Tul Valuation, Funding & Investors

Tul is valued at $800M as of January 2022.

See full Tul profile

Last Tul valuation

$800M

Series B · Jan 2022

Last Tul funding round

$181M

Series B · Jan 2022

Cumulative funding Tul raised

$205M

across 3 funding rounds

Key investors in Tul

  • H20 Capital
  • Vine Ventures
  • Marathon Ventures
  • Tiger Global
  • Bossa Invest
  • SoftBank Group

Tul Overview

About Tul

Tul is a Bogotá-headquartered online marketplace for construction materials in Colombia. It connects buyers to suppliers of cement, steel, and tools from brands like Cemex, with same-day delivery in Medellín and Cali. Launched in 2020, Tul serves contractors via a mobile app tracking 50,000 SKUs across 10 warehouses.


Founded

2020

HQ

ColombiaBogotá

Website

tul.io

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Valuation

$800M (Jan 2022)

Tul Valuation

Tul is currently valued at $800M, based on its Series B in January 2022.

The $181M round was led by 8VC, with participation from Gerdau Next Ventures, SoftBank Group, H20 Capital, Vine Ventures, Foundamental and 5 other investors.

Tul valuation by funding round

Tul valuation by funding round
DateStageValuation
Jan 2022Series B$800M

Tul Funding History

Tul has raised a total of $205M across 3 funding rounds.

Tul's first fundraising round was a $4M seed round in October 2020. The most recent completed round was a $181M Series B in January 2022.

Tul funding rounds

Tul funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Series B8VC (lead); Gerdau Next Ventures; SoftBank Group; H20 Capital; Vine Ventures; Foundamental; Endeavor Catalyst; Tiger Global; Avenir; Coatue; Bossa Invest$181M$800MTul is a Colombian B2B platform connecting construction material manufacturers with SMEs, offering over 4,000 products from 8,000+ stores with 24-hour delivery via its app for the hardware, industrial, and construction sectors. Tul, founded in 2020 and headquartered in Bogota... The company raised a $181M Series B round on January 12, 2022, led by 8VC with participation from Avenir Growth Capital, Coatue, Tiger Global, and SoftBank Latin America Fund, marking one of the largest deals in Latin America's built world sector that year. This round contributed to Tul's total funding reaching $213.29M across multiple rounds, with additional investors including Gerdau Next Ventures, H20 Capital, and others like Grupo Bancolombia and Monashees. Tul later merged with Brazilian counterpart Sooper to expand into Brazil's fragmented market of over 140,000 hardware stores, where only 1% of B2B transactions occur via e-commerce, combining portfolios to 82,000 products and 10,000 customers while maintaining separate brands during a 90-day transition.
Feb 2021Series AH20 Capital; Marathon Ventures; MONASHEES$20M--
Oct 2020SeedVine Ventures (lead); H20 Capital; Marathon Ventures; Jose Javier Llorens; K50 Ventures$4M-Tul is a Colombian construction materials and hardware marketplace platform that connects manufacturers with hardware stores and small construction retailers across Latin America. Founded in early 2020 by Enrique Villamarin and others, the company provides supply chain management, inventory management, and order fulfillment capabilities to enable small retailers in remote regions to operate at scale comparable to major chains. Tul raised a $4 million seed round in October 2020 led by Vine Ventures, with participation from other early-stage investors. The company subsequently raised $50.1 million in August 2021 and $181 million in Series B funding, with the later round valuing the company at $800 million and led by 8VC with participation from SoftBank's Latin America Fund and other prominent venture investors. By the time of its Series B, Tul had expanded operations beyond Colombia to Ecuador and Mexico, with plans to enter additional Latin American markets including Brazil.

Who has invested in Tul?

15 investors have backed Tul across its funding rounds, including H20 Capital, Vine Ventures, Marathon Ventures, Tiger Global, Bossa Invest and SoftBank Group.

Lead investors include 8VC and Vine Ventures.


Tul Investors

Investors in Tul by funding rounds participated
InvestorHQRoundsRoleFirst check
H20 CapitalUnited StatesMiami, FL3ParticipantOct 2020
Vine VenturesUnited StatesNew York City, NY2LeadOct 2020
Marathon VenturesColombiaBogotá2ParticipantOct 2020
Gerdau Next VenturesBrazilSão Paulo1ParticipantJan 2022
SoftBank GroupJapanTokyo1ParticipantJan 2022
8VCUnited StatesSan Francisco, CA1LeadJan 2022
FoundamentalGermanyBerlin1ParticipantJan 2022
Endeavor CatalystUnited StatesNew York City, NY1ParticipantJan 2022
Tiger GlobalUnited StatesNew York City, NY1ParticipantJan 2022
AvenirUnited StatesNew York City, NY1ParticipantJan 2022
Jose Javier LlorensUnited StatesNew York City, NY1ParticipantOct 2020
CoatueUnited StatesNew York City, NY1ParticipantJan 2022
K50 VenturesUnited StatesUnited States1ParticipantOct 2020

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Acquisitions by Tul

Tul has acquired 1 company to date.

Last acquisition by Tul was on June 12th 2024. Tul acquired Sooper for undisclosed valuation.


Latest Acquisitions by Tul

Sooper
Description
Sooper is a São Paulo-based B2B marketplace for construction materials in Brazil. It connects retailers with suppliers offering over 15,000 SKUs including cement, steel, and tools, with next-day delivery nationwide. Launched in 2021, Sooper addresses the $40 billion fragmented market through financing options and inventory management tools for hardware stores.
HQ CountryBrazil
HQ City
São Paulo
Deal Date12 Jun 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Tul Competitors

Tul competitors include listed companies like Upwork and Izumi Co, and private ones like Provi, Reibus, Globality and Medikabazaar.

Public and private companies comparable to Tul
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ProviUnited StatesChicago, ILPrivate--$750M-
ReibusUnited StatesAtlanta, GAPrivate--$750M-
GlobalityUnited StatesSan Francisco, CAPrivate--$900M-
MedikabazaarIndiaMumbaiPrivate$166M$3M$700M4.2x
UpworkUnited StatesUnited StatesPublicly listed$788M$180M$1.1B1.1x
Izumi CoJapanJapanPublicly listed$3.7B$300M$1.4B0.6x

Tul Public Comps

Tul is still privately-owned, but its public comps include EverQuote, Bengo4.com, AUCNET, Timee, Ixigo, WeBuyCars, ATRenew, UT Group, Trainline and Web Travel Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
EverQuote$693M$62M0.9x0.8x9.9x5.5x
Bengo4.com$105M$19M7.7x6.9x43.8x33.0x
AUCNET$412M$63M1.4x1.3x9.3x7.5x
Timee$132M$23M6.3x2.8x36.0x13.5x
Ixigo$128M$8M5.0x4.5x83.7x57.8x
WeBuyCars$1.6B$90M0.5x0.5x9.7x8.6x
ATRenew$3.1B$84M0.2x0.2x8.2x6.6x
UT Group$1.1B$82M0.7x0.7x9.4x9.2x

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Common questions about Tul

When was Tul founded?Tul was founded in 2020.
Where is Tul headquartered?Tul is headquartered in Bogotá, Colombia.
Is Tul publicly listed?No, Tul is a private, VC-backed company.
What is Tul's valuation?Tul was last valued at $800M in its Series B in January 2022.
How much funding has Tul raised?Tul has raised $205M across 3 funding rounds.
What was Tul's last funding round?Tul's last funding round was a $181M Series B in January 2022, led by 8VC.
Who are Tul's investors?Tul's investors include H20 Capital, Vine Ventures, Marathon Ventures, Gerdau Next Ventures, SoftBank Group, 8VC, Foundamental, Endeavor Catalyst, Tiger Global, Avenir and 5 others.
Which companies are comparable to Tul?Companies comparable to Tul include Provi, Reibus, Globality, Medikabazaar, Upwork and Izumi Co.
How many companies has Tul acquired?Tul has acquired 1 company, including Sooper.

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