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The Honest Company Valuation Multiples

Discover revenue and EBITDA valuation multiples for The Honest Company and similar public comparables like Nu Skin, Societe d'Articles Hygieniques, Helen Of Troy, Evolus and more.

The Honest Company Overview

About The Honest Company

The Honest Co Inc is a digitally-native consumer products company to makes purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through the company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.


Founded

2012

HQ

United States

Employees

176

Website

honest.com

Financials (LTM)

Revenue: $353M
EBITDA: $22M

EV

$304M

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The Honest Company Financials

The Honest Company reported last 12-month revenue of $353M and EBITDA of $22M.

In the same LTM period, The Honest Company generated $131M in gross profit, $22M in EBITDA, and $9M in net income.

Revenue (LTM)


The Honest Company P&L

In the most recent fiscal year, The Honest Company reported revenue of $371M and EBITDA of $22M.

The Honest Company expects next 12-month revenue of XXX and NTM EBITDA of XXX

See The Honest Company forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$353MXXX$371MXXXXXXXXX
Gross Profit$131MXXX$124MXXXXXXXXX
Gross Margin37%XXX33%XXXXXXXXX
EBITDA$22MXXX$22MXXXXXXXXX
EBITDA Margin6%XXX6%XXXXXXXXX
EBIT Margin3%XXX2%XXXXXXXXX
Net Profit$9MXXX$8MXXXXXXXXX
Net Margin2%XXX2%XXXXXXXXX

Financial data powered by Morningstar, Inc.

The Honest Company Stock Performance

The Honest Company has current market cap of $380M, and enterprise value of $304M.

Market Cap Evolution


The Honest Company's stock price is $3.38.

See The Honest Company trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$304M$380M0.4%XXXXXXXXX$0.07

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The Honest Company Valuation Multiples

The Honest Company trades at 0.9x EV/Revenue multiple, and 14.0x EV/EBITDA.

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EV / Revenue (LTM)


The Honest Company Financial Valuation Multiples

As of April 18, 2026, The Honest Company has market cap of $380M and EV of $304M.

Equity research analysts estimate The Honest Company's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

The Honest Company has a P/E ratio of 43.8x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$380MXXX$380MXXXXXXXXX
EV (current)$304MXXX$304MXXXXXXXXX
EV/Revenue0.9xXXX0.8xXXXXXXXXX
EV/EBITDA14.0xXXX13.9xXXXXXXXXX
EV/EBIT33.5xXXX32.8xXXXXXXXXX
EV/Gross Profit2.3xXXX2.5xXXXXXXXXX
P/E43.8xXXX45.7xXXXXXXXXX
EV/FCF15.6xXXX22.0xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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The Honest Company Margins & Growth Rates

The Honest Company's revenue in the last 12 month declined by (11%).

The Honest Company's revenue per employee in the last FY averaged $2.1M, while opex per employee averaged $0.8M for the same period.

The Honest Company's rule of 40 is (10%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

The Honest Company's rule of X is (36%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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The Honest Company Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth(11%)XXX(17%)XXXXXXXXX
EBITDA Margin6%XXX6%XXXXXXXXX
EBITDA Growth4%XXX(2%)XXXXXXXXX
Rule of 40—XXX(10%)XXXXXXXXX
Bessemer Rule of X—XXX(36%)XXXXXXXXX
Revenue per Employee—XXX$2.1MXXXXXXXXX
Opex per Employee—XXX$0.8MXXXXXXXXX
S&M Expenses to Revenue14%XXX14%XXXXXXXXX
G&A Expenses to Revenue17%XXX21%XXXXXXXXX
R&D Expenses to Revenue2%XXX2%XXXXXXXXX
Opex to Revenue—XXX37%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

The Honest Company Public Comps

See public comps and valuation multiples for other Health & Beauty and Baby & Child Care comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
The Honest CompanyXXXXXXXXXXXXXXXXXX
Nu SkinXXXXXXXXXXXXXXXXXX
Societe d'Articles HygieniquesXXXXXXXXXXXXXXXXXX
Helen Of TroyXXXXXXXXXXXXXXXXXX
EvolusXXXXXXXXXXXXXXXXXX
Ontex GroupXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

The Honest Company M&A Activity

The Honest Company acquired XXX companies to date.

Last acquisition by The Honest Company was on XXXXXXXX, XXXXX. The Honest Company acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by The Honest Company

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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The Honest Company Investment Activity

The Honest Company invested in XXX companies to date.

The Honest Company made its latest investment on XXXXXXXX, XXXXX. The Honest Company invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by The Honest Company

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About The Honest Company

When was The Honest Company founded?The Honest Company was founded in 2012.
Where is The Honest Company headquartered?The Honest Company is headquartered in United States.
How many employees does The Honest Company have?As of today, The Honest Company has over 176 employees.
Who is the CEO of The Honest Company?The Honest Company's CEO is Carla Vernon.
Is The Honest Company publicly listed?Yes, The Honest Company is a public company listed on Nasdaq.
What is the stock symbol of The Honest Company?The Honest Company trades under HNST ticker.
When did The Honest Company go public?The Honest Company went public in 2021.
Who are competitors of The Honest Company?The Honest Company main competitors are Nu Skin, Societe d'Articles Hygieniques, Helen Of Troy, Evolus.
What is the current market cap of The Honest Company?The Honest Company's current market cap is $380M.
What is the current revenue of The Honest Company?The Honest Company's last 12 months revenue is $353M.
What is the current revenue growth of The Honest Company?The Honest Company revenue growth (NTM/LTM) is (11%).
What is the current EV/Revenue multiple of The Honest Company?Current revenue multiple of The Honest Company is 0.9x.
Is The Honest Company profitable?Yes, The Honest Company is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of The Honest Company?The Honest Company's last 12 months EBITDA is $22M.
What is The Honest Company's EBITDA margin?The Honest Company's last 12 months EBITDA margin is 6%.
What is the current EV/EBITDA multiple of The Honest Company?Current EBITDA multiple of The Honest Company is 14.0x.
What is the current FCF of The Honest Company?The Honest Company's last 12 months FCF is $19M.
What is The Honest Company's FCF margin?The Honest Company's last 12 months FCF margin is 6%.
What is the current EV/FCF multiple of The Honest Company?Current FCF multiple of The Honest Company is 15.6x.

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