Ouyeel Valuation, Funding & Investors

Ouyeel is valued at $1.5B as of July 2019.

Last Ouyeel valuation

$1.5B

Series B · Jul 2019

Last Ouyeel funding round

$36M

Series A · Jul 2022

Cumulative funding Ouyeel raised

$466M

across 3 funding rounds

Key investors in Ouyeel

Ouyeel Overview

About Ouyeel

Ouyeel is a Chinese online steel transaction and supply chain platform established in 2015 by China Baowu Steel Group, connecting buyers and sellers of steel products through a business-to-business marketplace. The company complements its core trading platform with logistics, storage, processing, and industry information services, and has since expanded into supply chain financial technology for the broader industrial ecosystem under Huabao Investment. Ouyeel has reported an annual financial services scale in the hundreds of billions of yuan across steel, logistics, and related industrial sectors in China.


Founded

2016

HQ

ChinaChina

Status

Privately held

Customer focus

B2B

Revenue model

Commission

Valuation

$1.5B (Jul 2019)

Ouyeel Valuation

Ouyeel is currently valued at $1.5B, based on its Series B in July 2019.

The $291M round included The Hina Group, China Merchants Venture Capital, China Structural Reform Fund and CITIC Securities.

Ouyeel valuation by funding round

Ouyeel valuation by funding round
DateStageValuation
Jul 2019Series B$1.5B

Ouyeel Funding History

Ouyeel has raised a total of $466M across 3 funding rounds.

Ouyeel's first fundraising round was a $140M Series A in June 2017. The most recent completed round was a $36M Series A in July 2022.

Ouyeel funding rounds

Ouyeel funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2022Series AChina Merchants Fund; Linklogis$36M-Ouyeel is a supply chain financial technology platform controlled by China Baowu Group and managed by Huabao Investment, providing financial technology and services for the industrial ecosystem, including digital solutions for customers such as individuals or institutions. Established in February 2015, the company completed a Series A funding round around July 5, 2022, raising CNY 240 million (approximately $35.6 million), with major strategic shareholders including Shan Steel Group, China Merchants Leasing Industry Fund, and Linklogis. This round introduced state-owned enterprises, private equity participation, and employee shareholding, with employees covering 30% of the stock to align interests and foster technological talent. The funding marks a significant step for Ouyeel, enhancing its structure with shared benefits and risks among employees to drive long-term success. As of the announcement, Ouyeel reported more than CNY 150 billion in annual financial service scale, targeting CNY 200 billion in the next stage, while strengthening innovation and market influence in building an industrial ecosystem. Earlier funding includes a Series B round on June 27, 2019, raising $293.72M from investors like Baogang International, Baosteel Group, and China Merchants Capital, with total raised across two rounds at $433.72M. Linklogis separately invested RMB 50 million in Shanghai Ouyeel Financial Information Services Co., Ltd. in June 2022.
Jul 2019Series BThe Hina Group; China Merchants Venture Capital; China Structural Reform Fund; CITIC Securities$291M$1.5BOuyeel, a Chinese corporation in the steel trading and supply chain services sector, completed a Series B funding round of $293.72M on June 27, 2019, led by investors including Baogang International, Baosteel Group, Benxi Steel Group, CCB Principal Capital Management, CITIC Securities, China Baowu, China Merchants Capital, China Structural Reform Fund, Jianlong Group, SINOTRANS & CSC Holdings, Shenglong Yejin, Taigang Venture Capital, and Yancheng Haixing Group, matching the queried investors. This round brought total funding to $433.72M across two rounds, following a Series A in June 2017. The company has made 2 investments and has 18 total investors. Ouyeel operates as a B2B platform in China's steel industry, backed by major steel groups and state-linked funds indicative of strategic importance in structural reform and supply chain finance.
Jun 2017Series ABengang Steel Plates; GLP; CCB Trust; Shougang Fund; Shagang Group; Mitsui & Co$140M-Ouyeel is an online steel transaction platform established in 2015 by China Baowu Steel Group Corp., Ltd., offering services including steel transactions, logistics, storage, industry news, processing, investment, funding, and financial products. In June 2017, it raised approximately $140 million (1 billion yuan) in funding from investors such as Mitsui & Co., Jiangsu Shagang (Shagang Group), Benxi Steel Group (referred to as Bengang Steel Plates), Shougang via Beijing Shougang Fund, Global Logistic Properties (GLP), and CCB Trust. The round involved allocating 28% of its equity to partners and employees. Ouyeel was previously wholly owned by China Baowu Steel Group before this equity allocation. The funding was intended to enhance Ouyeel's infrastructure, including storage, logistics, and processing capabilities, and to support international expansion. In 2016, prior to the round, Ouyeel achieved a steel transaction volume of 38 million tons, with its logistics services covering over 1,200 companies that delivered a combined 17 million tons of steel.

Who has invested in Ouyeel?

12 investors have backed Ouyeel across its funding rounds, including Mitsui & Co, China Merchants Venture Capital, CITIC Securities, GLP, The Hina Group and China Structural Reform Fund.


Ouyeel Investors

Investors in Ouyeel by funding rounds participated
InvestorHQRoundsRoleFirst check
The Hina GroupUnited StatesSan Francisco, CA1ParticipantJul 2019
Bengang Steel PlatesChinaBenxi1ParticipantJun 2017
China Merchants Venture CapitalChinaShenzhen1ParticipantJul 2019
GLPSingaporeSingapore1ParticipantJun 2017
CCB TrustChinaHefei1ParticipantJun 2017
China Merchants FundChinaShenzhen1ParticipantJul 2022
Shougang FundChinaBeijing1ParticipantJun 2017
China Structural Reform FundChinaBeijing1ParticipantJul 2019
Shagang GroupChinaZhangjiagang1ParticipantJun 2017
LinklogisChinaShenzhen1ParticipantJul 2022

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Investments by Ouyeel

Ouyeel has invested in 1 company to date.

Latest investment by Ouyeel was on September 30th 2020. Ouyeel invested in Ouyeel Industrial Products in their $587M Undisclosed stage round.


Latest Investments by Ouyeel

Ouyeel Industrial Products
Description
Ouyeel Industrial Products is a Beijing-based digital platform facilitating transactions for industrial materials including steel, chemicals, and machinery. Operated by OBEL, it connects suppliers and buyers through spot trading, auctions, and long-term contracts while providing logistics tracking and quality certification. The service supports China's manufacturing belt with warehouses in Hebei and Shandong provinces.
HQ CountryChina
HQ City
Shanghai
Deal Date30 Sep 2020
RoundUndisclosed stage
Raised$587M
InvestorsBaosteel; China Baowu Steel Group; Baosight; Guangdong Zhongnan Iron; Maanshan Iron & Steel
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Ouyeel Competitors

Ouyeel competitors include listed companies like Izumi Co and TBO.com, and private ones like Rivigo, Tradeshift, XINGYUN GROUP and Huochebang.

Public and private companies comparable to Ouyeel
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
RivigoIndiaGurgaonPrivate$77M-$1.1B13.8x
TradeshiftUnited StatesSan Francisco, CAPrivate$100M-$2B-
XINGYUN GROUPChinaShenzhenPrivate--$2B-
HuochebangChinaGuizhouPrivate--$1B-
Izumi CoJapanJapanPublicly listed$3.7B$300M$1.4B0.6x
TBO.comIndiaIndiaPublicly listed$262M$41M$1.8B5.2x

Ouyeel Public Comps

Ouyeel is still privately-owned, but its public comps include CarTrade Tech, Moltiply Group, Izumi Co, Liquidity Services, Mony Group, eFinance, Alma Media, GO, The RealReal and ACV Auctions.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CarTrade Tech$81M$33M17.5x15.6x43.2x43.8x
Moltiply Group$787M$148M2.4x2.3x13.0x8.6x
Izumi Co$3.7B$300M0.6x0.6x6.9x6.8x
Liquidity Services$477M$45M2.4x2.4x24.9x14.4x
Mony Group$599M$184M2.3x2.3x7.5x7.1x
eFinance$130M$67M11.8x-22.8x-
Alma Media$377M$110M3.8x3.7x13.1x11.6x
GO$266M$49M5.4x5.3x29.4x24.7x

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Common questions about Ouyeel

When was Ouyeel founded?Ouyeel was founded in 2016.
Where is Ouyeel headquartered?Ouyeel is headquartered in China.
Is Ouyeel publicly listed?No, Ouyeel is a private, VC-backed company.
What is Ouyeel's valuation?Ouyeel was last valued at $1.5B in its Series B in July 2019.
How much funding has Ouyeel raised?Ouyeel has raised $466M across 3 funding rounds.
What was Ouyeel's last funding round?Ouyeel's last funding round was a $36M Series A in July 2022.
Who are Ouyeel's investors?Ouyeel's investors include The Hina Group, Bengang Steel Plates, China Merchants Venture Capital, GLP, CCB Trust, China Merchants Fund, Shougang Fund, China Structural Reform Fund, Shagang Group, Linklogis and 2 others.
Which companies are comparable to Ouyeel?Companies comparable to Ouyeel include Rivigo, Tradeshift, XINGYUN GROUP, Huochebang, Izumi Co and TBO.com.
How many companies has Ouyeel invested in?Ouyeel has invested in 1 company, including Ouyeel Industrial Products.
What was Ouyeel's last investment?In September 2020, Ouyeel invested in Ouyeel Industrial Products' $587M undisclosed-stage round alongside Baosteel, China Baowu Steel Group, Baosight and 2 other investors.

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