Crisp Funding, Investors & Competitors

Crisp has raised $166M across 6 funding rounds, most recently a $38M Series C in November 2023.

See full Crisp profile

Last Crisp funding round

$38M

Series C · Nov 2023

Cumulative funding Crisp raised

$166M

across 6 funding rounds

Key investors in Crisp

  • Target Global
  • Keen Venture Partners
  • Adriaan Mol
  • Sander van der Laan
  • Thomas Plantenga
  • Sanne Manders
  • Timeless Investments
  • Bookmakers Investments

Crisp Overview

About Crisp

Crisp is an Amsterdam-headquartered app-only supermarket delivering ultra-fresh produce from over 900 Dutch and Belgian farmers. Launched in 2018, it offers more than 3,000 products including fruits, vegetables, dairy, and bakery items with next-day delivery in one-hour slots. Operating without warehouses through proprietary software, the service covers major cities in the Netherlands and Belgium with a focus on zero-waste supply chains.


Founded

2018

HQ

NetherlandsAmsterdam

Website

crisp.nl

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Crisp Funding History

Crisp has raised a total of $166M across 6 funding rounds.

Crisp's first fundraising round was a $3M seed round in October 2018. The most recent completed round was a $38M Series C in November 2023.

Crisp funding rounds

Crisp funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2023Series CTimeless Investments; Adriaan Mol; John Caspers; Bookmakers Investments; Sander van der Laan; Keen Venture Partners; Target Global; Sanne Manders; Strikwerda Investments; Thomas Plantenga$38MCrisp is a Bentonville, Arkansas-based vertical AI platform founded in 2017 that provides actionable insights for retail and consumer packaged goods (CPG) companies. The platform cleanses, models, and interprets diverse data sets to reduce out-of-stocks, optimize assortment and space planning, and maximize e-commerce revenue. Crisp's AI Agent Studio orchestrates supply chain insights and enables real-time actions to improve operational efficiency across the supply chain. In November 2023, Crisp raised €35 million (approximately $38 million) in a Series C funding round led by Target Global with participation from Keen Ventures. By the time of this round, the company had expanded significantly from 600 to more than 6,000 customers, including more than 80 of the top 100 CPG brands. Crisp aligned with more than 40 retailers representing more than 627 million points of distribution, up substantially from 17 million in 2023. Prior funding context shows that in February 2022, Crisp had raised $35 million in Series B at a valuation reported as "right under $500 million." By September 2024, the company had closed a $72 million Series B round at which point total equity raised reached $97 million. In December 2025, Crisp completed a $26 million Series B1 round led by Paine Schwartz Partners, bringing total funding to $127 million. The company serves 7,000+ brands and recently launched AI Agent Studio, the retail industry's first AI agent platform for supply chain optimization.
Oct 2022Series CKeen Venture Partners (lead); Target Global (lead); Adriaan Mol; Sander van der Laan; Joes Daemen$74M-
Mar 2021Series BTarget Global (lead); Keen Venture Partners$35MCrisp is an Amsterdam-based, online-only supermarket focused on fresh produce, raising €30 million in a Series B financing round on March 2, 2021, led by Target Global with participation from Keen Venture Partners and co-founders of Adyen and Takeaway.com. This brought total funding to €42.5 million, with proceeds intended for expansion within the Netherlands and eventually across Europe. The company targets the €2 trillion European grocery market, capitalizing on the shift to online shopping accelerated by the pandemic and demand for fresher, transparently sourced food from smaller producers blocked by incumbents. Target Global's investment director highlighted Crisp's technology platform benefiting both consumers and producers, addressing inefficiencies in quality, affordability, and convenience in grocery shopping unchanged since the 1950s.
Jan 2020Series A-$9M-
Jun 2019Series A-$6M-
Oct 2018Seed-$3M-

Who has invested in Crisp?

11 investors have backed Crisp across its funding rounds, including Target Global, Keen Venture Partners, Adriaan Mol, Sander van der Laan, Thomas Plantenga and Sanne Manders.

Lead investors include Keen Venture Partners and Target Global.


Crisp Investors

Investors in Crisp by funding rounds participated
InvestorHQRoundsRoleFirst check
Keen Venture PartnersNetherlandsAmsterdam3LeadMar 2021
Target GlobalUnited KingdomLondon3LeadMar 2021
Adriaan MolNetherlandsAmsterdam2ParticipantOct 2022
Sander van der LaanNetherlandsAmsterdam2ParticipantOct 2022
Timeless InvestmentsNetherlandsAmsterdam1ParticipantNov 2023
John CaspersUnited StatesMinneapolis, MN1ParticipantNov 2023
Bookmakers InvestmentsNetherlandsAmsterdam1ParticipantNov 2023
Joes DaemenNetherlandsTilburg1ParticipantOct 2022
Sanne MandersUnited StatesSan Francisco, CA1ParticipantNov 2023

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Acquisitions by Crisp

Crisp has acquired 3 companies to date.

Last acquisition by Crisp was on July 1st 2026. Crisp acquired De Buurtboer for undisclosed valuation.


Latest Acquisitions by Crisp

De Buurtboer
De Krat
Eetfabriek
Description
De Buurtboer is a food delivery service that supplies organic lunches made from local ingredients to businesses of varying sizes throughout western Holland on a daily basis.
Amsterdam-based De Krat is a meal kit delivery service supplying weekly boxes with organic vegetables, sustainable meats, and fish sourced from Dutch farmers and fisheries. Customers receive recipes from Michelin-starred chefs for three meals serving two to six people. Operating since 2015, De Krat emphasizes zero-waste packaging and seasonal ingredients from suppliers like Odin and Pieternel. Delivery covers major Dutch cities with subscription flexibility.
Eetfabriek is a Rotterdam-based supplier of fresh, ready-to-eat meals using locally sourced ingredients for corporate canteens, events, and catering services in the Netherlands.
HQ CountryNetherlandsNetherlandsNetherlands
HQ City
Amsterdam
Amsterdam
Amsterdam
Deal Date1 Jul 202623 Jan 202311 Oct 2022
Valuationundisclosed$77Mundisclosed
EV/Revenue
EV/EBITDA

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Crisp Competitors

Crisp competitors include listed companies like Recruit Holdings, Uber, Prosus and DoorDash, and private ones like Xingsheng Youxuan and Xiaohongshu.

Public and private companies comparable to Crisp
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Xingsheng YouxuanChinaChangshaPrivate$704M-$12B-
Recruit HoldingsJapanJapanPublicly listed$24B$4B$156B6.0x
UberUnited StatesUnited StatesPublicly listed$52B$6.2B$145B2.8x
ProsusNetherlandsNetherlandsPublicly listed$9.7B$1.1B$86B8.0x
DoorDashUnited StatesUnited StatesPublicly listed$14B$1.5B$84B4.9x
XiaohongshuChinaShanghaiPrivate--$20B-

Crisp Public Comps

Crisp is still privately-owned, but its public comps include Amazon, Coca-Cola, Alibaba Group, Nestlé, PepsiCo, AB InBev, Recruit Holdings, Uber, Unilever and Booking Holdings.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amazon$717B$161B3.9x3.5x17.5x13.8x
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Alibaba Group$153B$15B1.7x1.6x17.5x13.0x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
Recruit Holdings$24B$4B6.4x6.0x37.9x25.2x
Uber$52B$6.2B3.0x2.8x24.9x14.6x

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Common questions about Crisp

When was Crisp founded?Crisp was founded in 2018.
Where is Crisp headquartered?Crisp is headquartered in Amsterdam, Netherlands.
Is Crisp publicly listed?No, Crisp is a private, VC-backed company.
How much funding has Crisp raised?Crisp has raised $166M across 6 funding rounds.
What was Crisp's last funding round?Crisp's last funding round was a $38M Series C in November 2023.
Who are Crisp's investors?Crisp's investors include Keen Venture Partners, Target Global, Adriaan Mol, Sander van der Laan, Timeless Investments, John Caspers, Bookmakers Investments, Joes Daemen, Sanne Manders, Strikwerda Investments and 1 other.
Which companies are comparable to Crisp?Companies comparable to Crisp include Xingsheng Youxuan, Recruit Holdings, Uber, Prosus, DoorDash and Xiaohongshu.
How many companies has Crisp acquired?Crisp has acquired 3 companies, including De Buurtboer, De Krat and Eetfabriek.
What was the largest acquisition by Crisp?The $77M acquisition of De Krat in January 2023 is the largest acquisition Crisp has made to date.

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