Back Market Revenue, Valuation, Funding & Investors

Back Market is valued at $5.7B as of January 2022, a 25.5x revenue multiple. Back Market revenue was $223M, as disclosed with its latest round.

Last Back Market valuation

$5.7B

Series E · Jan 2022

Last Back Market funding round

$504M

Series E · Jan 2022

Back Market revenue

$223M

Series E · Jan 2022

Key investors in Back Market

Back Market Overview

About Back Market

Back Market is a marketplace company that sells refurbished electronics, connecting consumers and businesses with professional refurbishers of smartphones, laptops, tablets and other devices. It does not refurbish devices itself and positions reconditioned products as a cheaper and lower-waste alternative to new ones. Sellers list inventory on the platform and pay a commission on sales, while buyers pay service fees and can add warranties and protection plans. The company was founded in Paris in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute and is headquartered in Paris. It operates in France, other European countries and the United States, and has added trade-in and business-to-business offers alongside its consumer marketplace.


Founded

2014

HQ

FranceParis

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Revenue

$223M (Jan 2022)

Valuation

$5.7B (Jan 2022)

Back Market Valuation

Back Market is currently valued at $5.7B, based on its Series E in January 2022. Read the announcement ↗

The $504M round was led by Sprints Capital, with participation from GS Capital, General Atlantic, Aglaé Ventures, Generation Investment Management and Eurazeo.

Back Market's valuation has grown 1.8x from $3.2B at its Series D in May 2021 to $5.7B in January 2022, across 2 priced rounds.

Back Market valuation by funding round

Revenue multiple
Back Market valuation by funding round
DateStageValuationRevenue Multiple
Jan 2022Series E$5.7B25.5x
May 2021Series D$3.2B14.1x

Back Market Revenue

Back Market's latest recorded revenue is $223M, as of its Series E in January 2022. At a $5.7B valuation, that implies a 25.5x revenue multiple.

Revenue moved from $227M in May 2021 to $223M in January 2022, while the revenue multiple moved from 14.1x to 25.5x.

Back Market revenue by funding round

Back Market revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2022$223M$5.7B25.5xSeries E
May 2021$227M$3.2B14.1xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Back Market Funding History

Back Market has raised a total of $1B across 6 funding rounds.

Back Market's first fundraising round was a $300K seed round in May 2015. The most recent completed round was a $504M Series E in January 2022.

Back Market funding rounds

Back Market funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Series ESprints Capital (lead); GS Capital; General Atlantic; Aglaé Ventures; Generation Investment Management; Eurazeo$504M$5.7BBack Market raised USD 510 million in a Series E round announced on 11 January 2022, which values the company at USD 5.7 billion. The round was led by Sprints Capital, a new investor, with continued support from existing investors Eurazeo, Aglae Ventures, General Atlantic and Generation Investment Management. Sprints Capital managing partner Henrik Persson said consumer demand for sustainable shopping is a trend the firm has been investing in for over a decade. Back Market is a Paris-based marketplace that brings professionally refurbished electronics and appliances to customers in 16 countries, including the United States, France, Germany, the United Kingdom, Italy, Spain, Belgium and Austria. The company was founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. It earns a commission on sales by its refurbisher network and does not refurbish devices itself.
May 2021Series DGeneral Atlantic (lead); Generation Investment Management (lead); Goldman Sachs; Daphni; Aglaé Ventures; Eurazeo$338M$3.2BBack Market raised USD 335 million in a Series D round announced on 18 May 2021, led by General Atlantic with the support of Generation Investment Management. Existing investors Goldman Sachs Growth, Aglae Ventures, Eurazeo and Daphni also took part. Back Market said the round would let it consolidate its position as the dedicated marketplace for refurbished electronics, and chief executive Thibaud Hug de Larauze said the goal now went beyond making renewed technology a viable option. The company was approaching five million customers worldwide and was three years into its North American launch. Back Market was founded in Paris in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. It connects consumers with professional refurbishers of smartphones, laptops and other devices and does not refurbish devices itself. Sustainability is central to its pitch, with refurbished products offered as a cheaper and lower-waste alternative to new electronics.
May 2020Series CGoldman Sachs; Daphni; Aglaé Ventures; Eurazeo$120M-Back Market, the Paris-based marketplace for refurbished electronics, raised $120 million in a growth round announced in May 2020. The round was backed by Goldman Sachs, Aglae Ventures, the venture arm of Groupe Arnault, and Eurazeo Growth, with existing investor Daphni also associated with the company. The company did not disclose a valuation for the round. The company said it would use the funds to strengthen its position in the United States, the United Kingdom and Germany, to triple its quality control team and to build a machine learning team to improve its marketplace matching algorithm. New logistics and repair services were also planned. Back Market was founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. It connects consumers with more than 1,000 certified sellers of refurbished laptops, smartphones and other devices, and operates in France, Spain, Germany, Italy, Belgium, the United Kingdom, Austria and the United States.
Jun 2018Series BAglaé Ventures (lead); Groupe Arnault (lead); Daphni; Eurazeo$48M-Back Market, the Paris-based marketplace for refurbished electronics founded in 2014, raised $48 million in a Series B round in June 2018 from Groupe Arnault, Eurazeo, Aglaé Ventures and Daphni. Aglaé Ventures is the investment arm of Groupe Arnault, and Daphni and Aglaé had backed the company's earlier seed and Series A financing of about EUR 7 million in 2017. The new capital was meant to fund international expansion beyond Europe, in particular in North America, where the company had launched earlier in 2018. With this round Back Market's total funding reached about $55 million. The platform connects buyers with professional refurbishers of smartphones, laptops and other devices and positions refurbished products as a cheaper and more sustainable alternative to new ones. Financial terms other than the amount raised were not disclosed.
May 2017Series AAglaé Ventures (lead); Daphni (lead)$8M-Back Market, the Paris marketplace for refurbished electronics, raised EUR 7 million in May 2017 from the venture fund Daphni and Aglae Ventures, the investment arm of the Arnault family group, together with a few business angels. The round followed a EUR 300,000 seed financing from angels in 2015. The company said it handled EUR 30.5 million of business volume in 2016, of which 20% came from outside France. Back Market was founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. Its platform lets professional refurbishers sell reconditioned smartphones, consumer electronics and other devices to consumers, positioned as a lower-cost and lower-impact alternative to buying new equipment. The press described the start-up as an advocate of the circular economy.
May 2015SeedThierry Petit$300K-Thierry Petit, co-founder of the French online retailer Showroomprive, invested in the first financing round of Back Market, a Paris marketplace for refurbished electronics, in May 2015. The round totalled EUR 300,000 and came from business angels, among them Nicolas d'Audiffret, co-founder of A Little Market, and Eleonore Baudry, managing director of Melijoe. Back Market had gone through the Rise programme of the Paris start-up accelerator Numa before closing the round. The company was founded in Paris in August 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. It operates an online marketplace on which professional refurbishers sell reconditioned smartphones, laptops and other consumer electronics as an alternative to new devices.

Who has invested in Back Market?

10 investors have backed Back Market across its funding rounds, including Aglaé Ventures, Eurazeo, Daphni, Goldman Sachs, General Atlantic and Generation Investment Management.

Lead investors include Sprints Capital, General Atlantic, Generation Investment Management, Aglaé Ventures, Groupe Arnault and 1 other investor.


Back Market Investors

Investors in Back Market by funding rounds participated
InvestorHQRoundsRoleFirst check
Aglaé VenturesFranceParis5LeadMay 2017
DaphniFranceParis4LeadMay 2017
EurazeoFranceParis4ParticipantJun 2018
Goldman SachsUnited StatesNew York City, NY2ParticipantMay 2020
General AtlanticUnited StatesNew York City, NY2LeadMay 2021
Generation Investment ManagementUnited KingdomLondon2LeadMay 2021
Thierry PetitFranceParis1ParticipantMay 2015
GS CapitalChinaShanghai1ParticipantJan 2022

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Back Market Competitors

Back Market competitors include listed companies like Openlane, Meesho, Inchcape and Autotrader Group, and private ones like Snapdeal and Rappi.

Public and private companies comparable to Back Market
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SnapdealIndiaNew DelhiPrivate$173M-$6.5B37.6x
OpenlaneUnited StatesUnited StatesPublicly listed$1.9B$302M$4.8B2.4x
MeeshoIndiaIndiaPublicly listed$1.3B($144M)$11B6.3x
InchcapeUnited KingdomUnited KingdomPublicly listed$12B$864M$2.8B0.3x
Autotrader GroupUnited KingdomUnited KingdomPublicly listed$835M$556M$5.5B6.7x
RappiColombiaBogotáPrivate--$5.3B-

Back Market Public Comps

Back Market is still privately-owned, but its public comps include Alibaba Health, Autotrader Group, Vipshop, Lyft, Mango Excellent Media, Zozo, Rightmove, Swiggy, carsales.com and Scout24.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Alibaba Health$5.1B$280M0.8x0.8x15.6x14.4x
Autotrader Group$835M$556M6.9x6.7x10.3x10.1x
Vipshop$16B$1.5B0.2x0.2x2.3x2.5x
Lyft$6.3B$103M0.9x0.8x55.7x8.5x
Mango Excellent Media$2.1B$1B2.8x2.8x5.6x5.7x
Zozo$1.4B$483M4.3x4.2x13.0x12.3x
Rightmove$569M$396M8.7x8.2x12.5x11.8x
Swiggy$2.4B($325M)1.6x1.3x(12.0x)(12.9x)

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Common questions about Back Market

When was Back Market founded?Back Market was founded in 2014.
Where is Back Market headquartered?Back Market is headquartered in Paris, France.
Is Back Market publicly listed?No, Back Market is a private, VC-backed company.
What is Back Market's valuation?Back Market was last valued at $5.7B in its Series E in January 2022.
How much funding has Back Market raised?Back Market has raised $1B across 6 funding rounds.
What was Back Market's last funding round?Back Market's last funding round was a $504M Series E in January 2022, led by Sprints Capital.
Who are Back Market's investors?Back Market's investors include Aglaé Ventures, Daphni, Eurazeo, Goldman Sachs, General Atlantic, Generation Investment Management, Thierry Petit, GS Capital, Sprints Capital and Groupe Arnault.
What is Back Market's revenue?Back Market's latest recorded revenue is $223M (January 2022).
What is Back Market's revenue multiple?Back Market's latest valuation implies a 25.5x revenue multiple ($5.7B valuation on $223M of revenue).
Which companies are comparable to Back Market?Companies comparable to Back Market include Snapdeal, Openlane, Meesho, Inchcape, Autotrader Group and Rappi.

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