- Companies
- Inagora
Inagora Funding, Investors & Competitors
Inagora has raised $162M across 5 funding rounds, most recently a $49M strategic investment round in January 2020.
Last Inagora funding round
$49M
Strategic investment · Jan 2020
Cumulative funding Inagora raised
$162M
across 5 funding rounds
Key investors in Inagora
ITOCHU
Ventech China
SBI Holdings
ZhenFund
World Innovation Lab
KDDI
MTG
Sugi Holdings
About Inagora
Inagora is a cross-border e-commerce operator running Wandou, a Chinese-language platform dedicated to Japanese cosmetics, apparel, and food brands. The Tokyo-headquartered company curates around 40,000 products for millions of users in China, leveraging logistics partnerships for direct-from-Japan shipping. Strategic investments from Itochu Corporation bolster its supply chain and marketing efforts, positioning Wandou as a key channel for premium imports amid rising demand for authentic overseas goods.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Inagora Funding History
Inagora has raised a total of $162M across 5 funding rounds.
Inagora's first fundraising round was a $10M Series A in February 2016. The most recent completed round was a $49M strategic investment round in January 2020.
Inagora funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jan 2020 | Strategic investment | SBI Holdings; Sugi Holdings; XJ Holding | $49M | - |
| Nov 2017 | Series C | ITOCHU (lead); SBI Holdings; KDDI | $67M | Inagora Co., Limited, founded in 2014 and headquartered in Tokyo, develops and operates a cross-border e-commerce platform focused on selling Japanese products, particularly health and beauty goods and daily commodities, to users in China. The platform supports B2C sales via a smartphone app, B2B distribution through leading Chinese e-commerce malls, key opinion leaders, and social media, and inbound business for Chinese tourists in Japan, covering 2,600 brands and over 40,000 SKUs. In late 2017, Inagora raised funding involving investors ITOCHU, KDDI, SBI Holdings (or SBI Investment), IDG Capital, Taoyun Beijing Investment Fund, Ventech, WiL (World Innovation Lab), and ZhenFund. One report lists a $68 million Series C round on November 24, 2017, matching the query date and investors. Separately, a JPY 7.65 billion Series D round closed on October 31, 2017, potentially related or preceding activity. ITOCHU announced a strategic investment on November 22, 2017, designating Inagora as an equity method affiliate to enter the China-Japan cross-border market and expand to regions like Southeast Asia using ITOCHU's commodities. No post-money valuation, pre-money valuation, revenue, ARR, EBITDA, or valuation multiples are disclosed in the sources for this round. Earlier, Inagora received $10 million from ITOCHU in 2016. Cumulatively, Inagora has raised $104.5 million across three rounds from these investors, operating in a competitive cross-border e-commerce market. |
| Nov 2016 | Series B | World Innovation Lab (lead); Ventech China; ITOCHU | $26M | Inagora is a Tokyo-based e-commerce mobile platform specializing in selling high-quality Japanese products to consumers, particularly those in China. The two-year-old company raised $26 million in Series B funding in late November 2016, led by the cross-border venture firm World Innovation Lab. Other participants in the round included Japan's ITOCHU Corporation and Ventech China, following earlier Series A and A+ investments from IDG Capital Partners. |
| May 2016 | Series B | ZhenFund; Ventech China; ITOCHU; MTG | $10M | - |
| Feb 2016 | Series A | Ventech China; ITOCHU | $10M | - |
Who has invested in Inagora?
9 investors have backed Inagora across its funding rounds, including ITOCHU, Ventech China, SBI Holdings, ZhenFund, World Innovation Lab and KDDI.
Lead investors include ITOCHU and World Innovation Lab.
Inagora Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Feb 2016 | ||
| 3 | Participant | Feb 2016 | ||
| 2 | Participant | Nov 2017 | ||
| 1 | Participant | May 2016 | ||
| 1 | Lead | Nov 2016 | ||
| 1 | Participant | Jan 2020 | ||
| 1 | Participant | Nov 2017 | ||
This data is available for Pro users. Sign up to see all 9 Inagora investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialInagora Competitors
Inagora competitors include listed companies like Alibaba Group, Pinduoduo, MercadoLibre and Sea, and private ones like Noon and Snapdeal.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $153B | $15B | $266B | 1.6x | ||
| Publicly listed | $64B | $14B | $111B | 0.7x | ||
| Publicly listed | $29B | $3.7B | $93B | 2.6x | ||
| Publicly listed | $23B | $2.4B | $62B | 2.0x | ||
| Private | - | - | $10B | - | ||
| Private | $26M | - | $6.5B | - |
Inagora Public Comps
Inagora is still privately-owned, but its public comps include Amazon, Tencent, Alibaba Group, Pinduoduo, MercadoLibre, Carvana, Sea, JD.com, Coupang and LY Corporation.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $112B | $51B | 4.5x | 4.2x | 9.9x | 9.9x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $64B | $14B | 0.7x | 0.7x | 3.1x | 2.8x | |||
| $29B | $3.7B | 3.5x | 2.6x | 27.2x | 25.1x | |||
| $20B | ($110M) | 3.7x | 2.9x | (691.4x) | 27.7x | |||
| $23B | $2.4B | 2.5x | 2.0x | 24.3x | 16.5x | |||
| $195B | $4.3B | 0.1x | 0.1x | 6.7x | 6.7x | |||
This data is available for Pro users. Sign up to see all Inagora competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Inagora
| When was Inagora founded? | Inagora was founded in 2016. |
| Where is Inagora headquartered? | Inagora is headquartered in Tokyo, Japan. |
| Is Inagora publicly listed? | No, Inagora is a private, VC-backed company. |
| How much funding has Inagora raised? | Inagora has raised $162M across 5 funding rounds. |
| What was Inagora's last funding round? | Inagora's last funding round was a $49M strategic investment round in January 2020. |
| Who are Inagora's investors? | Inagora's investors include ITOCHU, Ventech China, SBI Holdings, ZhenFund, World Innovation Lab, Sugi Holdings, KDDI, XJ Holding and MTG. |
| Which companies are comparable to Inagora? | Companies comparable to Inagora include Alibaba Group, Pinduoduo, MercadoLibre, Sea, Noon and Snapdeal. |
See companies similar to Inagora
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




