Moda Operandi Revenue, Valuation, Funding & Investors

Moda Operandi is valued at $650M as of December 2017.

Last Moda Operandi valuation

$650M

Series F · Dec 2017

Last Moda Operandi funding round

$10M

Series A · Aug 2024

Moda Operandi revenue

$50M

Series E · Feb 2015

Key investors in Moda Operandi

  • New Enterprise Associates
  • LVMH
  • Apax Digital
  • Fidelity
  • RRE Ventures
  • 14W

Moda Operandi Overview

About Moda Operandi

Moda Operandi is a New York-headquartered e-commerce platform connecting consumers with designers for pre-runway purchases. It offers women's apparel, men's wear, fine jewelry, and home goods from established and emerging labels. The site facilitates direct-to-consumer sales and supports designers via global shipping and marketing tools.


Founded

2010

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$50M (Feb 2015)

Valuation

$650M (Dec 2017)

Moda Operandi Valuation

Moda Operandi is currently valued at $650M, based on its Series F in December 2017.

The $165M round was led by Apax Digital, C Ventures and K11 Investment, with participation from New Enterprise Associates and LVMH.

Moda Operandi's valuation has grown 2.0x from $330M at its Series E in February 2015 to $650M in December 2017, across 2 priced rounds.

Moda Operandi valuation by funding round

Revenue multiple
Moda Operandi valuation by funding round
DateStageValuationRevenue Multiple
Dec 2017Series F$650M-
Feb 2015Series E$330M6.6x

Moda Operandi Revenue

Moda Operandi's latest recorded revenue is $50M, as of its Series E in February 2015. At a $330M valuation, that implies a 6.6x revenue multiple.

Moda Operandi revenue by funding round

Moda Operandi revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2015$50M$330M6.6xSeries E

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Moda Operandi Funding History

Moda Operandi has raised a total of $308M across 5 funding rounds.

Moda Operandi's first fundraising round was a $22M Series D in December 2013. The most recent completed round was a $10M Series A in August 2024.

Moda Operandi funding rounds

Moda Operandi funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2024Series A-$10M--
Jan 2020Undisclosed stageApax Digital (lead); New Enterprise Associates (lead); Comerica Incorporated; Triple Point Technology; 14W$51M-Moda Operandi is an online marketplace and e-commerce platform specializing in high-end luxury fashion, enabling customers to pre-order items directly from runway shows and discover designer collections through a technology-driven model that disrupts traditional retail. The company raised $100 million in new equity and debt financing on January 31, 2020, co-led by existing investors New Enterprise Associates (NEA) and Apax Digital Fund, with participation from the Santo Domingo family (linked to co-founder Lauren Santo Domingo), Comerica Bank, TriplePoint Capital, and others. This round brought the company's total equity capital raised to $345 million to date. Funds from the 2020 round were earmarked for enhancing the client and designer experience, investing in core shopping model innovations, unique curation of fashion, fine jewelry, and home decor, as well as advancing data and technology systems powering the platform. NEA and Apax, who had backed Moda since its Series A, highlighted the company's strong brand positioning in luxury, technological enhancements for fashion discovery, and execution at scale in data-enabled retail. The prior 2017 round raised $165 million led by Apax Digital and others, achieving a post-money valuation of $650 million. At the time, Moda Operandi employed over 350 people and competed in the luxury e-commerce space against players like Farfetch and Net-a-Porter, focusing on direct runway access and global expansion including Middle East and Asia markets.
Dec 2017Series FApax Digital (lead); C Ventures (lead); K11 Investment (lead); New Enterprise Associates; LVMH$165M$650MModa Operandi is a luxury fashion e-commerce platform launched in 2011, initially focused on pre-ordering runway collections and later expanding to immediate-purchase offerings, showrooms in New York and London, and an avant-garde brand incubator called The Platform. The company secured $165 million in growth capital in December 2017, co-led by Apax Digital and Adrian Cheng through C Ventures and K11 Investment, with participation from existing investors including New Enterprise Associates (NEA) and LVMH. This Series F round brought total funding prior to this to over $132 million, with plans to fuel international expansion in Asia and the Middle East, enhance mobile technology, personalization, marketing, customer acquisition, and new business launches. The post-money valuation for this 2017 round was $650 million, as reported in coverage of a subsequent 2020 raise. Sources confirm the investor lineup matches exactly, with Apax Digital highlighting Moda Operandi's strong brand positioning in luxury digital retail and potential for global scaling through their operating expertise. CEO Deborah Nicodemus emphasized transforming the online luxury experience for global clients, while Apax's Dan O'Keefe praised the platform's technology and market disruption. The funding supported key category expansions, brand portfolio development, and stylist offerings. This round preceded a 2020 $100 million raise co-led by NEA and Apax, bringing total equity to $345 million, with continued focus on data-enabled retail and platform investments amid competition from Farfetch and Net-a-Porter.
Feb 2015Series EFidelity (lead); RRE Ventures; New Enterprise Associates; Advance; LVMH$60M$330MModa Operandi is an online luxury retailer launched in February 2011, pioneering access to full runway collections through online trunkshows where customers preorder designer pieces like ready-to-wear fashion, shoes, handbags, accessories, and jewelry months before general availability, with a 50% deposit. It also offers a boutique site for curated buy-now designer styles and has relationships with over 250 high-end designers including Alexander Wang and Valentino. The platform disrupts traditional luxury retail by focusing on direct designer access and international expansion into Europe, Asia, and the Middle East. In February 2015, Moda Operandi raised $60 million in its Series E funding round led by Fidelity Investments, with participation from existing investors including New Enterprise Associates, Advance Publications (parent of Condé Nast), LVMH, RRE Ventures, and others. This brought total funding to over $130 million, up from $138.4 million including prior rounds, with proceeds allocated to market expansion, mobile technology, loyalty programs, customer acquisition, and new brand relationships. The post-money valuation reached $330 million, a 90% increase from the prior $22 million round in December 2013. For 2014, the company reported revenues exceeding $50 million, with over 70% year-over-year growth, driven by high average order values of nearly $2,000, rising to $5,000-$7,000 for customers shopping over three years. The global luxury market context included €223 billion (~$234.5 billion) in 2014 per Bain & Company, with accessories at 29% and retail channels at 30% penetration, positioning Moda Operandi as a key online player in early e-commerce adoption for luxury.
Dec 2013Series DCondé Nast; LVMH$22M--

Who has invested in Moda Operandi?

12 investors have backed Moda Operandi across its funding rounds, including New Enterprise Associates, LVMH, Apax Digital, Fidelity, RRE Ventures and 14W.

Lead investors include Apax Digital, New Enterprise Associates, C Ventures, K11 Investment and Fidelity.


Moda Operandi Investors

Investors in Moda Operandi by funding rounds participated
InvestorHQRoundsRoleFirst check
New Enterprise AssociatesUnited StatesSan Francisco, CA3LeadFeb 2015
LVMHFranceParis3ParticipantDec 2013
Apax DigitalUnited StatesNew York City, NY2LeadDec 2017
FidelityUnited StatesBoston, MA1LeadFeb 2015
Comerica IncorporatedUnited StatesDallas, TX1ParticipantJan 2020
RRE VenturesUnited StatesNew York City, NY1ParticipantFeb 2015
Condé NastUnited StatesNew York City, NY1ParticipantDec 2013
Triple Point TechnologyUnited StatesWestport, CT1ParticipantJan 2020
K11 InvestmentHong KongHong Kong1LeadDec 2017
AdvanceJapanRyugasaki1ParticipantFeb 2015

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Acquisitions by Moda Operandi

Moda Operandi has acquired 1 company to date.

Last acquisition by Moda Operandi was on April 1st 2014. Moda Operandi acquired ModeWalk for undisclosed valuation.


Latest Acquisitions by Moda Operandi

ModeWalk
Description
ModeWalk is a women's fashion platform offering wardrobe styling services through a network of personal stylists using data-driven tools and proprietary technology. Clients receive customized outfit recommendations, feedback options, and direct shopping links via email selections from vast catalogs. The marketplace boosts stylist productivity by digitizing client management, replacing manual processes with filters and commission-earning sales, accessible freely online.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date1 Apr 2014
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Moda Operandi Competitors

Moda Operandi competitors include listed companies like ASOS, THG, Boozt and Terminal X, and private ones like Doublefs and TakeOff.

Public and private companies comparable to Moda Operandi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ASOSUnited KingdomUnited KingdomPublicly listed$3.3B($61M)$681M0.5x
THGUnited KingdomUnited KingdomPublicly listed$2.3B$133M$573M0.5x
BooztSwedenSwedenPublicly listed$845M$71M$854M1.0x
Terminal XIsraelIsraelPublicly listed$185M$28M$321M-
DoublefsChinaBeijingPrivate--$700M-
TakeOffUnited StatesBoston, MAPrivate--$600M-

Moda Operandi Public Comps

Moda Operandi is still privately-owned, but its public comps include DocMorris, AO World, Wish, ASOS, Cars.com, Fanli Digital Technology, Betterware de Mexico, ASKUL, THG and Dmall.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
DocMorris$1.4B($73M)0.6x0.6x(11.6x)(23.8x)
AO World$1.7B$103M0.4x0.4x6.4x6.0x
Wish-($31M)--(42.8x)-
ASOS$3.3B($61M)0.4x0.5x(22.8x)6.6x
Cars.com$723M$157M1.4x1.4x6.5x4.8x
Fanli Digital Technology$82M($10M)8.0x-(67.3x)-
Betterware de Mexico$829M$152M1.2x1.1x6.6x5.4x
ASKUL$2.6B($100M)0.3x0.3x(8.8x)263.4x

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Common questions about Moda Operandi

When was Moda Operandi founded?Moda Operandi was founded in 2010.
Where is Moda Operandi headquartered?Moda Operandi is headquartered in New York City, NY, United States.
Is Moda Operandi publicly listed?No, Moda Operandi is a private, VC-backed company.
What is Moda Operandi's valuation?Moda Operandi was last valued at $650M in its Series F in December 2017.
How much funding has Moda Operandi raised?Moda Operandi has raised $308M across 5 funding rounds.
What was Moda Operandi's last funding round?Moda Operandi's last funding round was a $10M Series A in August 2024.
Who are Moda Operandi's investors?Moda Operandi's investors include New Enterprise Associates, LVMH, Apax Digital, Fidelity, Comerica Incorporated, RRE Ventures, Condé Nast, Triple Point Technology, K11 Investment, Advance and 2 others.
What is Moda Operandi's revenue?Moda Operandi's latest recorded revenue is $50M (February 2015).
What is Moda Operandi's revenue multiple?Moda Operandi's latest valuation implies a 6.6x revenue multiple ($330M valuation on $50M of revenue).
Which companies are comparable to Moda Operandi?Companies comparable to Moda Operandi include ASOS, THG, Boozt, Terminal X, Doublefs and TakeOff.
How many companies has Moda Operandi acquired?Moda Operandi has acquired 1 company, including ModeWalk.

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