MadeiraMadeira Valuation, Funding & Investors

MadeiraMadeira is valued at $1B as of January 2021.

Last MadeiraMadeira valuation

$1B

Series E · Jan 2021

Last MadeiraMadeira funding round

$190M

Series E · Jan 2021

Cumulative funding MadeiraMadeira raised

$336M

across 8 funding rounds

Key investors in MadeiraMadeira

MadeiraMadeira Overview

About MadeiraMadeira

MadeiraMadeira is a Brazilian online retailer of furniture, decoration and home products based in Curitiba. It was founded in 2009 by the brothers Daniel and Marcelo Scandian after the family flooring business was hit by the financial crisis, and it grew into the largest online platform for home items in Brazil. Its model combines its own sales with a marketplace of suppliers, using drop-shipping so that stock stays with the supplier while the company runs the technology and logistics, including the Bulky Log delivery unit created in 2019. It also operates physical Guide Shops and reports more than 10 million customers served. Investors include SoftBank, Dynamo, Monashees, Kaszek and Flybridge, and a US$190 million round in January 2021 valued it above US$1 billion. It bought iTrack Brasil in June 2021, the Brazilian operation of IguanaFix in April 2022 and Casatema in August 2022.


Founded

2009

HQ

BrazilCuritiba

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$1B (Jan 2021)

MadeiraMadeira Valuation

MadeiraMadeira is currently valued at $1B, based on its Series E in January 2021. Read the announcement ↗

The $190M round was led by Dynamo and SoftBank Group, with participation from Velt Partners, Flybridge, Lakewood Capital, Brasil Capital and MONASHEES.

MadeiraMadeira's valuation has grown 2.0x from $500M at its Series D in September 2019 to $1B in January 2021, across 2 priced rounds.

MadeiraMadeira valuation by funding round

MadeiraMadeira valuation by funding round
DateStageValuation
Jan 2021Series E$1B
Sep 2019Series D$500M

MadeiraMadeira Funding History

MadeiraMadeira has raised a total of $336M across 8 funding rounds.

MadeiraMadeira's first fundraising round was a $2M seed round in July 2012. The most recent completed round was a $190M Series E in January 2021.

MadeiraMadeira funding rounds

MadeiraMadeira funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2021Series EDynamo (lead); SoftBank Group (lead); Velt Partners; Flybridge; Lakewood Capital; Brasil Capital; MONASHEES$190M$1BMadeiraMadeira raised US$190 million in a Series E round announced in January 2021 and co-led by SoftBank Latin America Fund and Dynamo. Velt Partners, Brasil Capital and Lakewood Capital joined as new investors, and existing investors Monashees and Flybridge also took part. Brazil Journal reported that the round more than doubled the US$500 million valuation set in the Series D of September 2019, taking the company above US$1 billion and making it Latin America's first unicorn of 2021. Total funding since its founding reached about US$338 million. MadeiraMadeira is a Curitiba-based online home goods retailer founded in 2009, which grew tenfold over five years, and its sales rose 120 percent in 2020. Bank of America advised the company on the round.
Sep 2019Series DSoftBank Group (lead); Flybridge; Light Street Capital; Endeavor Catalyst$110M$500MMadeiraMadeira is a Brazilian online home goods platform offering around a million home furnishing products, operating on a dropshipping model similar to Wayfair by connecting customers directly to manufacturers and managing products across 450 third-party distribution centers without holding inventory. The company, founded in 2009 by Daniel Scandian and others after their family flooring business failed in the 2009 crisis, had previously raised $38.8 million total, including a $27.3 million Series C in November 2017 from investors like Flybridge Capital. On September 17, 2019, SoftBank led a $110 million financing round for MadeiraMadeira from its $5 billion Latin America fund, with participation from Light Street Capital and existing investor Flybridge Capital. This round nearly tripled the company's prior fundraising and was directed toward investments in technology, logistics, and customer services, with plans to expand beyond Brazil into Latin America. MadeiraMadeira's capital-light model supports scalability in Brazil's e-commerce market for furniture and home decor.
Nov 2017Series CFlybridge$27M-MadeiraMadeira raised a US$27.3 million Series C in November 2017, according to coverage of its later SoftBank round. The company had raised about US$12 million by August 2017 from Flybridge Capital Partners, Kaszek Ventures and Monashees, and reports at the time pointed to a further US$26.8 million before the end of the year. Together with this round, the retailer's funding before the 2019 round totalled US$38.8 million across three rounds. MadeiraMadeira is a Brazilian online home goods retailer based in Curitiba, founded in 2009 by the brothers Daniel and Marcelo Scandian. It sells furniture and home products through a drop-shipping model in which suppliers hold the stock and the company manages the technology and logistics. The 2019 round of US$110 million led by SoftBank more than tripled its prior funding.
Sep 2016SeedFlybridge$2M--
Dec 2015Pre-seedFlybridge$800K--
May 2015Pre-seedFlybridge$500K--
Nov 2013Series BFlybridge; Kaszek; MONASHEES$5M--
Jul 2012SeedFlybridge; Kaszek; MONASHEES$2M-MadeiraMadeira closed its first outside funding round in mid-2012 with Monashees, Kaszek and Flybridge Capital Partners, raising US$1.5 million. The founders, the brothers Daniel and Marcelo Scandian, had concluded that they needed investment to improve the company's system, and the capital supported its move to a drop-shipping model. Five months after the round the company started to generate cash flow, and twelve months after it its EBITDA turned positive. MadeiraMadeira is a Curitiba-based online retailer of furniture and home products, founded in 2009, that later raised US$110 million from a SoftBank-led group in 2019 and US$190 million in 2021.

Who has invested in MadeiraMadeira?

10 investors have backed MadeiraMadeira across its funding rounds, including Flybridge, MONASHEES, SoftBank Group, Kaszek, Endeavor Catalyst and Dynamo.

Lead investors include Dynamo and SoftBank Group.


MadeiraMadeira Investors

Investors in MadeiraMadeira by funding rounds participated
InvestorHQRoundsRoleFirst check
FlybridgeUnited StatesNew York City, NY8ParticipantJul 2012
MONASHEESBrazilSão Paulo3ParticipantJul 2012
SoftBank GroupJapanTokyo2LeadSep 2019
KaszekBrazilSão Paulo2ParticipantJul 2012
Velt PartnersSpainSan Pablo1ParticipantJan 2021
Light Street CapitalUnited StatesSan Francisco, CA1ParticipantSep 2019
Endeavor CatalystUnited StatesNew York City, NY1ParticipantSep 2019
DynamoUnited StatesChattanooga, TN1LeadJan 2021

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Acquisitions by MadeiraMadeira

MadeiraMadeira has acquired 3 companies to date.

Last acquisition by MadeiraMadeira was on August 22nd 2022. MadeiraMadeira acquired Casatema for undisclosed valuation.


Latest Acquisitions by MadeiraMadeira

Casatema
IguanaFix
iTrack Brasil
Description
Casatema is a São Paulo-based retailer of children's furniture and themed room decorations in Brazil. The catalog features modular beds, wardrobes, and desks in motifs like jungle adventures, space exploration, and princess castles, crafted from MDF with non-toxic paints. Customers purchase complete room sets or individual pieces via e-commerce, with delivery across 15 states and assembly services in major cities. Partnerships with graphic designers ensure customizable options for personalized kids' environments.
IguanaFix is a Mexico City-headquartered field service management platform used by over 40,000 technicians for more than one million jobs worldwide. The company simplifies maintenance scheduling, dispatching, and invoicing for facilities in Latin America and Spain. IguanaFix offers mobile apps for real-time updates, GPS routing, and customer portals, partnering with utilities and property managers.
-
HQ CountryBrazilArgentinaBrazil
HQ City
São Paulo
Buenos Aires
-
Deal Date22 Aug 202212 Apr 20229 Jun 2021
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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MadeiraMadeira Competitors

MadeiraMadeira competitors include listed companies like QuinStreet and BuySell Technologies, and private ones like 58 Daojia, Benlai, Facily and LINE MAN Wongnai.

Public and private companies comparable to MadeiraMadeira
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
58 DaojiaChinaChinaPrivate--$1B-
BenlaiChinaBeijingPrivate--$1B-
FacilyBrazilSão PauloPrivate--$1B-
LINE MAN WongnaiThailandBangkokPrivate--$1B-
QuinStreetUnited StatesUnited StatesPublicly listed$1.3B$61M$996M0.7x
BuySell TechnologiesJapanJapanPublicly listed$638M$69M$1B1.2x

MadeiraMadeira Public Comps

MadeiraMadeira is still privately-owned, but its public comps include QuinStreet, BuySell Technologies, Yelp, Baltic Classifieds Group, Grupa Pracuj, CarTrade Tech, Ibotta, Nextdoor, ATRenew and Upwork.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
QuinStreet$1.3B$61M0.7x0.7x15.6x7.5x
BuySell Technologies$638M$69M1.6x1.2x14.3x9.9x
Yelp$1.5B$251M0.7x0.7x4.2x3.2x
Baltic Classifieds Group$99M$76M11.1x10.5x14.4x13.7x
Grupa Pracuj$206M$91M4.4x4.1x10.0x9.2x
CarTrade Tech$81M$33M12.6x11.2x31.1x31.5x
Ibotta$342M$7M2.9x2.9x136.2x18.6x
Nextdoor$258M($69M)2.0x1.8x(7.4x)20.2x

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Common questions about MadeiraMadeira

When was MadeiraMadeira founded?MadeiraMadeira was founded in 2009.
Where is MadeiraMadeira headquartered?MadeiraMadeira is headquartered in Curitiba, Brazil.
Is MadeiraMadeira publicly listed?No, MadeiraMadeira is a private, VC-backed company.
What is MadeiraMadeira's valuation?MadeiraMadeira was last valued at $1B in its Series E in January 2021.
How much funding has MadeiraMadeira raised?MadeiraMadeira has raised $336M across 8 funding rounds.
What was MadeiraMadeira's last funding round?MadeiraMadeira's last funding round was a $190M Series E in January 2021, led by Dynamo and SoftBank Group.
Who are MadeiraMadeira's investors?MadeiraMadeira's investors include Flybridge, MONASHEES, SoftBank Group, Kaszek, Velt Partners, Light Street Capital, Endeavor Catalyst, Dynamo, Lakewood Capital and Brasil Capital.
Which companies are comparable to MadeiraMadeira?Companies comparable to MadeiraMadeira include 58 Daojia, Benlai, Facily, LINE MAN Wongnai, QuinStreet and BuySell Technologies.
How many companies has MadeiraMadeira acquired?MadeiraMadeira has acquired 3 companies, including Casatema, IguanaFix and iTrack Brasil.

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