Tonies Valuation Multiples

Pop Mart was founded in 2010 by entrepreneur Wang Ning and his partners to design, create, and sell pop-culture figure toys based on intellectual properties, or IPs. The company develops toy products by acquiring and self-incubating IPs, as well as collaborating with IP owners thorough exclusive and nonexclusive licensing agreements. Its products have gained widespread popularity in China and have rapidly expanded into overseas markets, such as Southeast Asia and North America, in recent years. To diversify its revenue streams, Pop Mart has also tapped into accessories, building blocks, and theme park operations.

Bandai Namco was established in 2005 through the merger of Bandai (established 1950), a toy manufacturer, and Namco (established 1955), a video game developer and arcade operator. Since then, Bandai Namco has emerged as one of the top entertainment companies in Japan, producing and selling games, toys, animation, and music content for a portfolio of over 400 internationally popular intellectual properties. The company’s most notable franchises—Gundam, Dragon Ball, and One Piece are among the highest-grossing franchises in the world.

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to 19 million digital tabletop players.

Games Workshop Group PLC designs, manufactures and sells fantasy miniatures and games related products. It carries the manufacturing activity in the UK and sells the same in the different region of the countries such as Continental Europe, North America, and Asia Pacific. It operates through two segments Core and Licensing . The core segment includes all revenue and expenditure relating to the design, manufacture and sales of their fantasy miniatures and related products. The licensing segment includes all revenue and expenditure relating to licences granted to external partners. The company generates majority of its revenue from the core segment.

Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.

Asmodee Group AB is an entertainment company specializing in tabletop games, miniatures board games, card games, and others to bring people together through great games and amazing stories. The company operates in Sweden, France, Germany, the USA, the UK, Other American and European countries, with the majority of revenue from France.

Stride Inc is an American online educational company. It offers alternative programs to traditional on-campus schooling. It also operates state-funded virtual charter schools around the United States. The educational programs for K-12 students are usually monitored by parents and provide virtual classroom environments where teachers meet with students online, by phone, or in-person. The company's contractual agreements with various school districts to offer its curriculum programs provide a majority of the company's revenue. The company lines of business are Managed Public School Programs, Institutional and Private Pay Schools and Other.

Life360 is the world’s largest family focused social network, with nearly 100 million monthly active users. Security-conscious families use the Life360 app to track each other’s whereabouts and to track the location of their pets and personal belongings. Life360 also offers a suite of additional security features, such as driver safety monitoring, roadside assistance, and emergency dispatching. In the US, the Life360 app regularly ranks in the top 10 most popular social-networking apps and in the top 25 across all apps in terms of daily active users.

East Buy Holding Ltd is a live-streaming platform that focuses on selecting premium products for customers. The company operates in three reportable segments: Private Label Products and Livestreaming E-Commerce, College Education, and Institutional Customers. The majority of its revenue comes from private label products and the direct e-commerce segment, i.e., direct online commerce with private label products sold to individual customers and providing commission services.

Bloks Group Ltd is a assembly character toys company in China. Its Bloks System that combines standardization and individuality elements to create popular and fun assembly character toys, address consumers demand for toys that recreate the essence of IP characters, and deliver the joy of assembling. It has nearly 431 SKUs available for sale, including 116 SKUs designed for children under the age of six, 295 SKUs designed for consumers between the ages of six and 16, and 20 SKUs designed or consumers over the age of 16.

Youdao Inc develops and markets software applications. It engages in developing technologies to provide learning content, applications, and solutions. The firm operates in three segments: Learning services, Smart devices, and Online marketing services. The majority of its revenue comes from the Learning services segment, which generates revenues from online courses, mainly including Youdao Premium Courses, NetEase Cloud Classroom, and China University MOOC. The learning products segment includes sales of smart devices such as the Youdao Dictionary Pen and the Youdao Pocket Translator. Geographically, all of its revenue is generated from the People's Republic of China.

TOMY Co Ltd is a Japanese manufacturer of children's toys and merchandise. The company's products include electronic and physical toys, card games, baby care products, and general merchandise. The company's brands include Tomica, Plarail, Licca-chan, and Koeda-chan. It organises itself into five geographical segments: Japan, the Americas, Europe, Oceania, and Asia (other than Japan).

Coursera Inc is an online learning platform that connects learners, educators, and institutions with the goal of providing educational content that is affordable, accessible, and relevant. It combines content, data, and technology into a single, unified platform that is customizable and extensible to both individual learners and institutions. The company operates through two reporting segments: Consumer and Enterprise. The majority of revenue is generated from the Consumer segment. The consumer segment targets individual learners seeking to obtain hands-on learning, gain valuable job skills, receive professional-level certifications, and otherwise increase their knowledge to start or advance their careers.

Spin Master is a children’s entertainment company operating in the $112 billion global toy industry. The company creates, designs, manufactures, and markets a portfolio of products, brands, and entertainment properties across four key categories (outdoor, wheels & action, infant, toddler, preschool & plush, and activities, games & puzzles, dolls, and interactive). Spin Master has increased brand awareness via homegrown brands including Paw Patrol, Rusty Rivets, and Bakugan but has leaned on a robust acquisition strategy to reach adjacent markets through tie-ups like Rubik's, Gund, and Melissa & Doug. The company has global reach, with 29 offices in nearly 20 countries and sales in over 100 markets.

Shanghai Yaoji Technology Co Ltd, formerly Shanghai Yaoji Playing Card Co Ltd a Chinese card company principally engaged in the design, production, and sale of playing cards. It offers Wanshengda series products and Yao Ji series poker products.

Tron Inc is a trusted toy and souvenir designer and developer, selling into theme parks and entertainment venues. It has developed, manufactured, and supplied the entertainment and amusement park industry with exclusive products that are often only available to consumers inside SRM’s customer base venues such as Walt Disney Parks and Resorts, Universal Studios, SeaWorld, Six Flags, Great Wolf Lodge, Dollywood, and Merlin Entertainment. Its product category includes The Smurfs and Zoonicorns, Sammy Sloth, lilita Llama, kyle Koala, and Hanna Hedgehog.

Brainbees Solutions Ltd is engaged in the business of buying, selling, advertising, and promoting baby and kids products and Fast Moving Consumer Goods (FMCG) goods on a wholesale basis through various business partners. It also runs the pre-school business for kids through various franchisee partners in India.

Genda Inc is a pure holding company engaged in management support for several subsidiaries in entertainment businesses. The company has two business segments: Entertainment Platform Business and Entertainment and Content Business. The company generates the majority of its revenue from the Entertainment Platform Business segment, which is engaged in developing "Karaoke," which operates karaoke facilities and distributes equipment, and "Food & Beverage (F&B)," which provides food and drinks as a platform to deliver "Food as Entertainment". The Entertainment and Contents Business includes Character Merchandising (MD), which plans and provides product and events that utilize the characters that appear in IPs and the worldview and appeal of those IPs, as well as anime production and publishing.

Rastar Group is a Chinese company involved in the development, manufacturing, and sale of model cars in China. It also manufactures RC auto model, Die cast car, Ride-on products, and baby safety car seats. The company sells its products in China and also exports its products to the international countries.

Udemy Inc operates a marketplace platform at the center of a vibrant knowledge network. The company operates under two operating and reportable segments Enterprise segment and Consumer segment, out of which the Enterprise segment derives the maximum revenue. Geographically, the company derives maximum revenue from North America, and also has its presence in Europe, Middle East, Africa; Asia Pacific; and Latin America. The company leverages data, technology, and insights for effective learning experiences. It helps individuals and organizations to possess effective skill acquisition and development with flexibility.

Mubang High-Tech Co Ltd is a manufacturer which is specialized in the research, development, and production of educational plastic block toys and infant preschool block toys. It also engaged in the production and sales of precision non-metal molds, production and sales of pharmaceutical packaging materials, building block creative training, educational service consulting among others.

Jiangsu Chuanzhiboke Education Technology Co Ltd provides online training courses.

Guangdong Qunxing Toys JSC Ltd is a China-based company engaged in developing, designing, producing and selling electrical toys. The company's main products include baby car series, children computer, baby toys, electric car series, mobile phone series, and others.

Gaotu Techedu Inc is a technology-driven education company that provides online live courses in a large-class setting backed by its proprietary technology infrastructure. The company offers courses in large-class format, which amplifies the benefits of online education and allows it to rapidly expand its student base. It operates solely in the PRC and all assets are located in the PRC. The learning services that the company offers include Traditional Learning Services, Non-Academic Tutoring Services, and College Student and Adult Education Services. It derives maximum revenue from Learning Services and also from Educational content & digitalized learning products.

Funko Inc is an USA based pop culture consumer products company. It creates whimsical, fun, and different products that enable the customer to express their affinity for their favorite through the movie, TV show, video game, musician, or sports team. The company's current products are principally figures, fashion accessories, apparel, plush products, accessories, homewares, and NFTs. The company sells its products through a diverse network of retail customers across multiple retail channels, including specialty retailers, mass-market retailers, and e-commerce sites. The company generates the majority of its revenue from the core collectibles products.

Cre8 Direct (Ningbo) Co Ltd is a China-based company principally engaged in the design, production and sales of paper-based products around the world. Its product lines span a vast number of categories including stationery, storage, office supplies, scrapbooking, paper crafting, party, D.I.Y., dated goods, card making, and children's crafting.

Universal Entertainment Corp is a Japanese manufacturer of gaming machines. The company's primary business, which constitutes the majority of consolidated revenue, is to manufacture and sell Pachislot and Pachinko gaming machines, and related parts and peripherals. Universal Entertainment also operates the Okada Manila casino resort in Manila Bay, Philippines. In addition to gaming operations, the company has businesses in media content, broadcasting, online games, and restaurants. The company derives the vast majority of income domestically.

Jakks Pacific Inc is a multi-product line, multi-brand toy company that designs, produces, markets, sells and distributes toys and related kid-targeted consumer products, inclusive of kids indoor and outdoor furniture, costumes and various product lines in the sporting goods and home furnishings space. Its products offering include Traditional toys and electronics such as Action figures, Toy vehicles, Dolls and accessories, Ride-on toys, Toys for pets, and others. The company's products have been divided into two segments: (i) Toys/Consumer Products and (ii) Costumes.

MegaStudyEdu Co Ltd is a Korean company that operates in the education sector. The company operates online education institute, provides educational information and consulting for entrance examination, and offline school direct business.

I-Scream Media Co Ltd is an education company with educational content and different content production capabilities. The company's business includes the edutech platform 'Ice Cream S' utilized by elementary school teachers with differentiated and diverse contents, 'Ice Cream Remote Education Training Center', a training institute for teachers to enhance their teaching expertise, 'Ice Cream Mall', which helps teachers conveniently prepare classes and operate classes by the Korean environment, and 'Ice Cream Textbook', an elementary school textbook that combines books and digital contents.

Aurora World Corporation manufactures dolls and other stuffed toys. The company also engages in character design, brand marketing, etc. It operates in the gift industry. Its overseas branches are in the United States, Indonesia, Hong Kong, United Kingdom.

Mandarake Inc is a Japan-based company engaged in the purchase and sale of Japanese cartoon-related secondhand books, goods, and animation-related products. It provides mail-order sale of comics, magazines, DVDs, games, and costume along with an auction of books, toys, celluloid pictures, animations, and acting scripts.

Fenbi Ltd operates as a non-formal vocational education and training (VET) service provider in China. The company providing a comprehensive suite of recruitment and qualification examination tutoring courses for adult students pursuing careers in government-sponsored institutions and several professions and industries. The company helps college graduates excel in the competitive selection process administered by governmental institutions and helps professionals obtain the relevant qualifications. Its segments are Tutoring services and Sales of books. The company generates the majority of its revenue from Tutoring services, which are classroom-based platforms teaching to students who physically attend the lecture centers or through an online platform.

Chegg Inc is an American educational services company. The Chegg platform provides products and services to support learners with their academic course materials, as well as their career and personal skills development. The company's service and product offerings fall into two categories: Subscription Services, which encompasses Chegg Study Pack, Chegg Study, Chegg Writing, Chegg Math, and Busuu offerings that can be accessed internationally through the company's websites and on mobile devices, and Skills and Other, which encompasses skills, advertising services, print textbooks, and eTextbooks offerings.

51 Talk Online Education Group is an online education platform in China, with core expertise in English education. The company's mission is to make quality education accessible and affordable. It's online and mobile education platforms enable students across China to take live interactive English lessons with overseas foreign teachers, on demand. The Group operates in seven principal geographical area: China, Hong Kong, Philippines, Singapore, Malaysia, Thailand and Saudi Arabia.

Character Group (The) PLC is engaged in the design, development, manufacture, and international distribution of toys, games, and giftware, including licensed products based on film, television, comic, and digital characters. The Group designs and distributes a wide range of toys and playthings across Pre-school, Boys, Girls, and Activity and Crafts categories, with brands such as Goo Jit Zu, Peppa Pig, and Sticki Rolls. Its principal markets are the United Kingdom and Scandinavia, with operations across Europe and the rest of the world, and international expansion is a key area of focus. The Group partners on an exclusive basis with overseas toy producers, serves toy retailers, independent stores, and distributors, and generates the majority of its revenue from the United Kingdom.

Lexibook Linguistic Electronic System SA is a France-based company engaged in producing and selling leisure electronic products and toys. It sells its products under its name and through licenses. The company’s products include educational tablets, toys, laptops, alarm clocks, calculators, educational games, interactive games, audio and visual products, translators, and other products. It sells the products in France and also exports internationally. The group sells Electronics, Toys, and Other products, of which the majority of the revenue is generated from the sale of electronic products.

3P Learning Ltd engages in the development, sale, and marketing of online educational programs. It provides learning resources to schools and parents of school-aged students. It provides online education with e-learning programs covering mathematics, spelling, literacy, reading, and phonics. The firm is organized into geographic operating segments: Asia-Pacific (APAC), North and South America (AMER) and Europe, and Middle-East and Africa (EMEA). The company offers its products under the Mathseeds, Mathletics, Reading Eggs and Others. The majority of its revenue gets derived from the APAC segment.

AS Co SA is engaged in the production & distribution of toys, games and other products. The company's product categories are Educational, which includes scientific games, family board games and toy computers. Its brands include Nenuco, Pinypon, Plexi Flexi, StickerZ, SuperSand and art greco.

Skolon AB provides digital educational tools. The company offers teachers and students a personal collection for all their digital tools.

Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The Company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).

iHuman Inc is a Chinese company that uses artificial intelligence to create technology-driven puzzle products for children, making parenting easier and children happier. The company offers a range of intellectual development products that are designed to make the child-rearing experience more manageable for parents while turning intellectual development into a fun journey for children. Its revenue is generated from subscription fees paid by users for premium content on their self-directed and interactive online applications, as well as offline products and other sources.

RoboRobo Co Ltd is an educational robot company. The company provides study and development of educational robot courses and tools. The main products of the company include research and development, manufacturing, and sales of robots and auxiliary products used in education, including educational robots, robot learning software, and related teaching materials. Its product offerings include Robot Kits, DIY GO, AIKIRO, UARO, and others.

FLOWSPARKS NV is engaged in providing online educational services. It provides an e-learning platform that enables organizations to create, manage, and deliver digital training based on their internal expertise. With built-in instructional design, multilingual capabilities, reporting features, and AI Co-Authoring, FLOWSPARKS helps companies scale training across teams, locations, and languages. In addition to the platform, it offers customized training content creation services for customers who require support.

CHieru Co Ltd is a Japanese firm which provides information and communication technology environments for teaching and learning in schools. It offers services including software and system products, teaching and learning resources and strategic consulting for school ICT environment. Its solutions include CaLabo EX, CaLabo LX, CaLabo TX, interclass cloud.

Yeb Net Inc operates in internet content and information industry in South Korea. The company provides online educational services and related programs.

Spacetalk Ltd is a technology company designing, developing, and commercialising smartphone and watch wearables devices for children, and software for school communication and student absence management. Its business segments include Device, Schools, Apps, Seniors and MVNO, of which it derives maximum revenue from Devices segment.

17 Education & Technology Group Inc is an education technology company in China. It offers smart, in-school, teaching and learning SaaS offerings assist students, teachers, schoolmasters and educational authorities across China. It also offer other educational products and services that complement students’ in-school learning. Geographically group operates in China.