Yandex.Market Valuation, Funding & Investors

Yandex.Market is valued at $1.1B as of April 2018.

Last Yandex.Market valuation

$1.1B

Strategic investment · Apr 2018

Last Yandex.Market funding round

$492M

Strategic investment · Apr 2018

Cumulative funding Yandex.Market raised

$492M

across 1 funding round

Key investors in Yandex.Market

  • Sberbank of Russia
  • Yandex

Yandex.Market Overview

About Yandex.Market

Yandex.Market is a Moscow-based online shopping platform aggregating listings from electronics retailers like M.Video, apparel stores, and appliance sellers. Shoppers compare prices across 10 million products, place direct orders with Yandex Delivery logistics, and access financing options. The service covers Russia and Kazakhstan with integration to Yandex Pay.


Founded

2018

HQ

RussiaMoscow

Status

Privately held

Customer focus

B2C

Revenue model

Commission, Advertising

Valuation

$1.1B (Apr 2018)

Yandex.Market Valuation

Yandex.Market is currently valued at $1.1B, based on its strategic investment round in April 2018.

The $492M round was led by Sberbank of Russia.

Yandex.Market valuation by funding round

Yandex.Market valuation by funding round
DateStageValuation
Apr 2018Strategic investment$1.1B

Yandex.Market Funding History

Yandex.Market has raised a total of $492M across 1 funding round, plus 1 secondary share sale.

Yandex.Market funding rounds

Yandex.Market funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2020SecondaryYandex (lead)$606M--
Apr 2018Strategic investmentSberbank of Russia (lead)$492M$1.1BYandex.Market is a Russian e-commerce marketplace platform formed as a joint venture between Yandex and Sberbank of Russia in April 2018, with each partner holding equal 50% stakes. Sberbank contributed $500 million in cash, the largest capital injection in Russian e-commerce at the time, while Yandex contributed its existing Yandex.Market operations. The JV aimed to create a dominant player in the Russian e-commerce market, often referred to as the 'Russian Amazon.' The partnership was announced around April 27, 2018, leading to Yandex deconsolidating Yandex.Market from its financial statements starting that date, with up to 10% of shares allocated to management and an equity incentive pool. The venture faced challenges, including tensions over control, with Sberbank later approaching Yandex for a potential acquisition of shares in the broader company. By mid-2020, the joint venture dissolved as part of a 'divorce' agreement, with Yandex buying back Sberbank's 45% stake in Yandex.Market for 42 billion rubles (approximately $590-600 million), implying a full implied value around 93 billion rubles at that time, while Sberbank took full control of Yandex.Money. The e-commerce sector in Russia was competitive, with players like Ozon.ru also receiving Sberbank interest.

Who has invested in Yandex.Market?

2 investors have backed Yandex.Market across its funding rounds, including Sberbank of Russia and Yandex.

Lead investors include Yandex and Sberbank of Russia.


Yandex.Market Investors

Investors in Yandex.Market by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Yandex.Market

Yandex.Market has acquired 1 company to date.

Last acquisition by Yandex.Market was on April 7th 2019. Yandex.Market acquired Scan to Buy for undisclosed valuation.


Latest Acquisitions by Yandex.Market

Scan to Buy
Description
Scan to Buy is a mobile app for product scanning and instant payments in retail environments. Moscow-based Scan to Buy uses computer vision to identify barcodes and SKUs from 1,000 Russian retailers. Launched in 2019, it connects to Mir and Sberbank for contactless checkout via QR codes. The app processes 500,000 transactions monthly in supermarkets like Magnit and Pyaterochka. Scan to Buy integrates loyalty programs and delivers e-receipts.
HQ CountryRussia
HQ City
Moscow
Deal Date7 Apr 2019
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Yandex.Market Competitors

Yandex.Market competitors include listed companies like Baltic Classifieds Group, Yelp, BuySell Technologies and QuinStreet, and private ones like Whop and Carousell.

Public and private companies comparable to Yandex.Market
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WhopUnited StatesNew York City, NYPrivate$142M-$1.6B11.3x
Baltic Classifieds GroupLithuaniaLithuaniaPublicly listed$102M$79M$1.1B10.9x
YelpUnited StatesUnited StatesPublicly listed$1.5B$251M$1.1B0.8x
CarousellSingaporeSingaporePrivate$50M-$1.1B22.0x
BuySell TechnologiesJapanJapanPublicly listed$647M$70M$1.2B1.4x
QuinStreetUnited StatesUnited StatesPublicly listed$1.3B$61M$1B0.7x

Yandex.Market Public Comps

Yandex.Market is still privately-owned, but its public comps include Baltic Classifieds Group, Yelp, Upwork, LegalZoom, The RealReal, BuySell Technologies, Grupa Pracuj, QuinStreet, SMZDM.com and Ibotta.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Baltic Classifieds Group$102M$79M11.2x10.9x14.5x14.1x
Yelp$1.5B$251M0.8x0.8x4.5x3.4x
Upwork$788M$180M1.0x1.1x4.6x3.6x
LegalZoom$756M$74M1.2x1.1x12.1x4.8x
The RealReal$693M$15M2.2x2.0x99.6x24.6x
BuySell Technologies$647M$70M1.8x1.4x16.2x11.8x
Grupa Pracuj$214M$95M4.6x4.4x10.3x9.7x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x

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Common questions about Yandex.Market

When was Yandex.Market founded?Yandex.Market was founded in 2018.
Where is Yandex.Market headquartered?Yandex.Market is headquartered in Moscow, Russia.
Is Yandex.Market publicly listed?No, Yandex.Market is a private, VC-backed company.
What is Yandex.Market's valuation?Yandex.Market was last valued at $1.1B in its strategic investment round in April 2018.
How much funding has Yandex.Market raised?Yandex.Market has raised $492M across 1 funding round.
What was Yandex.Market's last funding round?Yandex.Market's last funding round was a $492M strategic investment round in April 2018, led by Sberbank of Russia.
Who are Yandex.Market's investors?Yandex.Market's investors include Yandex and Sberbank of Russia.
Which companies are comparable to Yandex.Market?Companies comparable to Yandex.Market include Whop, Baltic Classifieds Group, Yelp, Carousell, BuySell Technologies and QuinStreet.
How many companies has Yandex.Market acquired?Yandex.Market has acquired 1 company, including Scan to Buy.

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