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Character Group Overview
About Character Group
Character Group (The) PLC is engaged in the design, development, manufacture, and international distribution of toys, games, and giftware, including licensed products based on film, television, comic, and digital characters. The Group designs and distributes a wide range of toys and playthings across Pre-school, Boys, Girls, and Activity and Crafts categories, with brands such as Goo Jit Zu, Peppa Pig, and Sticki Rolls. Its principal markets are the United Kingdom and Scandinavia, with operations across Europe and the rest of the world, and international expansion is a key area of focus. The Group partners on an exclusive basis with overseas toy producers, serves toy retailers, independent stores, and distributors, and generates the majority of its revenue from the United Kingdom.
Founded
1995
HQ
Employees
212
Website
Sectors
Financials (LTM)
EV
$42M
Character Group Financials
Character Group reported last 12-month revenue of $134M and EBITDA of $5M.
In the same LTM period, Character Group generated $35M in gross profit, $5M in EBITDA, and $1M in net income.
Revenue (LTM)
Character Group P&L
In the most recent fiscal year, Character Group reported revenue of $136M and EBITDA of $5M.
Character Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $134M | XXX | $136M | XXX | XXX | XXX |
| Gross Profit | $35M | XXX | $36M | XXX | XXX | XXX |
| Gross Margin | 26% | XXX | 26% | XXX | XXX | XXX |
| EBITDA | $5M | XXX | $5M | XXX | XXX | XXX |
| EBITDA Margin | 4% | XXX | 4% | XXX | XXX | XXX |
| EBIT Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| Net Profit | $1M | XXX | $1M | XXX | XXX | XXX |
| Net Margin | 1% | XXX | 1% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Character Group Stock Performance
Character Group has current market cap of $58M, and enterprise value of $42M.
Market Cap Evolution
Character Group's stock price is $3.33.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $42M | $58M | 0.0% | XXX | XXX | XXX | $0.08 |
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Start Free TrialCharacter Group Valuation Multiples
Character Group trades at 0.3x EV/Revenue multiple, and 8.0x EV/EBITDA.
EV / Revenue (LTM)
Character Group Financial Valuation Multiples
As of April 19, 2026, Character Group has market cap of $58M and EV of $42M.
Equity research analysts estimate Character Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Character Group has a P/E ratio of 42.7x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $58M | XXX | $58M | XXX | XXX | XXX |
| EV (current) | $42M | XXX | $42M | XXX | XXX | XXX |
| EV/Revenue | 0.3x | XXX | 0.3x | XXX | XXX | XXX |
| EV/EBITDA | 8.0x | XXX | 8.0x | XXX | XXX | XXX |
| EV/EBIT | 17.1x | XXX | 17.1x | XXX | XXX | XXX |
| EV/Gross Profit | 1.2x | XXX | 1.2x | XXX | XXX | XXX |
| P/E | 42.7x | XXX | 42.7x | XXX | XXX | XXX |
| EV/FCF | 7.9x | XXX | 7.5x | XXX | XXX | XXX |
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Verified Character Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Character Group Margins & Growth Rates
Character Group's revenue in the last fiscal year declined by (13%).
Character Group's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.
Character Group Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | — | XXX | (13%) | XXX | XXX | XXX |
| EBITDA Margin | 4% | XXX | 4% | XXX | XXX | XXX |
| EBITDA Growth | — | XXX | (82%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.6M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 6% | XXX | 6% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 9% | XXX | 20% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 25% | XXX | XXX | XXX |
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Character Group Public Comps
See public comps and valuation multiples for other Toys & Games comps.
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Character Group M&A Activity
Character Group acquired XXX companies to date.
Last acquisition by Character Group was on XXXXXXXX, XXXXX. Character Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Character Group
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialCharacter Group Investment Activity
Character Group invested in XXX companies to date.
Character Group made its latest investment on XXXXXXXX, XXXXX. Character Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Character Group
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Character Group
| When was Character Group founded? | Character Group was founded in 1995. |
| Where is Character Group headquartered? | Character Group is headquartered in United Kingdom. |
| How many employees does Character Group have? | As of today, Character Group has over 212 employees. |
| Is Character Group publicly listed? | Yes, Character Group is a public company listed on London Stock Exchange. |
| What is the stock symbol of Character Group? | Character Group trades under CCT ticker. |
| When did Character Group go public? | Character Group went public in 1995. |
| Who are competitors of Character Group? | Character Group main competitors are Lexibook, AS Co, Mandarake, Hour Loop. |
| What is the current market cap of Character Group? | Character Group's current market cap is $58M. |
| What is the current revenue of Character Group? | Character Group's last 12 months revenue is $134M. |
| What is the current EV/Revenue multiple of Character Group? | Current revenue multiple of Character Group is 0.3x. |
| Is Character Group profitable? | Yes, Character Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Character Group? | Character Group's last 12 months EBITDA is $5M. |
| What is Character Group's EBITDA margin? | Character Group's last 12 months EBITDA margin is 4%. |
| What is the current EV/EBITDA multiple of Character Group? | Current EBITDA multiple of Character Group is 8.0x. |
| What is the current FCF of Character Group? | Character Group's last 12 months FCF is $5M. |
| What is Character Group's FCF margin? | Character Group's last 12 months FCF margin is 4%. |
| What is the current EV/FCF multiple of Character Group? | Current FCF multiple of Character Group is 7.9x. |
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