TOMY Valuation Multiples

Pop Mart was founded in 2010 by entrepreneur Wang Ning and his partners to design, create, and sell pop-culture figure toys based on intellectual properties, or IPs. The company develops toy products by acquiring and self-incubating IPs, as well as collaborating with IP owners thorough exclusive and nonexclusive licensing agreements. Its products have gained widespread popularity in China and have rapidly expanded into overseas markets, such as Southeast Asia and North America, in recent years. To diversify its revenue streams, Pop Mart has also tapped into accessories, building blocks, and theme park operations.

Essity is a health and hygiene company spun out of Svenska Cellulosa in June 2017. Essity's products span the feminine care, baby care, toilet paper, facial tissue, and wet wipes categories, as well as hand soap, hand sanitizers, and tissue dispensers for institutional customers. Essity also offers medical solutions in the form of wound care, orthopedics, and compression therapy, accounting for around 8% of net sales. Essity operates in 150 markets and generates 60% of its revenue in Europe.

Bandai Namco was established in 2005 through the merger of Bandai (established 1950), a toy manufacturer, and Namco (established 1955), a video game developer and arcade operator. Since then, Bandai Namco has emerged as one of the top entertainment companies in Japan, producing and selling games, toys, animation, and music content for a portfolio of over 400 internationally popular intellectual properties. The company’s most notable franchises—Gundam, Dragon Ball, and One Piece are among the highest-grossing franchises in the world.

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to 19 million digital tabletop players.

Focusing on personal hygiene products utilizing nonwoven fabric, Unicharm is the largest manufacturer of disposable baby diapers and feminine sanitary and adult incontinence products in Japan and Asia. Its personal care business accounted for around 80% of its sales as of 2024, with the balance mainly from pet care. Unicharm generates 66% sales from overseas, of which nearly three-fourths are from Asia, mostly China, Indonesia, and Thailand. India is the fastest-growing market, followed by Vietnam. Outside Asia, Unicharm operates in Saudi Arabia, the Americas, and Europe. Drugstores, supermarkets, baby product specialty stores, and e-commerce are the key sales channels.

Games Workshop Group PLC designs, manufactures and sells fantasy miniatures and games related products. It carries the manufacturing activity in the UK and sells the same in the different region of the countries such as Continental Europe, North America, and Asia Pacific. It operates through two segments Core and Licensing . The core segment includes all revenue and expenditure relating to the design, manufacture and sales of their fantasy miniatures and related products. The licensing segment includes all revenue and expenditure relating to licences granted to external partners. The company generates majority of its revenue from the core segment.

Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.

China Feihe is China's largest infant milk formula producer, with a premium market positioning among domestic and foreign competing brands. The company utilizes the flagship Astrobaby lineup to promote its “more suitable for Chinese babies” proposition. It has a nationwide distributor network covering maternity stores, supermarkets and traditional retailers, as well as a direct sales network in e-commerce.

Asmodee Group AB is an entertainment company specializing in tabletop games, miniatures board games, card games, and others to bring people together through great games and amazing stories. The company operates in Sweden, France, Germany, the USA, the UK, Other American and European countries, with the majority of revenue from France.

Tiger Brands Ltd is an African producer and distributor of branded food, beverage, home, and personal care products. Its operations are predominantly in Southern Africa, with additional market presence in other parts of the African continent through exports. The company's reportable product segments are Milling and Baking, Grains, Culinary, Snacks, Treats and Beverages, Home, Personal and Baby Care. The company derives the majority of revenue from the product sales of the Culinary segment, which includes canned fruit and vegetables, condiments and ingredients, spreads, baby nutrition and Davita exports.

Shanghai Chicmax Cosmetic Co Ltd is a China-based multi-brand cosmetics company mainly engaged in the research, development, production, and sales of skincare, maternity, and childcare products. It offers a wide range of cosmetics products under various brands, including KANS, One Leaf, and Baby Elephant. The company's products include skin care products, maternal and childcare products, toiletries, and others. The company also operates brands such as BIO-G, KYOCA, ARMIYO, TAZU, and others.

Bloks Group Ltd is a assembly character toys company in China. Its Bloks System that combines standardization and individuality elements to create popular and fun assembly character toys, address consumers demand for toys that recreate the essence of IP characters, and deliver the joy of assembling. It has nearly 431 SKUs available for sale, including 116 SKUs designed for children under the age of six, 295 SKUs designed for consumers between the ages of six and 16, and 20 SKUs designed or consumers over the age of 16.

Tonies SE provides an audio entertainment system. The company offers Toniebox, an audio system for kids that plays stories, songs, and others. Geographically, It generates majority of the revenue from Germany.

Newell Brands Inc is an American consumer goods company with a portfolio of brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. The group is focused on delighting consumers by lighting up everyday moments. Its segments are Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The group geographic areas are the United States, Canada, Europe, the Middle East and Africa, Asia Pacific, and Latin America.

Spin Master is a children’s entertainment company operating in the $112 billion global toy industry. The company creates, designs, manufactures, and markets a portfolio of products, brands, and entertainment properties across four key categories (outdoor, wheels & action, infant, toddler, preschool & plush, and activities, games & puzzles, dolls, and interactive). Spin Master has increased brand awareness via homegrown brands including Paw Patrol, Rusty Rivets, and Bakugan but has leaned on a robust acquisition strategy to reach adjacent markets through tie-ups like Rubik's, Gund, and Melissa & Doug. The company has global reach, with 29 offices in nearly 20 countries and sales in over 100 markets.

Shanghai Yaoji Technology Co Ltd, formerly Shanghai Yaoji Playing Card Co Ltd a Chinese card company principally engaged in the design, production, and sale of playing cards. It offers Wanshengda series products and Yao Ji series poker products.

Brainbees Solutions Ltd is engaged in the business of buying, selling, advertising, and promoting baby and kids products and Fast Moving Consumer Goods (FMCG) goods on a wholesale basis through various business partners. It also runs the pre-school business for kids through various franchisee partners in India.

Mubang High-Tech Co Ltd is a manufacturer which is specialized in the research, development, and production of educational plastic block toys and infant preschool block toys. It also engaged in the production and sales of precision non-metal molds, production and sales of pharmaceutical packaging materials, building block creative training, educational service consulting among others.

Tron Inc is a trusted toy and souvenir designer and developer, selling into theme parks and entertainment venues. It has developed, manufactured, and supplied the entertainment and amusement park industry with exclusive products that are often only available to consumers inside SRM’s customer base venues such as Walt Disney Parks and Resorts, Universal Studios, SeaWorld, Six Flags, Great Wolf Lodge, Dollywood, and Merlin Entertainment. Its product category includes The Smurfs and Zoonicorns, Sammy Sloth, lilita Llama, kyle Koala, and Hanna Hedgehog.

Rastar Group is a Chinese company involved in the development, manufacturing, and sale of model cars in China. It also manufactures RC auto model, Die cast car, Ride-on products, and baby safety car seats. The company sells its products in China and also exports its products to the international countries.

Genda Inc is a pure holding company engaged in management support for several subsidiaries in entertainment businesses. The company has two business segments: Entertainment Platform Business and Entertainment and Content Business. The company generates the majority of its revenue from the Entertainment Platform Business segment, which is engaged in developing "Karaoke," which operates karaoke facilities and distributes equipment, and "Food & Beverage (F&B)," which provides food and drinks as a platform to deliver "Food as Entertainment". The Entertainment and Contents Business includes Character Merchandising (MD), which plans and provides product and events that utilize the characters that appear in IPs and the worldview and appeal of those IPs, as well as anime production and publishing.

Guangdong Qunxing Toys JSC Ltd is a China-based company engaged in developing, designing, producing and selling electrical toys. The company's main products include baby car series, children computer, baby toys, electric car series, mobile phone series, and others.

PZ Cussons PLC is a household and personal-care company. Its main business categories are personal care and beauty, home care, food and nutrition, and electricals. The principal activities of the Group are the manufacture and distribution of soaps, detergents, toiletries, beauty products, pharmaceuticals, electrical goods, edible oils, fats and spreads, and nutritional products. The geographical segments of the company are Europe and the Americas, Asia Pacific, Africa, and the Central regions. The company derives its maximum revenue from Europe and the Americas.

The Honest Co Inc is a digitally-native consumer products company to makes purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through the company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

Universal Entertainment Corp is a Japanese manufacturer of gaming machines. The company's primary business, which constitutes the majority of consolidated revenue, is to manufacture and sell Pachislot and Pachinko gaming machines, and related parts and peripherals. Universal Entertainment also operates the Okada Manila casino resort in Manila Bay, Philippines. In addition to gaming operations, the company has businesses in media content, broadcasting, online games, and restaurants. The company derives the vast majority of income domestically.

Funko Inc is an USA based pop culture consumer products company. It creates whimsical, fun, and different products that enable the customer to express their affinity for their favorite through the movie, TV show, video game, musician, or sports team. The company's current products are principally figures, fashion accessories, apparel, plush products, accessories, homewares, and NFTs. The company sells its products through a diverse network of retail customers across multiple retail channels, including specialty retailers, mass-market retailers, and e-commerce sites. The company generates the majority of its revenue from the core collectibles products.

Ebebek Magazacilik AS is a company operates under the household brand name ebebek. It is a retailing of mother and baby products. The company supports the mother and baby, starting from pre-birth until the age of 4. It has a website and store chain that provides quality products, friendly staff, high service standards, affordable prices, expert knowledge and after-sales support 24 hours a day.

Jakks Pacific Inc is a multi-product line, multi-brand toy company that designs, produces, markets, sells and distributes toys and related kid-targeted consumer products, inclusive of kids indoor and outdoor furniture, costumes and various product lines in the sporting goods and home furnishings space. Its products offering include Traditional toys and electronics such as Action figures, Toy vehicles, Dolls and accessories, Ride-on toys, Toys for pets, and others. The company's products have been divided into two segments: (i) Toys/Consumer Products and (ii) Costumes.

Ontex Group NV is an international producer of personal hygiene solutions offered in Europe, Russia, the Middle East, North Africa, and the Americas. The Group’s activities are in one segment which is Hygienic Disposable Products. Baby care offers mainly diapers and training underpants under a variety of brands: at a lower price point, Canbebe is offered across the Middle East and Africa; Helen Harper Baby is offered across Eastern Europe, Russia, and Africa; ecological diapers such as Bio Baby are offered across Germany; and the Kiddies brand is offered in Mexico. Feminine Care offers towels, liners, and tampons under the Helen Harper and Fiore brands. Adult Care offers incontinence products, pull-up pants, and adult diapers under the Serenity, Id, Canped and Euron brands.

Owlet Inc is engaged in providing a digital parenting platform that aims to give parents real-time data and insights to help parents feel more calm and confident. Its diversified portfolio of products includes Owlet Smart Sock, the first baby monitor to track an infant's oxygen levels, heart rate, and sleep trends; the Owlet Cam, which turns any smartphone into a baby monitor with high-definition clarity; the Owlet Monitor Duo, which offers the intelligence of the Owlet Smart Sock paired with the Owlet Cam; and Owlet Dream Lab, an interactive online program designed to be a parent's guide to building healthy sleep habits for their infants.

Aurora World Corporation manufactures dolls and other stuffed toys. The company also engages in character design, brand marketing, etc. It operates in the gift industry. Its overseas branches are in the United States, Indonesia, Hong Kong, United Kingdom.

Children's Place Inc operate an omni-channel children’s specialty portfolio of brands in North America. It designs, contract to manufacture, and sell fashionable, high-quality apparel, accessories and footwear predominantly at value prices under proprietary The Children’s Place, Place, Baby Place, Gymboree, Sugar & Jade, and PJ Place brand names. The Company classifies its business into two segments: The Children’s Place U.S. and The Children’s Place International.

Mandarake Inc is a Japan-based company engaged in the purchase and sale of Japanese cartoon-related secondhand books, goods, and animation-related products. It provides mail-order sale of comics, magazines, DVDs, games, and costume along with an auction of books, toys, celluloid pictures, animations, and acting scripts.

AS Co SA is engaged in the production & distribution of toys, games and other products. The company's product categories are Educational, which includes scientific games, family board games and toy computers. Its brands include Nenuco, Pinypon, Plexi Flexi, StickerZ, SuperSand and art greco.

Suominen Oyj manufactures nonwovens as roll goods for wipes and hygiene products and medical applications. Its products include wipes for personal hygiene, baby care, household and workplace, sanitary pads, diapers, and surgical drapes swabs. The Group has one operating segment: Nonwovens. The firm generates the majority of its sales from the United States.

Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The Company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).

Character Group (The) PLC is engaged in the design, development, manufacture, and international distribution of toys, games, and giftware, including licensed products based on film, television, comic, and digital characters. The Group designs and distributes a wide range of toys and playthings across Pre-school, Boys, Girls, and Activity and Crafts categories, with brands such as Goo Jit Zu, Peppa Pig, and Sticki Rolls. Its principal markets are the United Kingdom and Scandinavia, with operations across Europe and the rest of the world, and international expansion is a key area of focus. The Group partners on an exclusive basis with overseas toy producers, serves toy retailers, independent stores, and distributors, and generates the majority of its revenue from the United Kingdom.

BUBS Australia Ltd is a producer of baby food. The Group offers a range of organic baby food, goat milk infant formula products, adult goat milk powder products, and fresh dairy products. The Group also provides canning services for nutritional dairy products.

Lexibook Linguistic Electronic System SA is a France-based company engaged in producing and selling leisure electronic products and toys. It sells its products under its name and through licenses. The company’s products include educational tablets, toys, laptops, alarm clocks, calculators, educational games, interactive games, audio and visual products, translators, and other products. It sells the products in France and also exports internationally. The group sells Electronics, Toys, and Other products, of which the majority of the revenue is generated from the sale of electronic products.

Crown Crafts Inc operates in the infant and toddler products segment of the consumer products industry through its wholly-owned subsidiaries. The infant and toddler products segment consists of infant and toddler bedding, bibs, soft bath products, disposable products, and accessories. The company serves a diverse range of customers including mass merchants, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs, and internet-based retailers. The company's brands include NoJo, Neat Solutions, Sassy, and Carousel. Its products are marketed under a variety of company-owned trademarks, under trademarks licensed from others, and as private-label goods.

Kolejkowo SA engaged in creating and operating detailed miniature model exhibitions that depict vibrant scenes of everyday life, complete with moving trains, vehicles, and figures.