Brandi Valuation, Funding & Investors

Brandi is valued at $591M as of November 2021.

Last Brandi valuation

$591M

Series D · Nov 2021

Last Brandi funding round

$22M

Undisclosed stage · Aug 2022

Cumulative funding Brandi raised

$242M

across 14 funding rounds

Key investors in Brandi

Brandi Overview

About Brandi

Brandi is a South Korea-based online retailer selling clothes, cosmetics, and home interior products through its e-commerce platform.


Founded

2014

HQ

South KoreaSeoul

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$591M (Nov 2021)

Brandi Valuation

Brandi is currently valued at $591M, based on its Series D in November 2021.

The $26M round included Korea Investment Securities, DS Asset Management, K2 Investment Partners and Atinum Investment.

Brandi's valuation has moved from $670M at its Series C in August 2021 to $591M in November 2021, across 2 priced rounds.

Brandi valuation by funding round

Brandi valuation by funding round
DateStageValuation
Nov 2021Series D$591M
Aug 2021Series C$670M

Brandi Funding History

Brandi has raised a total of $242M across 14 funding rounds.

Brandi's first fundraising round was a $1M seed round in December 2016. The most recent completed round was a $22M undisclosed-stage round in August 2022.

Brandi funding rounds

Brandi funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2022Undisclosed stageBreeze Investment; Industrial Bank of Korea; Korea Development Bank; Mirae Asset Venture Investment; Big Basin Capital; Atinum Investment$22M--
Jul 2022Undisclosed stageKorea Development Bank (lead); Noh & Partners; NAVER; Translink Investment; Atinum Investment$51M-Brandi Inc., a South Korean company, announced on July 20, 2022, that it expects to receive KRW 67 billion in a funding round led by new investor The Korea Development Bank. The investors align with Atinum Partners, Korea Development Bank, NAVER, Noh & Partners, and Translink Investment, though not all are explicitly listed in the source for this exact round. A subsequent round on August 16, 2022, labeled Series E - II, raised $22.11M (approximately KRW 29 billion) from Atinum Investment, Big Basin Capital, Breeze Investment, Korea Development Bank, and Mirae Asset Venture Investment, suggesting possible follow-on or related activity shortly after the July round.
Nov 2021Series DKorea Investment Securities; DS Asset Management; K2 Investment Partners; Atinum Investment$26M$591M-
Nov 2021Series CKorea Investment & Securities; Korea Development Bank; DS Asset Management; K2 Investment Partners; NAVER; Atinum Investment$52M-Brandi is a Korean company that has raised $112.9M across 15 funding rounds as of the most recent data available. The company conducted a Series D funding round on November 8, 2021, raising $26.26M from investors including Atinum Investment, DS Asset Management, K2 Investment Partners, and Korea Investment & Securities. A Series E round followed on August 16, 2022, for $22.11M.
Aug 2021Series CNAVER (lead)$17M$670MBrandi is a South Korean fashion e-commerce platform. Naver invested in Brandi, with a follow-on 20 billion KRW investment in 2021 after an initial 10 billion KRW sole investment and strategic partnership in May. After receiving Naver's investment, Brandi achieved a valuation of 1 trillion KRW. Brandi later pursued a 67 billion KRW ($51 million) funding round targeting around 800 billion KRW in valuation to reach unicorn status.
Apr 2021Series CKDB Bank Europe (lead)$9M--
Sep 2020Series CNAVER (lead)$9M-Brandi is a South Korean fashion platform. In September 2020, NAVER invested 10 billion KRW as a solo investment in Brandi. Brandi has raised a total of $112.9M over 15 rounds, with 17 investors including Mirae Asset Venture Investment in later rounds.
May 2020Series CDSC Investment; Korea Investment Securities; SBI Investment; Mirae Asset Venture Investment; K2 Investment Partners; Translink Investment; Atinum Investment$16M--
Mar 2020Series ATranslink; DSC Investment; Korea Alternative Investment Asset Management; Mirae Asset Venture Investment; Atinum Investment; SBI Investment KOREA$17M--
Feb 2019Series BMirae Asset Venture Investment; DS Asset Management; Translink Investment$5M--
Feb 2019Series CDS Asset Management (lead); Mirae Asset Venture Investment (lead); Premier Partners; Translink Investment$5M--
Jul 2017Series BDSC Investment; Big Basin Capital; Translink Investment$6M--
Jul 2017Series BDSC Investment; Big Basin Capital; Translink Investment$6M--
Dec 2016SeedDSC Investment; Big Basin Capital$1M--

Who has invested in Brandi?

20 investors have backed Brandi across its funding rounds, including Atinum Investment, Translink Investment, Mirae Asset Venture Investment, DSC Investment, NAVER and DS Asset Management.

Lead investors include Korea Development Bank, NAVER, KDB Bank Europe, DS Asset Management and Mirae Asset Venture Investment.


Brandi Investors

Investors in Brandi by funding rounds participated
InvestorHQRoundsRoleFirst check
Translink InvestmentSouth KoreaSeoul6ParticipantJul 2017
Atinum InvestmentSouth KoreaSeoul6ParticipantMar 2020
DSC InvestmentSouth KoreaSeoul5ParticipantDec 2016
Mirae Asset Venture InvestmentSouth KoreaSeongnam5LeadFeb 2019
DS Asset ManagementSouth KoreaSeoul4LeadFeb 2019
NAVERSouth KoreaSeongnam4LeadSep 2020
Big Basin CapitalUnited StatesSan Jose, CA4ParticipantDec 2016
Korea Development BankSouth KoreaSeoul3LeadNov 2021
K2 Investment PartnersSouth KoreaSeoul3ParticipantMay 2020
Korea Investment SecuritiesSouth KoreaSeoul2ParticipantMay 2020
Breeze InvestmentSouth KoreaSeoul1ParticipantAug 2022
Industrial Bank of KoreaSouth KoreaSeoul1ParticipantAug 2022
Korea Investment & SecuritiesSouth KoreaSeoul1ParticipantNov 2021

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Brandi

Brandi has acquired 2 companies to date.

Last acquisition by Brandi was on October 5th 2022. Brandi acquired House Decoration for undisclosed valuation.


Latest Acquisitions by Brandi

House Decoration
Seoul Store
Description
House Decoration is a Seoul-based e-commerce platform specializing in home interiors, furniture, and decorative items. Operating under Ggumim.co.kr, it offers products like sofas, lighting fixtures, rugs, and kitchenware from Korean and international brands. The site features user reviews, virtual room planning tools, and nationwide delivery across South Korea. Established in 2015, it serves urban homeowners seeking modern minimalist designs with seasonal collections and flash sales.
Seoul Store is a Los Angeles-based online retailer specializing in Korean fashion apparel and accessories. Launched in 2015, the platform offers streetwear, K-pop inspired clothing, and beauty products from brands like 8Seconds and SPAO. It ships nationwide in the US with warehouses in California and features curated collections for men, women, and unisex styles. Seoul Store partners with influencers on Instagram and provides size guides based on Korean sizing standards.
HQ CountrySouth KoreaSouth Korea
HQ City
Seoul
Gangneung
Deal Date5 Oct 20221 Apr 2022
Valuationundisclosed$40M
EV/Revenue
EV/EBITDA

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Brandi Competitors

Brandi competitors include listed companies like Betterware de Mexico, Cars.com and THG, and private ones like TakeOff, Shogun and Bobbie.

Public and private companies comparable to Brandi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Betterware de MexicoMexicoMexicoPublicly listed$829M$152M$595M1.1x
TakeOffUnited StatesBoston, MAPrivate--$600M-
Cars.comUnited StatesUnited StatesPublicly listed$723M$157M$608M1.4x
ShogunUnited StatesLos Angeles, CAPrivate--$575M-
THGUnited KingdomUnited KingdomPublicly listed$2.3B$133M$573M0.5x
BobbieUnited StatesSan Francisco, CAPrivate$165M-$570M3.5x

Brandi Public Comps

Brandi is still privately-owned, but its public comps include Betterware de Mexico, Cars.com, THG, Dmall, Bukalapak.com, DocMorris, Debenhams Group, Lily & Beauty, AO World and Wish.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Betterware de Mexico$829M$152M1.2x1.1x6.6x5.4x
Cars.com$723M$157M1.4x1.4x6.5x4.8x
THG$2.3B$133M0.5x0.5x9.2x9.7x
Dmall$332M$21M1.6x1.5x24.8x20.8x
Bukalapak.com$367M$139M----
DocMorris$1.4B($73M)0.6x0.6x(11.6x)(23.8x)
Debenhams Group$1.2B($45M)0.6x0.6x(16.5x)10.2x
Lily & Beauty$252M($12M)1.3x-(27.8x)-

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Common questions about Brandi

When was Brandi founded?Brandi was founded in 2014.
Where is Brandi headquartered?Brandi is headquartered in Seoul, South Korea.
Is Brandi publicly listed?No, Brandi is a private, VC-backed company.
What is Brandi's valuation?Brandi was last valued at $591M in its Series D in November 2021.
How much funding has Brandi raised?Brandi has raised $242M across 14 funding rounds.
What was Brandi's last funding round?Brandi's last funding round was a $22M undisclosed-stage round in August 2022.
Who are Brandi's investors?Brandi's investors include Translink Investment, Atinum Investment, DSC Investment, Mirae Asset Venture Investment, DS Asset Management, NAVER, Big Basin Capital, Korea Development Bank, K2 Investment Partners, Korea Investment Securities and 10 others.
Which companies are comparable to Brandi?Companies comparable to Brandi include Betterware de Mexico, TakeOff, Cars.com, Shogun, THG and Bobbie.
How many companies has Brandi acquired?Brandi has acquired 2 companies, including House Decoration and Seoul Store.
What was the largest acquisition by Brandi?The $40M acquisition of Seoul Store in April 2022 is the largest acquisition Brandi has made to date.

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