The SpringHill Company Acquisition, Valuation, Funding & Investors

The SpringHill Company was acquired by Fulwell 73 in November 2024.

The SpringHill Company acquisition price

Undisclosed

Acquired by Fulwell 73 · Nov 2024

Cumulative funding The SpringHill Company raised

$100M

across 2 funding rounds

Key investors in The SpringHill Company

The SpringHill Company Overview

About The SpringHill Company

The SpringHill Company is an American entertainment, media and brand company co-founded in 2020 by basketball player LeBron James and his business partner Maverick Carter. It produces film, television, documentary, digital and branded content with a focus on sports and athletes, including the 2022 Adam Sandler sports film Hustle and the Netflix docuseries Starting 5, which followed James and other NBA players through the 2023-24 season. Its labels include the athlete media brand Uninterrupted, the talk show The Shop and the New York-based brand consultancy Robot, and it earns revenue from content production and brand-consulting work. SpringHill was valued at $725 million in 2021 after an investment led by RedBird Capital Partners, and its investors have included Fenway Sports Group, UC Investments, Nike, Epic Games, Main Street Advisors and Eldridge Industries. In November 2024 it agreed a merger of equals with Fulwell 73, the British producer of The Kardashians and Carpool Karaoke, with no cash changing hands and existing shareholders committing $40 million of new capital. The deal closed in early 2025 under the Fulwell Entertainment umbrella, with Carter and Fulwell's Leo Pearlman as co-CEOs and offices in Los Angeles, New York, London and Sunderland, while SpringHill continues as a consumer brand within the group.


Founded

2020

HQ

United StatesUnited States

Status

Acquired

Customer focus

B2B

Revenue model

Services

Valuation

$725M (Oct 2021)

The SpringHill Company Acquisition

The SpringHill Company was acquired by Fulwell 73 for an undisclosed price on 18 November 2024.

Before the acquisition The SpringHill Company had raised $100M across 2 funding rounds.

The SpringHill Company, a diversified entertainment and production firm founded in 2020 by LeBron James and CEO Maverick Carter, focuses on sports-related content, documentaries, film, TV, unscripted programming, live events, branded content, commercials, and consumer products. It previously raised funding including a 2021 minority stake sale at a $725 million valuation led by RedBird Capital Partners and earlier investment from Eldridge Industries. Fulwell 73, a UK-based production company co-founded by Ben Winston, Leo Pearlman, James Corden, Ben Turner, and Gabe Turner, specializes in reality TV, pop culture programming like 'The Kardashians,' 'Late Late Show with James Corden,' and 'Carpool Karaoke,' alongside specials in music, entertainment, and sports. On November 18, 2024, SpringHill and Fulwell 73 announced a merger of equals, spearheaded by Carter and Winston after talks began 10-13 months earlier, with closure expected by year-end and no money changing hands between the parties. Maverick Carter will serve as co-CEO alongside Leo Pearlman, forming a global entertainment studio to enhance scale for larger deals with media companies and streaming platforms amid a competitive content market. Existing backers including Fenway Sports Group, RedBird Capital Partners, UC Investments, Nike, Epic Games, Main Street Advisors, and Eldridge Industries committed $40 million for growth initiatives in TV, film, digital content, and companion programming tied to sports rights. The strategic rationale emphasizes building clout with buyers and talent, diversifying revenue, leading in unscripted and live entertainment, and positioning for streamer and network partnerships, while potential challenges include governance conflicts, integration complexity, and market skepticism over equal status.

The SpringHill Company acquisition details
AcquirerDateType
  • Fulwell 73
18 Nov 2024Strategic M&A

The SpringHill Company Valuation

The SpringHill Company is currently valued at $725M, based on its undisclosed-stage round in October 2021. Read the announcement ↗

The round was led by RedBird Capital Partners, with participation from Nike, Fenway Sports Group and Epic Games.

The SpringHill Company valuation by funding round

The SpringHill Company valuation by funding round
DateStageValuation
Oct 2021Undisclosed stage$725M

The SpringHill Company Funding History

The SpringHill Company has raised a total of $100M across 2 funding rounds.

The SpringHill Company's first fundraising round was a $100M undisclosed-stage round in June 2020. The most recent completed round was a undisclosed-stage round in October 2021.

The SpringHill Company funding rounds

The SpringHill Company funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2021Undisclosed stageRedBird Capital Partners (lead); Nike; Fenway Sports Group; Epic Games-$725MThe SpringHill Company, the entertainment and consumer brand company founded by LeBron James and Maverick Carter, sold a significant minority stake to an investor group led by RedBird Capital Partners, it announced on 14 October 2021. Fenway Sports Group, Nike and Epic Games joined RedBird in the syndicate, and the deal valued SpringHill at $725 million; the size of the stake and the amount invested were not disclosed. James, as chairman, and Carter, as chief executive, kept a controlling interest. SpringHill said the capital would help it expand its existing businesses in IP development, commerce, content, brand consulting and live events and move into new categories and international markets. The round followed a $100 million raise in 2020 from a consortium including Guggenheim Investments, SC.Holdings and UC Investments. RedBird's involvement extended its relationship with James and Carter, who had joined Fenway Sports Group's ownership alongside RedBird earlier in 2021. SpringHill, based in Los Angeles, combined the athlete media brand Uninterrupted, the film and television producer SpringHill Entertainment and the brand consultancy The Robot Company, with production deals for scripted and unscripted content with Netflix, HBO, Apple, Universal and Disney's ESPN, and credits including Space Jam: A New Legacy and The Shop. In 2024 SpringHill agreed to merge with the UK producer Fulwell 73, forming Fulwell Entertainment.
Jun 2020Undisclosed stageGuggenheim Partners (lead); SC.Holdings (lead); University of California (lead); Michael Rapino; News Corp; Serena Ventures; Marc Rowan$100M-The SpringHill Company, founded by LeBron James and Maverick Carter, is a global consumer and entertainment brand focused on empowerment through content in film, TV, video games, consumer products, and live events, known for productions like 'The Shop' on HBO, 'Space Jam: A New Legacy,' and its UNINTERRUPTED network. On June 25, 2020, it raised $100 million in an unattributed VC round from investors led by Guggenheim Partners (via Guggenheim Investments), SC.Holdings, and University of California (UC Investments), with additional backers including Serena Ventures (SISTER), Marc Rowan, Michael Rapino, and News Corp participants; the new board featured Chairman LeBron James, CEO Maverick Carter, Serena Williams, Elisabeth Murdoch, and others. Post-round, SpringHill expanded partnerships and content production, later achieving a $725 million valuation in an October 2021 corporate minority investment led by RedBird Capital Partners, with Nike, Fenway Sports Group, Epic Games, and UC Investments increasing its stake; James and Carter retained control. The 2021 deal involved a significant minority stake (nearly half) and nine-figure capital infusion for growth into gaming, metaverse content with Epic, sports storytelling with Nike and Fenway (Red Sox, Liverpool owners), and international expansion. SpringHill aimed to finance its own projects, build production capabilities, empower creators, and pursue acquisitions, leveraging investor networks like Guggenheim's $213B+ assets under management as of March 2020. Subsequent developments included a November 2024 merger with Fulwell 73.

Who has invested in The SpringHill Company?

11 investors have backed The SpringHill Company across its funding rounds, including RedBird Capital Partners, Serena Ventures, Epic Games, Guggenheim Partners, News Corp and Marc Rowan.

Lead investors include RedBird Capital Partners, Guggenheim Partners, SC.Holdings and University of California.


The SpringHill Company Investors

Investors in The SpringHill Company by funding rounds participated
InvestorHQRoundsRoleFirst check
Michael RapinoUnited StatesLos Angeles, CA1ParticipantJun 2020
Guggenheim PartnersUnited StatesChicago, IL1LeadJun 2020
SC.HoldingsUnited StatesNew York City, NY1LeadJun 2020
NikeUnited StatesPortland, OR1ParticipantOct 2021
Fenway Sports GroupUnited StatesBoston, MA1ParticipantOct 2021
University of CaliforniaUnited StatesSan Francisco, CA1LeadJun 2020
Epic GamesUnited StatesCary, NC1ParticipantOct 2021
News CorpUnited StatesNew York City, NY1ParticipantJun 2020
Serena VenturesUnited StatesSan Francisco, CA1ParticipantJun 2020

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Investments by The SpringHill Company

The SpringHill Company has invested in 1 company to date.

Latest investment by The SpringHill Company was on April 20th 2023. The SpringHill Company invested in Hana Kuma in their $5M Series A round.


Latest Investments by The SpringHill Company

Hana Kuma
Description
Hana Kuma is a production studio creating branded content and documentaries highlighting diverse cultures through authentic storytelling. Los Angeles-based, it produces series for Netflix and brands like Google, focusing on Asian and Pacific Islander narratives.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date20 Apr 2023
RoundSeries A
Raised$5M
InvestorsDisruptive Technology Advisers; Kinoshita Group; Fenway Sports Group; Epic Games
Valuationundisclosed
EV/Revenue
EV/EBITDA

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The SpringHill Company Competitors

The SpringHill Company competitors include listed companies like MNC Digital Entertainment and China Television Media, and private ones like Skybound Entertainment, Barça Studios, Dream Sports and Rilla.

Public and private companies comparable to The SpringHill Company
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Skybound EntertainmentUnited StatesLos Angeles, CAPrivate$64M-$651M-
Barça StudiosSpainBarcelonaPrivate--$460M-
MNC Digital EntertainmentIndonesiaIndonesiaPublicly listed$211M$71M$351M-
Dream SportsIndiaMumbaiPrivate$723M-$5B6.9x
RillaUAEAbu DhabiPrivate$40M-$737M18.4x
China Television MediaChinaChinaPublicly listed$156M$9M$708M-

The SpringHill Company Public Comps

The SpringHill Company is no longer listed, but its public comps include China Television Media, Beijing Baination, Zee Entertainment, Angel Studios, CJ ENM, ProSiebenSat.1 Media, Zhejiang Sunriver Culture, Cover, Huayi Brothers and Tron.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
China Television Media$156M$9M4.2x-70.3x-
Beijing Baination$46M($175M)14.0x-(3.7x)-
Zee Entertainment$850M$43M0.4x0.4x8.2x5.3x
Angel Studios$322M($149M)2.2x1.4x(4.7x)(17.7x)
CJ ENM$3.8B$1.1B0.7x0.7x2.3x2.9x
ProSiebenSat.1 Media$4.1B($21M)0.6x0.6x(113.6x)5.5x
Zhejiang Sunriver Culture$176M$60M5.8x-17.3x-
Cover$313M$34M1.7x1.7x16.1x8.7x

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Common questions about The SpringHill Company

When was The SpringHill Company founded?The SpringHill Company was founded in 2020.
Where is The SpringHill Company headquartered?The SpringHill Company is headquartered in United States.
Is The SpringHill Company publicly listed?No, The SpringHill Company was acquired by Fulwell 73 in November 2024.
Who acquired The SpringHill Company?The SpringHill Company was acquired by Fulwell 73 in November 2024.
What is The SpringHill Company's valuation?The SpringHill Company was last valued at $725M in its undisclosed-stage round in October 2021.
How much funding has The SpringHill Company raised?The SpringHill Company has raised $100M across 2 funding rounds.
What was The SpringHill Company's last funding round?The SpringHill Company's last funding round was a undisclosed-stage round in October 2021, led by RedBird Capital Partners.
Who are The SpringHill Company's investors?The SpringHill Company's investors include Michael Rapino, Guggenheim Partners, SC.Holdings, Nike, Fenway Sports Group, University of California, Epic Games, News Corp, Serena Ventures, RedBird Capital Partners and 1 other.
Which companies are comparable to The SpringHill Company?Companies comparable to The SpringHill Company include Skybound Entertainment, Barça Studios, MNC Digital Entertainment, Dream Sports, Rilla and China Television Media.
How many companies has The SpringHill Company invested in?The SpringHill Company has invested in 1 company, including Hana Kuma.
What was The SpringHill Company's last investment?In April 2023, The SpringHill Company invested in Hana Kuma's $5M Series A alongside Disruptive Technology Advisers, Kinoshita Group, Fenway Sports Group and 1 other investor.

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