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Mattel Valuation Multiples

Discover revenue and EBITDA valuation multiples for Mattel and similar public comparables like POP MART, Tonies, and Character Group.

Mattel Overview

About Mattel

Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.


Founded

1948

HQ

United States of America
Employees

34K+

Sectors

Toys & Games

Financials

LTM Revenue $5.4B

LTM EBITDA $1.1B

EV

$6.2B

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Mattel Financials

Mattel has a last 12-month revenue of $5.4B and a last 12-month EBITDA of $1.1B.

In the most recent fiscal year, Mattel achieved revenue of $5.4B and an EBITDA of $987M.

Mattel expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Mattel P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $5.4B $5.4B XXX XXX XXX
Gross Profit $2.5B $2.6B XXX XXX XXX
Gross Margin 46% 48% XXX XXX XXX
EBITDA $818M $987M XXX XXX XXX
EBITDA Margin 15% 18% XXX XXX XXX
Net Profit $394M $214M XXX XXX XXX
Net Margin 7% 4% XXX XXX XXX
Net Debt $1.6B $1.1B XXX XXX XXX

Financial data powered by Morningstar, Inc.

Mattel Stock Performance

As of April 15, 2025, Mattel's stock price is $15.

Mattel has current market cap of $4.9B, and EV of $6.2B.

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Mattel Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$6.2B $4.9B XXX XXX XXX XXX $1.64

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Mattel Valuation Multiples

As of April 15, 2025, Mattel has market cap of $4.9B and EV of $6.2B.

Mattel's trades at 1.2x LTM EV/Revenue multiple, and 5.8x LTM EBITDA.

Analysts estimate Mattel's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Mattel Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $6.2B XXX XXX XXX
EV/Revenue 1.2x XXX XXX XXX
EV/EBITDA 6.3x XXX XXX XXX
P/E 9.1x XXX XXX XXX
P/E/Growth 9.1x XXX XXX XXX
EV/FCF 10.4x XXX XXX XXX

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Mattel Valuation Multiples

Mattel's NTM/LTM revenue growth is 2%

Mattel's revenue per employee for the last fiscal year averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Over next 12 months, Mattel's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Mattel's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Mattel Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth -1% XXX XXX XXX XXX
EBITDA Margin 18% XXX XXX XXX XXX
EBITDA Growth 21% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 20% XXX XXX XXX XXX
Revenue per Employee $0.2M XXX XXX XXX XXX
Opex per Employee $0.1M XXX XXX XXX XXX
S&M Expenses to Revenue 9% XXX XXX XXX XXX
G&A Expenses to Revenue 28% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 38% XXX XXX XXX XXX

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Mattel Public Comps

See public comps and valuation multiples for Toys & Games comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Tonies XXX XXX XXX XXX XXX XXX
United Labels XXX XXX XXX XXX XXX XXX
POP MART XXX XXX XXX XXX XXX XXX
Character Group XXX XXX XXX XXX XXX XXX
Games Workshop Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Mattel M&A and Investment Activity

Mattel acquired  XXX companies to date.

Last acquisition by Mattel was  XXXXXXXX, XXXXX XXXXX XXXXXX . Mattel acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Mattel

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Mattel

When was Mattel founded? Mattel was founded in 1948.
Where is Mattel headquartered? Mattel is headquartered in United States of America.
How many employees does Mattel have? As of today, Mattel has 34K+ employees.
Who is the CEO of Mattel? Mattel's CEO is Mr. Ynon Kreiz.
Is Mattel publicy listed? Yes, Mattel is a public company listed on NAS.
What is the stock symbol of Mattel? Mattel trades under MAT ticker.
When did Mattel go public? Mattel went public in 1968.
Who are competitors of Mattel? Similar companies to Mattel include e.g. Tonies, United Labels, POP MART, Character Group.
What is the current market cap of Mattel? Mattel's current market cap is $4.9B
What is the current revenue of Mattel? Mattel's last 12-month revenue is $5.4B.
What is the current EBITDA of Mattel? Mattel's last 12-month EBITDA is $1.1B.
What is the current EV/Revenue multiple of Mattel? Current revenue multiple of Mattel is 1.2x.
What is the current EV/EBITDA multiple of Mattel? Current EBITDA multiple of Mattel is 5.8x.
What is the current revenue growth of Mattel? Mattel revenue growth between 2023 and 2024 was -1%.
Is Mattel profitable? Yes, Mattel is EBITDA-positive (as of the last 12 months).

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