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- Crisp
Crisp Funding, Investors & Competitors
Crisp has raised $166M across 6 funding rounds, most recently a $38M Series C in November 2023.
Last Crisp funding round
$38M
Series C · Nov 2023
Cumulative funding Crisp raised
$166M
across 6 funding rounds
Key investors in Crisp
Target Global
Keen Venture Partners
Adriaan Mol
Sander van der Laan
Thomas Plantenga
Sanne Manders
Timeless Investments
Bookmakers Investments
About Crisp
Crisp is an Amsterdam-headquartered app-only supermarket delivering ultra-fresh produce from over 900 Dutch and Belgian farmers. Launched in 2018, it offers more than 3,000 products including fruits, vegetables, dairy, and bakery items with next-day delivery in one-hour slots. Operating without warehouses through proprietary software, the service covers major cities in the Netherlands and Belgium with a focus on zero-waste supply chains.
Founded
2018
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Crisp Funding History
Crisp has raised a total of $166M across 6 funding rounds.
Crisp's first fundraising round was a $3M seed round in October 2018. The most recent completed round was a $38M Series C in November 2023.
Crisp funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Nov 2023 | Series C | Timeless Investments; Adriaan Mol; John Caspers; Bookmakers Investments; Sander van der Laan; Keen Venture Partners; Target Global; Sanne Manders; Strikwerda Investments; Thomas Plantenga | $38M | Crisp is a Bentonville, Arkansas-based vertical AI platform founded in 2017 that provides actionable insights for retail and consumer packaged goods (CPG) companies. The platform cleanses, models, and interprets diverse data sets to reduce out-of-stocks, optimize assortment and space planning, and maximize e-commerce revenue. Crisp's AI Agent Studio orchestrates supply chain insights and enables real-time actions to improve operational efficiency across the supply chain. In November 2023, Crisp raised €35 million (approximately $38 million) in a Series C funding round led by Target Global with participation from Keen Ventures. By the time of this round, the company had expanded significantly from 600 to more than 6,000 customers, including more than 80 of the top 100 CPG brands. Crisp aligned with more than 40 retailers representing more than 627 million points of distribution, up substantially from 17 million in 2023. Prior funding context shows that in February 2022, Crisp had raised $35 million in Series B at a valuation reported as "right under $500 million." By September 2024, the company had closed a $72 million Series B round at which point total equity raised reached $97 million. In December 2025, Crisp completed a $26 million Series B1 round led by Paine Schwartz Partners, bringing total funding to $127 million. The company serves 7,000+ brands and recently launched AI Agent Studio, the retail industry's first AI agent platform for supply chain optimization. |
| Oct 2022 | Series C | Keen Venture Partners (lead); Target Global (lead); Adriaan Mol; Sander van der Laan; Joes Daemen | $74M | - |
| Mar 2021 | Series B | Target Global (lead); Keen Venture Partners | $35M | Crisp is an Amsterdam-based, online-only supermarket focused on fresh produce, raising €30 million in a Series B financing round on March 2, 2021, led by Target Global with participation from Keen Venture Partners and co-founders of Adyen and Takeaway.com. This brought total funding to €42.5 million, with proceeds intended for expansion within the Netherlands and eventually across Europe. The company targets the €2 trillion European grocery market, capitalizing on the shift to online shopping accelerated by the pandemic and demand for fresher, transparently sourced food from smaller producers blocked by incumbents. Target Global's investment director highlighted Crisp's technology platform benefiting both consumers and producers, addressing inefficiencies in quality, affordability, and convenience in grocery shopping unchanged since the 1950s. |
| Jan 2020 | Series A | - | $9M | - |
| Jun 2019 | Series A | - | $6M | - |
| Oct 2018 | Seed | - | $3M | - |
Who has invested in Crisp?
11 investors have backed Crisp across its funding rounds, including Target Global, Keen Venture Partners, Adriaan Mol, Sander van der Laan, Thomas Plantenga and Sanne Manders.
Lead investors include Keen Venture Partners and Target Global.
Crisp Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Mar 2021 | ||
| 3 | Lead | Mar 2021 | ||
| 2 | Participant | Oct 2022 | ||
| 2 | Participant | Oct 2022 | ||
| 1 | Participant | Nov 2023 | ||
| 1 | Participant | Nov 2023 | ||
| 1 | Participant | Nov 2023 | ||
| 1 | Participant | Oct 2022 | ||
| 1 | Participant | Nov 2023 | ||
This data is available for Pro users. Sign up to see all 11 Crisp investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Crisp
Crisp has acquired 3 companies to date.
Last acquisition by Crisp was on July 1st 2026. Crisp acquired De Buurtboer for undisclosed valuation.
Latest Acquisitions by Crisp
| Description | De Buurtboer is a food delivery service that supplies organic lunches made from local ingredients to businesses of varying sizes throughout western Holland on a daily basis. | Amsterdam-based De Krat is a meal kit delivery service supplying weekly boxes with organic vegetables, sustainable meats, and fish sourced from Dutch farmers and fisheries. Customers receive recipes from Michelin-starred chefs for three meals serving two to six people. Operating since 2015, De Krat emphasizes zero-waste packaging and seasonal ingredients from suppliers like Odin and Pieternel. Delivery covers major Dutch cities with subscription flexibility. | Eetfabriek is a Rotterdam-based supplier of fresh, ready-to-eat meals using locally sourced ingredients for corporate canteens, events, and catering services in the Netherlands. |
| HQ Country | |||
| HQ City | Amsterdam | Amsterdam | Amsterdam |
| Deal Date | 1 Jul 2026 | 23 Jan 2023 | 11 Oct 2022 |
| Valuation | undisclosed | $77M | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Crisp acquisitions and their M&A valuation multiples. Start Free Trial | |||
Crisp Competitors
Crisp competitors include listed companies like Recruit Holdings, Uber, Prosus and DoorDash, and private ones like Xingsheng Youxuan and Xiaohongshu.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $704M | - | $12B | - | ||
| Publicly listed | $24B | $4B | $156B | 6.0x | ||
| Publicly listed | $52B | $6.2B | $145B | 2.8x | ||
| Publicly listed | $9.7B | $1.1B | $86B | 8.0x | ||
| Publicly listed | $14B | $1.5B | $84B | 4.9x | ||
| Private | - | - | $20B | - |
Crisp Public Comps
Crisp is still privately-owned, but its public comps include Amazon, Coca-Cola, Alibaba Group, Nestlé, PepsiCo, AB InBev, Recruit Holdings, Uber, Unilever and Booking Holdings.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $717B | $161B | 3.9x | 3.5x | 17.5x | 13.8x | |||
| $48B | $18B | 8.5x | 8.3x | 22.8x | 24.1x | |||
| $153B | $15B | 1.7x | 1.6x | 17.5x | 13.0x | |||
| $109B | $19B | 2.9x | 2.8x | 16.2x | 14.4x | |||
| $94B | $16B | 2.4x | 2.3x | 14.5x | 11.8x | |||
| $59B | $20B | 3.9x | 3.6x | 11.7x | 10.0x | |||
| $24B | $4B | 6.4x | 6.0x | 37.9x | 25.2x | |||
| $52B | $6.2B | 3.0x | 2.8x | 24.9x | 14.6x | |||
This data is available for Pro users. Sign up to see all Crisp competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Crisp
| When was Crisp founded? | Crisp was founded in 2018. |
| Where is Crisp headquartered? | Crisp is headquartered in Amsterdam, Netherlands. |
| Is Crisp publicly listed? | No, Crisp is a private, VC-backed company. |
| How much funding has Crisp raised? | Crisp has raised $166M across 6 funding rounds. |
| What was Crisp's last funding round? | Crisp's last funding round was a $38M Series C in November 2023. |
| Who are Crisp's investors? | Crisp's investors include Keen Venture Partners, Target Global, Adriaan Mol, Sander van der Laan, Timeless Investments, John Caspers, Bookmakers Investments, Joes Daemen, Sanne Manders, Strikwerda Investments and 1 other. |
| Which companies are comparable to Crisp? | Companies comparable to Crisp include Xingsheng Youxuan, Recruit Holdings, Uber, Prosus, DoorDash and Xiaohongshu. |
| How many companies has Crisp acquired? | Crisp has acquired 3 companies, including De Buurtboer, De Krat and Eetfabriek. |
| What was the largest acquisition by Crisp? | The $77M acquisition of De Krat in January 2023 is the largest acquisition Crisp has made to date. |
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