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Tonies Valuation Multiples

Discover revenue and EBITDA valuation multiples for Tonies and similar public comparables like AS Co, Character Group, and Games Workshop Group.

Tonies Overview

About Tonies

Tonies SE provides an audio entertainment system. The company offers Toniebox, an audio system for kids that plays stories, songs, and others. Geographically, It generates majority of the revenue from Germany.


Founded

2021

HQ

Germany
Employees

561

Website

tonies.com

Sectors

Toys & Games

Financials

LTM Revenue $602M

LTM EBITDA $45.9M

EV

$727M

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Tonies Financials

Tonies has a last 12-month revenue (LTM) of $602M and a last 12-month EBITDA of $45.9M.

In the most recent fiscal year, Tonies achieved revenue of $540M and an EBITDA of $32.6M.

Tonies expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Tonies P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $602M XXX $540M XXX XXX XXX
Gross Profit $349M XXX $274M XXX XXX XXX
Gross Margin 58% XXX 51% XXX XXX XXX
EBITDA $45.9M XXX $32.6M XXX XXX XXX
EBITDA Margin 8% XXX 6% XXX XXX XXX
EBIT $21.8M XXX -$2.5M XXX XXX XXX
EBIT Margin 4% XXX 0% XXX XXX XXX
Net Profit $17.6M XXX $14.7M XXX XXX XXX
Net Margin 3% XXX 3% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Tonies Stock Performance

As of May 30, 2025, Tonies's stock price is EUR 6 (or $7).

Tonies has current market cap of EUR 714M (or $802M), and EV of EUR 647M (or $727M).

See Tonies trading valuation data

Tonies Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$727M $802M XXX XXX XXX XXX $0.15

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Tonies Valuation Multiples

As of May 30, 2025, Tonies has market cap of $802M and EV of $727M.

Tonies's trades at 1.3x EV/Revenue multiple, and 22.3x EV/EBITDA.

Equity research analysts estimate Tonies's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Tonies has a P/E ratio of 45.6x.

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Tonies Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $802M XXX $802M XXX XXX XXX
EV (current) $727M XXX $727M XXX XXX XXX
EV/Revenue 1.2x XXX 1.3x XXX XXX XXX
EV/EBITDA 15.8x XXX 22.3x XXX XXX XXX
EV/EBIT 33.4x XXX -289.0x XXX XXX XXX
EV/Gross Profit 2.1x XXX n/a XXX XXX XXX
P/E 45.6x XXX 54.6x XXX XXX XXX
EV/FCF 26.9x XXX 20.9x XXX XXX XXX

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Tonies Margins & Growth Rates

Tonies's last 12 month revenue growth is 25%

Tonies's revenue per employee in the last FY averaged $1.0M, while opex per employee averaged $0.5M for the same period.

Tonies's rule of 40 is 30% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Tonies's rule of X is 71% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Tonies Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 25% XXX 25% XXX XXX XXX
EBITDA Margin 8% XXX 6% XXX XXX XXX
EBITDA Growth 51% XXX 74% XXX XXX XXX
Rule of 40 30% XXX 31% XXX XXX XXX
Bessemer Rule of X XXX XXX 71% XXX XXX XXX
Revenue per Employee XXX XXX $1.0M XXX XXX XXX
Opex per Employee XXX XXX $0.5M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 25% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 51% XXX XXX XXX

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Tonies Public Comps

See public comps and valuation multiples for Toys & Games comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
AS Co XXX XXX XXX XXX XXX XXX
United Labels XXX XXX XXX XXX XXX XXX
POP MART XXX XXX XXX XXX XXX XXX
Character Group XXX XXX XXX XXX XXX XXX
Games Workshop Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Tonies M&A and Investment Activity

Tonies acquired  XXX companies to date.

Last acquisition by Tonies was  XXXXXXXX, XXXXX XXXXX XXXXXX . Tonies acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Tonies

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Tonies

When was Tonies founded? Tonies was founded in 2021.
Where is Tonies headquartered? Tonies is headquartered in Germany.
How many employees does Tonies have? As of today, Tonies has 561 employees.
Is Tonies publicy listed? Yes, Tonies is a public company listed on BER.
What is the stock symbol of Tonies? Tonies trades under TNIE ticker.
When did Tonies go public? Tonies went public in 2021.
Who are competitors of Tonies? Similar companies to Tonies include e.g. AS Co, United Labels, POP MART, Character Group.
What is the current market cap of Tonies? Tonies's current market cap is $802M
What is the current revenue of Tonies? Tonies's last 12 months revenue is $602M.
What is the current revenue growth of Tonies? Tonies revenue growth (NTM/LTM) is 25%.
What is the current EV/Revenue multiple of Tonies? Current revenue multiple of Tonies is 1.2x.
Is Tonies profitable? Yes, Tonies is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Tonies? Tonies's last 12 months EBITDA is $45.9M.
What is Tonies's EBITDA margin? Tonies's last 12 months EBITDA margin is 8%.
What is the current EV/EBITDA multiple of Tonies? Current EBITDA multiple of Tonies is 15.8x.
What is the current FCF of Tonies? Tonies's last 12 months FCF is $27.0M.
What is Tonies's FCF margin? Tonies's last 12 months FCF margin is 4%.
What is the current EV/FCF multiple of Tonies? Current FCF multiple of Tonies is 26.9x.

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