Noon Valuation, Funding & Investors

Rakuten is a leading e-commerce and financial technology service provider in Japan. It has built up a comprehensive Rakuten ecosystem in Japan, including Rakuten Ichiba for e-commerce, Rakuten Travel, Rakuten Card, Rakuten Bank, and Rakuten Securities, and became the fourth mobile network operator in Japan in April 2020. The loyalty program, Rakuten Super Points, has encouraged cross-use of services in its ecosystem. About 90% of its revenue is generated from the Japanese market.

Nuvemshop, known as Tiendanube in Spanish-speaking markets, is a Latin American e-commerce platform that lets merchants build and run online stores. It was founded in 2011 in Buenos Aires by Santiago Sosa, Alejandro Vazquez, Martin Palombo, Alejandro Alonso and Jose Abuchaem, and it is now headquartered in Sao Paulo. The platform is sold as a subscription service and adds payments through Nuvem Pago, shipping through Nuvem Envio, marketing automation and conversational sales tools. It reports more than 180,000 active brands, merchant sales above R$6.5 billion in 2025 and about 1,200 employees. Backers include Kaszek, Elevar Equity, Qualcomm Ventures, Accel, Insight Partners and Tiger Global. A US$500 million Series E in August 2021 valued the company at US$3.1 billion. It bought the logistics platform Mandae in 2021, the education company Ecommerce na Pratica in 2021 and the marketing automation company Perfit in 2023.

Suning.com Co Ltd, formerly Suning Commerce Group Co Ltd, is a retail shop offering electronic appliances such as air-conditioners, refrigerators, washing machines, color TVs, audio-video products, small home appliances, communication products, computers and digital products.

MercadoLibre is a publicly listed e-commerce and financial technology company founded in Buenos Aires in 1999 by Marcos Galperin. It operates an online marketplace, the Mercado Pago payments and credit business, the Mercado Envios logistics network and an advertising unit across eighteen Latin American countries. The company is incorporated in Delaware, trades on the Nasdaq under the symbol MELI and has its headquarters in Montevideo, Uruguay. It reported revenues of 28.9 billion dollars for 2025 and operating income of 3.2 billion dollars, with about 123,670 employees. Its commerce and fintech services reached 131 million unique buyers over the twelve months to the second quarter of 2026. The company has grown through acquisitions of classifieds portals, logistics and payments businesses and through minority investments made partly through its corporate venture fund.

THG PLC is an online retailer. It provides an end-to-end direct-to-consumer ("D2C") e-commerce solution for consumer brand owners under a Software as a Service, in addition to stand-alone services, including hosting, content creation and translation. Its business is operated through four businesses: THG Ingenuity, THG Nutrition, THG Beauty and Other. The company operates in the United Kingdom.

ContextLogic Holdings Inc Formerly ContextLogic Inc is an online shopping store. The store provides personalized products, clothing products, accessories, gaming products and equipment, cosmetics, plastic products, mobile covers, and other products. Geographically, it derives majority of its revenue from Europe and also has a presence in North America; South America, and other countries.

Amazon is an American technology and retail company headquartered in Seattle, Washington, with a second headquarters in Arlington County, Virginia. It runs the amazon.com online store and marketplace for third-party sellers, the Amazon Prime subscription programme, which had 200 million subscribers worldwide in 2021, and Amazon Web Services, the cloud computing unit launched in 2002 that rents data storage and computing power to companies. It also sells Echo, Kindle and Fire devices, distributes video, music and audiobooks through Prime Video, MGM+, Amazon Music, Twitch and Audible, and owns the Whole Foods Market grocery chain, Ring, IMDb and the self-driving car developer Zoox. Amazon earns revenue from product sales, seller commissions and fulfilment fees, subscriptions, cloud services and advertising. It reported revenue of US$716.9 billion and net income of US$77.7 billion in 2025 with about 1,576,000 employees, making it the world's largest company by revenue as of 2026 and the second-largest private employer in the United States. Jeff Bezos founded the company as Cadabra on July 5, 1994, in Bellevue, Washington, as an online bookstore and renamed it Amazon that November. Bezos, who owns about 8.8% of the shares, became executive chairman in July 2021, when former AWS chief Andy Jassy became chief executive.

Meesho Ltd is a technology platform that integrates commerce, logistics, and content creation to support e-commerce activities under the Meesho brand. The Company also provides digital financial services by facilitating financing arrangements between non-banking financial companies and sellers to support access to credit, and it operates a supply-chain service for the delivery of groceries and other products. The Company operates through the Marketplace segment, which is a technology platform connecting consumers, sellers, logistics partners, and content creators, and the New Initiatives segment, which includes a low-cost local logistics network for daily essentials and a digital financial services platform. The majority of the Company's revenue is generated from the Marketplace segment.

Mango Excellent Media Co Ltd is a China-based company engaged in the provision of E-commerce services through Television, Internet, Catalogs, and other multimedia channels. The company operates three main business segments. The Mango Television Internet Video Business segment delivers content such as variety shows, TV dramas, films, movies, animations, and short videos. The New Media Interactive Entertainment Content Production Business segment covers the creation and operation of dramas, variety programs, and games, alongside artist management, music copyrights, and game development. The Media Retail Business segment focuses on TV shopping, media e-commerce, and overseas-related operations. The company generates maximum revenue from the Mango Television internet video business segment.

Global E Online Ltd provides e-commerce solutions. The company offers a platform to enable and accelerate direct-to-consumer cross-border e-commerce. The platform was purpose-built for international shoppers to buy seamlessly online and for merchants to sell from and anywhere in the world. The company localizes the shopper experience to make international transactions as seamless as domestic ones. The platform increases the conversion of international traffic into sales by removing much of the complexity associated with international e-commerce. The company derives maximum revenue from the United States.

Snapdeal is an Indian online marketplace founded in February 2010 by Kunal Bahl and Rohit Bansal, headquartered in New Delhi and operated by Jasper Infotech. It began as a daily deals site, moved to a marketplace model in 2012 and by 2015 was among India's largest e-commerce companies, backed by SoftBank, eBay, Alibaba, Foxconn, Temasek and BlackRock. It raised close to 2 billion dollars in total, bought FreeCharge in 2015 and a series of technology start-ups, and sold FreeCharge to Axis Bank and Vulcan Express to Future Supply Chain Solutions in 2017 and 2018. After failed merger talks with Flipkart in 2017 it refocused on value-priced products for smaller towns, selling through hundreds of thousands of sellers, and cut its losses sharply. Revenue from operations was about Rs 380 crore in the year to March 2024.

Back Market is a marketplace company that sells refurbished electronics, connecting consumers and businesses with professional refurbishers of smartphones, laptops, tablets and other devices. It does not refurbish devices itself and positions reconditioned products as a cheaper and lower-waste alternative to new ones. Sellers list inventory on the platform and pay a commission on sales, while buyers pay service fees and can add warranties and protection plans. The company was founded in Paris in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute and is headquartered in Paris. It operates in France, other European countries and the United States, and has added trade-in and business-to-business offers alongside its consumer marketplace.

LY is a leading Japanese internet services conglomerate. Its main services are Yahoo Japan, the oldest portal site in Japan that offers a wide variety of services, such as news, e-commerce, financial information, and Line, a national messenger application. In 2019, the company acquired Zozo, a leading online apparel retailer, to grow its e-commerce business. In 2022, LY consolidated with its wholly owned subsidiary PayPay, the most popular QR code payment service in Japan.

Vishal Mega Mart Ltd is engaged in the wholesale and retail trade of apparel, fast-moving consumer goods, and general merchandise. The group offers products across three product categories: apparel, general merchandise, and fast-moving consumer goods through a pan-India network of nearly 645 Vishal Mega Mart stores. Its brands are Yellow Hippo, Wavelength, Brink, Home Pure, Outshine, Tandem, Home Finery, and Others. The Group operates in the reportable segment of Contract Manufacturing and Wholesale and Retail Trading.

Coupang is South Korea’s largest e-commerce platform that sells both owned and third-party inventory. Headquartered in the US, Coupang operates e-commerce businesses mainly in South Korea and Taiwan. The company has built an integrated logistics network that covers the entirety of South Korea, with extensive fulfillment centers that ensure timely delivery, even for orders placed seconds before midnight. Outside of its bread-and-butter e-commerce business, Coupang has expanded into Rocket delivery services to third-party merchants (fulfillment and logistics by Coupang), online grocery delivery Rocket Fresh, online meal delivery (Eats), e-commerce in Taiwan, luxury e-commerce (Farfetch), and travel.

Yunwang Wandian is a Chinese eCommerce and online retail service provider operating as a majority-owned subsidiary of Suning.com. It facilitates multichannel retail for consumer goods, integrating physical stores with digital platforms across major cities.

Wanda E-Commerce is a Beijing-headquartered subsidiary of Dalian Wanda Group launched in 2014. It integrates online marketplaces with Wanda's physical malls to offer O2O shopping, flash sales, and loyalty programs.

VANCL is an e-commerce retailer of private-label apparel, footwear, and accessories sold through online platforms and 2,000 physical stores in China. The Beijing-headquartered company produces cotton shirts, casual pants, down jackets, and leather bags in factories across Hebei and Jiangsu provinces. VANCL shipped 100 million items in 2022 via its logistics network covering 300 cities.