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- Facily
Facily Valuation, Funding & Investors
Facily is valued at $1B as of December 2021.
Last Facily valuation
$1B
Series D · Dec 2021
Last Facily funding round
$135M
Series D · Dec 2021
Cumulative funding Facily raised
$502M
across 6 funding rounds
Key investors in Facily
Citius
MONASHEES
Quona Capital
Banana Capital
Tru Arrow Partners
Tiger Global
About Facily
Facily is a Brazilian social commerce marketplace founded in 2018 by Diego Dzodan, Luciano Freitas and Vitor Zaninotto and based in Sao Paulo. The platform lets consumers in lower-income neighbourhoods buy groceries, household items and other essentials through group orders organised by community leaders, so that volume lowers the price. It collects a commission of about 15 percent on each sale and sources directly from producers and suppliers. Backed by Monashees, Quona Capital, Luxor Capital, Tiger Global, Prosus and Delivery Hero, it raised more than USD 500 million and reached a USD 1 billion valuation in December 2021. Burn was cut sharply in 2023 and 2024, and in April 2024 the press reported that the company faced a risk of closing and was raising small amounts from existing investors to keep operating.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Commission
Valuation
$1B (Dec 2021)
Facily Valuation
Facily is currently valued at $1B, based on its Series D in December 2021. Read the announcement ↗
The $135M round was led by Goodwater Capital and Prosus, with participation from Convivialite Ventures, Rise Capital, The Spruce House Partnership, Citius, JS Capital and 2 other investors.
Facily's valuation has grown 1.2x from $850M at its Series D in November 2021 to $1B in December 2021, across 2 priced rounds.
Facily valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2021 | Series D | $1B |
| Nov 2021 | Series D | $850M |
Facily Funding History
Facily has raised a total of $502M across 6 funding rounds.
Facily's first fundraising round was a $1M seed round in December 2019. The most recent completed round was a $135M Series D in December 2021.
Facily funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2021 | Series D | Goodwater Capital (lead); Prosus (lead); Convivialite Ventures; Rise Capital; The Spruce House Partnership; Citius; JS Capital; Quona Capital; Tru Arrow Partners | $135M | $1B | Facily raised USD 135 million in December 2021 as a Series D-1 extension of its USD 250 million Series D announced a month earlier. The round was led by Goodwater Capital and Prosus, with Rise Capital, Emerging Variant, Tru Arrow Partners and other funds participating, and it lifted the company's valuation to USD 1 billion, making it Brazil's newest unicorn. Facily is a Sao Paulo-based social commerce marketplace founded in 2018 by Diego Dzodan, Luciano Freitas and Vitor Zaninotto, serving lower-income consumers who are underserved by traditional e-commerce through group purchasing of groceries and essentials. The company said it delivered 7.1 million orders in October 2021, a 46-fold increase over the period. The new capital was intended to extend the supplier network and logistics and to add financial services to the platform. |
| Nov 2021 | Series D | Citius (lead); Delivery Hero Ventures (lead); Glade Brook Capital Partners; Luxor Capital Group; Rose Park Advisors; The Spruce House Partnership; Tiger Global; Banana Capital; Quona Capital; MONASHEES | $250M | $850M | Facily is a Brazilian social commerce marketplace focused on serving low-income consumers who have been underserved by traditional e-commerce. The platform enables first-time online shoppers in Brazil—where approximately 85% of the population is considered low income—to purchase food and essentials affordably, while providing a profitable channel for farmers and producers. By November 2021, Facily had achieved remarkable growth, with sales volumes increasing 43x between January and September 2021, and the app delivering over 7 million items in October 2021 alone. The company had become one of the top three most-downloaded apps in Brazil and was recognized as the fastest-growing e-commerce food app globally. The financing round in November 2021 involved multiple investors including Citius, Delivery Hero Ventures, Banana Capital, Bossa Invest, Glade Brook Capital Partners, Luxor Capital Group, MONASHEES, Quona Capital, Rose Park Advisors, The Spruce House Partnership, and Tiger Global, bringing the company's post-money valuation to $850 million. Sources indicated Facily was raising additional capital that would push the valuation beyond $1 billion. The company declined to disclose specific revenue figures but emphasized experiencing exponential monthly growth, attributing success to its asset-light business model and logistics network. Capital was earmarked for national expansion, recruitment of merchant partners, technology investments, logistics infrastructure, and customer experience enhancements. |
| Jun 2021 | Series C | Glade Brook Capital Partners (lead); Hillhouse Investment; Tiger Global; Banana Capital; Bossa Invest | $63M | - | Facily closed a USD 63 million Series C in June 2021, led by Glade Brook Capital with participation from Tiger Global Management and Hillhouse Capital. The round came about two months after the USD 41 million Series B led by Luxor Capital and was followed in November 2021 by a USD 250 million Series D, so that the company raised more than USD 366 million within roughly a year. Facily is a Sao Paulo-based social commerce marketplace founded in 2018 by Diego Dzodan, Luciano Freitas and Vitor Zaninotto. It serves lower-income Brazilian households that are underserved by traditional e-commerce, selling groceries and essentials through group purchases that bring prices down, and collects a commission on each sale. The capital financed rapid expansion of order volumes, logistics capacity and the supplier network. By late 2021 the company was delivering several million items a month. |
| Apr 2021 | Series B | Lugard Road Capital (lead); Luxor Capital Group (lead); Alter Global; Citius; Founders Fund; Banana Capital; Tru Arrow Partners; PIPO Capital | $41M | - | Facily is a São Paulo-based social commerce marketplace founded in 2018 by Diego Dzodan, Luciano Freitas, and Vitor Zaninotto, aimed at eliminating barriers of traditional e-commerce to provide low-income populations in Brazil and Latin America access to affordable products. The company raised $41 million in its Series B round led by Luxor Capital, with participation from Founders Fund and other previous investors. This was part of four undisclosed funding rounds totaling over $366 million in less than a year, including a $12 million Series A co-led by Quona Capital and Monashees, a $63 million Series C led by Glade Brook with Tiger Global, and a $250 million Series D led by DX Ventures and Delivery Hero valuing the company at $850 million. Tru Arrow participated in all rounds. Facily reported strong growth with sales volumes increasing 43x from January to September 2021, delivering over 7 million items in October alone. The company plans to use capital for national expansion, attracting seller partners, technology investments, logistical intelligence, and enhancing customer experience. Sources indicate Facily was preparing to raise more funding post-Series D that could push valuation above $1 billion. |
| Dec 2020 | Series A | MONASHEES (lead); Quona Capital (lead); Canary; Citius; Tru Arrow Partners | $12M | - | Facily raised a USD 12 million Series A in December 2020, co-led by Quona Capital and Monashees, with Canary and Tru Arrow Partners among the participating investors. The round was the first institutional growth financing after the company's early seed funding and preceded a series of larger rounds through 2021 that took total capital raised above USD 366 million in about a year. Facily is a Sao Paulo-based social commerce marketplace founded in 2018 by Diego Dzodan, Luciano Freitas and Vitor Zaninotto. The platform lets consumers in lower-income neighbourhoods of Brazil buy groceries and household essentials in group orders at lower prices, using messaging apps and community organisers to reach first-time online shoppers. The company positioned itself as a way to remove the barriers of traditional e-commerce for low-income Brazilians, and later extended into financial services. The proceeds funded expansion of the product range, logistics and the sales network ahead of the Series B in April 2021. |
| Dec 2019 | Seed | MONASHEES (lead); Quartz; Hans Tung; Decart Ventures; Citius; Gelt VC; Adam Silverschotz | $1M | - | In late 2019 the Brazilian social-commerce start-up Facily announced a seed investment led by the venture fund Monashees, following an earlier investment from the seed fund Canary. Facily had been created only about six months earlier by former Facebook executive Diego Dzodan together with Luciano Freitas, formerly of Airbnb and Uber, and Vitor Zaninotto, formerly of SAP. The app lets friends pool purchases to unlock discounts of up to 80 percent on group buys, games and accumulated in-app coins. It had around 500,000 downloads at the time and aimed to reach one million by the end of 2019 and 100 million by the end of 2020. The company is based in Sao Paulo. |
Who has invested in Facily?
28 investors have backed Facily across its funding rounds, including Citius, MONASHEES, Quona Capital, Banana Capital, Tru Arrow Partners and Tiger Global.
Lead investors include Goodwater Capital, Prosus, Citius, Delivery Hero Ventures, Glade Brook Capital Partners and 4 other investors.
Facily Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Dec 2019 | ||
| 3 | Participant | Apr 2021 | ||
| 3 | Lead | Dec 2020 | ||
| 3 | Participant | Dec 2020 | ||
| 3 | Lead | Dec 2019 | ||
| 2 | Lead | Jun 2021 | ||
| 2 | Lead | Apr 2021 | ||
| 2 | Participant | Nov 2021 | ||
| 2 | Participant | Jun 2021 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Lead | Nov 2021 | ||
| 1 | Lead | Apr 2021 | ||
| 1 | Participant | Nov 2021 | ||
This data is available for Pro users. Sign up to see all 28 Facily investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialFacily Competitors
Facily competitors include listed companies like QuinStreet and BuySell Technologies, and private ones like 58 Daojia, Benlai, LINE MAN Wongnai and MadeiraMadeira.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $1.3B | $61M | $996M | 0.7x | ||
| Publicly listed | $638M | $69M | $1B | 1.2x |
Facily Public Comps
Facily is still privately-owned, but its public comps include QuinStreet, BuySell Technologies, Yelp, Baltic Classifieds Group, Grupa Pracuj, CarTrade Tech, Ibotta, Nextdoor, ATRenew and Upwork.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.3B | $61M | 0.7x | 0.7x | 15.6x | 7.5x | |||
| $638M | $69M | 1.6x | 1.2x | 14.3x | 9.9x | |||
| $1.5B | $251M | 0.7x | 0.7x | 4.2x | 3.2x | |||
| $99M | $76M | 11.1x | 10.5x | 14.4x | 13.7x | |||
| $206M | $91M | 4.4x | 4.1x | 10.0x | 9.2x | |||
| $81M | $33M | 12.6x | 11.2x | 31.1x | 31.5x | |||
| $342M | $7M | 2.9x | 2.9x | 136.2x | 18.6x | |||
| $258M | ($69M) | 2.0x | 1.8x | (7.4x) | 20.2x | |||
This data is available for Pro users. Sign up to see all Facily competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Facily
| When was Facily founded? | Facily was founded in 2018. |
| Where is Facily headquartered? | Facily is headquartered in São Paulo, Brazil. |
| Is Facily publicly listed? | No, Facily is a private, VC-backed company. |
| What is Facily's valuation? | Facily was last valued at $1B in its Series D in December 2021. |
| How much funding has Facily raised? | Facily has raised $502M across 6 funding rounds. |
| What was Facily's last funding round? | Facily's last funding round was a $135M Series D in December 2021, led by Goodwater Capital and Prosus. |
| Who are Facily's investors? | Facily's investors include Citius, Banana Capital, Quona Capital, Tru Arrow Partners, MONASHEES, Glade Brook Capital Partners, Luxor Capital Group, The Spruce House Partnership, Tiger Global, Convivialite Ventures and 18 others. |
| Which companies are comparable to Facily? | Companies comparable to Facily include 58 Daojia, Benlai, LINE MAN Wongnai, MadeiraMadeira, QuinStreet and BuySell Technologies. |
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