MadeiraMadeira Valuation, Funding & Investors

MadeiraMadeira is valued at $1B as of January 2021.

Last MadeiraMadeira valuation

$1B

Series E · Jan 2021

Last MadeiraMadeira funding round

$190M

Series E · Jan 2021

Cumulative funding MadeiraMadeira raised

$335M

across 7 funding rounds

Key investors in MadeiraMadeira

MadeiraMadeira Overview

About MadeiraMadeira

MadeiraMadeira is a Curitiba-based eCommerce marketplace specializing in home improvement and furnishings in Brazil. Launched in 2009, the platform lists over 300,000 products including appliances, decor, and building materials from thousands of sellers. MadeiraMadeira operates nationwide delivery and financing options, serving millions of customers via mobile app and website.


Founded

2009

HQ

BrazilCuritiba

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$1B (Jan 2021)

MadeiraMadeira Valuation

MadeiraMadeira is currently valued at $1B, based on its Series E in January 2021.

The $190M round was led by Dynamo and SoftBank Group, with participation from Velt Partners, Flybridge, Lakewood Capital, Brasil Capital and MONASHEES.

MadeiraMadeira's valuation has grown 2.0x from $500M at its Series D in September 2019 to $1B in January 2021, across 2 priced rounds.

MadeiraMadeira valuation by funding round

MadeiraMadeira valuation by funding round
DateStageValuation
Jan 2021Series E$1B
Sep 2019Series D$500M

MadeiraMadeira Funding History

MadeiraMadeira has raised a total of $335M across 7 funding rounds.

MadeiraMadeira's first fundraising round was a $5M Series B in November 2013. The most recent completed round was a $190M Series E in January 2021.

MadeiraMadeira funding rounds

MadeiraMadeira funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2021Series EDynamo (lead); SoftBank Group (lead); Velt Partners; Flybridge; Lakewood Capital; Brasil Capital; MONASHEES$190M$1BMadeiraMadeira is a Brazilian e-commerce platform founded in 2009 in Curitiba, specializing in home products and furnishings such as furniture, windows, doors, beds, and lamps, offering over one million products through a marketplace model complemented by its own manufacturing, logistics, and distribution. The company pivoted from a family flooring business post-2008 crisis and has grown into Latin America's largest home products platform, also operating as a marketplace and physical guide shops across Brazil, with more than 3 million customers and over 2,000 employees. In January 2021, MadeiraMadeira raised $190 million in its Series E funding round led by Dynamo and SoftBank Latin America Ventures, with participation from investors including Brasil Capital, Flybridge, Lakewood Capital, Monashees, and Velt Partners, achieving unicorn status with a post-money valuation exceeding $1 billion USD. This marked it as Brazil's first unicorn of 2021 and one of ten new Brazilian unicorns that year, bringing total funding to approximately $338.8 million across rounds starting from a $1.5 million first round in 2012 with Monashees, Kaszek, and Flybridge. The company reported strong growth, averaging 80% yearly with 120% acceleration in 2020 amid pandemic-driven home prioritization, and had achieved positive EBITDA historically after turning cash flow positive, though specific 2021 revenue or ARR figures were not disclosed in sources. MadeiraMadeira expanded omnichannel presence by opening its first physical store in March 2021 followed by over 100 concept stores.
Sep 2019Series DSoftBank Group (lead); Flybridge; Light Street Capital; Endeavor Catalyst$110M$500MMadeiraMadeira is a Brazilian online home goods platform offering around a million home furnishing products, operating on a dropshipping model similar to Wayfair by connecting customers directly to manufacturers and managing products across 450 third-party distribution centers without holding inventory. The company, founded in 2009 by Daniel Scandian and others after their family flooring business failed in the 2009 crisis, had previously raised $38.8 million total, including a $27.3 million Series C in November 2017 from investors like Flybridge Capital. On September 17, 2019, SoftBank led a $110 million financing round for MadeiraMadeira from its $5 billion Latin America fund, with participation from Light Street Capital and existing investor Flybridge Capital. This round nearly tripled the company's prior fundraising and was directed toward investments in technology, logistics, and customer services, with plans to expand beyond Brazil into Latin America. MadeiraMadeira's capital-light model supports scalability in Brazil's e-commerce market for furniture and home decor.
Nov 2017Series CFlybridge$27M-MadeiraMadeira is a Brazilian online home goods platform founded in 2009 by brothers Daniel and Marcelo Scandian, based in Curitiba. The company operates an e-commerce marketplace selling home furnishings and décor including doors, windows, appliances, lighting, and ventilation products, utilizing technology and drop-shipping to optimize its operations. In November 2017, MadeiraMadeira raised a $27.3 million Series C funding round. The round included participation from Palo Alto-based Light Street Capital alongside existing investor Flybridge Capital Partners. This brought the company's combined fundraising since inception to approximately $38.8 million at that time. The company had demonstrated strong sales growth and month-over-month expansion metrics that positioned it as a leading player in Brazil's home goods e-commerce sector. By 2019, MadeiraMadeira would go on to raise a $110 million round led by SoftBank, and subsequently a $190 million Series E in January 2021 that valued the company above $1 billion, reflecting significant growth trajectory from the 2017 Series C.
Sep 2016SeedFlybridge$2M--
Dec 2015Pre-seedFlybridge$800K--
May 2015Pre-seedFlybridge$500K--
Nov 2013Series BFlybridge; Kaszek; MONASHEES$5M--

Who has invested in MadeiraMadeira?

10 investors have backed MadeiraMadeira across its funding rounds, including Flybridge, SoftBank Group, MONASHEES, Endeavor Catalyst, Kaszek and Dynamo.

Lead investors include Dynamo and SoftBank Group.


MadeiraMadeira Investors

Investors in MadeiraMadeira by funding rounds participated
InvestorHQRoundsRoleFirst check
FlybridgeUnited StatesNew York City, NY7ParticipantNov 2013
SoftBank GroupJapanTokyo2LeadSep 2019
MONASHEESBrazilSão Paulo2ParticipantNov 2013
Velt PartnersSpainSan Pablo1ParticipantJan 2021
KaszekBrazilSão Paulo1ParticipantNov 2013
Light Street CapitalUnited StatesSan Francisco, CA1ParticipantSep 2019
Endeavor CatalystUnited StatesNew York City, NY1ParticipantSep 2019
DynamoUnited StatesChattanooga, TN1LeadJan 2021

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Acquisitions by MadeiraMadeira

MadeiraMadeira has acquired 3 companies to date.

Last acquisition by MadeiraMadeira was on August 22nd 2022. MadeiraMadeira acquired Casatema for undisclosed valuation.


Latest Acquisitions by MadeiraMadeira

Casatema
IguanaFix
iTrack Brasil
Description
Casatema is a São Paulo-based retailer of children's furniture and themed room decorations in Brazil. The catalog features modular beds, wardrobes, and desks in motifs like jungle adventures, space exploration, and princess castles, crafted from MDF with non-toxic paints. Customers purchase complete room sets or individual pieces via e-commerce, with delivery across 15 states and assembly services in major cities. Partnerships with graphic designers ensure customizable options for personalized kids' environments.
IguanaFix is a Mexico City-headquartered field service management platform used by over 40,000 technicians for more than one million jobs worldwide. The company simplifies maintenance scheduling, dispatching, and invoicing for facilities in Latin America and Spain. IguanaFix offers mobile apps for real-time updates, GPS routing, and customer portals, partnering with utilities and property managers.
-
HQ CountryBrazilArgentinaBrazil
HQ City
São Paulo
Buenos Aires
-
Deal Date22 Aug 202212 Apr 20229 Jun 2021
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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MadeiraMadeira Competitors

MadeiraMadeira competitors include listed companies like SMZDM.com and QuinStreet, and private ones like 58 Daojia, Benlai, Facily and LINE MAN Wongnai.

Public and private companies comparable to MadeiraMadeira
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
58 DaojiaChinaChinaPrivate--$1B-
BenlaiChinaBeijingPrivate--$1B-
FacilyBrazilSão PauloPrivate--$1B-
LINE MAN WongnaiThailandBangkokPrivate--$1B-
SMZDM.comChinaChinaPublicly listed$192M$19M$1B4.7x
QuinStreetUnited StatesUnited StatesPublicly listed$1.3B$61M$1B0.7x

MadeiraMadeira Public Comps

MadeiraMadeira is still privately-owned, but its public comps include SMZDM.com, QuinStreet, Grupa Pracuj, Ibotta, LegalZoom, Nextdoor, Upwork, Baltic Classifieds Group, Yelp and ATRenew.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
SMZDM.com$192M$19M4.9x4.7x47.8x42.1x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Grupa Pracuj$214M$95M4.6x4.4x10.3x9.7x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
LegalZoom$756M$74M1.2x1.1x12.1x4.8x
Nextdoor$258M($69M)2.4x2.2x(8.8x)27.8x
Upwork$788M$180M1.0x1.1x4.6x3.6x
Baltic Classifieds Group$102M$79M11.2x10.9x14.5x14.1x

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Common questions about MadeiraMadeira

When was MadeiraMadeira founded?MadeiraMadeira was founded in 2009.
Where is MadeiraMadeira headquartered?MadeiraMadeira is headquartered in Curitiba, Brazil.
Is MadeiraMadeira publicly listed?No, MadeiraMadeira is a private, VC-backed company.
What is MadeiraMadeira's valuation?MadeiraMadeira was last valued at $1B in its Series E in January 2021.
How much funding has MadeiraMadeira raised?MadeiraMadeira has raised $335M across 7 funding rounds.
What was MadeiraMadeira's last funding round?MadeiraMadeira's last funding round was a $190M Series E in January 2021, led by Dynamo and SoftBank Group.
Who are MadeiraMadeira's investors?MadeiraMadeira's investors include Flybridge, SoftBank Group, MONASHEES, Velt Partners, Kaszek, Light Street Capital, Endeavor Catalyst, Dynamo, Lakewood Capital and Brasil Capital.
Which companies are comparable to MadeiraMadeira?Companies comparable to MadeiraMadeira include 58 Daojia, Benlai, Facily, LINE MAN Wongnai, SMZDM.com and QuinStreet.
How many companies has MadeiraMadeira acquired?MadeiraMadeira has acquired 3 companies, including Casatema, IguanaFix and iTrack Brasil.

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