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POP MART Valuation Multiples

Discover revenue and EBITDA valuation multiples for POP MART and similar public comparables like Hornby, Games Workshop Group, and Character Group.

POP MART Overview

About POP MART

Pop Mart International Group Ltd is a company based in China that primarily focuses on designing, developing, and selling pop toys. Their products are sold in China, Hong Kong, Macao, Taiwan, and some other countries and regions. The company generates most of its revenue from its retail store, but also earns money from roboshop sales, wholesales, and online sales. It has two reportable segment which includes Mainland China operations and Hong Kong, Macao, Taiwan, and Overseas operations.


Founded

2019

HQ

Hong Kong
Employees

4.8K+

Website

popmart.com

Sectors

Toys & Games

Financials

LTM Revenue $2.2B

LTM EBITDA $833M

EV

$26.0B

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POP MART Financials

POP MART has a last 12-month revenue of $2.2B and a last 12-month EBITDA of $833M.

In the most recent fiscal year, POP MART achieved revenue of $810M and an EBITDA of $272M.

POP MART expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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POP MART P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $594M $810M XXX XXX XXX
Gross Profit $355M $341M XXX XXX XXX
Gross Margin 60% 42% XXX XXX XXX
EBITDA $165M $272M XXX XXX XXX
EBITDA Margin 28% 34% XXX XXX XXX
Net Profit $110M $61.2M XXX XXX XXX
Net Margin 19% 8% XXX XXX XXX
Net Debt n/a n/a XXX XXX XXX

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POP MART Stock Performance

As of April 15, 2025, POP MART's stock price is HKD 159 (or $20).

POP MART has current market cap of HKD 211B (or $27.1B), and EV of HKD 202B (or $26.0B).

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POP MART Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$26.0B $27.1B XXX XXX XXX XXX $0.39

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POP MART Valuation Multiples

As of April 15, 2025, POP MART has market cap of $27.1B and EV of $26.0B.

POP MART's trades at 12.4x LTM EV/Revenue multiple, and 33.4x LTM EBITDA.

Analysts estimate POP MART's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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POP MART Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $26.0B XXX XXX XXX
EV/Revenue 32.0x XXX XXX XXX
EV/EBITDA 95.3x XXX XXX XXX
P/E 195.0x XXX XXX XXX
P/E/Growth 1.1x XXX XXX XXX
EV/FCF 126.3x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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POP MART Valuation Multiples

POP MART's NTM/LTM revenue growth is 48%

POP MART's revenue per employee for the last fiscal year averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Over next 12 months, POP MART's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate POP MART's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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POP MART Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 36% XXX XXX XXX XXX
EBITDA Margin 34% XXX XXX XXX XXX
EBITDA Growth 65% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 82% XXX XXX XXX XXX
Revenue per Employee $0.2M XXX XXX XXX XXX
Opex per Employee $0.1M XXX XXX XXX XXX
S&M Expenses to Revenue 32% XXX XXX XXX XXX
G&A Expenses to Revenue 11% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 42% XXX XXX XXX XXX

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POP MART Public Comps

See public comps and valuation multiples for Toys & Games comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Tonies XXX XXX XXX XXX XXX XXX
United Labels XXX XXX XXX XXX XXX XXX
Character Group XXX XXX XXX XXX XXX XXX
Games Workshop Group XXX XXX XXX XXX XXX XXX
Hornby XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

POP MART M&A and Investment Activity

POP MART acquired  XXX companies to date.

Last acquisition by POP MART was  XXXXXXXX, XXXXX XXXXX XXXXXX . POP MART acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by POP MART

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About POP MART

When was POP MART founded? POP MART was founded in 2019.
Where is POP MART headquartered? POP MART is headquartered in Hong Kong.
How many employees does POP MART have? As of today, POP MART has 4.8K+ employees.
Who is the CEO of POP MART? POP MART's CEO is Mr. Ning Wang.
Is POP MART publicy listed? Yes, POP MART is a public company listed on HKG.
What is the stock symbol of POP MART? POP MART trades under 09992 ticker.
When did POP MART go public? POP MART went public in 2020.
Who are competitors of POP MART? Similar companies to POP MART include e.g. Tonies, United Labels, Character Group, Games Workshop Group.
What is the current market cap of POP MART? POP MART's current market cap is $27.1B
What is the current revenue of POP MART? POP MART's last 12-month revenue is $2.2B.
What is the current EBITDA of POP MART? POP MART's last 12-month EBITDA is $833M.
What is the current EV/Revenue multiple of POP MART? Current revenue multiple of POP MART is 12.4x.
What is the current EV/EBITDA multiple of POP MART? Current EBITDA multiple of POP MART is 33.4x.
What is the current revenue growth of POP MART? POP MART revenue growth between 2023 and 2024 was 36%.
Is POP MART profitable? Yes, POP MART is EBITDA-positive (as of the last 12 months).

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