Nebula Brands Valuation, Funding & Investors

Nebula Brands is valued at $530M as of December 2021.

Last Nebula Brands valuation

$530M

Series B · Dec 2021

Last Nebula Brands funding round

$50M

Series B · Dec 2021

Cumulative funding Nebula Brands raised

$60M

across 2 funding rounds

Key investors in Nebula Brands

  • Matrix Partners China
  • L Catterton
  • Alpha Startups

Nebula Brands Overview

About Nebula Brands

Nebula Brands is a technology company specializing in mergers and acquisitions, e-commerce operations, branding strategies, and supply chain logistics. Headquartered in Tel Aviv, it manages a portfolio of direct-to-consumer brands in apparel and consumer goods, leveraging data analytics for inventory optimization across warehouses in Israel and Europe. The firm advises on cross-border retail expansions and partners with platforms like Shopify for scalable online storefronts.


Founded

2021

HQ

ChinaBeijing

Status

Privately held

Customer focus

B2B

Revenue model

Services

Valuation

$530M (Dec 2021)

Nebula Brands Valuation

Nebula Brands is currently valued at $530M, based on its Series B in December 2021. Read the announcement ↗

The $50M round was led by L Catterton, with participation from Matrix Partners China and Alpha Startups.

Nebula Brands valuation by funding round

Nebula Brands valuation by funding round
DateStageValuation
Dec 2021Series B$530M

Nebula Brands Funding History

Nebula Brands has raised a total of $60M across 2 funding rounds.

Nebula Brands' first fundraising round was a $10M Series A in January 2021. The most recent completed round was a $50M Series B in December 2021.

Nebula Brands funding rounds

Nebula Brands funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2021Series BL Catterton (lead); Matrix Partners China; Alpha Startups$50M$530MNebula Brands is a Beijing-based tech-driven aggregator of Chinese third-party Amazon vendors, acquiring and scaling brands through a model combining mergers and acquisitions, e-commerce operations, branding, and local supply chain expertise to expand Chinese consumer products globally on Amazon. The company, founded in May 2021, targets high-growth Chinese sellers that have become multimillion-dollar businesses and need capital and talent to sustain expansion. Nebula Brands closed a Series B funding round of over $50 million on approximately December 6, 2021 (noted as 06/12/2021 in some sources), led by L Catterton Asia, with participation from Matrix Partners China and angel investor Alpha Startups. This brought total funding to roughly $60 million. The investment positions Nebula to capitalize on the rapid growth of Chinese Amazon vendors, who represent over one-third of the Amazon market with 600,000 third-party sellers generating $135 billion in GMV, expected to reach 45% of third-party sales by 2025. Proceeds will fund further acquisitions, with Nebula having already acquired one vendor and planning several more by year-end 2021; it leverages an efficient acquisition process and strong pipeline in key categories. L Catterton brings consumer expertise, operational capabilities, and global presence to enhance Nebula's growth and market leadership in aggregating Fulfillment by Amazon vendors, a model proven effective in Western markets. Nebula competes with foreign aggregators like Berlin Brands Group, Razor Group, and Thrasio entering China, positioning itself as the leading domestic player.
Jan 2021Series AMatrix Partners China (lead)$10M-The company's first documented major funding round was Series B in December 2021, which raised over $50 million led by L Catterton with participation from Matrix Partners and Alpha Startup Fund.

Who has invested in Nebula Brands?

3 investors have backed Nebula Brands across its funding rounds, including Matrix Partners China, L Catterton and Alpha Startups.

Lead investors include L Catterton and Matrix Partners China.


Nebula Brands Investors

Investors in Nebula Brands by funding rounds participated
InvestorHQRoundsRoleFirst check
Matrix Partners ChinaChinaBeijing2LeadJan 2021

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Nebula Brands Competitors

Nebula Brands competitors include listed companies like Lily & Beauty and Haypp Group, and private ones like The Farmer's Dog, Bloom & Wild, Healthkart and Freshtohome.

Public and private companies comparable to Nebula Brands
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Lily & BeautyChinaChinaPublicly listed$254M($12M)$530M-
Haypp GroupSwedenSwedenPublicly listed$392M$19M$537M1.1x
The Farmer's DogUnited StatesNew York City, NYPrivate--$504M-
Bloom & WildUnited KingdomUnited KingdomPrivate--$500M-
HealthkartIndiaGurgaonPrivate$119M-$500M4.2x
FreshtohomeIndiaBangalorePrivate$130M-$566M4.4x

Nebula Brands Public Comps

Nebula Brands is still privately-owned, but its public comps include Fanli Digital Technology, Lily & Beauty, Haypp Group, Debenhams Group, SBC Medical Group Holdings, Tangen Industrikapital, GlobalData, Happiest Minds Technologies, Mastek and Alexforbes.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Fanli Digital Technology$83M($10M)5.6x-(47.2x)-
Lily & Beauty$254M($12M)1.3x-(26.6x)-
Haypp Group$392M$19M1.4x1.1x29.4x24.3x
Debenhams Group$1.2B($45M)0.6x0.6x(16.9x)9.9x
SBC Medical Group Holdings$174M$85M2.4x2.2x5.0x5.5x
Tangen Industrikapital$223M$38M2.2x-12.9x-
GlobalData$432M$140M1.9x1.8x5.7x5.4x
Happiest Minds Technologies$244M$43M1.8x1.7x10.4x9.5x

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Common questions about Nebula Brands

When was Nebula Brands founded?Nebula Brands was founded in 2021.
Where is Nebula Brands headquartered?Nebula Brands is headquartered in Beijing, China.
Is Nebula Brands publicly listed?No, Nebula Brands is a private, VC-backed company.
What is Nebula Brands' valuation?Nebula Brands was last valued at $530M in its Series B in December 2021.
How much funding has Nebula Brands raised?Nebula Brands has raised $60M across 2 funding rounds.
What was Nebula Brands' last funding round?Nebula Brands' last funding round was a $50M Series B in December 2021, led by L Catterton.
Who are Nebula Brands' investors?Nebula Brands' investors include Matrix Partners China, Alpha Startups and L Catterton.
Which companies are comparable to Nebula Brands?Companies comparable to Nebula Brands include Lily & Beauty, Haypp Group, The Farmer's Dog, Bloom & Wild, Healthkart and Freshtohome.

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