Babycare Valuation, Funding & Investors

Babycare is valued at $426M as of August 2019.

Last Babycare valuation

$426M

Series A · Aug 2019

Last Babycare funding round

$108M

Series B · Feb 2021

Cumulative funding Babycare raised

$151M

across 2 funding rounds

Key investors in Babycare

  • HSG
  • CDH Investments
  • Huaxing Growth Capital

Babycare Overview

About Babycare

Babycare is a Shanghai-headquartered e-commerce platform founded in 2014 specializing in mother-baby products designed from orthopedic research to support infant development. Its flagship infant waist carrier enhances comfort and prevents bowlegs by improving circulation, alongside items like mattresses, bottles, and potty trainers. Babycare conducts experiments for ergonomic efficacy and sells directly online across China with international shipping.


Founded

2014

HQ

ChinaShanghai

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$426M (Aug 2019)

Babycare Valuation

Babycare is currently valued at $426M, based on its Series A in August 2019.

The $43M round was led by HSG.

Babycare valuation by funding round

Babycare valuation by funding round
DateStageValuation
Aug 2019Series A$426M

Babycare Funding History

Babycare has raised a total of $151M across 2 funding rounds.

Babycare's first fundraising round was a $43M Series A in August 2019. The most recent completed round was a $108M Series B in February 2021.

Babycare funding rounds

Babycare funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2021Series BCDH Investments (lead); Huaxing Growth Capital; HSG$108M-Babycare is a Chinese maternal and infant product brand founded in July 2014 that provides a comprehensive range of baby care products serving children from one to six years old. The company's product matrix includes innovative baby carriers, diapers, toddler clothing, toys, infant foods, and educational tools, and it has built significant scale with over 30 million families served and more than 10 million registered members. In February 2021, Babycare completed a Series B funding round raising RMB 700 million (approximately USD 108 million) led by CDH Investments, with participation from Sequoia Capital China and Huaxing Growth Capital. This followed a Series A round of RMB 300 million led by Sequoia in August 2019. The proceeds were allocated toward product research and development, laboratory construction, talent acquisition, and intelligent warehousing and automated logistics capabilities. Babycare demonstrated strong growth momentum, having maintained a compound annual growth rate exceeding 100% over the preceding six years and achieving GMV of RMB 5 billion in 2020. During the 2020 Single's Day shopping festival, the company generated RMB 900 million in omnichannel sales and ranked first in the maternal and infant product category. The company has consistently ranked first in the maternal and infant industry for revenue for three consecutive years prior to the Series B round.
Aug 2019Series AHSG (lead)$43M$426MBabycare, a company in the consumer products sector focused on baby care items, achieved a valuation of $425.9 million in its August 13, 2019 funding round classified as Seed VC - III. This round aligns with investment from HongShan (also known as HSG), one of nine total investors in the company. HSG's participation confirms its role as the lead investor in the specified 2019 round. The company has raised a total of $164.96 million across seven funding rounds. The 2019 round preceded Babycare's larger Series A funding of $108.37 million on February 3, 2021, also involving HongShan. Earlier rounds include a Corporate Minority on March 14, 2017, and a Private Equity round on March 6, 2012.

Who has invested in Babycare?

3 investors have backed Babycare across its funding rounds, including HSG, CDH Investments and Huaxing Growth Capital.

Lead investors include CDH Investments and HSG.


Babycare Investors

Investors in Babycare by funding rounds participated
InvestorHQRoundsRoleFirst check
HSGHong KongHong Kong2LeadAug 2019

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Babycare Competitors

Babycare competitors include listed companies like Brainbees Solutions and Haypp Group, and private ones like Bobbie, Patpat, BeiBei and Minted.

Public and private companies comparable to Babycare
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BobbieUnited StatesSan Francisco, CAPrivate$165M-$570M3.5x
PatpatUnited StatesSan Francisco, CAPrivate--$227M-
Brainbees SolutionsIndiaIndiaPublicly listed$866M$29M$856M1.0x
BeiBeiChinaHangzhouPrivate--$1B-
MintedUnited StatesUnited StatesPrivate--$428M-
Haypp GroupSwedenSwedenPublicly listed$393M$19M$451M1.0x

Babycare Public Comps

Babycare is still privately-owned, but its public comps include Franchise Brands, Haypp Group, HelloFresh, High Templar Tech, Guangdong Qunxing Toys, Scroll, Dingdong (Cayman), Oisix, BHG Group and Temple & Webster.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Franchise Brands$191M$47M2.6x2.5x10.5x9.9x
Haypp Group$393M$19M1.2x1.0x25.0x21.7x
HelloFresh$7.8B$246M0.0x0.0x1.5x0.8x
High Templar Tech$6M($38M)----
Guangdong Qunxing Toys$70M$4M6.4x-123.2x-
Scroll$569M$35M0.5x0.6x8.9x-
Dingdong (Cayman)$3.6B$34M0.1x0.1x7.3x-
Oisix$1.6B$87M0.3x0.3x5.6x5.8x

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Common questions about Babycare

When was Babycare founded?Babycare was founded in 2014.
Where is Babycare headquartered?Babycare is headquartered in Shanghai, China.
Is Babycare publicly listed?No, Babycare is a private, VC-backed company.
What is Babycare's valuation?Babycare was last valued at $426M in its Series A in August 2019.
How much funding has Babycare raised?Babycare has raised $151M across 2 funding rounds.
What was Babycare's last funding round?Babycare's last funding round was a $108M Series B in February 2021, led by CDH Investments.
Who are Babycare's investors?Babycare's investors include HSG, Huaxing Growth Capital and CDH Investments.
Which companies are comparable to Babycare?Companies comparable to Babycare include Bobbie, Patpat, Brainbees Solutions, BeiBei, Minted and Haypp Group.

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