Ozon Revenue, Valuation, Funding & Investors
Ozon is valued at $815M as of March 2018.
Last Ozon valuation
$815M
Undisclosed stage · Mar 2018
Last Ozon funding round
$150M
Undisclosed stage · Mar 2020
Ozon revenue
$118M
Strategic investment · Apr 2014
Key investors in Ozon
Baring Vostok Capital Partners
Sistema
Princeville Capital
Sistema_VC
Mobile TeleSystems OJSC
Mer Telemanagement Solutions (MTS)
About Ozon
Ozon is a major Russian e-commerce marketplace offering over 130 million products across 20+ categories through a platform connecting 150000+ sellers with 31 million+ customers. Features extensive fulfillment and delivery network covering over 50% of Russia's population. Raised $1.27 billion in 2020 NASDAQ IPO. Ecosystem includes Ozon Bank fintech services Ozon Fresh express delivery and Ozon Travel booking services.
Founded
1998
HQ
MoscowWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Revenue
$118M (Apr 2014)
Valuation
$815M (Mar 2018)
Ozon Valuation
Ozon is currently valued at $815M, based on its undisclosed-stage round in March 2018.
The $92M round was led by Baring Vostok Capital Partners and Mobile TeleSystems OJSC.
Ozon's valuation has grown 1.2x from $700M at its strategic investment round in April 2014 to $815M in March 2018, across 2 priced rounds.
Ozon valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2018 | Undisclosed stage | $815M | - |
| Apr 2014 | Strategic investment | $700M | 5.9x |
Ozon Revenue
Ozon's latest recorded revenue is $118M, as of its strategic investment round in April 2014. At a $700M valuation, that implies a 5.9x revenue multiple.
Ozon revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2014 | $118M | $700M | 5.9x | Strategic investment |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Ozon Funding History
Ozon has raised a total of $392M across 3 funding rounds, plus 2 secondary share sales.
Ozon's first fundraising round was a $150M strategic investment round in April 2014. The most recent completed round was a $150M undisclosed-stage round in March 2020.
Ozon funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2024 | Secondary | Vostok Investments | - | - | Vostok Investments, a holding formed by Baring Vostok's former Russian team, acquired Baring Vostok's roughly 28% stake in Ozon Holdings. The transaction is part of a court- and government-approved split of Baring Vostok's Russian and international businesses following the 2019-2022 dispute involving co-founder Michael Calvey. |
| Mar 2020 | Undisclosed stage | Baring Vostok Capital Partners (lead); Princeville Capital (lead); Sistema (lead) | $150M | - | Ozon, Russia's leading multicategory e-commerce platform, secured a $150 million convertible loan in Q1 2020 (announced around March 31) from Baring Vostok Capital Partners, Princeville Capital, and Sistema JSFC, with equal contributions from each investor. The funding supports expansion of logistics infrastructure, including at least five new fulfillment hubs and tripling the last-mile network in 2020-2021, alongside technology and marketplace growth to sustain high growth rates and increase market share against competitors like Wildberries. Baring Vostok and Sistema, Ozon's largest shareholders, have provided prior financing, including a $150 million convertible loan in May 2019 and investments in 2018. The company reported sales revenues increasing by up to 90% year-on-year prior to the round, with its marketplace generating over 35% of GMV by early 2020 and a logistics network covering 16,651 unique locations, enabling 48-hour delivery for about 50% of Russians. Ozon operated the largest parcel locker chain in Russia with 6,897 points by end-2019 and launched innovations like Ozon.Premium subscription and user-to-supplier loans. This investment positions Ozon among Russia's most-funded e-commerce players, following earlier rounds like $92 million in March 2018 and $154 million in May 2019, amid a rapidly growing market projected to exceed $50 billion by 2023. Baring Vostok has backed Ozon since 2000, highlighting its role as the leading online hypermarket and recognizable brand. |
| Sep 2019 | Secondary | Baring Vostok Capital Partners (lead); Sistema_VC (lead) | $70M | - | Ozon is a leading Russian e-commerce platform offering a wide range of goods through its marketplace, where over 70% of the assortment came from sellers by end-2019. In 2019, Baring Vostok Capital Partners and Sistema acquired a share from founder Boris Boguslavsky for $70 million around September. This followed a $92 million investment by MTS and Baring Vostok in 2018. Ozon achieved record growth in 2019, with sales turnover reaching 80.7 billion rubles, up 93% from 2018, driven by higher purchase frequency, average check size, expanded assortment, and new services. The company delivered 32.3 million orders, selling 144 million goods, with 6.5 thousand marketplace sellers active. Separately, Ozon raised $150 million in 2019 from Princeville Capital. Ozon continued rapid expansion post-2019, reporting 60.1 billion rubles revenue in 2019 per financial records, scaling to over 600 billion rubles by 2024 amid hypergrowth in orders and active buyers. |
| Mar 2018 | Undisclosed stage | Baring Vostok Capital Partners (lead); Mobile TeleSystems OJSC (lead) | $92M | $815M | Ozon Holdings is one of Russia's leading e-commerce platforms, often compared to Amazon, offering a wide range of products with an extensive logistics network across the country. By 2018, it had established itself as a key player with 3.2 million unique buyers and a history of significant funding, including $150 million in 2014 from MTS and others, the largest e-commerce round in Russia at the time. In March 2018, existing shareholders Baring Vostok Capital Partners and Mobile TeleSystems (MTS) committed to injecting up to 5.25 billion rubles ($92 million), with MTS investing about $20 million for an additional stake increasing from 11.2% to 13.7%, and potentially more. This capital aimed to support expansion, improve efficiency, and boost MTS's digital services strategy. The 2018 funding round valued Ozon at approximately $815 million, as reported consistently across sources referencing the deal involving Baring Vostok and MTS. MTS highlighted Ozon's exceptional revenue growth and operational improvements since their 2014 investment, positioning the additional funds for market reach and efficiency gains. Baring Vostok, an early backer, continued strong support alongside other shareholders like Sistema affiliates. No specific revenue, ARR, or EBITDA metrics for 2018 were detailed in contemporary reports, though qualitative mentions of growth underscored Ozon's traction. The round followed prior investments like $100 million in 2011, solidifying Ozon's position as one of Russia's most well-funded e-commerce firms amid a fragmented online retail market. |
| Apr 2014 | Strategic investment | Mer Telemanagement Solutions (MTS) (lead); Sistema (lead) | $150M | $700M | Ozon is a major Russian e-commerce retailer founded in 1998, offering products such as electronics, home appliances, clothing, shoes, and children's goods through its online platform. In 2014, the company reported turnover of 32 billion rubles and net revenue of 11.8 billion rubles, reflecting growth in its online retail operations. The retailer processed significant order volumes, with average monthly unique visitors to Ozon.ru reaching 750 thousand and an average check of around 2.52 thousand rubles in subsequent periods. Ozon's financial trajectory post-2014 showed continued expansion, with 2015 revenue under RAS increasing 39.3% to 12.3 billion rubles and gross turnover at 15 billion rubles. The company scaled operations amid Russia's e-commerce market growth, later achieving public listing on Nasdaq in 2020 before delisting intentions. Recent metrics highlight modern scale, such as 2024 revenue of 615.7 billion RUB and adjusted EBITDA of 40.1 billion RUB, but these postdate the queried round by a decade. Competitive context positions Ozon as a leading multicategory marketplace in Russia and neighboring markets like Belarus, Kazakhstan, and others, emphasizing third-party seller models, logistics expansion, and service diversification including fintech. Traction metrics from mid-2010s included millions of orders and goods sold annually, evolving into accelerated GMV and profitability in later years amid e-commerce adoption surges. |
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Who has invested in Ozon?
7 investors have backed Ozon across its funding rounds, including Baring Vostok Capital Partners, Sistema, Princeville Capital, Sistema_VC, Mobile TeleSystems OJSC and Mer Telemanagement Solutions (MTS).
Lead investors include Baring Vostok Capital Partners, Princeville Capital, Sistema, Sistema_VC, Mobile TeleSystems OJSC and 1 other investor.
Ozon Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| Moscow | 3 | Lead | Mar 2018 | |
| Moscow | 2 | Lead | Apr 2014 | |
 San Francisco, CA | 1 | Lead | Mar 2020 | |
| United States | 1 | Lead | Apr 2014 | |
| Moscow | 1 | Lead | Mar 2018 | |
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Start Free TrialAcquisitions by Ozon
Ozon has acquired 2 companies to date.
Last acquisition by Ozon was on April 13th 2021. Ozon acquired Oney for $10M.
Latest Acquisitions by Ozon
| Description | Oney is a Croix-headquartered French bank specializing in consumer credit and payment solutions. It issues co-branded cards for retailers like Auchan, Leroy Merlin, Boulanger, and Norauto, enabling deferred payments and financing. The bank processes millions of transactions annually across France, Spain, and Portugal, with a focus on installment plans and loyalty programs. | LitRes is a Moscow-based digital bookstore leading Russia's ebook market. Its catalog spans hundreds of thousands of titles across fiction, non-fiction, and educational content. Mobile applications for iOS, Android, and Windows Phone deliver seamless reading experiences to millions of users nationwide. |
| HQ Country |  | |
| HQ City | Croix | Moscow |
| Deal Date | 13 Apr 2021 | 16 May 2014 |
| Valuation | $10M | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Ozon acquisitions and their M&A valuation multiples. Start Free Trial | ||
Ozon Competitors
Ozon competitors include listed companies like Groupon and Ibotta, and private ones like JOKR, Jia.com, Instawork and Quikr.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Luxembourg | Private | - | - | $800M | - | |
 Shanghai | Private | - | - | $855M | - | |
| United States | Publicly listed | $498M | ($19M) | $765M | 1.7x | |
| San Francisco, CA | Private | $100M | - | $760M | - | |
 Bangalore | Private | $10M | - | $900M | - | |
| United States | Publicly listed | $342M | $7M | $972M | 2.4x |
Ozon Public Comps
Ozon is still privately-owned, but its public comps include Bengo4.com, EverQuote, PRA Group, AUCNET, Groupon, ATRenew, Kayne Anderson BDC, WeBuyCars, Bain Capital Specialty and PennantPark Floating Rate.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $105M | $19M | 7.7x | 6.9x | 43.8x | 33.0x | |||
| $693M | $62M | 0.9x | 0.8x | 9.9x | 5.5x | |||
| $1.2B | ($128M) | 3.6x | 3.4x | (34.1x) | 10.8x | |||
| $412M | $63M | 1.4x | 1.3x | 9.3x | 7.5x | |||
| $498M | ($19M) | 1.7x | 1.7x | (45.9x) | 11.4x | |||
| $3.1B | $84M | 0.2x | 0.2x | 8.2x | 6.6x | |||
| $214M | - | 9.7x | 9.0x | - | - | |||
| $1.6B | $90M | 0.5x | 0.5x | 9.7x | 8.6x | |||
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Common questions about Ozon
| When was Ozon founded? | Ozon was founded in 1998. |
| Where is Ozon headquartered? | Ozon is headquartered in Moscow, Russia. |
| Is Ozon publicly listed? | No, Ozon is a private, VC-backed company. |
| What is Ozon's valuation? | Ozon was last valued at $815M in its undisclosed-stage round in March 2018. |
| How much funding has Ozon raised? | Ozon has raised $392M across 3 funding rounds. |
| What was Ozon's last funding round? | Ozon's last funding round was a $150M undisclosed-stage round in March 2020, led by Baring Vostok Capital Partners, Princeville Capital and Sistema. |
| Who are Ozon's investors? | Ozon's investors include Baring Vostok Capital Partners, Sistema, Princeville Capital, Mer Telemanagement Solutions (MTS), Mobile TeleSystems OJSC, Sistema_VC and Vostok Investments. |
| What is Ozon's revenue? | Ozon's latest recorded revenue is $118M (April 2014). |
| What is Ozon's revenue multiple? | Ozon's latest valuation implies a 5.9x revenue multiple ($700M valuation on $118M of revenue). |
| Which companies are comparable to Ozon? | Companies comparable to Ozon include JOKR, Jia.com, Groupon, Instawork, Quikr and Ibotta. |
| How many companies has Ozon acquired? | Ozon has acquired 2 companies, including Oney and LitRes. |
| What was the largest acquisition by Ozon? | The $10M acquisition of Oney in April 2021 is the largest acquisition Ozon has made to date. |
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