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The Honest Company Valuation Multiples

Discover revenue and EBITDA valuation multiples for The Honest Company and similar public comparables like Societe d'Articles Hygieniques, Perfect Group Corp, Evolus, Lavipharm and more.

The Honest Company Overview

About The Honest Company

The Honest Co Inc is a digitally-native consumer products company to makes purpose-driven consumer products designed for all people. It isĀ an omnichannel brand, ensuring itsĀ products are available wherever itsĀ consumers shop through the company'sĀ Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.


Founded

2012

HQ

United States

Employees

176

Website

honest.com

Financials (LTM)

Revenue: $346M
EBITDA: $22M

EV

$307M

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The Honest Company Financials

The Honest Company reported last 12-month revenue of $346M and EBITDA of $22M.

In the same LTM period, The Honest Company generated $133M in gross profit, $22M in EBITDA, and $8M in net income.

Revenue (LTM)


The Honest Company P&L

In the most recent fiscal year, The Honest Company reported revenue of $371M and EBITDA of $22M.

The Honest Company is profitable as of last fiscal year, with gross margin of 33%, EBITDA margin of 6%, and net margin of 2%.

See analyst estimates for The Honest Company
LTMLast FY202320242025202620272028
Revenue$346M$371M$344M$378M$371M
Gross Profit$133M$124M$101M$145M$124M
Gross Margin38%33%29%38%33%
EBITDA$22M$22M($36M)$3M($5M)
EBITDA Margin6%6%(10%)1%(1%)
EBIT Margin2%2%(11%)(2%)(4%)
Net Profit$8M$8M($39M)($6M)($16M)
Net Margin2%2%(11%)(2%)(4%)

Financial data powered by Morningstar, Inc.

The Honest Company Stock Performance

The Honest Company has current market cap of $385M, and enterprise value of $307M.

Market Cap Evolution


The Honest Company's stock price is $3.50.

The Honest Company share price decreased by 30.4% in the last year.

The Honest Company has an EPS (earnings per share) of $0.08.

See more trading valuation data for The Honest Company
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$307M$385M0.0%0.0%18.9%-30.4%$0.08

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The Honest Company Valuation Multiples

The Honest Company trades at 0.9x EV/Revenue multiple, and 14.1x EV/EBITDA.

See NTM and 2027E valuation multiples for The Honest Company

EV / Revenue (LTM)


The Honest Company Financial Valuation Multiples

As of June 2, 2026, The Honest Company has market cap of $385M and EV of $307M.

The Honest Company has a P/E ratio of 45.8x.

LTMLast FY202320242025202620272028
EV/Revenue0.9x0.8x0.9x0.8x0.8x
EV/EBITDA14.1x14.1x(8.5x)103.7x(64.5x)
EV/EBIT36.7x33.1x(8.4x)(48.4x)(21.4x)
EV/Gross Profit2.3x2.5x3.1x2.1x2.5x
P/E45.8x46.4x(9.8x)(62.9x)(24.6x)
EV/FCF14.0x22.2x17.5xn/m22.5x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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The Honest Company Margins & Growth Rates

The Honest Company decreased revenue by 16% and EBITDA by 0% in the last fiscal year.

In the most recent fiscal year, The Honest Company reported gross margin of 33%, EBITDA margin of 6%, and net margin of 2%.

See estimated margins and future growth rates for The Honest Company

The Honest Company Margins

Last FY202420252026202720282029
Gross Margin33%38%33%43%
EBITDA Margin6%1%(1%)7%
EBIT Margin2%(2%)(4%)2%
Net Margin2%(2%)(4%)3%
FCF Margin4%0%4%11%

The Honest Company Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(16%)10%(2%)(16%)
Gross Profit Growth7%44%(14%)7%
EBITDA Growth(0%)(108%)(261%)(557%)
EBIT Growth(24%)(83%)126%(149%)
Net Profit Growth3%(84%)156%(154%)
FCF Growth141%(94%)1246%144%

Data powered by FactSet, Inc. and Morningstar, Inc.

The Honest Company Operational KPIs

The Honest Company's revenue per employee in the last FY averaged $2.1M, while opex per employee averaged $0.8M for the same period.

The Honest Company's Rule of 40 is (9%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

The Honest Company's Rule of X is (34%) (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for The Honest Company
LTMLast FY202320242025202620272028
Rule of 40(2%)(9%)---
Bessemer Rule of X(14%)(34%)---
Revenue per Employee-$2.1M---
Opex per Employee-$0.8M---
S&M Expenses to Revenue15%14%11%12%14%
G&A Expenses to Revenue17%21%27%26%21%
R&D Expenses to Revenue2%2%2%2%2%
Opex to Revenue-37%40%40%37%

Data powered by FactSet, Inc. and Morningstar, Inc.

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The Honest Company Competitors

The Honest Company competitors include Societe d'Articles Hygieniques, Perfect Group Corp, Evolus, Lavipharm, The Beauty Tech Group, ebebek, Nu Skin, PZ Cussons, Cosmecca Korea and Guangdong Qunxing Toys.

Most The Honest Company public comparables operate across Health & Beauty and Baby & Child Care.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Societe d'Articles Hygieniques1.3x1.1x8.1x5.7x
Perfect Group Corp2.1x2.0x13.8x13.2x
Evolus1.8x1.8x(24.2x)(44.6x)
Lavipharm4.9x-21.0x-
The Beauty Tech Group2.2x2.1x8.2x7.9x
ebebek0.5x-7.3x-
Nu Skin0.2x0.2x1.3x-
PZ Cussons0.9x0.9x6.9x6.8x

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The Honest Company VC Funding History

Before going public, The Honest Company raised $470M in total equity funding, across 5 rounds.

Last private valuation of The Honest Company was $1B, after raising $75M in October 2017 from Argonautic Ventures, Fidelity, ICONIQ Growth, and 1 other investor.


The Honest Company Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jun-18Undisclosed stageL Catterton$200M-The Honest Company, founded in 2012 by Jessica Alba, is a mission-driven consumer products company focused on safe, effective baby, beauty, and household products positioned as natural, clean, and better-for-you alternatives. On June 6, 2018, it announced a $200 million strategic minority investment from L Catterton, the largest global consumer-focused private equity firm, to accelerate innovation, bolster supply chain, and expand global reach while realigning to core baby and beauty categories. Under CEO Nick Vlahos, the company had achieved double-digit retail growth in its diaper business, doubled distribution, and increased innovation rate. Goldman Sachs served as exclusive financial advisor, with closing expected later that month subject to regulatory approval. L Catterton, managing about $14 billion in assets, has expertise in natural and mission-based consumer packaged goods, making The Honest Company a fit for its disruptive brand portfolio. The investment came after the company's valuation peaked at $1.7 billion in 2015-2016 but amid challenges including product recalls, lawsuits, and stagnated growth that prevented a planned IPO. The company continued evolving its direct-to-consumer model alongside retail expansion to 32,000 locations including Walgreens, Amazon, and Nordstrom.
Oct-17Series EArgonautic Ventures; Fidelity; ICONIQ Growth; Pritzker Group Venture Capital$75M$1B-
Aug-15Series DAllianceBernstein; EquityZen; Fidelity; Glade Brook Capital Partners; IVP; Wellington Management$100M$2BThe Honest Company, founded by Jessica Alba, Christopher Gavigan, and Brian Lee, is a consumer goods company offering clean, safe, and effective personal care, baby, and household products sold primarily through digital channels and retail partners. In August 2015, it raised $100 million in a Series D round led by Glade Brook Capital Partners, with participation from investors including IVP, AllianceBernstein, EquityZen, Fidelity, and Wellington Management. This followed earlier rounds, including $70 million in summer 2014 valuing the company at $1 billion led by Wellington Management, and prior raises totaling $52 million from ICONIQ Capital, General Catalyst, IVP, and Lightspeed. The funding in 2015 was aimed at expanding international presence and diversifying product lines, building on prior growth initiatives like scaling operations after the Series A in 2012 and enhancing distribution post-Series B in 2013. By 2013, the company had achieved $50 million in sales. Later financials show revenue scaling to $235.59 million in 2019 and $300.52 million in 2020, reflecting post-round growth. The company continued raising capital, including a $200 million private equity round in June 2018 from L Catterton to accelerate growth ahead of IPO, bringing total funding to $503 million. It went public in May 2021 via IPO raising $412.8 million under ticker HNST, with 2021 sales at $319 million. In late 2015, it acquired Alt12 Apps, makers of parenting apps like Baby Bump.
Aug-14Series CDragoneer; General Catalyst; ICONIQ Growth; IVP; Lightspeed Venture Partners; Wellington Management$70M$1BThe Honest Company, co-founded by actress Jessica Alba in 2011, is an e-commerce startup specializing in eco-friendly personal care products, including its flagship baby wipes and diapers, with expansion into items for children and adults. The company raised $70 million in an August 2014 Series C round led by Wellington Management Company, with participation from existing investors Lightspeed Venture Partners, Institutional Venture Partners (IVP), General Catalyst Partners, and ICONIQ Capital. This brought total funding to $122 million. The post-money valuation reached $1 billion, positioning the company for a potential IPO as stated by executives. Co-founder and CEO Brian Lee indicated the company was on track for $150 million in revenue for 2014. The round highlighted strong investor confidence in Honest's mission-driven approach, emphasizing chemical-free products, environmentally sound practices, and customer engagement under a 'triple bottom line' model that extends beyond business to societal impact. Previous funding included $27 million earlier in 2014 from General Catalyst, Lightspeed, and IVP. The company's growth trajectory and product diversification underscored its appeal in the consumer goods market focused on health and sustainability.
Nov-13Series BGeneral Catalyst; ICONIQ Growth; IVP; Lightspeed Venture Partners; M13; Pritzker Group Venture Capital$25M--

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About The Honest Company

When was The Honest Company founded?The Honest Company was founded in 2012.
Where is The Honest Company headquartered?The Honest Company is headquartered in United States.
How many employees does The Honest Company have?As of today, The Honest Company has over 176 employees.
Who is the CEO of The Honest Company?The Honest Company's CEO is Carla Vernon.
Is The Honest Company publicly listed?Yes, The Honest Company is a public company listed on Nasdaq.
What is the stock symbol of The Honest Company?The Honest Company trades under HNST ticker.
When did The Honest Company go public?The Honest Company went public in 2021.
Who are competitors of The Honest Company?The Honest Company main competitors include Societe d'Articles Hygieniques, Perfect Group Corp, Evolus, Lavipharm, The Beauty Tech Group, ebebek, Nu Skin, PZ Cussons, Cosmecca Korea, Guangdong Qunxing Toys.
What is the current market cap of The Honest Company?The Honest Company's current market cap is $385M.
What is the current revenue of The Honest Company?The Honest Company's last 12 months revenue is $346M.
What is the current revenue growth of The Honest Company?The Honest Company revenue growth (NTM/LTM) is (8%).
What is the current EV/Revenue multiple of The Honest Company?Current revenue multiple of The Honest Company is 0.9x.
What is the current EBITDA of The Honest Company?The Honest Company's last 12 months EBITDA is $22M.
What is The Honest Company's EBITDA margin?The Honest Company's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of The Honest Company?Current EBITDA multiple of The Honest Company is 14.1x.
What is the current FCF of The Honest Company?The Honest Company's last 12 months FCF is $22M.
What is The Honest Company's FCF margin?The Honest Company's last 12 months FCF margin is 6%.
What is the current EV/FCF multiple of The Honest Company?Current FCF multiple of The Honest Company is 14.0x.
How many companies The Honest Company has acquired to date?The Honest Company hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies The Honest Company has invested to date?The Honest Company hasn't invested in any companies yet (or none have been disclosed publicly).

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