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- Facily
Facily Valuation, Funding & Investors
Facily is valued at $1B as of December 2021.
Last Facily valuation
$1B
Series D · Dec 2021
Last Facily funding round
$135M
Series D · Dec 2021
Cumulative funding Facily raised
$502M
across 6 funding rounds
Key investors in Facily
Citius
MONASHEES
Quona Capital
Banana Capital
Tru Arrow Partners
Tiger Global
About Facily
Facily is a Sao Paulo-based social commerce marketplace targeting low-income neighborhoods in Latin America. The platform aggregates group buys for apparel, beauty, and home goods directly from manufacturers, delivering to Brazil's underserved areas. Facily leverages local influencers for viral promotions and achieved 10 million users by 2023 with logistics optimized for favelas.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$1B (Dec 2021)
Facily Valuation
Facily is currently valued at $1B, based on its Series D in December 2021.
The $135M round was led by Goodwater Capital and Prosus, with participation from Convivialite Ventures, Rise Capital, The Spruce House Partnership, Citius, JS Capital and 2 other investors.
Facily's valuation has grown 1.2x from $850M at its Series D in November 2021 to $1B in December 2021, across 2 priced rounds.
Facily valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2021 | Series D | $1B |
| Nov 2021 | Series D | $850M |
Facily Funding History
Facily has raised a total of $502M across 6 funding rounds.
Facily's first fundraising round was a $1M seed round in December 2019. The most recent completed round was a $135M Series D in December 2021.
Facily funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2021 | Series D | Goodwater Capital (lead); Prosus (lead); Convivialite Ventures; Rise Capital; The Spruce House Partnership; Citius; JS Capital; Quona Capital; Tru Arrow Partners | $135M | $1B | - |
| Nov 2021 | Series D | Citius (lead); Delivery Hero Ventures (lead); Glade Brook Capital Partners; Luxor Capital Group; Rose Park Advisors; The Spruce House Partnership; Tiger Global; Banana Capital; Quona Capital; Bossa Invest; MONASHEES | $250M | $850M | Facily is a Brazilian social commerce marketplace focused on serving low-income consumers who have been underserved by traditional e-commerce. The platform enables first-time online shoppers in Brazil—where approximately 85% of the population is considered low income—to purchase food and essentials affordably, while providing a profitable channel for farmers and producers. By November 2021, Facily had achieved remarkable growth, with sales volumes increasing 43x between January and September 2021, and the app delivering over 7 million items in October 2021 alone. The company had become one of the top three most-downloaded apps in Brazil and was recognized as the fastest-growing e-commerce food app globally. The financing round in November 2021 involved multiple investors including Citius, Delivery Hero Ventures, Banana Capital, Bossa Invest, Glade Brook Capital Partners, Luxor Capital Group, MONASHEES, Quona Capital, Rose Park Advisors, The Spruce House Partnership, and Tiger Global, bringing the company's post-money valuation to $850 million. Sources indicated Facily was raising additional capital that would push the valuation beyond $1 billion. The company declined to disclose specific revenue figures but emphasized experiencing exponential monthly growth, attributing success to its asset-light business model and logistics network. Capital was earmarked for national expansion, recruitment of merchant partners, technology investments, logistics infrastructure, and customer experience enhancements. |
| Jun 2021 | Series C | Glade Brook Capital Partners (lead); Hillhouse Investment; Tiger Global; Banana Capital; Bossa Invest | $63M | - | - |
| Apr 2021 | Series B | Lugard Road Capital (lead); Luxor Capital Group (lead); Alter Global; Citius; Founders Fund; Banana Capital; Tru Arrow Partners; PIPO Capital | $41M | - | Facily is a São Paulo-based social commerce marketplace founded in 2018 by Diego Dzodan, Luciano Freitas, and Vitor Zaninotto, aimed at eliminating barriers of traditional e-commerce to provide low-income populations in Brazil and Latin America access to affordable products. The company raised $41 million in its Series B round led by Luxor Capital, with participation from Founders Fund and other previous investors. This was part of four undisclosed funding rounds totaling over $366 million in less than a year, including a $12 million Series A co-led by Quona Capital and Monashees, a $63 million Series C led by Glade Brook with Tiger Global, and a $250 million Series D led by DX Ventures and Delivery Hero valuing the company at $850 million. Tru Arrow participated in all rounds. Facily reported strong growth with sales volumes increasing 43x from January to September 2021, delivering over 7 million items in October alone. The company plans to use capital for national expansion, attracting seller partners, technology investments, logistical intelligence, and enhancing customer experience. Sources indicate Facily was preparing to raise more funding post-Series D that could push valuation above $1 billion. |
| Jan 2020 | Series A | MONASHEES (lead); Quona Capital (lead); Canary; Citius; Tru Arrow Partners | $12M | - | - |
| Dec 2019 | Seed | MONASHEES (lead); Quartz; Hans Tung; Decart Ventures; Citius; Gelt VC; Adam Silverschotz | $1M | - | - |
Who has invested in Facily?
28 investors have backed Facily across its funding rounds, including Citius, MONASHEES, Quona Capital, Banana Capital, Tru Arrow Partners and Tiger Global.
Lead investors include Goodwater Capital, Prosus, Citius, Delivery Hero Ventures, Glade Brook Capital Partners and 4 other investors.
Facily Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Dec 2019 | ||
| 3 | Participant | Apr 2021 | ||
| 3 | Lead | Jan 2020 | ||
| 3 | Participant | Jan 2020 | ||
| 3 | Lead | Dec 2019 | ||
| 2 | Lead | Jun 2021 | ||
| 2 | Lead | Apr 2021 | ||
| 2 | Participant | Nov 2021 | ||
| 2 | Participant | Jun 2021 | ||
| 2 | Participant | Jun 2021 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Lead | Nov 2021 | ||
| 1 | Lead | Apr 2021 | ||
This data is available for Pro users. Sign up to see all 28 Facily investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialFacily Competitors
Facily competitors include listed companies like SMZDM.com and QuinStreet, and private ones like 58 Daojia, Benlai, LINE MAN Wongnai and MadeiraMadeira.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $192M | $19M | $1B | 4.7x | ||
| Publicly listed | $1.3B | $61M | $1B | 0.7x |
Facily Public Comps
Facily is still privately-owned, but its public comps include SMZDM.com, QuinStreet, Grupa Pracuj, Ibotta, LegalZoom, Nextdoor, Upwork, Baltic Classifieds Group, Yelp and ATRenew.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $192M | $19M | 4.9x | 4.7x | 47.8x | 42.1x | |||
| $1.3B | $61M | 0.7x | 0.7x | 15.8x | 7.9x | |||
| $214M | $95M | 4.6x | 4.4x | 10.3x | 9.7x | |||
| $342M | $7M | 2.5x | 2.4x | 114.9x | 15.3x | |||
| $756M | $74M | 1.2x | 1.1x | 12.1x | 4.8x | |||
| $258M | ($69M) | 2.4x | 2.2x | (8.8x) | 27.8x | |||
| $788M | $180M | 1.0x | 1.1x | 4.6x | 3.6x | |||
| $102M | $79M | 11.2x | 10.9x | 14.5x | 14.1x | |||
This data is available for Pro users. Sign up to see all Facily competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Facily
| When was Facily founded? | Facily was founded in 2018. |
| Where is Facily headquartered? | Facily is headquartered in São Paulo, Brazil. |
| Is Facily publicly listed? | No, Facily is a private, VC-backed company. |
| What is Facily's valuation? | Facily was last valued at $1B in its Series D in December 2021. |
| How much funding has Facily raised? | Facily has raised $502M across 6 funding rounds. |
| What was Facily's last funding round? | Facily's last funding round was a $135M Series D in December 2021, led by Goodwater Capital and Prosus. |
| Who are Facily's investors? | Facily's investors include Citius, Banana Capital, Quona Capital, Tru Arrow Partners, MONASHEES, Glade Brook Capital Partners, Luxor Capital Group, The Spruce House Partnership, Tiger Global, Bossa Invest and 18 others. |
| Which companies are comparable to Facily? | Companies comparable to Facily include 58 Daojia, Benlai, LINE MAN Wongnai, MadeiraMadeira, SMZDM.com and QuinStreet. |
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