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Character Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Character Group and similar public comparables like AS Co, Tonies, and POP MART.

Character Group Overview

About Character Group

Character Group (The) PLC designs, manufactures, and distributes various games, and gifts based on television and cartoon characters. The company operates in the United Kingdom and other parts of the world under the brand names Peppa Pig, Bluey, Pokemon, My Little Pony, and others. Geographically the company generates its revenue from the United Kingdom and the Rest of the world.


Founded

1995

HQ

United Kingdom of Great Britain and Northern Ireland
Employees

212

Sectors

Toys & Games

Financials

LTM Revenue $166M

LTM EBITDA $13.5M

EV

$38.1M

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Character Group Financials

Character Group has a last 12-month revenue (LTM) of $166M and a last 12-month EBITDA of $13.5M.

In the most recent fiscal year, Character Group achieved revenue of $166M and an EBITDA of $12.5M.

Character Group expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Character Group P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $166M XXX $166M XXX XXX XXX
Gross Profit $44.0M XXX $44.0M XXX XXX XXX
Gross Margin 27% XXX 27% XXX XXX XXX
EBITDA $13.5M XXX $12.5M XXX XXX XXX
EBITDA Margin 8% XXX 8% XXX XXX XXX
EBIT $10.2M XXX $8.8M XXX XXX XXX
EBIT Margin 6% XXX 5% XXX XXX XXX
Net Profit $7.6M XXX $6.7M XXX XXX XXX
Net Margin 5% XXX 4% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

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Character Group Stock Performance

As of May 30, 2025, Character Group's stock price is GBP 2 (or $3).

Character Group has current market cap of GBP 43.7M (or $58.6M), and EV of GBP 28.4M (or $38.1M).

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Character Group Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$38.1M $58.6M XXX XXX XXX XXX $0.39

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Character Group Valuation Multiples

As of May 30, 2025, Character Group has market cap of $58.6M and EV of $38.1M.

Character Group's trades at 0.2x EV/Revenue multiple, and 3.0x EV/EBITDA.

Equity research analysts estimate Character Group's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Character Group has a P/E ratio of 7.7x.

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Character Group Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $58.6M XXX $58.6M XXX XXX XXX
EV (current) $38.1M XXX $38.1M XXX XXX XXX
EV/Revenue 0.2x XXX 0.2x XXX XXX XXX
EV/EBITDA 2.8x XXX 3.0x XXX XXX XXX
EV/EBIT 3.7x XXX 5.0x XXX XXX XXX
EV/Gross Profit 0.9x XXX n/a XXX XXX XXX
P/E 7.7x XXX 11.0x XXX XXX XXX
EV/FCF 3.1x XXX 3.0x XXX XXX XXX

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Character Group Margins & Growth Rates

Character Group's last 12 month revenue growth is 0%

Character Group's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.2M for the same period.

Character Group's rule of 40 is 7% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Character Group's rule of X is 8% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Character Group Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 0% XXX n/a XXX XXX XXX
EBITDA Margin 8% XXX 8% XXX XXX XXX
EBITDA Growth n/a XXX n/a XXX XXX XXX
Rule of 40 7% XXX 8% XXX XXX XXX
Bessemer Rule of X XXX XXX 8% XXX XXX XXX
Revenue per Employee XXX XXX $0.8M XXX XXX XXX
Opex per Employee XXX XXX $0.2M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 5% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 21% XXX XXX XXX

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Character Group Public Comps

See public comps and valuation multiples for Toys & Games comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
AS Co XXX XXX XXX XXX XXX XXX
Tonies XXX XXX XXX XXX XXX XXX
United Labels XXX XXX XXX XXX XXX XXX
POP MART XXX XXX XXX XXX XXX XXX
Games Workshop Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Character Group M&A and Investment Activity

Character Group acquired  XXX companies to date.

Last acquisition by Character Group was  XXXXXXXX, XXXXX XXXXX XXXXXX . Character Group acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Character Group

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Character Group

When was Character Group founded? Character Group was founded in 1995.
Where is Character Group headquartered? Character Group is headquartered in United Kingdom of Great Britain and Northern Ireland.
How many employees does Character Group have? As of today, Character Group has 212 employees.
Is Character Group publicy listed? Yes, Character Group is a public company listed on LON.
What is the stock symbol of Character Group? Character Group trades under CCT ticker.
When did Character Group go public? Character Group went public in 1995.
Who are competitors of Character Group? Similar companies to Character Group include e.g. AS Co, Tonies, United Labels, POP MART.
What is the current market cap of Character Group? Character Group's current market cap is $58.6M
What is the current revenue of Character Group? Character Group's last 12 months revenue is $166M.
What is the current revenue growth of Character Group? Character Group revenue growth (NTM/LTM) is 0%.
What is the current EV/Revenue multiple of Character Group? Current revenue multiple of Character Group is 0.2x.
Is Character Group profitable? Yes, Character Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Character Group? Character Group's last 12 months EBITDA is $13.5M.
What is Character Group's EBITDA margin? Character Group's last 12 months EBITDA margin is 8%.
What is the current EV/EBITDA multiple of Character Group? Current EBITDA multiple of Character Group is 2.8x.
What is the current FCF of Character Group? Character Group's last 12 months FCF is $12.1M.
What is Character Group's FCF margin? Character Group's last 12 months FCF margin is 7%.
What is the current EV/FCF multiple of Character Group? Current FCF multiple of Character Group is 3.1x.

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