Puig Brands Valuation Multiples

Puig Brands is valued at $12B as of October 2026, a 2.4x revenue multiple. In the last 12 months, Puig Brands revenue was $5.9B and Puig Brands EBITDA was $1.2B.

Puig Brands Overview

About Puig Brands

Puig Brands SA is engaged in the premium beauty industry, with brands in the Fragrance and Fashion, Makeup and Skincare business categories. Its portfolio of brands operating in the Makeup business segment includes Carolina Herrera, Charlotte Tilbury, Rabanne, Byredo, Christian Louboutin, and Dries Van Noten. Its business activities are organized into three segments: Fragrance and Fashion, Makeup, and Skincare, with Fragrance and Fashion generating maximum revenue. The Fragrance and Fashion business segment focuses on the creation, marketing, and sale of fragrances and, to a much lesser extent, clothing, accessories, and other fashion-related items. It operates in EMEA (Europe, Middle East and Africa), the Americas and Asia-Pacific, with EMEA generating maximum revenue.


Founded

1983

HQ

Spain

Employees

13.0K

Website

puig.com

Financials (LTM)

Revenue: $5.9B
EBITDA: $1.2B

EV

$14B

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Puig Brands Financials

Puig Brands reported last 12-month revenue of $5.9B and EBITDA of $1.2B.

In the same LTM period, Puig Brands generated $4.4B in gross profit, $1.2B in EBITDA, and $700M in net income.

Revenue (LTM)


Puig Brands P&L

In the most recent fiscal year, Puig Brands reported revenue of $5.7B and EBITDA of $1.2B.

Puig Brands is profitable as of last fiscal year, with gross margin of 75%, EBITDA margin of 22%, and net margin of 12%.

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LTMLast FY202320242025202620272028
Revenue$5.9B$5.7B$5B$5.5B$5.7B
Gross Profit$4.4B$4.3B$3.7B$4.2B$4.3B
Gross Margin75%75%75%75%75%
EBITDA$1.2B$1.2B$1B$1.1B$1.2B
EBITDA Margin21%22%20%20%22%
EBIT Margin16%17%16%16%17%
Net Profit$700M$667M$538M$614M$667M
Net Margin12%12%11%11%12%
Net Debt-$442M---

Financial data powered by Morningstar, Inc.

Puig Brands Stock Performance

Puig Brands has current market cap of $12B, and enterprise value of $14B.

Market Cap Evolution


Puig Brands' stock price is $21.97.

Puig Brands share price increased by 6.8% in the last 30 days, and by 27.4% in the last year.

Puig Brands has an EPS (earnings per share) of $1.18.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$14B$12B0.0%6.8%14.1%27.4%$1.18

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Puig Brands Valuation Multiples

Puig Brands trades at 2.4x EV/Revenue multiple, and 11.6x EV/EBITDA.

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EV / Revenue (LTM)


Puig Brands Financial Valuation Multiples

As of October 18, 2026, Puig Brands has market cap of $12B and EV of $14B.

Puig Brands has a P/E ratio of 17.7x.

LTMLast FY202320242025202620272028
EV/Revenue2.4x2.5x2.8x2.6x2.5x
EV/EBITDA11.6x11.5x14.1x12.5x11.5x
EV/EBIT15.0x15.1x17.7x16.4x15.1x
EV/Gross Profit3.2x3.3x3.8x3.4x3.3x
P/E17.7x18.6x23.0x20.2x18.6x
EV/FCF21.9x19.1x32.4x22.3x19.1x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Puig Brands Margins & Growth Rates

Puig Brands grew revenue by 4% but EBITDA decreased by 1% in the last fiscal year.

In the most recent fiscal year, Puig Brands reported gross margin of 75%, EBITDA margin of 22%, and net margin of 12%.

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Puig Brands Margins

Last FY202420252026202720282029
Gross Margin75%75%75%75%
EBITDA Margin22%20%22%21%
EBIT Margin17%16%17%16%
Net Margin12%11%12%12%
FCF Margin13%11%13%10%

Puig Brands Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%11%2%4%
Gross Profit Growth4%12%2%4%
EBITDA Growth(1%)12%9%(1%)
EBIT Growth0%8%8%0%
Net Profit Growth5%14%9%5%
FCF Growth(19%)45%17%(19%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Puig Brands Operational KPIs

Puig Brands' revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.3M for the same period.

Puig Brands' Rule of 40 is 25% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Puig Brands' Rule of X is 30% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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LTMLast FY202320242025202620272028
Rule of 4028%25%---
Bessemer Rule of X38%30%---
Revenue per Employee-$0.4M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue33%37%36%37%37%
G&A Expenses to Revenue21%22%22%22%22%
R&D Expenses to Revenue1%1%--1%
Opex to Revenue-59%59%59%59%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Puig Brands Competitors

Puig Brands competitors include Lenskart, Cooper Companies, Unicharm, Marico, Yunnan Baiyao Group, Mankind Pharma, Godrej Consumer Products, APR Co., Shiseido and Essity.

Most Puig Brands public comparables operate across Health & Beauty.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Lenskart$926M$191M12.7x10.8x61.6x51.4x
Cooper Companies$4.1B$1B3.3x3.2x12.8x9.9x
Unicharm$6B$948M1.6x1.5x10.1x9.2x
Marico$1.4B$264M7.4x6.9x40.2x38.4x
Yunnan Baiyao Group$6.2B$948M2.0x1.9x12.8x13.1x
Mankind Pharma$1.5B$400M6.9x6.5x25.9x25.4x
Godrej Consumer Products$1.6B$315M5.9x5.4x29.8x26.5x
APR Co.$1.1B$294M7.8x4.3x30.4x17.2x

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Acquisitions by Puig Brands

Puig Brands has acquired 5 companies to date.

Last acquisition by Puig Brands was on September 14th 2026. Puig Brands acquired ISDIN for $1.4B (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Puig Brands

ISDIN
Dr. Barbara Sturm
Kamaayurveda
Charlotte Tilbury Beauty
Description
ISDIN is a skincare manufacturer developing formulations for sun protection, dermatological conditions, and general personal care needs across multiple product lines.
Dr. Barbara Sturm is a Düsseldorf-headquartered skincare brand offering molecular cosmetics including Face Cream, Hyaluronic Serum, Blue Light Fluid, and anti-inflammatory drops sold in over 30 countries via Neiman Marcus and Selfridues. The line features enzyme powders, puffiness-reducing eye creams, and supplements targeting aging, redness, and hydration for luxury consumers worldwide.
Kama Ayurveda is a New Delhi-based ayurvedic products company founded in 2002 specializing in herbal supplements, essential oils, and natural skincare. The brand supplies spas and hotels worldwide with formulations free of artificial colors, animal ingredients, and petrochemicals derived from potent herbal extracts. Products undergo rigorous quality checks and have earned recognition at trade shows like the Extracts Trade Show in New York.
Charlotte Tilbury Beauty is a London-headquartered cosmetics brand offering makeup, skincare, and fragrance lines including Pillow Talk lipstick, Magic Cream moisturizer, and Airbrush Flawless foundation. Founded in 2012, it achieved global retail presence in Sephora, Nordstrom, and Selfridges while launching into 100 countries. Puig acquired a majority stake in 2020, fueling expansion of vegan formulations and collaborations with celebrities like Zendaya.
HQ CountrySpainGermanyIndiaUnited Kingdom
HQ City
Barcelona
Düsseldorf
Delhi
London
Deal Date14 Sep 202611 Jan 202414 Sep 20224 Jan 2020
Valuation$1.4Bundisclosedundisclosed$1.2B
EV/Revenue
EV/EBITDA

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Investments by Puig Brands

Puig Brands has invested in 3 companies to date.

Latest investment by Puig Brands was on June 1st 2026. Puig Brands invested in Flipflow in their $4M Undisclosed stage round (EV/Revenue multiple available to Pro users).

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Latest Investments by Puig Brands

Flipflow
SuperOrdinary
Scent Library
Description
Flipflow is a Valencia retail market-intelligence company that gives brands, manufacturers and retailers a current view of products sold across digital channels. Its software collects and structures information from retailer sites and marketplaces so commercial teams can follow assortment, availability, pricing, promotions, product content and seller activity by market. Separate modules support digital-shelf monitoring, territorial and assortment analysis, price control, seller oversight and consumer-sentiment analysis. Customers use the platform to compare competitors, spot unauthorized sellers, improve online product presentation and coordinate decisions across sales, e-commerce and category teams. Flipflow sells the service as subscription software and supports customers with implementation and data configuration. The company works across international retail markets from its base in Valencia.
SuperOrdinary is a global e-commerce accelerator helping brands and creators navigate marketplaces by leveraging data-driven strategies across key regions. The firm unlocks access to new consumer bases and distribution channels through tailored creative and analytical approaches.
Scent Library is a fragrance brand connecting scents to memories through library-style experiential retail. Shanghai-based, it offers over 200 niche perfumes from partner brands in customizable displays. Customers explore via scent quizzes and memory-linked vials, with stores in China drawing fragrance enthusiasts at scentlibrary.net.cn.
HQ CountrySpainUnited StatesChina
HQ City
Valencia
Los Angeles, CA
Beijing
Deal Date1 Jun 20265 Oct 202316 Sep 2021
RoundUndisclosed stageSeries BSeries B
Raised$4M$58M$10M
InvestorsAcurio Ventures; 4Founders Capital; Mango; Juan Roig; Puig Brands; Lanai Partners; Secways; Decelera Ventures; Abac NestJulian Reis; Upper90; Demira Gate; Alliance Consumer Growth; Manzanita Capital; Puig BrandsZero2IPO Ventures; Puig Brands; Tiantu Capital
Valuationundisclosed$800Mundisclosed
EV/Revenue
EV/EBITDA

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About Puig Brands

When was Puig Brands founded?Puig Brands was founded in 1983.
Where is Puig Brands headquartered?Puig Brands is headquartered in Spain.
How many employees does Puig Brands have?As of today, Puig Brands has over 13K employees.
Who is the CEO of Puig Brands?Puig Brands' CEO is Marc Puig Guasch.
Is Puig Brands publicly listed?Yes, Puig Brands is a public company listed on Bolsa de Madrid.
What is the stock symbol of Puig Brands?Puig Brands trades under PUIG ticker.
When did Puig Brands go public?Puig Brands went public in 2024.
Who are competitors of Puig Brands?Puig Brands main competitors include Lenskart, Cooper Companies, Unicharm, Marico, Yunnan Baiyao Group, Mankind Pharma, Godrej Consumer Products, APR Co., Shiseido, Essity.
What is the current market cap of Puig Brands?Puig Brands' current market cap is $12B.
What is the current revenue of Puig Brands?Puig Brands' last 12 months revenue is $5.9B.
What is the current revenue growth of Puig Brands?Puig Brands revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Puig Brands?Current revenue multiple of Puig Brands is 2.4x.
What is the current EBITDA of Puig Brands?Puig Brands' last 12 months EBITDA is $1.2B.
What is Puig Brands' EBITDA margin?Puig Brands' last 12 months EBITDA margin is 21%.
What is the current EV/EBITDA multiple of Puig Brands?Current EBITDA multiple of Puig Brands is 11.6x.
What is the current FCF of Puig Brands?Puig Brands' last 12 months FCF is $649M.
What is Puig Brands' FCF margin?Puig Brands' last 12 months FCF margin is 11%.
What is the current EV/FCF multiple of Puig Brands?Current FCF multiple of Puig Brands is 21.9x.
How many companies Puig Brands has acquired to date?As of October 2026, Puig Brands has acquired 5 companies.
What was the largest acquisition by Puig Brands?$1.4B acquisition of ISDIN on 14th September 2026 was the largest M&A Puig Brands has done to date.
What companies Puig Brands acquired?Puig Brands acquired ISDIN, Charlotte Tilbury Beauty, Dries Van Noten, Kamaayurveda, and Dr. Barbara Sturm.
In how many companies Puig Brands has invested to date?As of October 2026, Puig Brands has invested in 3 companies.
What was the last Puig Brands investment?On 1st June 2026 Puig Brands invested in Flipflow, participating in a $4M Undisclosed stage round, alongside Acurio Ventures, 4Founders Capital, Mango, Juan Roig, Lanai Partners, Secways, Decelera Ventures, and Abac Nest.
In what companies Puig Brands invested in?Puig Brands invested in SuperOrdinary, Scent Library, and Flipflow.

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