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- Fenway Sports Group
Fenway Sports Group Valuation, Funding & Investors
Fenway Sports Group is valued at $7.3B as of March 2021.
Last Fenway Sports Group valuation
$7.3B
Undisclosed stage · Mar 2021
Last Fenway Sports Group funding round
$735M
Undisclosed stage · Mar 2021
Cumulative funding Fenway Sports Group raised
$735M
across 1 funding round
Key investors in Fenway Sports Group
RedBird Capital Partners
Arctos Partners
Paul Wachter
Maverick Carter
LeBron James
About Fenway Sports Group
Fenway Sports Group is a Boston-based sports holding company that owns professional teams, stadiums and sports media assets in the United States and England. It was formed in 2001 as New England Sports Ventures by John W. Henry and Tom Werner, together with Les Otten and The New York Times Company, bought the Boston Red Sox and Fenway Park in 2002 and took its current name in March 2011. In October 2010 it acquired Premier League club Liverpool FC and its Anfield stadium. The group also owns 80% of the New England Sports Network (NESN), a 50% stake in NASCAR team RFK Racing bought in 2007, the TGL golf team Boston Common Golf and the Red Sox spring-training complex in Fort Myers, Florida. It became majority owner of the NHL's Pittsburgh Penguins on December 31, 2021 and in December 2025 agreed to sell the franchise to the Hoffmann family for about $1.7 billion. FSG earns revenue from ticketing, media rights, sponsorship and merchandise across these properties. Outside partners include RedBird Capital Partners, which invested $750 million in 2021, the partnership of LeBron James and Maverick Carter, and Arctos Partners; Henry is principal owner with an estimated 40% stake and Werner is chairman.
Founded
2001
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Advertising, Product sales
Valuation
$7.3B (Mar 2021)
Sectors
Fenway Sports Group Valuation
Fenway Sports Group is currently valued at $7.3B, based on its undisclosed-stage round in March 2021. Read the announcement ↗
The $735M round was led by RedBird Capital Partners, with participation from Maverick Carter, LeBron James and Paul Wachter.
Fenway Sports Group valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2021 | Undisclosed stage | $7.3B |
Fenway Sports Group Funding History
Fenway Sports Group has raised a total of $735M across 1 funding round, plus 4 secondary share sales.
Fenway Sports Group funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2021 | Undisclosed stage | RedBird Capital Partners (lead); Maverick Carter; LeBron James; Paul Wachter | $735M | $7.3B | Fenway Sports Group (FSG), owner of the Boston Red Sox, Liverpool Football Club, a 50% stake in NASCAR’s Roush Fenway Racing, 80% of NESN, Fenway Sports Management, and Fenway Sports Group Real Estate, announced a significant investment from RedBird Capital Partners on March 31, 2021. The deal, unanimously approved by FSG partners on March 16, 2021, valued FSG at an enterprise valuation of $7.35 billion. Approximately $750 million was invested by RedBird. As part of the transaction, LeBron James, Maverick Carter, and Paul Wachter exchanged their prior interest in Liverpool Football Club to join FSG’s ownership group alongside RedBird. The investment supports an ongoing strategic alliance focused on growth opportunities, including new businesses, strategic acquisitions in sports teams, venues, media, and related areas. Bank of America advised FSG, and Goldman Sachs advised RedBird. This partnership enhances FSG's platform for organic growth and expansion, building on RedBird's model of developing high-growth companies with long-term capital. |
| Jan 2020 | Secondary | Arctos Partners (lead) | - | - | Arctos Sports Partners made its first sports investment in 2020 by buying a minority stake of about 5% in Fenway Sports Group, the Boston-based owner of the Boston Red Sox and Liverpool FC. The stake was assembled by acquiring part of the minority holding of a family office that was among FSG's limited partners, giving that investor liquidity at a time when games were suspended and the Covid-19 pandemic had cut off most matchday revenue. The investment was reported at $300 million to $350 million, and the capital was initially used to support FSG's assets through the pandemic. Arctos later said it had underwritten the deal with its own data-driven analysis despite the uncertainty over media contracts and attendance at the time. The transaction was not announced publicly, and Sportico first reported in March 2022 that the Red Sox stake, held through FSG, had been in place for roughly two years. Fenway Sports Group was formed by John Henry and Tom Werner after they bought the Red Sox in 2002, and it added Liverpool in 2010. Its portfolio also includes the Pittsburgh Penguins, which it bought in 2021, a stake in the NASCAR team now called RFK Racing, and the NESN regional sports network. A year after the Arctos investment, RedBird Capital Partners invested about $750 million in FSG at a $7.35 billion valuation. |
| May 2012 | Secondary | - | $63M | - | The New York Times Company sold its remaining 210 Class B units of Fenway Sports Group to multiple buyers in transactions completed on 10 and 11 May 2012, receiving an aggregate US$63 million in cash. The buyers were not identified, and the Times Company expected to book a pre-tax gain of approximately US$38 million in the second quarter of 2012. The sale ended the newspaper publisher's ownership of the Boston-based sports group, which it had helped fund in 2002 when the John Henry and Tom Werner-led New England Sports Ventures bought the Boston Red Sox and Fenway Park. Fenway Sports Group then owned the Red Sox, Liverpool Football Club, about 80 per cent of the New England Sports Network and 50 per cent of the Roush Fenway Racing NASCAR team. Earlier sales of 390 units in July 2011 and 100 units in February 2012 had brought the Times Company US$117 million and US$30 million respectively. |
| Feb 2012 | Secondary | - | $30M | - | The New York Times Company sold 100 of the 310 Class B units it still held in Fenway Sports Group to multiple buyers for an aggregate US$30.0 million, in transactions completed on 3 February 2012. The buyers were not named, and the Times Company expected to record a pre-tax gain of about US$18 million in the first quarter of 2012. The sale continued the newspaper group's exit from the Boston-based sports holding company, in which it had been a limited partner since the 2002 purchase of the Boston Red Sox by the group led by John Henry and Tom Werner. Fenway Sports Group then owned the Red Sox, Liverpool Football Club, about 80 per cent of the New England Sports Network regional cable channel and 50 per cent of the Roush Fenway Racing NASCAR team. The Times Company had sold 390 units for US$117 million in July 2011, and it disposed of its last 210 units for US$63 million in May 2012. |
| Jul 2011 | Secondary | - | $117M | - | The New York Times Company sold 390 of its 700 Class B units in Fenway Sports Group, the Boston-based owner of the Boston Red Sox, Fenway Park, Liverpool Football Club and most of the New England Sports Network, for US$117 million in cash on 1 July 2011. The units, about half of the newspaper group's holding, went to three separate buyers whose names were not disclosed, and the Times Company recorded a pre-tax gain of about US$65 million. The Times Company had been a limited partner since 2002, when the John Henry and Tom Werner-led New England Sports Ventures bought the Red Sox, and it said it would keep marketing the rest of its stake as part of a sale of non-core assets. After the transaction it retained 310 units, equal to about 7.3 per cent of Fenway Sports Group. The group also owned half of the Roush Fenway Racing NASCAR team at the time. The Times Company sold its remaining units in two further transactions in February and May 2012. |
Who has invested in Fenway Sports Group?
5 investors have backed Fenway Sports Group across its funding rounds, including RedBird Capital Partners, Arctos Partners, Paul Wachter, Maverick Carter and LeBron James.
Lead investors include RedBird Capital Partners and Arctos Partners.
Fenway Sports Group Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Lead | Jan 2020 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Fenway Sports Group
Fenway Sports Group has acquired 3 companies to date.
Last acquisition by Fenway Sports Group was on December 9th 2021. Fenway Sports Group acquired Pittsburgh Penguins for $900M.
Latest Acquisitions by Fenway Sports Group
| Description | Pittsburgh Penguins is a National Hockey League franchise based in Pittsburgh, Pennsylvania, competing in the Metropolitan Division of the Eastern Conference. The NHL awarded Pittsburgh an expansion team on 8 February 1966 and the club began play in the 1967–68 season; it played at the Civic Arena, known as the Igloo, until 2010 and has since played at PPG Paints Arena. The Penguins have won five Stanley Cups, in 1991, 1992, 2009, 2016 and 2017, with stars including Mario Lemieux, Jaromír Jágr, Sidney Crosby and Evgeni Malkin, and their American Hockey League affiliate is the Wilkes-Barre/Scranton Penguins. The club earns revenue from ticketing, media rights, sponsorship and merchandise, and its local television home is SportsNet Pittsburgh. Lemieux, with help from supermarket investor Ronald Burkle, took control on 3 September 1999, and Fenway Sports Group bought the team for $900 million, becoming majority owner on 31 December 2021. In December 2025 FSG agreed to sell to the Hoffmann Family of Companies in a deal with a $1.7 billion enterprise value; the NHL approved it and the Hoffmanns took control on 23 June 2026, with Geoff Hoffmann as governor. | Liverpool Football Club is a professional association football club based in Liverpool, England, founded in 1892 and playing at Anfield in the Premier League. The club was formed after a dispute over rent at Everton's Anfield ground and has been one of the most successful clubs in English and European football. It earns revenue from matchday ticketing, broadcasting rights and commercial partnerships including sponsorship, merchandising and retail. The club is a limited company controlled since 2010 by Fenway Sports Group, the American sports and media group that also owns the Boston Red Sox. Liverpool files annual accounts in the United Kingdom and operates a men's first team, a women's team and an academy. It owns its stadium and the AXA Training Centre at Kirkby, and has expanded Anfield in recent years. | Salem RidgeYaks is an American Minor League Baseball team based in Salem, Virginia, that plays in the Single-A Carolina League as an affiliate of the Boston Red Sox. The franchise has played in Salem under several names, including the Salem Avalanche from 1995, and has won Carolina League championships in 1972, 1973, 1987, 2004 and 2013 among others. Hardball Capital of Atlanta owned the team before selling it to Fenway Sports Group in December 2007, after which it became the Salem Red Sox and a Boston affiliate from 2009. Diamond Baseball Holdings bought the club in 2023 and later renamed it the Salem RidgeYaks. The team plays at Salem Memorial Ballpark (Carilion Clinic Field). It earns revenue from ticketing, concessions, sponsorship and merchandise. |
| HQ Country | |||
| HQ City | Pittsburgh, PA | Liverpool | Salem |
| Deal Date | 9 Dec 2021 | 6 Oct 2010 | 1 Dec 2007 |
| Valuation | $900M | $476M | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
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Investments by Fenway Sports Group
Fenway Sports Group has invested in 5 companies to date.
Latest investment by Fenway Sports Group was on November 18th 2024. Fenway Sports Group invested in Fulwell 73 in their $40M Undisclosed stage round.
Latest Investments by Fenway Sports Group
| Description | Fulwell 73 is a London-based television, film and music production company founded in 2005 by brothers Gabe and Ben Turner, Leo Pearlman and Ben Winston; James Corden joined as a fifth partner in January 2017. Its name honours Sunderland AFC, referring to Roker Park's Fulwell End stand and the club's 1973 FA Cup win. The company makes scripted comedy, factual entertainment, sport and music programming for broadcasters and streaming platforms, as well as TV advertisements and music videos, and has offices in London, Los Angeles and Sunderland. Its credits include The Late Late Show with James Corden (2015-2023), Carpool Karaoke: The Series, the Grammy Awards broadcast since 2021, The Kardashians, the Netflix documentary series Sunderland 'Til I Die, and films such as The Class of '92, I Am Bolt, One Direction: This Is Us and the 2021 Cinderella. Its investors included Valence Media (later MRC), whose Fulwell 73 stake was later taken over by Eldridge. In November 2024 Fulwell 73 agreed to merge with The SpringHill Company, and the combination closed in February 2025 under the Fulwell Entertainment umbrella, with Leo Pearlman and Maverick Carter as co-CEOs. | PGA TOUR Enterprises is a for-profit commercial company created by the PGA TOUR to hold and develop the tour's commercial businesses. It was launched in January 2024 and is controlled by the PGA TOUR, the non-profit membership organisation that runs the main professional men's golf tour in the United States, with Strategic Sports Group, a consortium of American sports team owners led by Fenway Sports Group, as a minority investor. The company is responsible for the tour's commercial activities, including media rights, sponsorship, tournament and fan-engagement businesses, and new media and commercial opportunities. It earns revenue mainly from the sale of television and streaming rights and from sponsorship and licensing tied to PGA TOUR events. A player equity program gives nearly 200 PGA TOUR members equity grants in the business. Its 13-member board combines PGA TOUR player directors, PGA TOUR executives and four directors appointed by Strategic Sports Group. The company is based at the PGA TOUR's headquarters in Ponte Vedra Beach, Florida. | Hana Kuma is a production studio creating branded content and documentaries highlighting diverse cultures through authentic storytelling. Los Angeles-based, it produces series for Netflix and brands like Google, focusing on Asian and Pacific Islander narratives. | The SpringHill Company is an American entertainment, media and brand company co-founded in 2020 by basketball player LeBron James and his business partner Maverick Carter. It produces film, television, documentary, digital and branded content with a focus on sports and athletes, including the 2022 Adam Sandler sports film Hustle and the Netflix docuseries Starting 5, which followed James and other NBA players through the 2023-24 season. Its labels include the athlete media brand Uninterrupted, the talk show The Shop and the New York-based brand consultancy Robot, and it earns revenue from content production and brand-consulting work. SpringHill was valued at $725 million in 2021 after an investment led by RedBird Capital Partners, and its investors have included Fenway Sports Group, UC Investments, Nike, Epic Games, Main Street Advisors and Eldridge Industries. In November 2024 it agreed a merger of equals with Fulwell 73, the British producer of The Kardashians and Carpool Karaoke, with no cash changing hands and existing shareholders committing $40 million of new capital. The deal closed in early 2025 under the Fulwell Entertainment umbrella, with Carter and Fulwell's Leo Pearlman as co-CEOs and offices in Los Angeles, New York, London and Sunderland, while SpringHill continues as a consumer brand within the group. | |
| HQ Country | |||||
| HQ City | London | Ponte Vedra Beach | Los Angeles, CA | - | |
| Deal Date | 18 Nov 2024 | 31 Jan 2024 | 20 Apr 2023 | 14 Oct 2021 | |
| Round | Undisclosed stage | Strategic investment | Series A | Undisclosed stage | |
| Raised | $40M | $1.5B | $5M | undisclosed | |
| Investors | UC Investments; Nike; Main Street Advisors; Epic Games; Eldridge Industries; RedBird Capital Partners | Wyc Grousbeck; Andrew Cohen; Alec Scheiner; Mark Attanasio; Arthur Blank; Gerry Cardinale; Tom Werner; Marc Lasry; Cohen Private Ventures; Steve Cohen | Disruptive Technology Advisers; Kinoshita Group; The SpringHill Company; Epic Games | Nike; Epic Games; RedBird Capital Partners | |
| Valuation | undisclosed | $12B | undisclosed | $725M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Fenway Sports Group Competitors
Fenway Sports Group competitors include listed companies like Rogers, Liberty Media and MSG Sports, and private ones like Suning Sports, Monumental Sports & Entertainment and Dapper Labs.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $16B | $10B | $18B | 3.3x | ||
| Private | - | - | $2.6B | - | ||
| Publicly listed | $4.5B | $1.4B | $23B | 5.8x | ||
| Private | - | - | $7.2B | - | ||
| Publicly listed | $1.2B | $39M | $7.5B | 7.5x | ||
| Private | - | - | $7.6B | - |
Fenway Sports Group Public Comps
Fenway Sports Group is still privately-owned, but its public comps include MSG Sports, Mango Excellent Media, TBS Holdings, Nexstar Media Group, RTL Group, Enlight Media, Graham Holdings, Nippon Television, Sphere Entertainment and TKO.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.2B | $39M | 7.4x | 7.5x | 217.0x | 316.2x | |||
| $2.1B | $1B | 2.8x | 2.8x | 5.6x | 5.7x | |||
| $2.7B | $634M | 2.2x | 2.2x | 9.4x | 22.8x | |||
| $4.9B | $1.3B | 3.4x | 2.3x | 12.8x | 6.5x | |||
| $6.7B | $625M | 1.1x | 1.0x | 12.3x | 7.8x | |||
| $607M | $301M | 7.6x | 19.0x | 15.3x | 52.5x | |||
| $4.9B | $682M | 1.0x | 1.0x | 7.3x | - | |||
| $3.1B | $612M | 1.2x | 1.2x | 6.2x | 8.2x | |||
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Common questions about Fenway Sports Group
| When was Fenway Sports Group founded? | Fenway Sports Group was founded in 2001. |
| Where is Fenway Sports Group headquartered? | Fenway Sports Group is headquartered in Boston, MA, United States. |
| Is Fenway Sports Group publicly listed? | No, Fenway Sports Group is a private, VC-backed company. |
| What is Fenway Sports Group's valuation? | Fenway Sports Group was last valued at $7.3B in its undisclosed-stage round in March 2021. |
| How much funding has Fenway Sports Group raised? | Fenway Sports Group has raised $735M across 1 funding round. |
| What was Fenway Sports Group's last funding round? | Fenway Sports Group's last funding round was a $735M undisclosed-stage round in March 2021, led by RedBird Capital Partners. |
| Who are Fenway Sports Group's investors? | Fenway Sports Group's investors include Maverick Carter, LeBron James, Arctos Partners, RedBird Capital Partners and Paul Wachter. |
| Which companies are comparable to Fenway Sports Group? | Companies comparable to Fenway Sports Group include Rogers, Suning Sports, Liberty Media, Monumental Sports & Entertainment, MSG Sports and Dapper Labs. |
| How many companies has Fenway Sports Group acquired? | Fenway Sports Group has acquired 3 companies, including Pittsburgh Penguins, Liverpool FC and Salem RidgeYaks. |
| What was the largest acquisition by Fenway Sports Group? | The $900M acquisition of Pittsburgh Penguins in December 2021 is the largest acquisition Fenway Sports Group has made to date. |
| How many companies has Fenway Sports Group invested in? | Fenway Sports Group has invested in 5 companies, including Fulwell 73, PGA TOUR Enterprises, Hana Kuma, The SpringHill Company and RFK Racing. |
| What was Fenway Sports Group's last investment? | In November 2024, Fenway Sports Group invested in Fulwell 73's $40M undisclosed-stage round alongside UC Investments, Nike, Main Street Advisors and 3 other investors. |
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