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- PetLove
PetLove Revenue, Valuation, Funding & Investors
PetLove is valued at $675M as of August 2021, a 7.0x revenue multiple. PetLove revenue was $96M, as disclosed with its latest round.
Last PetLove valuation
$675M
Series C · Aug 2021
Last PetLove funding round
Strategic investment
Amount undisclosed · Sep 2022
PetLove revenue
$96M
Series C · Aug 2021
Key investors in PetLove
SoftBank Group
L Catterton
MONASHEES
Kaszek
Riverwood Capital
Globo Ventures
About PetLove
Petlove is a Brazilian pet company based in Sao Paulo that sells pet products online and offers pet health plans and services. It was founded by the veterinarian Marcio Waldman and became the largest online pet shop in Brazil. Its group brings together the Petlove store, the DogHero pet-sitting marketplace, the Vet Smart platform for veterinarians, the Vetus management software and the Nofaro pet health plan business, now sold as Petlove Saude. It also serves pet shops and veterinary clinics with software. Investors include Kaszek Ventures, Monashees, Tarpon, SoftBank, L Catterton, Riverwood Capital, Porto Seguro and Globo Ventures. Its largest round was a US$150 million Series C in August 2021 led by Riverwood.
Founded
1999
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$96M (Aug 2021)
Valuation
$675M (Aug 2021)
PetLove Valuation
PetLove is currently valued at $675M, based on its Series C in August 2021. Read the announcement ↗
The $143M round was led by Riverwood Capital, with participation from Tarpon Investimentos, SoftBank Group, Porto, L Catterton and MONASHEES.
PetLove valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Aug 2021 | Series C | $675M | 7.0x |
PetLove Revenue
PetLove's latest recorded revenue is $96M, as of its Series C in August 2021. At a $675M valuation, that implies a 7.0x revenue multiple.
PetLove revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Aug 2021 | $96M | $675M | 7.0x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
PetLove Funding History
PetLove has raised a total of $196M across 5 funding rounds.
PetLove's first fundraising round was a $5M seed round in June 2015. The most recent completed round was a strategic investment round in September 2022.
PetLove funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2022 | Strategic investment | Globo Ventures | - | - | Globo Ventures, the investment arm of Grupo Globo, became a shareholder of the Petlove group in September 2022. Petlove described the transaction as an extension of its previous funding round, which closed a year earlier and valued the company at R$3.5 billion. Press coverage described the structure as media for equity, in which Globo gives the company advertising space across its outlets in return for an equity stake. Globo Ventures managing partner Luis Lora said Petlove is the most loved brand in one of the most exciting segments of retail, while chief executive Talita Lacerda said the partnership would help bring affordable products and services to millions of pet owners. Petlove is a Brazilian pet technology group whose brands include Petlove, DogHero, Vet Smart and Vetus; it sells pet products and services to consumers and supplies software and services to pet shops, veterinarians, hospitals and clinics. Earlier backers named in the coverage include SoftBank, L Catterton, Monashees, Porto Seguro and Riverwood. |
| Aug 2021 | Series C | Riverwood Capital (lead); Tarpon Investimentos; SoftBank Group; Porto; L Catterton; MONASHEES | $143M | $675M | Petlove&Co is a Brazil-based pet ecosystem offering an online platform for pet supplies including rations, medicines, hygiene products, and accessories, formed through mergers and acquisitions such as Petlove, DogHero, Vetus, VetSmart, and Porto.Pet. On August 30, 2021, it raised a Series C round of BRL 750 million (approximately US$150 million), led by Riverwood Capital, with participation from L Catterton, Monashees, Porto Seguro, SoftBank, and Tarpon Investimentos. This was the largest round in the company's history, nearly doubling its prior June 2020 raise, bringing total funding to USD 225.8 million as of August 2021. Proceeds were allocated to expand logistics, particularly the Petlove Já express delivery service (within 4 hours in select cities like São Paulo and Belo Horizonte), and grow its pioneering subscription program. The investment aims to strengthen its position as Brazil's largest pet ecosystem amid a rapidly expanding market, the fourth largest globally by spending, against competitors like Petz (valued at BRL 10.3 billion), Cobasi, and Zee.Dog. Petlove&Co employs around 400 people and focuses on making pet care affordable and accessible while supporting veterinarians and pet entrepreneurs. |
| Jun 2020 | Undisclosed stage | L Catterton (lead) | - | - | PetLove, Brazil's largest online pet retail brand founded in 1999, announced a strategic investment from L Catterton's Latin America fund in June 2020. The company operates as a digital platform providing pet products and services, alongside a technology platform serving over 2,000 veterinary partners in Brazil. L Catterton partnered with existing investors SoftBank, Tarpon, and Monashees to support the company's expansion and strategic initiatives. Subsequently, in August 2021, PetLove raised $150 million in a Series C round led by Riverwood Capital at a valuation of $551.4–$703.84 million, demonstrating significant growth in the intervening period. |
| Apr 2020 | Series B | SoftBank Group (lead); Kaszek; MONASHEES | $48M | - | SoftBank agreed in April 2020 to invest 250 million reais (about US$48 million) in Petlove, the Brazilian online pet products retailer, with the money coming from its Latin America fund. The investment added to earlier venture capital backing from Kaszek Ventures and Monashees and from the private equity firm Tarpon. Petlove, founded by the veterinarian Marcio Waldman, sells pet products online. The company said the funds would support its growth in a pet market that Euromonitor data put at 24 billion reais in revenue the previous year. L Catterton followed with its own investment in June 2020, and Riverwood Capital led a US$150 million round in 2021. |
| Jun 2015 | Seed | - | $5M | - | Petlove, a Brazilian online pet products retailer, raised nearly US$4.8 million from seven investors in 2015, according to a regulatory filing cited by Global Corporate Venturing. The investors were not named in the filing. The round came before the larger financings that followed in 2020 and 2021, when SoftBank, L Catterton and Riverwood Capital invested. Petlove was founded by the veterinarian Marcio Waldman and sells pet products online in Brazil. Earlier backers include Kaszek Ventures and Monashees. |
Who has invested in PetLove?
8 investors have backed PetLove across its funding rounds, including SoftBank Group, L Catterton, MONASHEES, Kaszek, Riverwood Capital and Globo Ventures.
Lead investors include Riverwood Capital, L Catterton and SoftBank Group.
PetLove Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Apr 2020 | ||
| 2 | Lead | Jun 2020 | ||
| 2 | Participant | Apr 2020 | ||
| 1 | Participant | Aug 2021 | ||
| 1 | Participant | Sep 2022 | ||
| 1 | Lead | Aug 2021 | ||
This data is available for Pro users. Sign up to see all 8 PetLove investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by PetLove
PetLove has acquired 5 companies to date.
Last acquisition by PetLove was on June 11th 2025. PetLove acquired SimplesVet for $26M.
Latest Acquisitions by PetLove
| Description | SimplesVet is a Brazilian software company that sells management systems for veterinary clinics and hospitals. It was founded in 2013 in Salvador, Bahia, by Josafa Trigo, Fabio Castro and Salvador Torres. The platform covers clinic operations such as sales, hospital admissions and appointments, and plans start at R$149 per month. At the time of the sale it served about 8,000 clients, mainly in the Northeast and Southeast of Brazil, and had 65 employees. It processed about 2 million sales, 70,000 hospitalisations and 1.2 million appointments a month. After the sale to Petlove it was to keep its own team and culture. | Nofaro is a pet health insurance provider offering plans for cats and dogs covering veterinary care, surgeries, and wellness visits. U.S.-based, it simplifies claims through a mobile app. | DogHero connects dog owners with vetted sitters and walkers through its peer-to-peer platform in Brazil. Headquartered in São Paulo, it facilitates overnight hosting and daily walks in cities like Rio de Janeiro and Belo Horizonte. The app verifies sitters via background checks and provides insurance up to 20,000 BRL per stay. Launched in 2016, DogHero serves over 100,000 pets with video monitoring features. | Vetus is a Brazilian software provider offering a comprehensive management platform tailored for pet shops, veterinary clinics, and hospitals. The system handles inventory management, appointment scheduling, electronic medical records, and client relationship tools across its modules. Headquartered in São Paulo, Vetus serves over 5,000 veterinary establishments in Brazil since its launch in 2012. It integrates payment processing and e-commerce features for pet product sales directly through the platform. Vetus also provides mobile apps for veterinarians to access patient data remotely and analytics dashboards for business performance tracking. | |
| HQ Country | |||||
| HQ City | Salvador | Porto Alegre | São Paulo | São Paulo | |
| Deal Date | 11 Jun 2025 | 8 Mar 2022 | 26 Oct 2020 | 4 Sep 2020 | |
| Valuation | $26M | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all PetLove acquisitions and their M&A valuation multiples. Start Free Trial | |||||
PetLove Competitors
PetLove competitors include listed companies like AO World, ASOS and WeBuyCars, and private ones like The Farmer's Dog, Pet Circle and Doublefs.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $504M | - | ||
| Private | $269M | - | $1B | 3.7x | ||
| Publicly listed | $1.7B | $103M | $665M | 0.4x | ||
| Publicly listed | $3.3B | ($61M) | $688M | 0.5x | ||
| Publicly listed | $1.6B | $88M | $689M | 0.5x | ||
| Private | - | - | $700M | - |
PetLove Public Comps
PetLove is still privately-owned, but its public comps include AO World, ASOS, WeBuyCars, ASKUL, Wish, almeera, Betterware de Mexico, Bxn Holding, Grupo Petz Cobasi and Petco.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.7B | $103M | 0.4x | 0.4x | 6.2x | 5.8x | |||
| $3.3B | ($61M) | 0.4x | 0.5x | (23.0x) | 6.2x | |||
| $1.6B | $88M | 0.5x | 0.5x | 9.4x | 8.2x | |||
| $2.5B | ($99M) | 0.3x | 0.3x | (8.2x) | 37.2x | |||
| - | ($31M) | - | - | (43.6x) | - | |||
| $799M | $83M | 1.1x | 1.1x | 11.0x | 13.9x | |||
| $756M | $139M | 1.3x | 1.1x | 7.2x | 5.6x | |||
| $777M | $101M | 0.7x | 0.7x | 5.4x | 5.1x | |||
This data is available for Pro users. Sign up to see all PetLove competitors and their valuation data. Start Free Trial | ||||||||
Common questions about PetLove
| When was PetLove founded? | PetLove was founded in 1999. |
| Where is PetLove headquartered? | PetLove is headquartered in São Paulo, Brazil. |
| Is PetLove publicly listed? | No, PetLove is a private, VC-backed company. |
| What is PetLove's valuation? | PetLove was last valued at $675M in its Series C in August 2021. |
| How much funding has PetLove raised? | PetLove has raised $196M across 5 funding rounds. |
| What was PetLove's last funding round? | PetLove's last funding round was a strategic investment round in September 2022. |
| Who are PetLove's investors? | PetLove's investors include SoftBank Group, L Catterton, MONASHEES, Tarpon Investimentos, Globo Ventures, Riverwood Capital, Porto and Kaszek. |
| What is PetLove's revenue? | PetLove's latest recorded revenue is $96M (August 2021). |
| What is PetLove's revenue multiple? | PetLove's latest valuation implies a 7.0x revenue multiple ($675M valuation on $96M of revenue). |
| Which companies are comparable to PetLove? | Companies comparable to PetLove include The Farmer's Dog, Pet Circle, AO World, ASOS, WeBuyCars and Doublefs. |
| How many companies has PetLove acquired? | PetLove has acquired 5 companies, including SimplesVet, Nofaro, DogHero, Vetus and Vet Smart. |
| What was the largest acquisition by PetLove? | The $26M acquisition of SimplesVet in June 2025 is the largest acquisition PetLove has made to date. |
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