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Puig Brands Valuation Multiples

Discover Puig Brands' revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Godrej Consumer Products, Unicharm, APR Co., Mankind Pharma and more.

Puig Brands Overview

About Puig Brands

Puig is a premium beauty product maker that focuses on fragrances (76% of 2024 sales), with more limited exposure to color cosmetics (16%) and skincare (11%). Through a series of acquisitions, Puig has built a premium portfolio, including brands such as Rabanne, Carolina Herrera, Byredo, L’Artisan Parfumeur, Penhaligon’s, Dries Van Noten, and Charlotte Tilbury, which contributes 95% of total sales. It also has long-term licensing agreements with Christian Louboutin, Adolfo Dominguez, and Antonio Banderas. Puig generates close to 55% of sales from Europe, 36% from the Americas, and 9% from Asia. The Puig family owns 74% of the economic interests in the company and 93% of the voting rights via a dual-class share structure.


Founded

1983

HQ

Spain

Employees

12.1K

Website

puig.com

Financials (LTM)

Revenue: $6B
EBITDA: $1B

EV

$11B

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Puig Brands Financials

Puig Brands reported last 12-month revenue of $6B and EBITDA of $1B.

In the same LTM period, Puig Brands generated $5B in gross profit, $1B in EBITDA, and $710M in net income.

Revenue (LTM)


Puig Brands P&L

In the most recent fiscal year, Puig Brands reported revenue of $6B and EBITDA of $1B.

Puig Brands is profitable as of last fiscal year, with gross margin of 74%, EBITDA margin of 22%, and net margin of 12%.

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LTMLast FY202320242025202620272028
Revenue$6B$6B$5B$6B$6B
Gross Profit$5B$4B$4B$4B$4B
Gross Margin75%74%75%75%75%
EBITDA$1B$1B$1B$1B$1B
EBITDA Margin21%22%20%20%22%
EBIT Margin16%16%16%16%17%
Net Profit$710M$702M$541M$617M$691M
Net Margin12%12%11%11%12%
Net Debt-$368M---

Financial data powered by Morningstar, Inc.

Puig Brands Stock Performance

Puig Brands has current market cap of $10B, and enterprise value of $11B.

Market Cap Evolution


Puig Brands' stock price is $18.54.

Puig Brands share price decreased by 1.5% in the last 30 days, and by 4.2% in the last year.

Puig Brands has an EPS (earnings per share) of $1.25.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$11B$10B0.3%-1.5%-7.1%-4.2%$1.25

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Puig Brands Valuation Multiples

Puig Brands trades at 1.8x EV/Revenue multiple, and 8.7x EV/EBITDA.

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EV / Revenue (LTM)


Puig Brands Financial Valuation Multiples

As of June 4, 2026, Puig Brands has market cap of $10B and EV of $11B.

Puig Brands has a P/E ratio of 14.7x.

LTMLast FY202320242025202620272028
EV/Revenue1.8x1.8x2.2x1.9x1.8x
EV/EBITDA8.7x8.3x10.6x9.5x8.3x
EV/EBIT11.2x11.1x13.4x12.4x11.1x
EV/Gross Profit2.4x2.5x2.9x2.6x2.5x
P/E14.7x14.9x19.3x16.9x15.1x
EV/FCF13.9x12.9x24.5x16.9x14.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Puig Brands Valuation Multiples

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Puig Brands Margins & Growth Rates

Puig Brands grew revenue by 2% but EBITDA decreased by 3% in the last fiscal year.

In the most recent fiscal year, Puig Brands reported gross margin of 74%, EBITDA margin of 22%, and net margin of 12%.

See estimated margins and future growth rates for Puig Brands

Puig Brands Margins

Last FY202420252026202720282029
Gross Margin74%75%75%75%
EBITDA Margin22%20%22%21%
EBIT Margin16%16%17%16%
Net Margin12%11%12%12%
FCF Margin14%11%13%11%

Puig Brands Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth2%11%5%4%
Gross Profit Growth4%12%6%4%
EBITDA Growth(3%)12%14%(3%)
EBIT Growth0%8%11%0%
Net Profit Growth3%14%12%5%
FCF Growth(17%)45%20%(9%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Puig Brands Operational KPIs

Puig Brands' revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.3M for the same period.

Puig Brands' Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Puig Brands' Rule of X is 30% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Puig Brands
LTMLast FY202320242025202620272028
Rule of 4024%24%---
Bessemer Rule of X29%30%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue27%33%36%37%33%
G&A Expenses to Revenue21%21%22%22%21%
R&D Expenses to Revenue1%1%--1%
Opex to Revenue-58%59%59%59%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Puig Brands Competitors

Puig Brands competitors include Godrej Consumer Products, Unicharm, APR Co., Mankind Pharma, Marico, Lenskart, Cooper Companies, Dabur India, Yunnan Baiyao Group and Shiseido.

Most Puig Brands public comparables operate across Health & Beauty.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Godrej Consumer Products6.8x6.6x32.5x31.9x
Unicharm1.3x1.3x7.8x7.7x
APR Co.9.3x7.2x36.1x27.7x
Mankind Pharma6.9x6.8x25.6x26.9x
Marico7.6x7.4x40.8x42.6x
Lenskart10.1x9.6x47.1x47.4x
Cooper Companies3.4x3.3x10.9x10.4x
Dabur India5.4x5.3x23.6x28.2x

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Acquisitions by Puig Brands

Puig Brands has acquired 4 companies to date.

Last acquisition by Puig Brands was on January 11th 2024. Puig Brands acquired Dr. Barbara Sturm for undisclosed valuation.

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Latest Acquisitions by Puig Brands

Dr. Barbara Sturm
Kamaayurveda
Charlotte Tilbury Beauty
Dries Van Noten
Description
Dr. Barbara Sturm is a DĂĽsseldorf-headquartered skincare brand offering molecular cosmetics including Face Cream, Hyaluronic Serum, Blue Light Fluid, and anti-inflammatory drops sold in over 30 countries via Neiman Marcus and Selfridues. The line features enzyme powders, puffiness-reducing eye creams, and supplements targeting aging, redness, and hydration for luxury consumers worldwide.
Kama Ayurveda is a New Delhi-based ayurvedic products company founded in 2002 specializing in herbal supplements, essential oils, and natural skincare. The brand supplies spas and hotels worldwide with formulations free of artificial colors, animal ingredients, and petrochemicals derived from potent herbal extracts. Products undergo rigorous quality checks and have earned recognition at trade shows like the Extracts Trade Show in New York.
Charlotte Tilbury Beauty is a London-headquartered cosmetics brand offering makeup, skincare, and fragrance lines including Pillow Talk lipstick, Magic Cream moisturizer, and Airbrush Flawless foundation. Founded in 2012, it achieved global retail presence in Sephora, Nordstrom, and Selfridges while launching into 100 countries. Puig acquired a majority stake in 2020, fueling expansion of vegan formulations and collaborations with celebrities like Zendaya.
-
HQ CountryGermanyIndiaUnited KingdomBelgium
HQ City
DĂĽsseldorf
Delhi
London
-
Deal Date11 Jan 202414 Sep 20224 Jan 202014 Jun 2018
Valuationundisclosedundisclosed$1Bundisclosed
EV/Revenue
EV/EBITDA

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Investments by Puig Brands

Puig Brands has invested in 2 companies to date.

Latest investment by Puig Brands was on October 5th 2023. Puig Brands invested in SuperOrdinary in their $58M Series B round (EV/Revenue multiple available to Pro users).

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Latest Investments by Puig Brands

SuperOrdinary
Scent Library
Description
SuperOrdinary is a global e-commerce accelerator helping brands and creators navigate marketplaces by leveraging data-driven strategies across key regions. The firm unlocks access to new consumer bases and distribution channels through tailored creative and analytical approaches.
Scent Library is a fragrance brand connecting scents to memories through library-style experiential retail. Shanghai-based, it offers over 200 niche perfumes from partner brands in customizable displays. Customers explore via scent quizzes and memory-linked vials, with stores in China drawing fragrance enthusiasts at scentlibrary.net.cn.
HQ CountryUnited StatesChina
HQ City
Los Angeles, CA
Beijing
Deal Date5 Oct 202316 Sep 2021
RoundSeries BSeries B
Raised$58M$10M
InvestorsAlliance Consumer Growth; Demira Gate; Julian Reis; Manzanita Capital; Puig Brands; Upper90Puig Brands; Tiantu Capital; Zero2IPO Ventures
Valuation$800Mundisclosed
EV/Revenue
EV/EBITDA

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About Puig Brands

When was Puig Brands founded?Puig Brands was founded in 1983.
Where is Puig Brands headquartered?Puig Brands is headquartered in Spain.
How many employees does Puig Brands have?As of today, Puig Brands has over 12K employees.
Who is the CEO of Puig Brands?Puig Brands' CEO is Marc Puig Guasch.
Is Puig Brands publicly listed?Yes, Puig Brands is a public company listed on Bolsa de Madrid.
What is the stock symbol of Puig Brands?Puig Brands trades under PUIG ticker.
When did Puig Brands go public?Puig Brands went public in 2024.
Who are competitors of Puig Brands?Puig Brands main competitors include Godrej Consumer Products, Unicharm, APR Co., Mankind Pharma, Marico, Lenskart, Cooper Companies, Dabur India, Yunnan Baiyao Group, Shiseido.
What is the current market cap of Puig Brands?Puig Brands' current market cap is $10B.
What is the current revenue of Puig Brands?Puig Brands' last 12 months revenue is $6B.
What is the current revenue growth of Puig Brands?Puig Brands revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of Puig Brands?Current revenue multiple of Puig Brands is 1.8x.
What is the current EBITDA of Puig Brands?Puig Brands' last 12 months EBITDA is $1B.
What is Puig Brands' EBITDA margin?Puig Brands' last 12 months EBITDA margin is 21%.
What is the current EV/EBITDA multiple of Puig Brands?Current EBITDA multiple of Puig Brands is 8.7x.
What is the current FCF of Puig Brands?Puig Brands' last 12 months FCF is $779M.
What is Puig Brands' FCF margin?Puig Brands' last 12 months FCF margin is 13%.
What is the current EV/FCF multiple of Puig Brands?Current FCF multiple of Puig Brands is 13.9x.
How many companies Puig Brands has acquired to date?As of June 2026, Puig Brands has acquired 4 companies.
What was the largest acquisition by Puig Brands?$1B acquisition of Charlotte Tilbury Beauty on 4th January 2020 was the largest M&A Puig Brands has done to date.
What companies Puig Brands acquired?Puig Brands acquired Charlotte Tilbury Beauty, Kamaayurveda, Dr. Barbara Sturm, and Dries Van Noten.
In how many companies Puig Brands has invested to date?As of June 2026, Puig Brands has invested in 2 companies.
What was the last Puig Brands investment?On 5th October 2023 Puig Brands invested in SuperOrdinary, participating in a $58M Series B round at $800M valuation, alongside Alliance Consumer Growth, Demira Gate, Julian Reis, Manzanita Capital, and Upper90.
In what companies Puig Brands invested in?Puig Brands invested in SuperOrdinary and Scent Library.

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