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- The Farmer's Dog
The Farmer's Dog Valuation, Funding & Investors
The Farmer's Dog is valued at $504M as of January 2020.
Last The Farmer's Dog valuation
$504M
Series C · Jan 2020
Last The Farmer's Dog funding round
$54M
Series C · Jan 2020
Cumulative funding The Farmer's Dog raised
$103M
across 4 funding rounds
Key investors in The Farmer's Dog
Forerunner
Jason Fiedler
SV Angel
Collaborative Fund
Shasta Ventures
Insight Partners
About The Farmer's Dog
The Farmer’s Dog is a New York City-headquartered direct-to-consumer brand offering fresh, human-grade dog food delivered via personalized subscription plans. Launched in 2014, it formulates recipes with veterinary nutritionists using ingredients like USDA-approved beef and vegetables gently cooked for digestibility. Available nationwide, it serves recipes tailored to dogs' age, breed, and health needs through an online quiz. The company partners with Petco for retail expansion.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Valuation
$504M (Jan 2020)
The Farmer's Dog Valuation
The Farmer's Dog is currently valued at $504M, based on its Series C in January 2020.
The Farmer's Dog valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2020 | Series C | $504M |
The Farmer's Dog Funding History
The Farmer's Dog has raised a total of $103M across 4 funding rounds.
The Farmer's Dog's first fundraising round was a $2M seed round in May 2016. The most recent completed round was a $54M Series C in January 2020.
The Farmer's Dog funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2020 | Series C | - | $54M | $504M | The Farmer's Dog is a direct-to-consumer pet food company offering customized, fresh dog food delivered via subscription. Around early 2020, it completed a significant funding round listed as Later Stage VC on December 17, 2019, raising $54M at a $504M post-money valuation, or alternatively a Series C on similar dates raising undisclosed or $51-54M. Key investors across rounds include Shasta Ventures, Forerunner Ventures, Insight Partners, and others. Total funding by early 2020 approximated $103M across four rounds. The company focused on scaling its subscription model in the competitive pet food e-commerce space, positioning against brands like BARK and Freshpet. Subsequent fundraising in 2021 raised $65M at $1.5B valuation. The pet food delivery market includes players like Nom Nom (acquired for $1B in 2022) and public companies like Freshpet ($3.5B market cap in 2025). The Farmer's Dog demonstrated capital efficiency, achieving high later valuations relative to capital raised. |
| Jan 2019 | Series B | Insight Partners (lead); Left Lane Capital; Forerunner; Shasta Ventures; Jason Fiedler | $39M | - | The Farmer's Dog is a subscription-based company founded in 2015 by Jonathan Regev and Brett Podolsky that delivers fresh, personalized meals for dogs directly to customers' doorsteps. On January 15, 2019, it raised $39 million in its Series B round, the largest for a pet startup at the time, led by Insight Partners with participation from existing investors Shasta Ventures and Forerunner Ventures, bringing total funding to $49 million. Company traction metrics from later periods include delivering 100 million meals by June 2023. The company has continued raising capital in subsequent rounds, with total funding reaching $268 million across six rounds by recent estimates, and exploring further fundraising in 2023-2024 potentially exceeding its last $2.5 billion valuation amid projected sales growth to over $800 million in a later year. It operates in the competitive pet food and wellness sector, positioning against on-demand services like Wag and Rover, with strong investor backing from firms like Insight Partners, Forerunner Ventures, and Shasta Ventures. |
| May 2017 | Series A | Shasta Ventures (lead); SV Angel; Forerunner; Collaborative Fund; Jason Fiedler | $8M | - | The Farmer's Dog raised $8.1 million in a Series A round on May 18, 2017, led by Shasta Ventures with participation from Forerunner Ventures, Collaborative Fund, and SV Angel. This followed a $2 million seed round, bringing total funding to $10.1 million. The company, founded in 2015 by Brett Podolsky and Jonathan Regev, delivers customized fresh dog food subscriptions based on each dog's age, breed, size, activity level, and health needs, with meal plans starting at $11 per week. By the Series A, it had delivered over one million meals. The funding supported expansion of production capacity, new product development, and hiring for customer support and tech teams. |
| May 2016 | Seed | Forerunner (lead); Align Ventures; SV Angel; Collaborative Fund; Jason Fiedler | $2M | - | - |
Who has invested in The Farmer's Dog?
8 investors have backed The Farmer's Dog across its funding rounds, including Forerunner, Jason Fiedler, SV Angel, Collaborative Fund, Shasta Ventures and Insight Partners.
Lead investors include Insight Partners, Shasta Ventures and Forerunner.
The Farmer's Dog Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | May 2016 | ||
| 3 | Participant | May 2016 | ||
| 2 | Participant | May 2016 | ||
| 2 | Participant | May 2016 | ||
| 2 | Lead | May 2017 | ||
| 1 | Participant | May 2016 | ||
This data is available for Pro users. Sign up to see all 8 The Farmer's Dog investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by The Farmer's Dog
The Farmer's Dog has acquired 1 company to date.
Last acquisition by The Farmer's Dog was on August 6th 2026. The Farmer's Dog acquired Woof for undisclosed valuation.
Latest Acquisitions by The Farmer's Dog
| Description | Woof is a Boulder-headquartered online retailer of pet supplies founded in 2019. It sells leashes, collars, toys, and subscription boxes of consumables such as treats and chews delivered monthly. The Colorado-based company emphasizes durable gear and natural ingredients, shipping nationwide from its distribution center. |
| HQ Country | |
| HQ City | Denver, CO |
| Deal Date | 6 Aug 2026 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all The Farmer's Dog acquisitions and their M&A valuation multiples. Start Free Trial | |
The Farmer's Dog Competitors
The Farmer's Dog competitors include listed companies like Lily & Beauty, Dingdong (Cayman) and HelloFresh, and private ones like BarkBox, Bloom & Wild and Healthkart.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $258M | - | ||
| Publicly listed | $252M | ($12M) | $505M | - | ||
| Private | - | - | $500M | - | ||
| Private | $119M | - | $500M | 4.2x | ||
| Publicly listed | $3.6B | $34M | $485M | 0.1x | ||
| Publicly listed | $7.8B | $246M | $452M | 0.0x |
The Farmer's Dog Public Comps
The Farmer's Dog is still privately-owned, but its public comps include Lily & Beauty, Debenhams Group, Dingdong (Cayman), Bukalapak.com, HelloFresh, Haypp Group, Dmall, THG, Betterware de Mexico and Franchise Brands.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $252M | ($12M) | 1.3x | - | (27.8x) | - | |||
| $1.2B | ($45M) | 0.6x | 0.6x | (16.5x) | 10.2x | |||
| $3.6B | $34M | 0.1x | 0.1x | 7.3x | - | |||
| $367M | $139M | - | - | - | - | |||
| $7.8B | $246M | 0.0x | 0.0x | 1.5x | 0.8x | |||
| $393M | $19M | 1.2x | 1.0x | 25.0x | 21.7x | |||
| $332M | $21M | 1.6x | 1.5x | 24.8x | 20.8x | |||
| $2.3B | $133M | 0.5x | 0.5x | 9.2x | 9.7x | |||
This data is available for Pro users. Sign up to see all The Farmer's Dog competitors and their valuation data. Start Free Trial | ||||||||
Common questions about The Farmer's Dog
| When was The Farmer's Dog founded? | The Farmer's Dog was founded in 2014. |
| Where is The Farmer's Dog headquartered? | The Farmer's Dog is headquartered in New York City, NY, United States. |
| Is The Farmer's Dog publicly listed? | No, The Farmer's Dog is a private, VC-backed company. |
| What is The Farmer's Dog's valuation? | The Farmer's Dog was last valued at $504M in its Series C in January 2020. |
| How much funding has The Farmer's Dog raised? | The Farmer's Dog has raised $103M across 4 funding rounds. |
| What was The Farmer's Dog's last funding round? | The Farmer's Dog's last funding round was a $54M Series C in January 2020. |
| Who are The Farmer's Dog's investors? | The Farmer's Dog's investors include Forerunner, Jason Fiedler, SV Angel, Collaborative Fund, Shasta Ventures, Align Ventures, Left Lane Capital and Insight Partners. |
| Which companies are comparable to The Farmer's Dog? | Companies comparable to The Farmer's Dog include BarkBox, Lily & Beauty, Bloom & Wild, Healthkart, Dingdong (Cayman) and HelloFresh. |
| How many companies has The Farmer's Dog acquired? | The Farmer's Dog has acquired 1 company, including Woof. |
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