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- Brandi
Brandi Valuation, Funding & Investors
Brandi is valued at $591M as of November 2021.
Last Brandi valuation
$591M
Series D · Nov 2021
Last Brandi funding round
$22M
Undisclosed stage · Aug 2022
Cumulative funding Brandi raised
$242M
across 14 funding rounds
Key investors in Brandi
Atinum Investment
Translink Investment
Mirae Asset Venture Investment
DSC Investment
NAVER
DS Asset Management
Brandi Overview
About Brandi
Brandi is a South Korea-based online retailer selling clothes, cosmetics, and home interior products through its e-commerce platform.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Valuation
$591M (Nov 2021)
Brandi Valuation
Brandi is currently valued at $591M, based on its Series D in November 2021.
The $26M round included Korea Investment Securities, DS Asset Management, K2 Investment Partners and Atinum Investment.
Brandi's valuation has moved from $670M at its Series C in August 2021 to $591M in November 2021, across 2 priced rounds.
Brandi valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2021 | Series D | $591M |
| Aug 2021 | Series C | $670M |
Brandi Funding History
Brandi has raised a total of $242M across 14 funding rounds.
Brandi's first fundraising round was a $1M seed round in December 2016. The most recent completed round was a $22M undisclosed-stage round in August 2022.
Brandi funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2022 | Undisclosed stage | Breeze Investment; Industrial Bank of Korea; Korea Development Bank; Mirae Asset Venture Investment; Big Basin Capital; Atinum Investment | $22M | - | - |
| Jul 2022 | Undisclosed stage | Korea Development Bank (lead); Noh & Partners; NAVER; Translink Investment; Atinum Investment | $51M | - | Brandi Inc., a South Korean company, announced on July 20, 2022, that it expects to receive KRW 67 billion in a funding round led by new investor The Korea Development Bank. The investors align with Atinum Partners, Korea Development Bank, NAVER, Noh & Partners, and Translink Investment, though not all are explicitly listed in the source for this exact round. A subsequent round on August 16, 2022, labeled Series E - II, raised $22.11M (approximately KRW 29 billion) from Atinum Investment, Big Basin Capital, Breeze Investment, Korea Development Bank, and Mirae Asset Venture Investment, suggesting possible follow-on or related activity shortly after the July round. |
| Nov 2021 | Series D | Korea Investment Securities; DS Asset Management; K2 Investment Partners; Atinum Investment | $26M | $591M | - |
| Nov 2021 | Series C | Korea Investment & Securities; Korea Development Bank; DS Asset Management; K2 Investment Partners; NAVER; Atinum Investment | $52M | - | Brandi is a Korean company that has raised $112.9M across 15 funding rounds as of the most recent data available. The company conducted a Series D funding round on November 8, 2021, raising $26.26M from investors including Atinum Investment, DS Asset Management, K2 Investment Partners, and Korea Investment & Securities. A Series E round followed on August 16, 2022, for $22.11M. |
| Aug 2021 | Series C | NAVER (lead) | $17M | $670M | Brandi is a South Korean fashion e-commerce platform. Naver invested in Brandi, with a follow-on 20 billion KRW investment in 2021 after an initial 10 billion KRW sole investment and strategic partnership in May. After receiving Naver's investment, Brandi achieved a valuation of 1 trillion KRW. Brandi later pursued a 67 billion KRW ($51 million) funding round targeting around 800 billion KRW in valuation to reach unicorn status. |
| Apr 2021 | Series C | KDB Bank Europe (lead) | $9M | - | - |
| Sep 2020 | Series C | NAVER (lead) | $9M | - | Brandi is a South Korean fashion platform. In September 2020, NAVER invested 10 billion KRW as a solo investment in Brandi. Brandi has raised a total of $112.9M over 15 rounds, with 17 investors including Mirae Asset Venture Investment in later rounds. |
| May 2020 | Series C | DSC Investment; Korea Investment Securities; SBI Investment; Mirae Asset Venture Investment; K2 Investment Partners; Translink Investment; Atinum Investment | $16M | - | - |
| Mar 2020 | Series A | Translink; DSC Investment; Korea Alternative Investment Asset Management; Mirae Asset Venture Investment; Atinum Investment; SBI Investment KOREA | $17M | - | - |
| Feb 2019 | Series B | Mirae Asset Venture Investment; DS Asset Management; Translink Investment | $5M | - | - |
| Feb 2019 | Series C | DS Asset Management (lead); Mirae Asset Venture Investment (lead); Premier Partners; Translink Investment | $5M | - | - |
| Jul 2017 | Series B | DSC Investment; Big Basin Capital; Translink Investment | $6M | - | - |
| Jul 2017 | Series B | DSC Investment; Big Basin Capital; Translink Investment | $6M | - | - |
| Dec 2016 | Seed | DSC Investment; Big Basin Capital | $1M | - | - |
Who has invested in Brandi?
20 investors have backed Brandi across its funding rounds, including Atinum Investment, Translink Investment, Mirae Asset Venture Investment, DSC Investment, NAVER and DS Asset Management.
Lead investors include Korea Development Bank, NAVER, KDB Bank Europe, DS Asset Management and Mirae Asset Venture Investment.
Brandi Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 6 | Participant | Jul 2017 | ||
| 6 | Participant | Mar 2020 | ||
| 5 | Participant | Dec 2016 | ||
| 5 | Lead | Feb 2019 | ||
| 4 | Lead | Feb 2019 | ||
| 4 | Lead | Sep 2020 | ||
| 4 | Participant | Dec 2016 | ||
| 3 | Lead | Nov 2021 | ||
| 3 | Participant | May 2020 | ||
| 2 | Participant | May 2020 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Nov 2021 | ||
This data is available for Pro users. Sign up to see all 20 Brandi investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Brandi
Brandi has acquired 2 companies to date.
Last acquisition by Brandi was on October 5th 2022. Brandi acquired House Decoration for undisclosed valuation.
Latest Acquisitions by Brandi
| Description | House Decoration is a Seoul-based e-commerce platform specializing in home interiors, furniture, and decorative items. Operating under Ggumim.co.kr, it offers products like sofas, lighting fixtures, rugs, and kitchenware from Korean and international brands. The site features user reviews, virtual room planning tools, and nationwide delivery across South Korea. Established in 2015, it serves urban homeowners seeking modern minimalist designs with seasonal collections and flash sales. | Seoul Store is a Los Angeles-based online retailer specializing in Korean fashion apparel and accessories. Launched in 2015, the platform offers streetwear, K-pop inspired clothing, and beauty products from brands like 8Seconds and SPAO. It ships nationwide in the US with warehouses in California and features curated collections for men, women, and unisex styles. Seoul Store partners with influencers on Instagram and provides size guides based on Korean sizing standards. |
| HQ Country | ||
| HQ City | Seoul | Gangneung |
| Deal Date | 5 Oct 2022 | 1 Apr 2022 |
| Valuation | undisclosed | $40M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Brandi acquisitions and their M&A valuation multiples. Start Free Trial | ||
Brandi Competitors
Brandi competitors include listed companies like Betterware de Mexico, Cars.com and THG, and private ones like TakeOff, Shogun and Bobbie.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $829M | $152M | $595M | 1.1x | ||
| Private | - | - | $600M | - | ||
| Publicly listed | $723M | $157M | $608M | 1.4x | ||
| Private | - | - | $575M | - | ||
| Publicly listed | $2.3B | $133M | $573M | 0.5x | ||
| Private | $165M | - | $570M | 3.5x |
Brandi Public Comps
Brandi is still privately-owned, but its public comps include Betterware de Mexico, Cars.com, THG, Dmall, Bukalapak.com, DocMorris, Debenhams Group, Lily & Beauty, AO World and Wish.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $829M | $152M | 1.2x | 1.1x | 6.6x | 5.4x | |||
| $723M | $157M | 1.4x | 1.4x | 6.5x | 4.8x | |||
| $2.3B | $133M | 0.5x | 0.5x | 9.2x | 9.7x | |||
| $332M | $21M | 1.6x | 1.5x | 24.8x | 20.8x | |||
| $367M | $139M | - | - | - | - | |||
| $1.4B | ($73M) | 0.6x | 0.6x | (11.6x) | (23.8x) | |||
| $1.2B | ($45M) | 0.6x | 0.6x | (16.5x) | 10.2x | |||
| $252M | ($12M) | 1.3x | - | (27.8x) | - | |||
This data is available for Pro users. Sign up to see all Brandi competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Brandi
| When was Brandi founded? | Brandi was founded in 2014. |
| Where is Brandi headquartered? | Brandi is headquartered in Seoul, South Korea. |
| Is Brandi publicly listed? | No, Brandi is a private, VC-backed company. |
| What is Brandi's valuation? | Brandi was last valued at $591M in its Series D in November 2021. |
| How much funding has Brandi raised? | Brandi has raised $242M across 14 funding rounds. |
| What was Brandi's last funding round? | Brandi's last funding round was a $22M undisclosed-stage round in August 2022. |
| Who are Brandi's investors? | Brandi's investors include Translink Investment, Atinum Investment, DSC Investment, Mirae Asset Venture Investment, DS Asset Management, NAVER, Big Basin Capital, Korea Development Bank, K2 Investment Partners, Korea Investment Securities and 10 others. |
| Which companies are comparable to Brandi? | Companies comparable to Brandi include Betterware de Mexico, TakeOff, Cars.com, Shogun, THG and Bobbie. |
| How many companies has Brandi acquired? | Brandi has acquired 2 companies, including House Decoration and Seoul Store. |
| What was the largest acquisition by Brandi? | The $40M acquisition of Seoul Store in April 2022 is the largest acquisition Brandi has made to date. |
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