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Mattel Valuation Multiples
Discover revenue and EBITDA valuation multiples for Mattel and similar public comparables like Asmodée, Bloks Group, TOMY, Tonies and more.
Mattel Overview
About Mattel
Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the remainder stemming from international markets.
Founded
1948
HQ
Employees
31.0K
Website
Sectors
Financials (LTM)
EV
$6B
Mattel Financials
Mattel reported last 12-month revenue of $5B and EBITDA of $901M.
In the same LTM period, Mattel generated $3B in gross profit, $901M in EBITDA, and $386M in net income.
Revenue (LTM)
Mattel P&L
In the most recent fiscal year, Mattel reported revenue of $5B and EBITDA of $914M.
Mattel expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $5B | XXX | $5B | XXX | XXX | XXX |
| Gross Profit | $3B | XXX | $3B | XXX | XXX | XXX |
| Gross Margin | 49% | XXX | 49% | XXX | XXX | XXX |
| EBITDA | $901M | XXX | $914M | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 17% | XXX | XXX | XXX |
| EBIT Margin | 11% | XXX | 12% | XXX | XXX | XXX |
| Net Profit | $386M | XXX | $398M | XXX | XXX | XXX |
| Net Margin | 7% | XXX | 7% | XXX | XXX | XXX |
| Net Debt | — | — | $1B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Mattel Stock Performance
Mattel has current market cap of $4B, and enterprise value of $6B.
Market Cap Evolution
Mattel's stock price is $15.19.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $6B | $4B | 0.0% | XXX | XXX | XXX | $1.37 |
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Start Free TrialMattel Valuation Multiples
Mattel trades at 1.1x EV/Revenue multiple, and 6.5x EV/EBITDA.
EV / Revenue (LTM)
Mattel Financial Valuation Multiples
As of April 20, 2026, Mattel has market cap of $4B and EV of $6B.
Equity research analysts estimate Mattel's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Mattel has a P/E ratio of 11.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $4B | XXX | $4B | XXX | XXX | XXX |
| EV (current) | $6B | XXX | $6B | XXX | XXX | XXX |
| EV/Revenue | 1.1x | XXX | 1.1x | XXX | XXX | XXX |
| EV/EBITDA | 6.5x | XXX | 6.4x | XXX | XXX | XXX |
| EV/EBIT | 9.7x | XXX | 9.4x | XXX | XXX | XXX |
| EV/Gross Profit | 2.2x | XXX | 2.2x | XXX | XXX | XXX |
| P/E | 11.4x | XXX | 11.1x | XXX | XXX | XXX |
| EV/FCF | 15.7x | XXX | 14.2x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Mattel Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Mattel Margins & Growth Rates
Mattel's revenue in the last 12 month grew by 5%.
Mattel's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Mattel's rule of 40 is 21% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Mattel's rule of X is 28% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Mattel Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Margin | 17% | XXX | 17% | XXX | XXX | XXX |
| EBITDA Growth | (0%) | XXX | (5%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 21% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 28% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 10% | XXX | 10% | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 29% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 39% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Mattel Public Comps
See public comps and valuation multiples for other Toys & Games comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Mattel | XXX | XXX | XXX | XXX | XXX | XXX |
| Asmodée | XXX | XXX | XXX | XXX | XXX | XXX |
| Bloks Group | XXX | XXX | XXX | XXX | XXX | XXX |
| TOMY | XXX | XXX | XXX | XXX | XXX | XXX |
| Tonies | XXX | XXX | XXX | XXX | XXX | XXX |
| Spin Master | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Mattel M&A Activity
Mattel acquired XXX companies to date.
Last acquisition by Mattel was on XXXXXXXX, XXXXX. Mattel acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Mattel
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialMattel Investment Activity
Mattel invested in XXX companies to date.
Mattel made its latest investment on XXXXXXXX, XXXXX. Mattel invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Mattel
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Mattel
| When was Mattel founded? | Mattel was founded in 1948. |
| Where is Mattel headquartered? | Mattel is headquartered in United States. |
| How many employees does Mattel have? | As of today, Mattel has over 31K employees. |
| Who is the CEO of Mattel? | Mattel's CEO is Ynon Kreiz. |
| Is Mattel publicly listed? | Yes, Mattel is a public company listed on Nasdaq. |
| What is the stock symbol of Mattel? | Mattel trades under MAT ticker. |
| When did Mattel go public? | Mattel went public in 1968. |
| Who are competitors of Mattel? | Mattel main competitors are Asmodée, Bloks Group, TOMY, Tonies. |
| What is the current market cap of Mattel? | Mattel's current market cap is $4B. |
| What is the current revenue of Mattel? | Mattel's last 12 months revenue is $5B. |
| What is the current revenue growth of Mattel? | Mattel revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Mattel? | Current revenue multiple of Mattel is 1.1x. |
| Is Mattel profitable? | Yes, Mattel is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Mattel? | Mattel's last 12 months EBITDA is $901M. |
| What is Mattel's EBITDA margin? | Mattel's last 12 months EBITDA margin is 17%. |
| What is the current EV/EBITDA multiple of Mattel? | Current EBITDA multiple of Mattel is 6.5x. |
| What is the current FCF of Mattel? | Mattel's last 12 months FCF is $373M. |
| What is Mattel's FCF margin? | Mattel's last 12 months FCF margin is 7%. |
| What is the current EV/FCF multiple of Mattel? | Current FCF multiple of Mattel is 15.7x. |
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