Minted Valuation, Funding & Investors

Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware’s segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA’s segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.

Victorian Plumbing Group PLC is an online retailer of bathroom products and accessories, offering a one-stop-shop solution for the entire bathroom. It offers a wide varities of products to business to customer and trade customers, with more than 125 brands across a wide spectrum of price points and it also design and develops exclusive new products in-house.

Doublefs is a fashion-focused e-commerce platform delivering curated clothing and accessories through its online storefront.

PharmEasy is an Indian online pharmacy and healthcare platform headquartered in Mumbai, operated by its parent API Holdings. It was founded in 2015 and sells prescription and over-the-counter medicines, health products, diagnostic tests and teleconsultations through its app and website, with delivery from partner pharmacies across the country. The group also runs a wholesale business that supplies retail pharmacies and owns a majority of the listed diagnostics chain Thyrocare, bought in 2021 for about INR 45.5 billion. It merged with its rival Medlife in 2021 and bought a majority stake in the healthcare supply chain company Aknamed the same year. Investors have included Bessemer Venture Partners, Temasek, Prosus, TPG and the family office of Ranjan Pai. The company was valued at USD 5.6 billion in a 2021 pre-IPO round, then raised fresh equity at a far lower valuation in 2023 and 2024. API Holdings reported consolidated revenue from operations of INR 58.72 billion for FY25.

We Buy Cars Holding Ltd is an automotive retailer focused on buying, reconditioning, and retail sales through both physical supermarkets and its digital platforms. The company's two reportable segments are: i) Buyer, distributor and retailer of pre-owned motor vehicles with the attendant sale of finance and insurance products and other ancillary products. ii) Property rental: Rental of warehouses to group companies. The majority of the company's revenue is derived from the Buyer, distributor and retailer of pre-owned motor vehicles segment.

Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.

Petlove is a Brazilian pet company based in Sao Paulo that sells pet products online and offers pet health plans and services. It was founded by the veterinarian Marcio Waldman and became the largest online pet shop in Brazil. Its group brings together the Petlove store, the DogHero pet-sitting marketplace, the Vet Smart platform for veterinarians, the Vetus management software and the Nofaro pet health plan business, now sold as Petlove Saude. It also serves pet shops and veterinary clinics with software. Investors include Kaszek Ventures, Monashees, Tarpon, SoftBank, L Catterton, Riverwood Capital, Porto Seguro and Globo Ventures. Its largest round was a US$150 million Series C in August 2021 led by Riverwood.

AO World PLC is a European retailer that specializes in electrical products. The company's primary markets include essential domestic appliances, small domestic appliances, and audiovisual equipment. Within the domestic appliances category, AO collaborates with suppliers such as Fisher & Paykel, Daewoo, and Amica. The small domestic appliances segment encompasses a variety of appliances including food preparation appliances, kitchen appliances, and floorcare devices. Additionally, the company offers ancillary services to customers in the UK. AO's main geographical markets are the UK, Germany, and the Netherlands.

Hungryroot is a Chicago-based personalized grocery delivery service using AI to recommend groceries, recipes, and meal plans based on user health goals. Launched in 2015, the platform offers branded and proprietary products like Black Bean Brownie Batter, available nationwide in the US. Hungryroot emphasizes sustainability and convenience with predictive technology matching individual dietary needs.

ThirdLove is a direct-to-consumer lingerie brand offering bras in half-cup sizes from 30A to 44H. San Francisco-headquartered ThirdLove uses 3D body scanning data from over 10,000 women to design inclusive sizing. The company sells through its website and partners with Nordstrom and Macy's. ThirdLove expanded into loungewear and shapewear, launching 24/7 bras in 2018.

Moda Operandi is a New York-headquartered e-commerce platform connecting consumers with designers for pre-runway purchases. It offers women's apparel, men's wear, fine jewelry, and home goods from established and emerging labels. The site facilitates direct-to-consumer sales and supports designers via global shipping and marketing tools.

Tradeinn is a Girona-based specialist e-commerce group founded by David Martín. It operates category-specific online stores for sports and leisure products, including cycling, outdoor, diving, snow, running, fitness and related equipment. The platform serves consumers internationally through a centralized technology, catalogue, logistics and customer-service infrastructure. Revenue comes from direct online sales of branded physical products rather than marketplace commissions. Suma Capital acquired a 30% minority interest in 2015 and supported warehouse, technology and international expansion during a ten-year holding period. By the time Apollo acquired the Suma stake in 2025, Tradeinn had developed a broad global customer base while the founder remained chief executive and controlling shareholder.

ipsy is a beauty subscription service that delivers personalized makeup and skincare samples chosen through user quizzes and AI-driven recommendations, working closely with beauty influencers for product discovery and promotion. Founded in 2011 by Michelle Phan, the company built its business around a large subscriber community and hosted events such as Generation Beauty to connect influencers with fans. In 2020, ipsy acquired rival subscription service BoxyCharm to form Beauty For All Industries, combining the two beauty-sampling businesses while keeping the BoxyCharm brand running independently.

Brainbees Solutions Ltd is engaged in the business of buying, selling, advertising, and promoting baby and kids products and Fast Moving Consumer Goods (FMCG) goods on a wholesale basis through various business partners. It also runs the pre-school business for kids through various franchisee partners in India.

Cars.com Inc is an online destination for buying and selling new and used vehicles. It is an audience-driven technology company empowering the automotive industry. The company brands include Dealer Inspire, DealerRater, FUEL, Accu-Trade, PickupTrucks.com, CreditIQ, and NewCars.com., websites directed towards different consumer segments.

TakeOff is a Kansas City-headquartered provider of automated grocery fulfillment systems for supermarkets transitioning to e-commerce. Its micro-fulfillment centers process orders using AI-driven picking robots, reducing assembly times by 40 percent compared to manual methods. The platform integrates with grocers' inventory systems for same-day delivery fulfillment. Deployed in stores across the Midwest United States, TakeOff enables chains like Price Chopper to scale online sales without new warehouse builds.

Brandi is a South Korea-based online retailer selling clothes, cosmetics, and home interior products through its e-commerce platform.