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Mattel Valuation Multiples

Discover revenue and EBITDA valuation multiples for Mattel and similar public comparables like Character Group, POP MART, and United Labels.

Mattel Overview

About Mattel

Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.


Founded

1948

HQ

United States of America
Employees

34K+

Sectors

Toys & Games

Financials

LTM Revenue $5.4B

LTM EBITDA $1.1B

EV

$7.5B

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Mattel Financials

Mattel has a last 12-month revenue (LTM) of $5.4B and a last 12-month EBITDA of $1.1B.

In the most recent fiscal year, Mattel achieved revenue of $5.4B and an EBITDA of $987M.

Mattel expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Mattel P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $5.4B XXX $5.4B XXX XXX XXX
Gross Profit $2.7B XXX $2.7B XXX XXX XXX
Gross Margin 50% XXX 51% XXX XXX XXX
EBITDA $1.1B XXX $987M XXX XXX XXX
EBITDA Margin 19% XXX 18% XXX XXX XXX
EBIT $735M XXX $694M XXX XXX XXX
EBIT Margin 14% XXX 13% XXX XXX XXX
Net Profit $528M XXX $542M XXX XXX XXX
Net Margin 10% XXX 10% XXX XXX XXX
Net Debt XXX XXX $946M XXX XXX XXX

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Mattel Stock Performance

As of May 30, 2025, Mattel's stock price is $19.

Mattel has current market cap of $6.1B, and EV of $7.5B.

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Mattel Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$7.5B $6.1B XXX XXX XXX XXX $1.63

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Mattel Valuation Multiples

As of May 30, 2025, Mattel has market cap of $6.1B and EV of $7.5B.

Mattel's trades at 1.4x EV/Revenue multiple, and 7.6x EV/EBITDA.

Equity research analysts estimate Mattel's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Mattel has a P/E ratio of 11.6x.

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Mattel Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $6.1B XXX $6.1B XXX XXX XXX
EV (current) $7.5B XXX $7.5B XXX XXX XXX
EV/Revenue 1.4x XXX 1.4x XXX XXX XXX
EV/EBITDA 7.2x XXX 7.6x XXX XXX XXX
EV/EBIT 10.3x XXX 10.9x XXX XXX XXX
EV/Gross Profit 2.8x XXX n/a XXX XXX XXX
P/E 11.6x XXX 11.3x XXX XXX XXX
EV/FCF 15.0x XXX 12.6x XXX XXX XXX

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Mattel Margins & Growth Rates

Mattel's last 12 month revenue growth is 2%

Mattel's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Mattel's rule of 40 is 17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Mattel's rule of X is 24% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Mattel Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 2% XXX 2% XXX XXX XXX
EBITDA Margin 19% XXX 18% XXX XXX XXX
EBITDA Growth 0% XXX 13% XXX XXX XXX
Rule of 40 17% XXX 20% XXX XXX XXX
Bessemer Rule of X XXX XXX 24% XXX XXX XXX
Revenue per Employee XXX XXX $0.2M XXX XXX XXX
Opex per Employee XXX XXX $0.1M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 9% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 38% XXX XXX XXX

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Mattel Public Comps

See public comps and valuation multiples for Toys & Games comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
AS Co XXX XXX XXX XXX XXX XXX
Tonies XXX XXX XXX XXX XXX XXX
United Labels XXX XXX XXX XXX XXX XXX
POP MART XXX XXX XXX XXX XXX XXX
Character Group XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Mattel M&A and Investment Activity

Mattel acquired  XXX companies to date.

Last acquisition by Mattel was  XXXXXXXX, XXXXX XXXXX XXXXXX . Mattel acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Mattel

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Mattel

When was Mattel founded? Mattel was founded in 1948.
Where is Mattel headquartered? Mattel is headquartered in United States of America.
How many employees does Mattel have? As of today, Mattel has 34K+ employees.
Who is the CEO of Mattel? Mattel's CEO is Mr. Ynon Kreiz.
Is Mattel publicy listed? Yes, Mattel is a public company listed on NAS.
What is the stock symbol of Mattel? Mattel trades under MAT ticker.
When did Mattel go public? Mattel went public in 1968.
Who are competitors of Mattel? Similar companies to Mattel include e.g. AS Co, Tonies, United Labels, POP MART.
What is the current market cap of Mattel? Mattel's current market cap is $6.1B
What is the current revenue of Mattel? Mattel's last 12 months revenue is $5.4B.
What is the current revenue growth of Mattel? Mattel revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of Mattel? Current revenue multiple of Mattel is 1.4x.
Is Mattel profitable? Yes, Mattel is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Mattel? Mattel's last 12 months EBITDA is $1.1B.
What is Mattel's EBITDA margin? Mattel's last 12 months EBITDA margin is 19%.
What is the current EV/EBITDA multiple of Mattel? Current EBITDA multiple of Mattel is 7.2x.
What is the current FCF of Mattel? Mattel's last 12 months FCF is $505M.
What is Mattel's FCF margin? Mattel's last 12 months FCF margin is 9%.
What is the current EV/FCF multiple of Mattel? Current FCF multiple of Mattel is 15.0x.

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