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Bloks Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Bloks Group and similar public comparables like TOMY, Tonies, Spin Master, Shanghai Yaoji Tech and more.

Bloks Group Overview

About Bloks Group

Bloks Group Ltd is a assembly character toys company in China. Its Bloks System that combines standardization and individuality elements to create popular and fun assembly character toys, address consumers demand for toys that recreate the essence of IP characters, and deliver the joy of assembling. It has nearly 431 SKUs available for sale, including 116 SKUs designed for children under the age of six, 295 SKUs designed for consumers between the ages of six and 16, and 20 SKUs designed or consumers over the age of 16.


Founded

2021

HQ

China

Employees

709

Website

bloks.com

Financials (LTM)

Revenue: $473M
EBITDA: $125M

EV

$1B

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Bloks Group Financials

Bloks Group reported last 12-month revenue of $473M and EBITDA of $125M.

In the same LTM period, Bloks Group generated $222M in gross profit, $125M in EBITDA, and $102M in net income.

Revenue (LTM)


Bloks Group P&L

In the most recent fiscal year, Bloks Group reported revenue of $428M and EBITDA of $131M.

Bloks Group is profitable as of last fiscal year, with gross margin of 47%, EBITDA margin of 31%, and net margin of 22%.

See analyst estimates for Bloks Group
LTMLast FY202320242025202620272028
Revenue$473M$428M$129M$329M$428M
Gross Profit$222M$200M$61M$173M$200M
Gross Margin47%47%47%53%47%
EBITDA$125M$131M($21M)($30M)$131M
EBITDA Margin26%31%(16%)(9%)31%
EBIT Margin23%22%9%11%22%
Net Profit$102M$93M($30M)($59M)$93M
Net Margin22%22%(24%)(18%)22%

Financial data powered by Morningstar, Inc.

Bloks Group Stock Performance

Bloks Group has current market cap of $2B, and enterprise value of $1B.

Market Cap Evolution


Bloks Group's stock price is $7.28.

Bloks Group share price decreased by 8.7% in the last 30 days, and by 62.8% in the last year.

Bloks Group has an EPS (earnings per share) of $0.37.

See more trading valuation data for Bloks Group
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$2B0.7%-8.7%-9.7%-62.8%$0.37

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Bloks Group Valuation Multiples

Bloks Group trades at 2.9x EV/Revenue multiple, and 11.2x EV/EBITDA.

See NTM and 2027E valuation multiples for Bloks Group

EV / Revenue (LTM)


Bloks Group Financial Valuation Multiples

As of May 21, 2026, Bloks Group has market cap of $2B and EV of $1B.

Bloks Group has a P/E ratio of 17.7x.

LTMLast FY202320242025202620272028
EV/Revenue2.9x3.3x10.8x4.2x3.3x
EV/EBITDA11.2x10.6x(65.7x)(46.1x)10.6x
EV/EBIT13.0x14.6x114.3x38.4x15.1x
EV/Gross Profit6.3x7.0x22.9x8.1x7.0x
P/E17.7x19.4x(59.7x)(30.7x)19.4x
EV/FCF13.8x16.4x39.3x14.8x17.3x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Bloks Group Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Bloks Group Margins & Growth Rates

Bloks Group grew revenue by 30% and EBITDA by 11% in the last fiscal year.

In the most recent fiscal year, Bloks Group reported gross margin of 47%, EBITDA margin of 31%, and net margin of 22%.

See estimated margins and future growth rates for Bloks Group

Bloks Group Margins

Last FY202420252026202720282029
Gross Margin47%53%47%47%
EBITDA Margin31%(9%)31%26%
EBIT Margin22%11%22%23%
Net Margin22%(18%)22%21%
FCF Margin20%29%19%23%

Bloks Group Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth30%156%30%30%
Gross Profit Growth30%184%16%30%
EBITDA Growth11%43%(533%)11%
EBIT Growth33%197%155%37%
Net Profit Growth27%95%(258%)27%
FCF Growth49%166%(14%)58%

Data powered by FactSet, Inc. and Morningstar, Inc.

Bloks Group Operational KPIs

Bloks Group's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.

Bloks Group's Rule of 40 is 56% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Bloks Group's Rule of X is 100% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Bloks Group
LTMLast FY202320242025202620272028
Rule of 4055%56%
Bessemer Rule of X97%100%
Revenue per Employee$0.6M
Opex per Employee$0.2M
S&M Expenses to Revenue13%13%11%13%13%
G&A Expenses to Revenue3%3%1%21%3%
R&D Expenses to Revenue9%9%11%9%9%
Opex to Revenue25%38%42%25%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Bloks Group Competitors

Bloks Group competitors include TOMY, Tonies, Spin Master, Shanghai Yaoji Tech, Mubang High-Tech, Rastar Group, Tron, Guangdong Qunxing Toys, Asmodée and Mattel.

Most Bloks Group public comparables operate across Toys & Games.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
TOMY0.8x0.7x6.2x6.5x
Tonies2.6x1.8x43.7x19.6x
Spin Master0.8x0.8x4.6x4.5x
Shanghai Yaoji Tech2.9x2.8x11.4x
Mubang High-Tech17.8x(10.8x)
Rastar Group3.4x13.7x
Tron193.2x(55.7x)
Guangdong Qunxing Toys8.4x159.9x

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Bloks Group Funding History

Before going public, Bloks Group raised $144M in total equity funding, across 2 rounds.

Last private valuation of Bloks Group was $1B, after raising $51M in December 2020 from Gaorong Capital, Legend Capital, and Source Code Capital.


Bloks Group Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
May-21Series BGaorong Capital; Legend Capital; Source Code Capital; YF Capital$93MBloks Group is a children's educational product developer that creates assembly toys and brick-based toys for young audiences. The company secured $93 million in a Series B funding round in May 2021, co-led by Legend Capital, which had also co-led its Series A round in December 2020. The Series B round involved multiple investors including Gaorong Capital, Legend Capital, Source Code Capital, and YF Capital. Prior to the Series B, Bloks had completed a Series A round in April 2021 with RMB 599,999,631 (approximately $92.5 million) in consideration, and earlier a Series Pre-A round. The company later became notable for its assembly character toy system, which launched in January 2022 and achieved rapid growth, with revenue increasing 553.5% from RMB117.7 million in 2022 to RMB769.0 million in 2023. By the first half of 2024, assembly character toys generated RMB1,023.1 million in revenue with a gross profit margin of 53.3%, exceeding brick-based toy margins. Bloks eventually listed on the Hong Kong Stock Exchange, as evidenced by regulatory filings from January 2025 describing the company's structure and business segments.
Dec-20Series AGaorong Capital; Legend Capital; Source Code Capital$51M$1BBloks Group (布魯可集團有限公司, BLOKS) is a Chinese company focused on IP licensing and related businesses, with significant reliance on licensed IPs like Ultraman, which generated 65.8% of revenue in H1 2023 and 57.5% in H1 2024. The company completed three rounds of equity financing before its IPO, raising a total of 1.643 billion yuan, achieving a valuation approaching 7 billion yuan after the last round. Pre-IPO investors included Legend Capital, Yunfeng Capital, Source Code Capital, Jinyi Investment, Gaorong Capital, CITIC Media, and Zhongwang Yinxin. Legend Capital and Source Code Capital were lead investors holding over 5% post-IPO (6.23% and 5.00% respectively). The specified round around July 2020 aligns with the Series Pre-A investment, where investors including Gaorong Capital subscribed via capital increase agreements dated July 29 and November 29, 2020, for aggregate consideration of approximately RMB 600 million (noted as RMB 599,999,631 for Series A in related docs, but Pre-A context fits timing and investors). Source Code Capital invested a total of 250 million yuan in BLOKS from 2020-2021 over nine months, later yielding approximately 4.81x returns based on post-IPO holdings valued at RMB 1.202 billion. Earlier, from 2018 to February 2020, the company raised RMB 887 million in angel rounds with Legend Capital participation at RMB 22.79 share price. Post-IPO on Hong Kong Stock Exchange (stock code 0325), institutional unlocks led to share price declines over 25%. In H1 2025, BLOKS signed 13 new IPs, planning to use about 5% of IPO net proceeds for IP portfolio expansion.

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About Bloks Group

When was Bloks Group founded?Bloks Group was founded in 2021.
Where is Bloks Group headquartered?Bloks Group is headquartered in China.
How many employees does Bloks Group have?As of today, Bloks Group has over 709 employees.
Who is the CEO of Bloks Group?Bloks Group's CEO is Weisong Zhu.
Is Bloks Group publicly listed?Yes, Bloks Group is a public company listed on HKEX.
What is the stock symbol of Bloks Group?Bloks Group trades under 00325 ticker.
When did Bloks Group go public?Bloks Group went public in 2025.
Who are competitors of Bloks Group?Bloks Group main competitors include TOMY, Tonies, Spin Master, Shanghai Yaoji Tech, Mubang High-Tech, Rastar Group, Tron, Guangdong Qunxing Toys, Asmodée, Mattel.
What is the current market cap of Bloks Group?Bloks Group's current market cap is $2B.
What is the current revenue of Bloks Group?Bloks Group's last 12 months revenue is $473M.
What is the current revenue growth of Bloks Group?Bloks Group revenue growth (NTM/LTM) is 28%.
What is the current EV/Revenue multiple of Bloks Group?Current revenue multiple of Bloks Group is 2.9x.
Is Bloks Group profitable?Yes, Bloks Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Bloks Group?Bloks Group's last 12 months EBITDA is $125M.
What is Bloks Group's EBITDA margin?Bloks Group's last 12 months EBITDA margin is 26%.
What is the current EV/EBITDA multiple of Bloks Group?Current EBITDA multiple of Bloks Group is 11.2x.
What is the current FCF of Bloks Group?Bloks Group's last 12 months FCF is $101M.
What is Bloks Group's FCF margin?Bloks Group's last 12 months FCF margin is 21%.
What is the current EV/FCF multiple of Bloks Group?Current FCF multiple of Bloks Group is 13.8x.
How many companies Bloks Group has acquired to date?Bloks Group hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Bloks Group has invested to date?Bloks Group hasn't invested in any companies yet (or none have been disclosed publicly).

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