Benlai Valuation, Funding & Investors

Benlai is valued at $1B as of October 2019.

Last Benlai valuation

$1B

Series D · Oct 2019

Last Benlai funding round

$200M

Series D · Oct 2019

Cumulative funding Benlai raised

$317M

across 2 funding rounds

Key investors in Benlai

Benlai Overview

About Benlai

Benlai Holding Group is a Shanghai-headquartered e-commerce operator focused on fresh groceries across China. Established in 2012, it sources produce, seafood, meats, dairy, and packaged goods directly from farms and suppliers for same-day delivery in major cities including Beijing, Guangzhou, and Chengdu. The platform maintains cold-chain logistics infrastructure and quality assurance labs to uphold food freshness standards, positioning itself as a key player in the daily shopping category.


Founded

2012

HQ

ChinaBeijing

Website

benlai.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$1B (Oct 2019)

Benlai Valuation

Benlai is currently valued at $1B, based on its Series D in October 2019.

The $200M round was led by Mingde Holdings, with participation from Beishang Capital, Gaorong Capital and CDH Investments.

Benlai's valuation has grown 1.3x from $785M at its Series C in May 2016 to $1B in October 2019, across 2 priced rounds.

Benlai valuation by funding round

Benlai valuation by funding round
DateStageValuation
Oct 2019Series D$1B
May 2016Series C$785M

Benlai Funding History

Benlai has raised a total of $317M across 2 funding rounds.

Benlai's first fundraising round was a $117M Series C in May 2016. The most recent completed round was a $200M Series D in October 2019.

Benlai funding rounds

Benlai funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2019Series DMingde Holdings (lead); Beishang Capital; Gaorong Capital; CDH Investments$200M$1BBenlai is a Beijing-based fresh produce e-commerce platform founded in 2012, operating Benlai.com as its B2C marketplace featuring fruits, meat, and other fresh produce supplied by retailers across China, alongside an O2O business Benlai Xian (or Benlai Fresh) launched in 2017 with about 400 brick-and-mortar stores for community deliveries via WeChat mini-programs. The company also runs retailer Benlaijishi and cold chain logistics service Vtepai, serving over 25 million customers in 550 cities and building its own supply chain. In October 2019, Benlai raised USD 200 million in a Series D1 round led by Mingde Holdings (largest shareholder of SF Express), with participation from Beishang Capital, CDH Investments, and Gaorong Capital. The funding aimed to expand B2C e-commerce, O2O services, logistics, and supply chain capabilities, including collaboration with SF Express. Benlai.com turned profitable in fiscal 2018 and forecasted RMB 100 million (USD 14 million) profits for that segment in 2019, with the entire business expected to be profitable that year. The company positioned itself among few fresh produce startups announcing profitability, contrasting with peers like Tongcheng Shenghuo. Benlai competed in China's crowded e-grocery space amid major 2019 deals like MissFresh's $700M debt funding and Yipin Fresh's $298M round.
May 2016Series CChina Equity (lead); China Urban Realty Association (lead); JS Global Lifestyle Co; Integral Group; CDH Investments$117M$785MBenlai Life was a Beijing-based fresh produce e-commerce startup. In May 2016, the company completed a Series C and Series C+ financing round totaling $117 million led by ChinaEquity Group and China Urban Realty Association. The funding was used to expand Benlai's online-to-offline (O2O) and business-to-consumer (B2C) operations. Later, in October 2019, Benlai announced a Series D1 funding round of $200 million led by Mingde Holdings, at which time the company reported its B2C site Benlai.com had posted revenue of RMB 100 million ($14 million) year-to-date for 2019, and its P2B wholesaler unit Benlai Guofang had also achieved profitability. The company was targeting profitability for the overall group in the 2019 fiscal year and planned to leverage its partnership with SF Express to enhance logistics and supply chain capabilities.

Who has invested in Benlai?

8 investors have backed Benlai across its funding rounds, including CDH Investments, Gaorong Capital, China Equity, Beishang Capital, Integral Group and JS Global Lifestyle Co.

Lead investors include Mingde Holdings, China Equity and China Urban Realty Association.


Benlai Investors

Investors in Benlai by funding rounds participated
InvestorHQRoundsRoleFirst check
CDH InvestmentsHong KongHong Kong2ParticipantMay 2016
China Urban Realty AssociationChinaBeijing1LeadMay 2016
JS Global Lifestyle CoHong KongHong Kong1ParticipantMay 2016
Beishang CapitalChinaBeijing1ParticipantOct 2019
Gaorong CapitalChinaBeijing1ParticipantOct 2019
Mingde HoldingsChinaHong Kong1LeadOct 2019

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Benlai Competitors

Benlai competitors include listed companies like SMZDM.com and QuinStreet, and private ones like LINE MAN Wongnai, JOKR, 58 Daojia and Facily.

Public and private companies comparable to Benlai
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
LINE MAN WongnaiThailandBangkokPrivate--$1B-
JOKRLuxembourgLuxembourgPrivate--$800M-
58 DaojiaChinaChinaPrivate--$1B-
FacilyBrazilSão PauloPrivate--$1B-
SMZDM.comChinaChinaPublicly listed$192M$19M$1B4.7x
QuinStreetUnited StatesUnited StatesPublicly listed$1.3B$61M$1B0.7x

Benlai Public Comps

Benlai is still privately-owned, but its public comps include SMZDM.com, QuinStreet, Grupa Pracuj, Ibotta, LegalZoom, Nextdoor, Upwork, Baltic Classifieds Group, Yelp and ATRenew.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
SMZDM.com$192M$19M4.9x4.7x47.8x42.1x
QuinStreet$1.3B$61M0.7x0.7x15.8x7.9x
Grupa Pracuj$214M$95M4.6x4.4x10.3x9.7x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
LegalZoom$756M$74M1.2x1.1x12.1x4.8x
Nextdoor$258M($69M)2.4x2.2x(8.8x)27.8x
Upwork$788M$180M1.0x1.1x4.6x3.6x
Baltic Classifieds Group$102M$79M11.2x10.9x14.5x14.1x

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Common questions about Benlai

When was Benlai founded?Benlai was founded in 2012.
Where is Benlai headquartered?Benlai is headquartered in Beijing, China.
Is Benlai publicly listed?No, Benlai is a private, VC-backed company.
What is Benlai's valuation?Benlai was last valued at $1B in its Series D in October 2019.
How much funding has Benlai raised?Benlai has raised $317M across 2 funding rounds.
What was Benlai's last funding round?Benlai's last funding round was a $200M Series D in October 2019, led by Mingde Holdings.
Who are Benlai's investors?Benlai's investors include CDH Investments, China Urban Realty Association, JS Global Lifestyle Co, Beishang Capital, Gaorong Capital, Mingde Holdings, China Equity and Integral Group.
Which companies are comparable to Benlai?Companies comparable to Benlai include LINE MAN Wongnai, JOKR, 58 Daojia, Facily, SMZDM.com and QuinStreet.

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