Back Market Revenue, Valuation, Funding & Investors

Back Market is valued at $5.7B as of January 2022.

Last Back Market valuation

$5.7B

Series E · Jan 2022

Last Back Market funding round

$504M

Series E · Jan 2022

Back Market revenue

$227M

Series D · May 2021

Key investors in Back Market

Back Market Overview

About Back Market

Back Market is a Paris-headquartered online marketplace for refurbished smartphones, laptops, and appliances. Operating in 18 European countries plus the United States and Japan, it connects certified refurbishers with buyers, selling over 6 million devices since 2014. The platform guarantees two-year warranties and employs 700 staff across Paris, New York, and Berlin.


Founded

2014

HQ

FranceParis

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Revenue

$227M (May 2021)

Valuation

$5.7B (Jan 2022)

Back Market Valuation

Back Market is currently valued at $5.7B, based on its Series E in January 2022.

The $504M round was led by Sprints Capital, with participation from GS Capital, General Atlantic, Aglaé Ventures, Generation Investment Management and Eurazeo.

Back Market's valuation has grown 1.8x from $3.2B at its Series D in May 2021 to $5.7B in January 2022, across 2 priced rounds.

Back Market valuation by funding round

Revenue multiple
Back Market valuation by funding round
DateStageValuationRevenue Multiple
Jan 2022Series E$5.7B-
May 2021Series D$3.2B14.1x

Back Market Revenue

Back Market's latest recorded revenue is $227M, as of its Series D in May 2021. At a $3.2B valuation, that implies a 14.1x revenue multiple.

Back Market revenue by funding round

Back Market revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
May 2021$227M$3.2B14.1xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Back Market Funding History

Back Market has raised a total of $1B across 6 funding rounds.

Back Market's first fundraising round was a $300K seed round in May 2015. The most recent completed round was a $504M Series E in January 2022.

Back Market funding rounds

Back Market funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Series ESprints Capital (lead); GS Capital; General Atlantic; Aglaé Ventures; Generation Investment Management; Eurazeo$504M$5.7BBack Market is a leading global marketplace specializing in premium refurbished electronics, connecting buyers with vetted professional refurbishers across 18 markets. The platform emphasizes quality control, fair pricing, and sustainability, having served 17 million customers globally and sold over 30 million devices since 2014, avoiding significant carbon emissions. In January 2022, the company achieved a $5.7 billion valuation, with total funding exceeding $1 billion across multiple rounds, including participation from investors like General Atlantic and others. Back Market's business model is asset-light, deriving revenue primarily from seller commissions (fixed 10% of GMV), consumer service fees, and growing add-on services like insurance and warranties, with an effective take rate rising to 14.8% by 2024. GMV metrics show strong growth, reaching $2.8 billion in 2024 and forecasted at over €3 billion ($3.2 billion) in 2025, with the US emerging as the second-largest market after France. The company has expanded into B2B, serving nearly 6,000 business customers in France and 250 in the US by 2025, with partnerships including Verizon's Visible, Sony, Bouygues Telecom, and enterprises like Kering and Air France. Back Market has achieved profitability in its 13 European markets, outpacing competitors like Refurbed and Swappie, and continues scaling with double-digit growth in key markets like the UK (80% YoY GMV) and triple-digit gains in Italy, Austria, and Portugal.
May 2021Series DGeneral Atlantic (lead); Generation Investment Management (lead); Daphni; Aglaé Ventures; Eurazeo; Goldman Sachs Growth Equity$338M$3.2BBack Market is a leading online marketplace for premium refurbished electronics, connecting buyers with vetted professional refurbishers in 18 markets without directly refurbishing devices itself. Founded in 2014, it operates an asset-light model with over 2,700 refurbishers listing inventory, emphasizing quality control, fair pricing, and sustainability to shift consumer preferences toward renewed tech over new devices, reducing electronic waste. On May 17, 2021, Back Market raised $335 million in a Series D round led by General Atlantic and Generation Investment Management, with participation from Aglaé Ventures, Daphni, Eurazeo, and Goldman Sachs Growth Equity, achieving a post-money valuation of $3.2 billion. The funding supported global expansion, particularly doubling down in the US market, which later became its second-largest by size, alongside strong growth in Europe including France, UK, Germany, Spain, Italy, Austria, and Portugal. The company reported $227.48 million in revenue for 2021, reflecting robust traction with a growing customer base that reached 17 million globally by 2025. Revenue derives primarily from seller commissions (around 10% of GMV), consumer service fees, and add-on services like insurance and warranties, with an effective take rate improving to 14.8% by 2024. GMV hit $2.3 billion in 2023 and $2.8 billion in 2024, with forecasts exceeding €3 billion ($3.2 billion) in 2025. Back Market achieved profitability in its 13 European markets and scaled B2B sales to thousands of business customers, partnering with carriers like Verizon's Visible and OEMs like Sony. It outperformed competitors like Refurbed and Swappie through unit economics and market penetration, with subsequent funding including a $510 million round in January 2022 valuing it at $5.7 billion led by Sprints Capital, bringing total investment over $1 billion.
May 2020Series CGoldman Sachs; Daphni; Aglaé Ventures; Eurazeo$120M--
Jun 2018Series BAglaé Ventures (lead); Groupe Arnault (lead); Daphni; Eurazeo$48M--
May 2017Series AAglaé Ventures (lead); Daphni (lead)$8M-Back Market raised €7 million in early 2017 from investors Daphni and Aglaé Ventures. The French greentech startup operates a platform for buying refurbished electronic products as an economical and ecological alternative to new devices. It works with over 130 factories and refurbishing workshops.
May 2015SeedThierry Petit$300K--

Who has invested in Back Market?

11 investors have backed Back Market across its funding rounds, including Aglaé Ventures, Eurazeo, Daphni, General Atlantic, Generation Investment Management and Goldman Sachs.

Lead investors include Sprints Capital, General Atlantic, Generation Investment Management, Aglaé Ventures, Groupe Arnault and 1 other investor.


Back Market Investors

Investors in Back Market by funding rounds participated
InvestorHQRoundsRoleFirst check
Aglaé VenturesFranceParis5LeadMay 2017
DaphniFranceParis4LeadMay 2017
EurazeoFranceFrance4ParticipantJun 2018
General AtlanticUnited StatesNew York City, NY2LeadMay 2021
Generation Investment ManagementUnited KingdomLondon2LeadMay 2021
Thierry PetitFranceParis1ParticipantMay 2015
GS CapitalChinaShanghai1ParticipantJan 2022
Sprints CapitalUnited KingdomLondon1LeadJan 2022
Goldman SachsUnited StatesNew York City, NY1ParticipantMay 2020

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Back Market Competitors

Back Market competitors include listed companies like Openlane, Inchcape, Meesho and ACV Auctions, and private ones like Snapdeal and Rappi.

Public and private companies comparable to Back Market
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SnapdealIndiaGurgaonPrivate$26M-$6.5B-
OpenlaneUnited StatesUnited StatesPublicly listed$1.9B$302M$4.2B2.2x
InchcapeUnited KingdomUnited KingdomPublicly listed$12B$867M$3.7B0.4x
MeeshoIndiaIndiaPublicly listed$1.3B($143M)$10B6.3x
ACV AuctionsUnited StatesUnited StatesPublicly listed$760M($19M)$1.8B2.1x
RappiColombiaBogotáPrivate$856M-$5.3B6.1x

Back Market Public Comps

Back Market is still privately-owned, but its public comps include Vipshop, Lyft, Scout24, Zalando, Alibaba Health, Autotrader Group, CTS Eventim, Vend Marketplaces, Mango Excellent Media and Global-e.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Vipshop$16B$1.5B0.2x0.2x2.1x2.2x
Lyft$6.3B$103M0.8x0.8x52.0x8.2x
Scout24$748M$385M8.6x7.6x16.8x12.7x
Zalando$14B$784M0.4x0.4x7.6x5.2x
Alibaba Health$5.1B$278M0.9x0.9x16.6x15.4x
Autotrader Group$838M$558M6.5x6.4x9.8x9.7x
CTS Eventim$3.5B$622M1.4x1.3x7.9x7.1x
Vend Marketplaces$673M$19M7.3x7.1x252.4x19.2x

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Common questions about Back Market

When was Back Market founded?Back Market was founded in 2014.
Where is Back Market headquartered?Back Market is headquartered in Paris, France.
Is Back Market publicly listed?No, Back Market is a private, VC-backed company.
What is Back Market's valuation?Back Market was last valued at $5.7B in its Series E in January 2022.
How much funding has Back Market raised?Back Market has raised $1B across 6 funding rounds.
What was Back Market's last funding round?Back Market's last funding round was a $504M Series E in January 2022, led by Sprints Capital.
Who are Back Market's investors?Back Market's investors include Aglaé Ventures, Daphni, Eurazeo, General Atlantic, Generation Investment Management, Thierry Petit, GS Capital, Sprints Capital, Goldman Sachs, Groupe Arnault and 1 other.
What is Back Market's revenue?Back Market's latest recorded revenue is $227M (May 2021).
What is Back Market's revenue multiple?Back Market's latest valuation implies a 14.1x revenue multiple ($3.2B valuation on $227M of revenue).
Which companies are comparable to Back Market?Companies comparable to Back Market include Snapdeal, Openlane, Inchcape, Meesho, ACV Auctions and Rappi.

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