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POP MART Valuation Multiples
Discover revenue and EBITDA valuation multiples for POP MART and similar public comparables like BANDAI NAMCO, Hasbro, Games Workshop Group, Mattel and more.
POP MART Overview
About POP MART
Pop Mart was founded in 2010 by entrepreneur Wang Ning and his partners to design, create, and sell pop-culture figure toys based on intellectual properties, or IPs. The company develops toy products by acquiring and self-incubating IPs, as well as collaborating with IP owners thorough exclusive and nonexclusive licensing agreements. Its products have gained widespread popularity in China and have rapidly expanded into overseas markets, such as Southeast Asia and North America, in recent years. To diversify its revenue streams, Pop Mart has also tapped into accessories, building blocks, and theme park operations.
Founded
2019
HQ
Employees
6.7K
Website
Sectors
Financials (LTM)
EV
$25B
POP MART Financials
POP MART reported last 12-month revenue of $6B and EBITDA of $3B.
In the same LTM period, POP MART generated $4B in gross profit, $3B in EBITDA, and $2B in net income.
Revenue (LTM)
POP MART P&L
In the most recent fiscal year, POP MART reported revenue of $2B and EBITDA of $773M.
POP MART expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $6B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $4B | XXX | $1B | XXX | XXX | XXX |
| Gross Margin | 72% | XXX | 67% | XXX | XXX | XXX |
| EBITDA | $3B | XXX | $773M | XXX | XXX | XXX |
| EBITDA Margin | 47% | XXX | 40% | XXX | XXX | XXX |
| EBIT Margin | 45% | XXX | 32% | XXX | XXX | XXX |
| Net Profit | $2B | XXX | $458M | XXX | XXX | XXX |
| Net Margin | 34% | XXX | 24% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
POP MART Stock Performance
POP MART has current market cap of $27B, and enterprise value of $25B.
Market Cap Evolution
POP MART's stock price is $20.34.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $25B | $27B | 0.0% | XXX | XXX | XXX | $0.35 |
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Start Free TrialPOP MART Valuation Multiples
POP MART trades at 4.3x EV/Revenue multiple, and 9.1x EV/EBITDA.
EV / Revenue (LTM)
POP MART Financial Valuation Multiples
As of April 19, 2026, POP MART has market cap of $27B and EV of $25B.
Equity research analysts estimate POP MART's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
POP MART has a P/E ratio of 13.7x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $27B | XXX | $27B | XXX | XXX | XXX |
| EV (current) | $25B | XXX | $25B | XXX | XXX | XXX |
| EV/Revenue | 4.3x | XXX | 12.9x | XXX | XXX | XXX |
| EV/EBITDA | 9.1x | XXX | 32.0x | XXX | XXX | XXX |
| EV/EBIT | 9.5x | XXX | 40.2x | XXX | XXX | XXX |
| EV/Gross Profit | 6.0x | XXX | 19.4x | XXX | XXX | XXX |
| P/E | 13.7x | XXX | 58.5x | XXX | XXX | XXX |
| EV/FCF | 14.8x | XXX | 38.0x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified POP MART Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
POP MART Margins & Growth Rates
POP MART's revenue in the last 12 month grew by 21%.
POP MART's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.
POP MART's rule of 40 is 69% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
POP MART's rule of X is 104% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
POP MART Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 21% | XXX | 182% | XXX | XXX | XXX |
| EBITDA Margin | 47% | XXX | 40% | XXX | XXX | XXX |
| EBITDA Growth | 20% | XXX | 229% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 69% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 104% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.3M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 22% | XXX | 28% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 5% | XXX | 7% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 0% | XXX | — | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 35% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
POP MART Public Comps
See public comps and valuation multiples for other Toys & Games comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| POP MART | XXX | XXX | XXX | XXX | XXX | XXX |
| BANDAI NAMCO | XXX | XXX | XXX | XXX | XXX | XXX |
| Hasbro | XXX | XXX | XXX | XXX | XXX | XXX |
| Games Workshop Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Mattel | XXX | XXX | XXX | XXX | XXX | XXX |
| Asmodée | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
POP MART M&A Activity
POP MART acquired XXX companies to date.
Last acquisition by POP MART was on XXXXXXXX, XXXXX. POP MART acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by POP MART
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialPOP MART Investment Activity
POP MART invested in XXX companies to date.
POP MART made its latest investment on XXXXXXXX, XXXXX. POP MART invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by POP MART
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout POP MART
| When was POP MART founded? | POP MART was founded in 2019. |
| Where is POP MART headquartered? | POP MART is headquartered in China. |
| How many employees does POP MART have? | As of today, POP MART has over 6K employees. |
| Who is the CEO of POP MART? | POP MART's CEO is Ning Wang. |
| Is POP MART publicly listed? | Yes, POP MART is a public company listed on HKEX. |
| What is the stock symbol of POP MART? | POP MART trades under 09992 ticker. |
| When did POP MART go public? | POP MART went public in 2020. |
| Who are competitors of POP MART? | POP MART main competitors are BANDAI NAMCO, Hasbro, Games Workshop Group, Mattel. |
| What is the current market cap of POP MART? | POP MART's current market cap is $27B. |
| What is the current revenue of POP MART? | POP MART's last 12 months revenue is $6B. |
| What is the current revenue growth of POP MART? | POP MART revenue growth (NTM/LTM) is 21%. |
| What is the current EV/Revenue multiple of POP MART? | Current revenue multiple of POP MART is 4.3x. |
| Is POP MART profitable? | Yes, POP MART is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of POP MART? | POP MART's last 12 months EBITDA is $3B. |
| What is POP MART's EBITDA margin? | POP MART's last 12 months EBITDA margin is 47%. |
| What is the current EV/EBITDA multiple of POP MART? | Current EBITDA multiple of POP MART is 9.1x. |
| What is the current FCF of POP MART? | POP MART's last 12 months FCF is $2B. |
| What is POP MART's FCF margin? | POP MART's last 12 months FCF margin is 29%. |
| What is the current EV/FCF multiple of POP MART? | Current FCF multiple of POP MART is 14.8x. |
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