- Companies
- Noon
Last Noon valuation
$10B
Undisclosed stage · Dec 2025
Last Noon funding round
$500M
Undisclosed stage · Dec 2025
Cumulative funding Noon raised
$3.2B
across 3 funding rounds
Key investors in Noon
Saudi Arabia's Public Investment Fund
About Noon
Noon is a digital ecosystem powering e-commerce in the Middle East. Dubai-headquartered and launched in 2017, it operates noon.com as the primary online shopping destination alongside noon Daily for groceries, noon Food delivery, NowNow one-hour service, SIVVI fashion, noon VIP membership, and payment gateways. Noon serves Saudi Arabia, UAE, and Egypt with localized logistics. The platform accelerates regional digital economy growth through talent empowerment and consumer-focused services.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$10B (Dec 2025)
Noon Valuation
Noon is currently valued at $10B, based on its undisclosed-stage round in December 2025.
The $500M round was led by Saudi Arabia's Public Investment Fund.
Noon valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2025 | Undisclosed stage | $10B |
Noon Funding History
Noon has raised a total of $3.2B across 3 funding rounds.
Noon's first fundraising round was a $1B undisclosed-stage round in November 2016. The most recent completed round was a $500M undisclosed-stage round in December 2025.
Noon funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2025 | Undisclosed stage | Saudi Arabia's Public Investment Fund (lead) | $500M | $10B | Noon, the Middle East e-commerce platform co-founded by Mohamed Alabbar in 2016, operates an online marketplace, food delivery, and grocery services across Saudi Arabia, the UAE, and Egypt, competing with Amazon, Shein, Ikea, and Meituan. The company, backed initially by Saudi Arabia’s Public Investment Fund (PIF) with a 50% stake and Alabbar-led investors holding the rest, has raised $2.7 billion to date and reached a $10 billion valuation, with 2024 gross merchandise value of $5-6 billion. Employing 40,000 drivers, Noon is nearly profitable after heavy investments in infrastructure, fresh food delivery, and technology, strengthening its position in the Gulf’s digital retail market amid intensifying competition. In December 2025, Noon secured $500 million in fresh funding led by PIF, with participation from founder and chairman Mohamed Alabbar, who also chairs Emaar Properties, to bolster logistics, fulfillment networks, and preparations for a potential IPO. Alabbar outlined plans for a dual listing on the Saudi Exchange (Tadawul) and Abu Dhabi Securities Exchange within 24 months, emphasizing profitability as a prerequisite unlike early Amazon models. Strategic initiatives include autonomous delivery vans and robots to halve driver numbers by 2027, cost reductions via leased self-driving vehicles, potential acquisitions, and expansion into India, positioning Noon to capitalize on regional tech and consumer growth. |
| Oct 2021 | Undisclosed stage | Saudi Arabia's Public Investment Fund (lead) | $1.7B | - | Noon.com was set to raise up to USD 2,000 million over the next three to four years from investors including Saudi Arabia’s Public Investment Fund and other backers, according to reports in October 2021. The financing was described as intended to support infrastructure upgrades and faster deliveries as Noon sought to capture a larger share of the Gulf e-commerce market. The company was founded in 2016 with USD 1,000 million raised from backers including the PIF to create the business. Mohamed Alabbar, chairman of Emaar Properties, said he owned 50% of Noon together with other regional private investors. Noon operates as a Middle Eastern e-commerce platform headquartered in Riyadh and positioned as a regional rival to Amazon. The reports emphasized expansion and operational investment, including delivery-speed improvements, but did not provide revenue, EBITDA, employee count, or transaction-scale metrics in the available material. |
| Nov 2016 | Undisclosed stage | Saudi Arabia's Public Investment Fund (lead) | $1B | - | Noon was launched in November 2016 with an initial investment of USD 1000 million from backers including the Public Investment Fund to build a Riyadh-headquartered e-commerce platform. The funding was part of the company’s creation strategy in the Gulf e-commerce market, with later reporting indicating additional capital support from existing backers as noon worked toward profitability and potential public listing plans. Noon operates as an e-commerce company in Saudi Arabia and the wider Gulf region, and it was described as a 50%-owned subsidiary of the Public Investment Fund at launch. Reported ownership also includes founder and chairman Mohammed Alabbar among the backers. |
Who has invested in Noon?
1 investor has backed Noon across its funding rounds, including Saudi Arabia's Public Investment Fund.
Lead investors include Saudi Arabia's Public Investment Fund.
Noon Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Noon investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Noon
Noon has acquired 2 companies to date.
Last acquisition by Noon was on August 20th 2022. Noon acquired Namshi for $350M.
Latest Acquisitions by Noon
| Description | Namshi is a Dubai-headquartered e-commerce platform offering apparel, footwear, and accessories from over 500 brands including Nike, Adidas, Polo Ralph Lauren, and Lacoste across the Middle East. Acquired by Noon in 2022, the site provides free GCC delivery, 14-day returns, and cash-on-delivery to Saudi Arabia, UAE, and Egypt. Namshi holds exclusive distribution rights for select international labels entering the region. | Sivvi is an online fashion retailer powered by Alabbar Enterprises, featuring high-street labels, sportswear, makeup, skincare, and footwear for men and women. Dubai-headquartered and launched in 2014, it serves the Middle East with fast delivery and customer service across brands like Adidas, Nike, and boutique collections. |
| HQ Country | ||
| HQ City | Dubai | Dubai |
| Deal Date | 20 Aug 2022 | 8 Apr 2019 |
| Valuation | $350M | $28M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Noon acquisitions and their M&A valuation multiples. Start Free Trial | ||
Noon Competitors
Noon competitors include listed companies like Rakuten, Suning.com, MercadoLibre and Meesho, and private ones like Nuvemshop and Snapdeal.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $16B | $2.1B | $10B | 0.8x | ||
| Private | - | - | $3.1B | - | ||
| Publicly listed | $7.3B | $893M | $1.6B | 0.6x | ||
| Publicly listed | $29B | $3.7B | $93B | 2.6x | ||
| Publicly listed | $1.3B | ($143M) | $10B | 6.3x | ||
| Private | $26M | - | $6.5B | - |
Noon Public Comps
Noon is still privately-owned, but its public comps include Meesho, Rakuten, Nykaa, Chewy, Lenskart, Zozo, Global-e, Alibaba Health, Zalando and Wayfair.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.3B | ($143M) | 7.4x | 6.3x | (68.4x) | (83.6x) | |||
| $16B | $2.1B | 0.9x | 0.8x | 6.9x | 4.8x | |||
| $1B | $77M | 9.4x | 8.3x | 126.6x | 99.1x | |||
| $13B | $377M | 0.7x | 0.7x | 23.6x | 10.6x | |||
| $916M | $189M | 13.3x | 11.6x | 64.8x | 55.5x | |||
| $1.5B | $490M | 4.4x | 4.3x | 13.0x | 12.5x | |||
| $962M | $159M | 6.2x | 4.8x | 37.5x | 22.4x | |||
| $5.1B | $278M | 0.9x | 0.9x | 16.6x | 15.4x | |||
This data is available for Pro users. Sign up to see all Noon competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Noon
| When was Noon founded? | Noon was founded in 2016. |
| Where is Noon headquartered? | Noon is headquartered in Riyadh, Saudi Arabia. |
| Is Noon publicly listed? | No, Noon is a private, VC-backed company. |
| What is Noon's valuation? | Noon was last valued at $10B in its undisclosed-stage round in December 2025. |
| How much funding has Noon raised? | Noon has raised $3.2B across 3 funding rounds. |
| What was Noon's last funding round? | Noon's last funding round was a $500M undisclosed-stage round in December 2025, led by Saudi Arabia's Public Investment Fund. |
| Who are Noon's investors? | Noon's investors include Saudi Arabia's Public Investment Fund. |
| Which companies are comparable to Noon? | Companies comparable to Noon include Rakuten, Nuvemshop, Suning.com, MercadoLibre, Meesho and Snapdeal. |
| How many companies has Noon acquired? | Noon has acquired 2 companies, including Namshi and Sivvi. |
| What was the largest acquisition by Noon? | The $350M acquisition of Namshi in August 2022 is the largest acquisition Noon has made to date. |
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