Facily Valuation, Funding & Investors

Facily is valued at $1B as of December 2021.

Last Facily valuation

$1B

Series D · Dec 2021

Last Facily funding round

$135M

Series D · Dec 2021

Cumulative funding Facily raised

$502M

across 6 funding rounds

Key investors in Facily

  • Citius
  • MONASHEES
  • Quona Capital
  • Banana Capital
  • Tru Arrow Partners
  • Tiger Global

Facily Overview

About Facily

Facily is a Sao Paulo-based social commerce marketplace targeting low-income neighborhoods in Latin America. The platform aggregates group buys for apparel, beauty, and home goods directly from manufacturers, delivering to Brazil's underserved areas. Facily leverages local influencers for viral promotions and achieved 10 million users by 2023 with logistics optimized for favelas.


Founded

2018

HQ

BrazilSão Paulo

Website

faci.ly

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Valuation

$1B (Dec 2021)

Facily Valuation

Facily is currently valued at $1B, based on its Series D in December 2021.

The $135M round was led by Goodwater Capital and Prosus, with participation from Convivialite Ventures, Rise Capital, The Spruce House Partnership, Citius, JS Capital and 2 other investors.

Facily's valuation has grown 1.2x from $850M at its Series D in November 2021 to $1B in December 2021, across 2 priced rounds.

Facily valuation by funding round

Facily valuation by funding round
DateStageValuation
Dec 2021Series D$1B
Nov 2021Series D$850M

Facily Funding History

Facily has raised a total of $502M across 6 funding rounds.

Facily's first fundraising round was a $1M seed round in December 2019. The most recent completed round was a $135M Series D in December 2021.

Facily funding rounds

Facily funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2021Series DGoodwater Capital (lead); Prosus (lead); Convivialite Ventures; Rise Capital; The Spruce House Partnership; Citius; JS Capital; Quona Capital; Tru Arrow Partners$135M$1B-
Nov 2021Series DCitius (lead); Delivery Hero Ventures (lead); Glade Brook Capital Partners; Luxor Capital Group; Rose Park Advisors; The Spruce House Partnership; Tiger Global; Banana Capital; Quona Capital; Bossa Invest; MONASHEES$250M$850MFacily is a Brazilian social commerce marketplace focused on serving low-income consumers who have been underserved by traditional e-commerce. The platform enables first-time online shoppers in Brazil—where approximately 85% of the population is considered low income—to purchase food and essentials affordably, while providing a profitable channel for farmers and producers. By November 2021, Facily had achieved remarkable growth, with sales volumes increasing 43x between January and September 2021, and the app delivering over 7 million items in October 2021 alone. The company had become one of the top three most-downloaded apps in Brazil and was recognized as the fastest-growing e-commerce food app globally. The financing round in November 2021 involved multiple investors including Citius, Delivery Hero Ventures, Banana Capital, Bossa Invest, Glade Brook Capital Partners, Luxor Capital Group, MONASHEES, Quona Capital, Rose Park Advisors, The Spruce House Partnership, and Tiger Global, bringing the company's post-money valuation to $850 million. Sources indicated Facily was raising additional capital that would push the valuation beyond $1 billion. The company declined to disclose specific revenue figures but emphasized experiencing exponential monthly growth, attributing success to its asset-light business model and logistics network. Capital was earmarked for national expansion, recruitment of merchant partners, technology investments, logistics infrastructure, and customer experience enhancements.
Jun 2021Series CGlade Brook Capital Partners (lead); Hillhouse Investment; Tiger Global; Banana Capital; Bossa Invest$63M--
Apr 2021Series BLugard Road Capital (lead); Luxor Capital Group (lead); Alter Global; Citius; Founders Fund; Banana Capital; Tru Arrow Partners; PIPO Capital$41M-Facily is a São Paulo-based social commerce marketplace founded in 2018 by Diego Dzodan, Luciano Freitas, and Vitor Zaninotto, aimed at eliminating barriers of traditional e-commerce to provide low-income populations in Brazil and Latin America access to affordable products. The company raised $41 million in its Series B round led by Luxor Capital, with participation from Founders Fund and other previous investors. This was part of four undisclosed funding rounds totaling over $366 million in less than a year, including a $12 million Series A co-led by Quona Capital and Monashees, a $63 million Series C led by Glade Brook with Tiger Global, and a $250 million Series D led by DX Ventures and Delivery Hero valuing the company at $850 million. Tru Arrow participated in all rounds. Facily reported strong growth with sales volumes increasing 43x from January to September 2021, delivering over 7 million items in October alone. The company plans to use capital for national expansion, attracting seller partners, technology investments, logistical intelligence, and enhancing customer experience. Sources indicate Facily was preparing to raise more funding post-Series D that could push valuation above $1 billion.
Jan 2020Series AMONASHEES (lead); Quona Capital (lead); Canary; Citius; Tru Arrow Partners$12M--
Dec 2019SeedMONASHEES (lead); Quartz; Hans Tung; Decart Ventures; Citius; Gelt VC; Adam Silverschotz$1M--

Who has invested in Facily?

28 investors have backed Facily across its funding rounds, including Citius, MONASHEES, Quona Capital, Banana Capital, Tru Arrow Partners and Tiger Global.

Lead investors include Goodwater Capital, Prosus, Citius, Delivery Hero Ventures, Glade Brook Capital Partners and 4 other investors.


Facily Investors

Investors in Facily by funding rounds participated
InvestorHQRoundsRoleFirst check
CitiusLuxembourgLuxembourg5LeadDec 2019
Banana CapitalUnited StatesAnn Arbor, MI3ParticipantApr 2021
Quona CapitalUnited StatesWashington, DC3LeadJan 2020
Tru Arrow PartnersUnited StatesNew York City, NY3ParticipantJan 2020
MONASHEESBrazilSão Paulo3LeadDec 2019
Glade Brook Capital PartnersUnited StatesGreenwich, CT2LeadJun 2021
Luxor Capital GroupUnited StatesNew York City, NY2LeadApr 2021
The Spruce House PartnershipUnited StatesNew York City, NY2ParticipantNov 2021
Tiger GlobalUnited StatesNew York City, NY2ParticipantJun 2021
Bossa InvestBrazilSão Paulo2ParticipantJun 2021
Convivialite VenturesUnited StatesSan Francisco, CA1ParticipantDec 2021
Delivery Hero VenturesGermanyBerlin1LeadNov 2021
Lugard Road CapitalUnited StatesNew York City, NY1LeadApr 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Facily Competitors

Facily competitors include listed companies like SMZDM.com and QuinStreet, and private ones like 58 Daojia, Benlai, LINE MAN Wongnai and MadeiraMadeira.

Public and private companies comparable to Facily
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
58 DaojiaChinaChinaPrivate--$1B-
BenlaiChinaBeijingPrivate--$1B-
LINE MAN WongnaiThailandBangkokPrivate--$1B-
MadeiraMadeiraBrazilCuritibaPrivate--$1B-
SMZDM.comChinaChinaPublicly listed$192M$19M$1B4.7x
QuinStreetUnited StatesUnited StatesPublicly listed$1.3B$61M$1B0.7x

Facily Public Comps

Facily is still privately-owned, but its public comps include SMZDM.com, QuinStreet, Grupa Pracuj, Ibotta, LegalZoom, Nextdoor, Upwork, Baltic Classifieds Group, Yelp and ATRenew.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
SMZDM.com$192M$19M4.9x4.7x47.8x42.1x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Grupa Pracuj$214M$95M4.6x4.4x10.3x9.7x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
LegalZoom$756M$74M1.2x1.1x12.1x4.8x
Nextdoor$258M($69M)2.4x2.2x(8.8x)27.8x
Upwork$788M$180M1.0x1.1x4.6x3.6x
Baltic Classifieds Group$102M$79M11.2x10.9x14.5x14.1x

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Common questions about Facily

When was Facily founded?Facily was founded in 2018.
Where is Facily headquartered?Facily is headquartered in São Paulo, Brazil.
Is Facily publicly listed?No, Facily is a private, VC-backed company.
What is Facily's valuation?Facily was last valued at $1B in its Series D in December 2021.
How much funding has Facily raised?Facily has raised $502M across 6 funding rounds.
What was Facily's last funding round?Facily's last funding round was a $135M Series D in December 2021, led by Goodwater Capital and Prosus.
Who are Facily's investors?Facily's investors include Citius, Banana Capital, Quona Capital, Tru Arrow Partners, MONASHEES, Glade Brook Capital Partners, Luxor Capital Group, The Spruce House Partnership, Tiger Global, Bossa Invest and 18 others.
Which companies are comparable to Facily?Companies comparable to Facily include 58 Daojia, Benlai, LINE MAN Wongnai, MadeiraMadeira, SMZDM.com and QuinStreet.

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