Fanatics Collectibles Valuation, Funding & Investors

Fanatics Collectibles is valued at $10B as of September 2021.

Last Fanatics Collectibles valuation

$10B

Series A · Sep 2021

Last Fanatics Collectibles funding round

$350M

Series A · Sep 2021

Cumulative funding Fanatics Collectibles raised

$350M

across 1 funding round

Key investors in Fanatics Collectibles

  • Insight Partners
  • Silver Lake
  • Endeavor Group Holdings

Fanatics Collectibles Overview

About Fanatics Collectibles

Fanatics Collectibles is a trading card and collectibles company owned by Fanatics, the sports merchandise and commerce group. It was launched in 2021 as Fanatics Trading Cards after winning long-term licences for trading cards from Major League Baseball, the National Basketball Association, the National Football League Players Association and other players' associations. In January 2022 it acquired the trading card business of Topps, which gave it an established brand and production base, and it has since operated under the Fanatics Collectibles name. The company designs, produces and sells physical and digital trading cards, memorabilia and other collectibles to hobby collectors and retailers. Revenue comes mainly from product sales through retail, hobby shops and its own direct-to-consumer channels. Leagues and players' associations were given equity in the company as part of the licensing arrangements.


Founded

2021

HQ

United StatesNew York

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$10B (Sep 2021)

Fanatics Collectibles Valuation

Fanatics Collectibles is currently valued at $10B, based on its Series A in September 2021. Read the announcement ↗

The $350M round was led by Silver Lake and Insight Partners, with participation from Endeavor Group Holdings.

Fanatics Collectibles valuation by funding round

Fanatics Collectibles valuation by funding round
DateStageValuation
Sep 2021Series A$10B

Fanatics Collectibles Funding History

Fanatics Collectibles has raised a total of $350M across 1 funding round.

Fanatics Collectibles funding rounds

Fanatics Collectibles funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021Series ASilver Lake (lead); Insight Partners (lead); Endeavor Group Holdings$350M$10BFanatics Trading Cards, the trading card company launched weeks earlier by Fanatics, raised $350 million in a Series A round that valued it at $10.4 billion, as reported on 29 September 2021. The capital came from Silver Lake, Insight Partners and Endeavor Group Holdings; Reuters reported that existing Fanatics investors Silver Lake and Insight led the round. The three investors collectively received a stake of approximately 3.4%, while Fanatics retained more than 80% of the company and the NBA, NBPA, NFLPA, MLB and MLBPA were also given equity. The valuation was set before the company had released any product and was about eight times the $1.4 billion valuation that Topps had been given in its planned SPAC merger. That merger was abandoned after Topps lost its Major League Baseball licence to Fanatics, which in August 2021 had also secured long-term trading card rights with the NBA, its players' union and the NFL Players Association. Fanatics said it intended to transform the trading card business for rights holders and collectors by applying its vertical commerce model of manufacturing, data and direct-to-consumer sales. The company was renamed Fanatics Collectibles after it bought the Topps trading card business in January 2022. Silver Lake had invested in the parent company Fanatics since 2015 and lists Fanatics Collectibles as a separate current holding.

Who has invested in Fanatics Collectibles?

3 investors have backed Fanatics Collectibles across its funding rounds, including Insight Partners, Silver Lake and Endeavor Group Holdings.

Lead investors include Silver Lake and Insight Partners.


Fanatics Collectibles Investors

Investors in Fanatics Collectibles by funding rounds participated
InvestorHQRoundsRoleFirst check
Silver LakeUnited StatesSan Francisco, CA1LeadSep 2021

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Fanatics Collectibles Competitors

Fanatics Collectibles competitors include listed companies like MSG Sports and TKO, and private ones like Suning Sports, New York Giants, Las Vegas Raiders and PGA TOUR Enterprises.

Public and private companies comparable to Fanatics Collectibles
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
New York GiantsUnited StatesEast RutherfordPrivate$707M$181M$10B14.6x
Las Vegas RaidersUnited StatesLas Vegas, NVPrivate$887M$191M$9.9B11.2x
MSG SportsUnited StatesUnited StatesPublicly listed$1.2B$39M$9.7B9.4x
PGA TOUR EnterprisesUnited StatesPonte Vedra BeachPrivate--$12B-
TKOUnited StatesUnited StatesPublicly listed$4.7B$1.3B$13B4.0x

Fanatics Collectibles Public Comps

Fanatics Collectibles is still privately-owned, but its public comps include MSG Sports, TKO, Hasbro, Games Workshop Group, Mattel, Rogers, Asmodée, Sportradar, Manchester United and Atlanta Braves Holdings.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
MSG Sports$1.2B$39M9.3x9.4x271.8x442.3x
TKO$4.7B$1.3B4.7x4.0x16.9x10.5x
Hasbro$4.7B$204M3.3x3.1x75.3x10.5x
Games Workshop Group$873M$426M8.0x7.8x16.5x16.7x
Mattel$5.3B$751M1.3x1.2x9.3x8.1x
Rogers$15B$10B3.4x3.3x5.0x7.3x
Asmodée$1.9B$233M2.4x2.2x19.6x12.6x
Sportradar$1.4B$597M2.4x2.1x5.8x8.9x

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Common questions about Fanatics Collectibles

When was Fanatics Collectibles founded?Fanatics Collectibles was founded in 2021.
Where is Fanatics Collectibles headquartered?Fanatics Collectibles is headquartered in New York, United States.
Is Fanatics Collectibles publicly listed?No, Fanatics Collectibles is a private, VC-backed company.
What is Fanatics Collectibles' valuation?Fanatics Collectibles was last valued at $10B in its Series A in September 2021.
How much funding has Fanatics Collectibles raised?Fanatics Collectibles has raised $350M across 1 funding round.
What was Fanatics Collectibles' last funding round?Fanatics Collectibles' last funding round was a $350M Series A in September 2021, led by Silver Lake and Insight Partners.
Who are Fanatics Collectibles' investors?Fanatics Collectibles' investors include Silver Lake, Insight Partners and Endeavor Group Holdings.
Which companies are comparable to Fanatics Collectibles?Companies comparable to Fanatics Collectibles include Suning Sports, New York Giants, Las Vegas Raiders, MSG Sports, PGA TOUR Enterprises and TKO.

See companies similar to Fanatics Collectibles

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