Tonies - Public Comps and Valuation Multiples

Tonies Overview

About Tonies

Tonies SE provides an audio entertainment system. The company offers Toniebox, an audio system for kids that plays stories, songs, and others. Geographically, It generates majority of the revenue from Germany.

Founded

2021

HQ

Employees

561

Website

tonies.com

Sectors

Toys & Games

Financials

LTM Revenue $701M

LTM EBITDA $52.5M

EV

$1.3B

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Tonies Financials

As of November 2025, Tonies reported last 12-month revenue of $701M and EBITDA of $52.5M.

In the same period, Tonies generated $440M in LTM gross profit and $27.1M in net income.

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Tonies P&L

In the most recent fiscal year, Tonies reported revenue of $559M and EBITDA of $33.7M.

Tonies expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue	$701M	XXX	$559M	XXX	XXX	XXX
Gross Profit	$440M	XXX	$283M	XXX	XXX	XXX
Gross Margin	63%	XXX	51%	XXX	XXX	XXX
EBITDA	$52.5M	XXX	$33.7M	XXX	XXX	XXX
EBITDA Margin	7%	XXX	6%	XXX	XXX	XXX
EBIT	$27.6M	XXX	-$2.6M	XXX	XXX	XXX
EBIT Margin	4%	XXX	0%	XXX	XXX	XXX
Net Profit	$27.1M	XXX	$15.2M	XXX	XXX	XXX
Net Margin	4%	XXX	3%	XXX	XXX	XXX
Net Debt	XXX	XXX	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Tonies including revenue, profitability, and margin analysis across different time periods. The company reported last twelve months revenue of $701M. EBITDA for the last twelve months was $52.5M. In the most recent fiscal year, Tonies achieved $559M in revenue and $33.7M in EBITDA.
Financial Metric	Last Twelve Months (LTM)	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2025)	Next Fiscal Year (2026)	Two Years Forward (2027)
Total Revenue	$701M	Analyst estimates available to subscribers	$559M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	$440M	Analyst estimates available to subscribers	$283M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	62.7% gross margin	Analyst estimates available to subscribers	50.7% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	$52.5M	Analyst estimates available to subscribers	$33.7M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	7.5% EBITDA margin	Analyst estimates available to subscribers	6.0% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	$27.6M	Analyst estimates available to subscribers	-$2.6M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	3.9% EBIT margin	Analyst estimates available to subscribers	-0.5% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	$27.1M	Analyst estimates available to subscribers	$15.2M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	3.9% net profit margin	Analyst estimates available to subscribers	2.7% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	Detailed debt information available to subscribers	n/a	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Tonies

This financial data table provides comprehensive performance metrics for Tonies, a company based in Germany. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Recent Performance Highlights

Tonies generated $701M in revenue over the last twelve months.
The company achieved $52.5M in EBITDA over the last twelve months.
Gross profit for the last twelve months was $440M.
Net income over the last twelve months reached $27.1M.

Fiscal Year Performance

In the most recent fiscal year, Tonies reported $559M in total revenue.
Fiscal year EBITDA was $33.7M.
The company maintained a gross profit margin of 50.7% in the most recent fiscal year.
EBITDA margin for the fiscal year was 6.0%.
Net profit margin reached 2.7% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Tonies. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Tonies Stock Performance

Tonies has current market cap of EUR 1.2B (or $1.4B), and EV of EUR 1.1B (or $1.3B).

Market Cap Evolution

Tonies Stock Data

As of December 4, 2025, Tonies's stock price is EUR 10 (or $11).

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EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$1.3B	$1.4B	XXX	XXX	XXX	XXX	$0.24

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Tonies Valuation Multiples

Tonies's trades at 2.4x EV/Revenue multiple, and 39.2x EV/EBITDA.

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Tonies Financial Valuation Multiples

As of December 4, 2025, Tonies has market cap of $1.4B and EV of $1.3B.

Equity research analysts estimate Tonies's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Tonies has a P/E ratio of 49.8x.

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Market cap (current)	$1.4B	XXX	$1.4B	XXX	XXX	XXX
EV (current)	$1.3B	XXX	$1.3B	XXX	XXX	XXX
EV/Revenue	1.9x	XXX	2.4x	XXX	XXX	XXX
EV/EBITDA	25.1x	XXX	39.2x	XXX	XXX	XXX
EV/EBIT	47.9x	XXX	-507.2x	XXX	XXX	XXX
EV/Gross Profit	3.0x	XXX	n/a	XXX	XXX	XXX
P/E	49.8x	XXX	88.8x	XXX	XXX	XXX
EV/FCF	84.7x	XXX	36.7x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Tonies Margins & Growth Rates

Tonies's last 12 month revenue growth is 24%

Tonies's revenue per employee in the last FY averaged $1.0M, while opex per employee averaged $0.5M for the same period.

Tonies's rule of 40 is 28% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Tonies's rule of X is 66% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Tonies Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue Growth	24%	XXX	25%	XXX	XXX	XXX
EBITDA Margin	7%	XXX	6%	XXX	XXX	XXX
EBITDA Growth	55%	XXX	65%	XXX	XXX	XXX
Rule of 40	28%	XXX	30%	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	66%	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	$1.0M	XXX	XXX	XXX
Opex per Employee	XXX	XXX	$0.5M	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	25%	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	51%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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