Vine Ventures, with participation from other early-stage investors. The company subsequently raised $50.1 million in August 2021 and $181 million in Series B funding, with the later round valuing the company at $800 million and led by 8VC with participation from SoftBank's Latin America Fund and other prominent venture investors. By the time of its Series B, Tul had expanded operations beyond Colombia to Ecuador and Mexico, with plans to enter additional Latin American markets including Brazil. |
Who has invested in Tul?
15 investors have backed Tul across its funding rounds, including H20 Capital, Vine Ventures, Marathon Ventures, Tiger Global, Bossa Invest and SoftBank Group.
Lead investors include 8VC and Vine Ventures.
Tul Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Oct 2020 | ||
| 2 | Lead | Oct 2020 | ||
| 2 | Participant | Oct 2020 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Lead | Jan 2022 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Participant | Oct 2020 | ||
This data is available for Pro users. Sign up to see all 15 Tul investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Tul
Tul has acquired 1 company to date.
Last acquisition by Tul was on June 12th 2024. Tul acquired Sooper for undisclosed valuation.
Latest Acquisitions by Tul
| Description | Sooper is a São Paulo-based B2B marketplace for construction materials in Brazil. It connects retailers with suppliers offering over 15,000 SKUs including cement, steel, and tools, with next-day delivery nationwide. Launched in 2021, Sooper addresses the $40 billion fragmented market through financing options and inventory management tools for hardware stores. |
| HQ Country | |
| HQ City | São Paulo |
| Deal Date | 12 Jun 2024 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Tul acquisitions and their M&A valuation multiples. Start Free Trial | |
Tul Competitors
Tul competitors include listed companies like Upwork and Izumi Co, and private ones like Provi, Reibus, Globality and Medikabazaar.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $750M | - | ||
| Private | - | - | $750M | - | ||
| Private | - | - | $900M | - | ||
| Private | $166M | $3M | $700M | 4.2x | ||
| Publicly listed | $788M | $180M | $1.1B | 1.1x | ||
| Publicly listed | $3.7B | $300M | $1.4B | 0.6x |
Tul Public Comps
Tul is still privately-owned, but its public comps include EverQuote, Bengo4.com, AUCNET, Timee, Ixigo, WeBuyCars, ATRenew, UT Group, Trainline and Web Travel Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $693M | $62M | 0.9x | 0.8x | 9.9x | 5.5x | |||
| $105M | $19M | 7.7x | 6.9x | 43.8x | 33.0x | |||
| $412M | $63M | 1.4x | 1.3x | 9.3x | 7.5x | |||
| $132M | $23M | 6.3x | 2.8x | 36.0x | 13.5x | |||
| $128M | $8M | 5.0x | 4.5x | 83.7x | 57.8x | |||
| $1.6B | $90M | 0.5x | 0.5x | 9.7x | 8.6x | |||
| $3.1B | $84M | 0.2x | 0.2x | 8.2x | 6.6x | |||
| $1.1B | $82M | 0.7x | 0.7x | 9.4x | 9.2x | |||
This data is available for Pro users. Sign up to see all Tul competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Tul
| When was Tul founded? | Tul was founded in 2020. |
| Where is Tul headquartered? | Tul is headquartered in Bogotá, Colombia. |
| Is Tul publicly listed? | No, Tul is a private, VC-backed company. |
| What is Tul's valuation? | Tul was last valued at $800M in its Series B in January 2022. |
| How much funding has Tul raised? | Tul has raised $205M across 3 funding rounds. |
| What was Tul's last funding round? | Tul's last funding round was a $181M Series B in January 2022, led by 8VC. |
| Who are Tul's investors? | Tul's investors include H20 Capital, Vine Ventures, Marathon Ventures, Gerdau Next Ventures, SoftBank Group, 8VC, Foundamental, Endeavor Catalyst, Tiger Global, Avenir and 5 others. |
| Which companies are comparable to Tul? | Companies comparable to Tul include Provi, Reibus, Globality, Medikabazaar, Upwork and Izumi Co. |
| How many companies has Tul acquired? | Tul has acquired 1 company, including Sooper. |
See companies similar to Tul
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




