Character Group - Public Comps and Valuation Multiples

Character Group Overview

About Character Group

Character Group (The) PLC designs, manufactures, and distributes various games, and gifts based on television and cartoon characters. The company operates in the United Kingdom and other parts of the world under the brand names Peppa Pig, Bluey, Pokemon, My Little Pony, and others. Geographically the company generates its revenue from the United Kingdom and the Rest of the world.

Founded

1995

HQ

Employees

212

Website

thecharacter.com

Sectors

Toys & Games

Financials

Last FY Revenue $165M

Last FY EBITDA $12.4M

EV

$45.1M

Valuation Multiples

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Character Group Financials

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Character Group P&L

In the most recent fiscal year, Character Group reported revenue of $165M and EBITDA of $12.4M.

Character Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

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	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue	XXX	$165M	XXX	XXX	XXX
Gross Profit	XXX	$43.7M	XXX	XXX	XXX
Gross Margin	XXX	27%	XXX	XXX	XXX
EBITDA	XXX	$12.4M	XXX	XXX	XXX
EBITDA Margin	XXX	8%	XXX	XXX	XXX
EBIT	XXX	$8.7M	XXX	XXX	XXX
EBIT Margin	XXX	5%	XXX	XXX	XXX
Net Profit	XXX	$6.6M	XXX	XXX	XXX
Net Margin	XXX	4%	XXX	XXX	XXX
Net Debt	XXX	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

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Financial performance metrics for Character Group including revenue, profitability, and margin analysis across different time periods. In the most recent fiscal year, Character Group achieved $165M in revenue and $12.4M in EBITDA.
Financial Metric	Next Twelve Months (NTM)	Most Recent Fiscal Year	Current Fiscal Year (2025)	Next Fiscal Year (2026)	Two Years Forward (2027)
Total Revenue	Analyst estimates available to subscribers	$165M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit	Analyst estimates available to subscribers	$43.7M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Gross Profit Margin	Analyst estimates available to subscribers	26.5% gross profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization)	Analyst estimates available to subscribers	$12.4M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBITDA Margin	Analyst estimates available to subscribers	7.5% EBITDA margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT (Earnings Before Interest and Taxes)	Analyst estimates available to subscribers	$8.7M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
EBIT Margin	Analyst estimates available to subscribers	5.3% EBIT margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Income (Net Profit)	Analyst estimates available to subscribers	$6.6M	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Profit Margin	Analyst estimates available to subscribers	4.0% net profit margin	Analyst estimates available to subscribers	Analyst estimates available to subscribers	Analyst estimates available to subscribers
Net Debt Position	Detailed debt information available to subscribers	n/a	Detailed debt information available to subscribers	Detailed debt information available to subscribers	Detailed debt information available to subscribers

Financial Performance Summary for Character Group

This financial data table provides comprehensive performance metrics for Character Group, a company based in United Kingdom of Great Britain and Northern Ireland. The metrics include revenue, profitability measures, and operational efficiency indicators across multiple time periods.

Fiscal Year Performance

In the most recent fiscal year, Character Group reported $165M in total revenue.
Fiscal year EBITDA was $12.4M.
The company maintained a gross profit margin of 26.5% in the most recent fiscal year.
EBITDA margin for the fiscal year was 7.5%.
Net profit margin reached 4.0% in the most recent fiscal year.

This financial data is sourced from Morningstar, Inc. and represents the most recent available information for Character Group. Forward-looking estimates and detailed financial projections are available through our premium subscription service.

Character Group Stock Performance

Character Group has current market cap of GBP 49.1M (or $65.4M), and EV of GBP 33.8M (or $45.1M).

Market Cap Evolution

Character Group Stock Data

As of October 17, 2025, Character Group's stock price is GBP 3 (or $4).

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EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$45.1M	$65.4M	XXX	XXX	XXX	XXX	n/a

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Character Group Valuation Multiples

Character Group's trades at 0.3x EV/Revenue multiple, and 3.8x EV/EBITDA.

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Character Group Financial Valuation Multiples

As of October 17, 2025, Character Group has market cap of $65.4M and EV of $45.1M.

Equity research analysts estimate Character Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Character Group's P/E ratio is not available.

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Market cap (current)	$65.4M	XXX	$65.4M	XXX	XXX	XXX
EV (current)	$45.1M	XXX	$45.1M	XXX	XXX	XXX
EV/Revenue	n/a	XXX	0.3x	XXX	XXX	XXX
EV/EBITDA	n/a	XXX	3.8x	XXX	XXX	XXX
EV/EBIT	n/a	XXX	5.9x	XXX	XXX	XXX
EV/Gross Profit	n/a	XXX	n/a	XXX	XXX	XXX
P/E	n/a	XXX	12.3x	XXX	XXX	XXX
EV/FCF	n/a	XXX	-22.6x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Character Group Margins & Growth Rates

Character Group's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.2M for the same period.

Character Group's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Character Group's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Character Group Operational Valuation Multiples

	LTM	NTM	Last FY	FY 2025	FY 2026	FY 2027
Revenue Growth	n/a	XXX	n/a	XXX	XXX	XXX
EBITDA Margin	n/a	XXX	n/a	XXX	XXX	XXX
EBITDA Growth	n/a	XXX	n/a	XXX	XXX	XXX
Rule of 40	n/a	XXX	n/a	XXX	XXX	XXX
Bessemer Rule of X	XXX	XXX	n/a	XXX	XXX	XXX
Revenue per Employee	XXX	XXX	$0.8M	XXX	XXX	XXX
Opex per Employee	XXX	XXX	$0.2M	XXX	XXX	XXX
S&M Expenses to Revenue	XXX	XXX	5%	XXX	XXX	XXX
G&A Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
R&D Expenses to Revenue	XXX	XXX	n/a	XXX	XXX	XXX
Opex to Revenue	XXX	XXX	21%	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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