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- PetLove
PetLove Funding, Investors & Competitors
PetLove has raised $219M across 4 funding rounds, most recently a $143M Series C in August 2021.
Last PetLove funding round
$143M
Series C · Aug 2021
Cumulative funding PetLove raised
$219M
across 4 funding rounds
Key investors in PetLove
SoftBank Group
MONASHEES
L Catterton
Kaszek
Riverwood Capital
Porto
Tarpon Investimentos
About PetLove
PetLove is a Rio de Janeiro-based e-commerce platform for pet supplies in Brazil. Formerly PetSuperMarket since 1999, it stocks over 10,000 items including Royal Canin foods, toys, and veterinary products with automatic loyalty discounts from first purchase. The site delivers nationwide via partnerships with Correios.
Founded
1999
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
PetLove Funding History
PetLove has raised a total of $219M across 4 funding rounds.
PetLove's first fundraising round was a $5M seed round in June 2015. The most recent completed round was a $143M Series C in August 2021.
PetLove funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Aug 2021 | Series C | Riverwood Capital (lead); Tarpon Investimentos; SoftBank Group; Porto; L Catterton; MONASHEES | $143M | Petlove&Co is a Brazil-based pet ecosystem offering an online platform for pet supplies including rations, medicines, hygiene products, and accessories, formed through mergers and acquisitions such as Petlove, DogHero, Vetus, VetSmart, and Porto.Pet. On August 30, 2021, it raised a Series C round of BRL 750 million (approximately US$150 million), led by Riverwood Capital, with participation from L Catterton, Monashees, Porto Seguro, SoftBank, and Tarpon Investimentos. This was the largest round in the company's history, nearly doubling its prior June 2020 raise, bringing total funding to USD 225.8 million as of August 2021. Proceeds were allocated to expand logistics, particularly the Petlove Já express delivery service (within 4 hours in select cities like São Paulo and Belo Horizonte), and grow its pioneering subscription program. The investment aims to strengthen its position as Brazil's largest pet ecosystem amid a rapidly expanding market, the fourth largest globally by spending, against competitors like Petz (valued at BRL 10.3 billion), Cobasi, and Zee.Dog. Petlove&Co employs around 400 people and focuses on making pet care affordable and accessible while supporting veterinarians and pet entrepreneurs. |
| Jun 2020 | Undisclosed stage | L Catterton (lead) | $23M | PetLove, Brazil's largest online pet retail brand founded in 1999, announced a strategic investment from L Catterton's Latin America fund in June 2020. The company operates as a digital platform providing pet products and services, alongside a technology platform serving over 2,000 veterinary partners in Brazil. L Catterton partnered with existing investors SoftBank, Tarpon, and Monashees to support the company's expansion and strategic initiatives. Subsequently, in August 2021, PetLove raised $150 million in a Series C round led by Riverwood Capital at a valuation of $551.4–$703.84 million, demonstrating significant growth in the intervening period. |
| Apr 2020 | Series B | SoftBank Group (lead); Kaszek; MONASHEES | $48M | PetLove is a Brazilian digital platform offering pet products and services online, based in São Paulo. It has raised a total of approximately $237.52M across multiple rounds from 11 investors, including Kaszek, Monashees, and SoftBank Latin America Ventures. Later rounds include a Series C in August 2021 for $150M led by Riverwood Capital with participation from IGNIA, L Catterton, Monashees, Porto Seguro, SoftBank Latin America Fund, and Tarpon Investimentos, at a valuation range of $551.4-$703.84M, and a Series C-II in September 2022. The pet market saw e-commerce growth in 2020 globally, with companies like Chewy reporting $7.15B net sales (up 47% YoY). |
| Jun 2015 | Seed | - | $5M | - |
Who has invested in PetLove?
7 investors have backed PetLove across its funding rounds, including SoftBank Group, MONASHEES, L Catterton, Kaszek, Riverwood Capital and Porto.
Lead investors include Riverwood Capital, L Catterton and SoftBank Group.
PetLove Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Apr 2020 | ||
| 2 | Lead | Jun 2020 | ||
| 2 | Participant | Apr 2020 | ||
| 1 | Participant | Aug 2021 | ||
| 1 | Lead | Aug 2021 | ||
This data is available for Pro users. Sign up to see all 7 PetLove investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by PetLove
PetLove has acquired 3 companies to date.
Last acquisition by PetLove was on March 8th 2022. PetLove acquired Nofaro for undisclosed valuation.
Latest Acquisitions by PetLove
| Description | Nofaro is a pet health insurance provider offering plans for cats and dogs covering veterinary care, surgeries, and wellness visits. U.S.-based, it simplifies claims through a mobile app. | DogHero connects dog owners with vetted sitters and walkers through its peer-to-peer platform in Brazil. Headquartered in São Paulo, it facilitates overnight hosting and daily walks in cities like Rio de Janeiro and Belo Horizonte. The app verifies sitters via background checks and provides insurance up to 20,000 BRL per stay. Launched in 2016, DogHero serves over 100,000 pets with video monitoring features. | Vetus is a Brazilian software provider offering a comprehensive management platform tailored for pet shops, veterinary clinics, and hospitals. The system handles inventory management, appointment scheduling, electronic medical records, and client relationship tools across its modules. Headquartered in São Paulo, Vetus serves over 5,000 veterinary establishments in Brazil since its launch in 2012. It integrates payment processing and e-commerce features for pet product sales directly through the platform. Vetus also provides mobile apps for veterinarians to access patient data remotely and analytics dashboards for business performance tracking. |
| HQ Country | |||
| HQ City | Porto Alegre | São Paulo | São Paulo |
| Deal Date | 8 Mar 2022 | 26 Oct 2020 | 4 Sep 2020 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all PetLove acquisitions and their M&A valuation multiples. Start Free Trial | |||
PetLove Competitors
PetLove competitors include listed companies like Chewy, Alibaba Group, Carvana and Shein, and private ones like Pet Circle and Kavak.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $13B | $377M | $8.4B | 0.7x | ||
| Private | $269M | - | $1B | 3.7x | ||
| Publicly listed | $153B | $15B | $266B | 1.6x | ||
| Publicly listed | $20B | ($110M) | $72B | 2.9x | ||
| Publicly listed | $42B | $2.3B | $21B | - | ||
| Private | $750M | - | $8.7B | 11.6x |
PetLove Public Comps
PetLove is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Zoetis and Coupang.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $112B | $51B | 4.5x | 4.2x | 9.9x | 9.9x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
| $20B | ($110M) | 3.7x | 2.9x | (691.4x) | 27.7x | |||
| $23B | $2.4B | 2.5x | 2.0x | 24.3x | 16.5x | |||
| $195B | $4.3B | 0.1x | 0.1x | 6.7x | 6.7x | |||
This data is available for Pro users. Sign up to see all PetLove competitors and their valuation data. Start Free Trial | ||||||||
Common questions about PetLove
| When was PetLove founded? | PetLove was founded in 1999. |
| Where is PetLove headquartered? | PetLove is headquartered in São Paulo, Brazil. |
| Is PetLove publicly listed? | No, PetLove is a private, VC-backed company. |
| How much funding has PetLove raised? | PetLove has raised $219M across 4 funding rounds. |
| What was PetLove's last funding round? | PetLove's last funding round was a $143M Series C in August 2021, led by Riverwood Capital. |
| Who are PetLove's investors? | PetLove's investors include SoftBank Group, L Catterton, MONASHEES, Tarpon Investimentos, Riverwood Capital, Porto and Kaszek. |
| Which companies are comparable to PetLove? | Companies comparable to PetLove include Chewy, Pet Circle, Alibaba Group, Carvana, Shein and Kavak. |
| How many companies has PetLove acquired? | PetLove has acquired 3 companies, including Nofaro, DogHero and Vetus. |
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