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Pop Mart was founded in 2010 by entrepreneur Wang Ning and his partners to design, create, and sell pop-culture figure toys based on intellectual properties, or IPs. The company develops toy products by acquiring and self-incubating IPs, as well as collaborating with IP owners thorough exclusive and nonexclusive licensing agreements. Its products have gained widespread popularity in China and have rapidly expanded into overseas markets, such as Southeast Asia and North America, in recent years. To diversify its revenue streams, Pop Mart has also tapped into accessories, building blocks, and theme park operations.
2019
6.7K+
LTM Revenue $3.1B
LTM EBITDA $1.3B
$43.3B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
POP MART has a last 12-month revenue (LTM) of $3.1B and a last 12-month EBITDA of $1.3B.
In the most recent fiscal year, POP MART achieved revenue of $1.7B and an EBITDA of $672M.
POP MART expects next 12-month revenue of XXX and NTM EBITDA of XXX
See POP MART valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $3.1B | XXX | $1.7B | XXX | XXX | XXX |
| Gross Profit | $2.1B | XXX | $1.1B | XXX | XXX | XXX |
| Gross Margin | 69% | XXX | 67% | XXX | XXX | XXX |
| EBITDA | $1.3B | XXX | $672M | XXX | XXX | XXX |
| EBITDA Margin | 41% | XXX | 40% | XXX | XXX | XXX |
| EBIT | $1.1B | XXX | $534M | XXX | XXX | XXX |
| EBIT Margin | 37% | XXX | 32% | XXX | XXX | XXX |
| Net Profit | $827M | XXX | $398M | XXX | XXX | XXX |
| Net Margin | 27% | XXX | 24% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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As of July 16, 2025, POP MART's stock price is HKD 263 (or $34).
POP MART has current market cap of HKD 350B (or $44.5B), and EV of HKD 340B (or $43.3B).
See POP MART trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $43.3B | $44.5B | XXX | XXX | XXX | XXX | $0.57 |
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Start Free TrialAs of July 16, 2025, POP MART has market cap of $44.5B and EV of $43.3B.
POP MART's trades at 26.1x EV/Revenue multiple, and 64.5x EV/EBITDA.
Equity research analysts estimate POP MART's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
POP MART has a P/E ratio of 59.0x.
See valuation multiples for POP MART and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $44.5B | XXX | $44.5B | XXX | XXX | XXX |
| EV (current) | $43.3B | XXX | $43.3B | XXX | XXX | XXX |
| EV/Revenue | 15.5x | XXX | 26.1x | XXX | XXX | XXX |
| EV/EBITDA | 37.8x | XXX | 64.5x | XXX | XXX | XXX |
| EV/EBIT | 41.7x | XXX | 81.1x | XXX | XXX | XXX |
| EV/Gross Profit | 22.5x | XXX | n/a | XXX | XXX | XXX |
| P/E | 59.0x | XXX | 111.8x | XXX | XXX | XXX |
| EV/FCF | 49.2x | XXX | 76.6x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPOP MART's last 12 month revenue growth is 57%
POP MART's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
POP MART's rule of 40 is 91% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
POP MART's rule of X is 184% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for POP MART and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 57% | XXX | 74% | XXX | XXX | XXX |
| EBITDA Margin | 41% | XXX | 40% | XXX | XXX | XXX |
| EBITDA Growth | 66% | XXX | 141% | XXX | XXX | XXX |
| Rule of 40 | 91% | XXX | 98% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 184% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 28% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 35% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| AS Co | XXX | XXX | XXX | XXX | XXX | XXX |
| Tonies | XXX | XXX | XXX | XXX | XXX | XXX |
| United Labels | XXX | XXX | XXX | XXX | XXX | XXX |
| Character Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Games Workshop Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
POP MART acquired XXX companies to date.
Last acquisition by POP MART was XXXXXXXX, XXXXX XXXXX XXXXXX . POP MART acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was POP MART founded? | POP MART was founded in 2019. |
| Where is POP MART headquartered? | POP MART is headquartered in Hong Kong. |
| How many employees does POP MART have? | As of today, POP MART has 6.7K+ employees. |
| Who is the CEO of POP MART? | POP MART's CEO is Mr. Ning Wang. |
| Is POP MART publicy listed? | Yes, POP MART is a public company listed on HKG. |
| What is the stock symbol of POP MART? | POP MART trades under 09992 ticker. |
| When did POP MART go public? | POP MART went public in 2020. |
| Who are competitors of POP MART? | Similar companies to POP MART include e.g. AS Co, Tonies, United Labels, Character Group. |
| What is the current market cap of POP MART? | POP MART's current market cap is $44.5B |
| What is the current revenue of POP MART? | POP MART's last 12 months revenue is $3.1B. |
| What is the current revenue growth of POP MART? | POP MART revenue growth (NTM/LTM) is 57%. |
| What is the current EV/Revenue multiple of POP MART? | Current revenue multiple of POP MART is 15.5x. |
| Is POP MART profitable? | Yes, POP MART is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of POP MART? | POP MART's last 12 months EBITDA is $1.3B. |
| What is POP MART's EBITDA margin? | POP MART's last 12 months EBITDA margin is 41%. |
| What is the current EV/EBITDA multiple of POP MART? | Current EBITDA multiple of POP MART is 37.8x. |
| What is the current FCF of POP MART? | POP MART's last 12 months FCF is $965M. |
| What is POP MART's FCF margin? | POP MART's last 12 months FCF margin is 31%. |
| What is the current EV/FCF multiple of POP MART? | Current FCF multiple of POP MART is 49.2x. |
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