Noon Valuation, Funding & Investors

Noon is valued at $10B as of December 2025.

See full Noon profile

Last Noon valuation

$10B

Undisclosed stage · Dec 2025

Last Noon funding round

$500M

Undisclosed stage · Dec 2025

Cumulative funding Noon raised

$3.2B

across 3 funding rounds

Key investors in Noon

  • Saudi Arabia's Public Investment Fund

Noon Overview

About Noon

Noon is a digital ecosystem powering e-commerce in the Middle East. Dubai-headquartered and launched in 2017, it operates noon.com as the primary online shopping destination alongside noon Daily for groceries, noon Food delivery, NowNow one-hour service, SIVVI fashion, noon VIP membership, and payment gateways. Noon serves Saudi Arabia, UAE, and Egypt with localized logistics. The platform accelerates regional digital economy growth through talent empowerment and consumer-focused services.


Founded

2016

HQ

Saudi ArabiaRiyadh

Website

noon.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$10B (Dec 2025)

Noon Valuation

Noon is currently valued at $10B, based on its undisclosed-stage round in December 2025.

The $500M round was led by Saudi Arabia's Public Investment Fund.

Noon valuation by funding round

Noon valuation by funding round
DateStageValuation
Dec 2025Undisclosed stage$10B

Noon Funding History

Noon has raised a total of $3.2B across 3 funding rounds.

Noon's first fundraising round was a $1B undisclosed-stage round in November 2016. The most recent completed round was a $500M undisclosed-stage round in December 2025.

Noon funding rounds

Noon funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2025Undisclosed stageSaudi Arabia's Public Investment Fund (lead)$500M$10BNoon, the Middle East e-commerce platform co-founded by Mohamed Alabbar in 2016, operates an online marketplace, food delivery, and grocery services across Saudi Arabia, the UAE, and Egypt, competing with Amazon, Shein, Ikea, and Meituan. The company, backed initially by Saudi Arabia’s Public Investment Fund (PIF) with a 50% stake and Alabbar-led investors holding the rest, has raised $2.7 billion to date and reached a $10 billion valuation, with 2024 gross merchandise value of $5-6 billion. Employing 40,000 drivers, Noon is nearly profitable after heavy investments in infrastructure, fresh food delivery, and technology, strengthening its position in the Gulf’s digital retail market amid intensifying competition. In December 2025, Noon secured $500 million in fresh funding led by PIF, with participation from founder and chairman Mohamed Alabbar, who also chairs Emaar Properties, to bolster logistics, fulfillment networks, and preparations for a potential IPO. Alabbar outlined plans for a dual listing on the Saudi Exchange (Tadawul) and Abu Dhabi Securities Exchange within 24 months, emphasizing profitability as a prerequisite unlike early Amazon models. Strategic initiatives include autonomous delivery vans and robots to halve driver numbers by 2027, cost reductions via leased self-driving vehicles, potential acquisitions, and expansion into India, positioning Noon to capitalize on regional tech and consumer growth.
Oct 2021Undisclosed stageSaudi Arabia's Public Investment Fund (lead)$1.7B-Noon.com was set to raise up to USD 2,000 million over the next three to four years from investors including Saudi Arabia’s Public Investment Fund and other backers, according to reports in October 2021. The financing was described as intended to support infrastructure upgrades and faster deliveries as Noon sought to capture a larger share of the Gulf e-commerce market. The company was founded in 2016 with USD 1,000 million raised from backers including the PIF to create the business. Mohamed Alabbar, chairman of Emaar Properties, said he owned 50% of Noon together with other regional private investors. Noon operates as a Middle Eastern e-commerce platform headquartered in Riyadh and positioned as a regional rival to Amazon. The reports emphasized expansion and operational investment, including delivery-speed improvements, but did not provide revenue, EBITDA, employee count, or transaction-scale metrics in the available material.
Nov 2016Undisclosed stageSaudi Arabia's Public Investment Fund (lead)$1B-Noon was launched in November 2016 with an initial investment of USD 1000 million from backers including the Public Investment Fund to build a Riyadh-headquartered e-commerce platform. The funding was part of the company’s creation strategy in the Gulf e-commerce market, with later reporting indicating additional capital support from existing backers as noon worked toward profitability and potential public listing plans. Noon operates as an e-commerce company in Saudi Arabia and the wider Gulf region, and it was described as a 50%-owned subsidiary of the Public Investment Fund at launch. Reported ownership also includes founder and chairman Mohammed Alabbar among the backers.

Who has invested in Noon?

1 investor has backed Noon across its funding rounds, including Saudi Arabia's Public Investment Fund.

Lead investors include Saudi Arabia's Public Investment Fund.


Noon Investors

Investors in Noon by funding rounds participated
InvestorHQRoundsRoleFirst check

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Noon

Noon has acquired 2 companies to date.

Last acquisition by Noon was on August 20th 2022. Noon acquired Namshi for $350M.


Latest Acquisitions by Noon

Namshi
Sivvi
Description
Namshi is a Dubai-headquartered e-commerce platform offering apparel, footwear, and accessories from over 500 brands including Nike, Adidas, Polo Ralph Lauren, and Lacoste across the Middle East. Acquired by Noon in 2022, the site provides free GCC delivery, 14-day returns, and cash-on-delivery to Saudi Arabia, UAE, and Egypt. Namshi holds exclusive distribution rights for select international labels entering the region.
Sivvi is an online fashion retailer powered by Alabbar Enterprises, featuring high-street labels, sportswear, makeup, skincare, and footwear for men and women. Dubai-headquartered and launched in 2014, it serves the Middle East with fast delivery and customer service across brands like Adidas, Nike, and boutique collections.
HQ CountryUnited Arab EmiratesUnited Arab Emirates
HQ City
Dubai
Dubai
Deal Date20 Aug 20228 Apr 2019
Valuation$350M$28M
EV/Revenue
EV/EBITDA

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Noon Competitors

Noon competitors include listed companies like Rakuten, Suning.com, MercadoLibre and Meesho, and private ones like Nuvemshop and Snapdeal.

Public and private companies comparable to Noon
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
RakutenJapanJapanPublicly listed$16B$2.1B$10B0.8x
NuvemshopBrazilSão PauloPrivate--$3.1B-
Suning.comChinaChinaPublicly listed$7.3B$893M$1.6B0.6x
MercadoLibreArgentinaArgentinaPublicly listed$29B$3.7B$93B2.6x
MeeshoIndiaIndiaPublicly listed$1.3B($143M)$10B6.3x
SnapdealIndiaGurgaonPrivate$26M-$6.5B-

Noon Public Comps

Noon is still privately-owned, but its public comps include Meesho, Rakuten, Nykaa, Chewy, Lenskart, Zozo, Global-e, Alibaba Health, Zalando and Wayfair.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Meesho$1.3B($143M)7.4x6.3x(68.4x)(83.6x)
Rakuten$16B$2.1B0.9x0.8x6.9x4.8x
Nykaa$1B$77M9.4x8.3x126.6x99.1x
Chewy$13B$377M0.7x0.7x23.6x10.6x
Lenskart$916M$189M13.3x11.6x64.8x55.5x
Zozo$1.5B$490M4.4x4.3x13.0x12.5x
Global-e$962M$159M6.2x4.8x37.5x22.4x
Alibaba Health$5.1B$278M0.9x0.9x16.6x15.4x

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Common questions about Noon

When was Noon founded?Noon was founded in 2016.
Where is Noon headquartered?Noon is headquartered in Riyadh, Saudi Arabia.
Is Noon publicly listed?No, Noon is a private, VC-backed company.
What is Noon's valuation?Noon was last valued at $10B in its undisclosed-stage round in December 2025.
How much funding has Noon raised?Noon has raised $3.2B across 3 funding rounds.
What was Noon's last funding round?Noon's last funding round was a $500M undisclosed-stage round in December 2025, led by Saudi Arabia's Public Investment Fund.
Who are Noon's investors?Noon's investors include Saudi Arabia's Public Investment Fund.
Which companies are comparable to Noon?Companies comparable to Noon include Rakuten, Nuvemshop, Suning.com, MercadoLibre, Meesho and Snapdeal.
How many companies has Noon acquired?Noon has acquired 2 companies, including Namshi and Sivvi.
What was the largest acquisition by Noon?The $350M acquisition of Namshi in August 2022 is the largest acquisition Noon has made to date.

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