Xiaohongshu Revenue, Valuation, Funding & Investors

Xiaohongshu is valued at $17B as of July 2024, a 4.6x revenue multiple. Xiaohongshu revenue was $3.7B, as disclosed with its latest round.

Last Xiaohongshu valuation

$17B

Secondary · Jul 2024

Last Xiaohongshu funding round

$500M

Series E · Nov 2021

Xiaohongshu revenue

$3.7B

Secondary · Jul 2024

Key investors in Xiaohongshu

Xiaohongshu Overview

About Xiaohongshu

Xiaohongshu is a Shanghai-headquartered content-sharing platform founded in 2013. Community members post lifestyle experiences in fashion, beauty, travel, and shopping via text, images, and videos in a note-based format. Evolved from a guide for overseas shopping assistance into a comprehensive hub for product insights and recommendations with integrated e-commerce capabilities.


Founded

2013

HQ

ChinaShanghai

Status

Privately held

Customer focus

B2C

Revenue model

Advertising, Commission

Revenue

$3.7B (Jul 2024)

Valuation

$17B (Jul 2024)

Xiaohongshu Valuation

Xiaohongshu is currently valued at $17B, based on its secondary sale in July 2024. Read the announcement ↗

The round was led by DST Global, with participation from Boyu Capital, Hillhouse Investment, CITIC Capital Holdings and HongShan.

Xiaohongshu's valuation has grown 17x from $1B at its Series C in March 2016 to $17B in July 2024, across 4 priced rounds.

Xiaohongshu valuation by funding round

Revenue multiple
Xiaohongshu valuation by funding round
DateStageValuationRevenue Multiple
Jul 2024Secondary$17B4.6x
Nov 2021Series E$20B-
Jun 2018Series D$3B-
Mar 2016Series C$1B-

Xiaohongshu Revenue

Xiaohongshu's latest recorded revenue is $3.7B, as of its secondary sale in July 2024. At a $17B valuation, that implies a 4.6x revenue multiple.

Xiaohongshu revenue by funding round

Xiaohongshu revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jul 2024$3.7B$17B4.6xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Xiaohongshu Funding History

Xiaohongshu has raised a total of $918M across 6 funding rounds, plus 1 secondary share sale.

Xiaohongshu's first fundraising round was a angel round in October 2013. The most recent completed round was a $500M Series E in November 2021.

Xiaohongshu funding rounds

Xiaohongshu funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2024SecondaryDST Global (lead); Boyu Capital; Hillhouse Investment; CITIC Capital Holdings; HongShan-$17BIn July 2024 Xiaohongshu completed a secondary share sale in which DST Global, the firm founded by Yuri Milner, bought shares from existing holders at a valuation of about US$17 billion, according to the Financial Times and TechNode. Existing shareholders HongShan (formerly Sequoia China), Hillhouse, Boyu Capital and CITIC Capital also bought shares in the transaction, increasing their stakes, while some early investors and employees sold. The price was below the US$20 billion set in the company's November 2021 primary round, reflecting the reset in Chinese technology valuations, but came as the company turned profitable: it was reported to have generated about US$3.7 billion of revenue and US$500 million of net profit in 2023, its first profitable year. Xiaohongshu, also known as Little Red Book or RedNote, was founded in Shanghai in 2013 by Mao Wenchao and Qu Fang as a community where users share shopping notes and lifestyle recommendations, and it later grew into one of China's largest social and e-commerce platforms with more than 300 million monthly active users. Subsequent secondary trades in 2025 were reported to value the company at US$20-31 billion.
Nov 2021Series ETemasek (lead); Tencent (lead); Alibaba Group; Tiantu Capital; Genesis Capital$500M$20BXiaohongshu raised US$500 million in a funding round completed in November 2021 at a post-money valuation of about US$20 billion, according to reports first published by 36Kr and confirmed by sources speaking to Reuters. The capital came from existing shareholders, with Temasek and Tencent leading and Alibaba, Genesis Capital and Tiantu Capital also increasing their stakes. The round was the company's sixth financing and a large step up from the US$3 billion valuation of its Alibaba-led Series D in June 2018. It came months after Xiaohongshu shelved plans for a US listing as Beijing tightened rules on overseas IPOs, while it was reported to be weighing a Hong Kong flotation instead; regulators had also just ordered it, among other apps, to rectify excessive collection of personal data. Xiaohongshu, also known as Little Red Book, was founded in Shanghai in 2013 by Miranda Qu and Charlwin Mao as a cross-border shopping guide and grew into a lifestyle community where users post photos, short videos and reviews on beauty, fashion, food and travel, monetised through advertising and integrated e-commerce. Tencent had first invested in 2016 and Alibaba in 2018.
Jun 2018Series DAlibaba Group (lead); ZhenFund; K11 Investment; Tencent; GSR Ventures; GGV Capital; Adrian Cheng; Tiantu Capital$300M$3BXiaohongshu (Little Red Book) is a lifestyle and community e-commerce platform founded in 2013, focusing on user-generated content in beauty, fashion, food, travel, and entertainment through photos, short videos, and cross-border shopping information. In June 2018, it completed a Series D funding round raising $300 million led by Alibaba Group, with participation from new and existing investors including Tencent, Tiantu Capital (Tiantu Investment), ZhenFund (Zhenwen Fund), K11 (K11 Zheng Zhigang), and others like Jinshajiang Venture Capital, Jiyuan Capital, and Yuansheng Capital. The post-money valuation reached $3 billion USD. Funds were allocated to expand the team, improve technology, and grow the user base, which stood at over 100 million registered users and 30 million monthly active users (MAU), primarily among those born in the 1990s. The round marked Alibaba's strategic push into international markets via Xiaohongshu's cross-border e-commerce features, aligning with Alibaba's global revenue comprising 8% of its total at the time. Post-2018, Xiaohongshu saw valuation growth, reaching over $18-20 billion in a 2021 round with Temasek, Tencent, Alibaba, and others raising $500 million mostly from existing shareholders, amid delayed IPO plans in the US and Hong Kong due to regulatory scrutiny on data security.
Mar 2016Series CTencent (lead)$100M$1BXiaohongshu, also known as Little Red Book, is a Chinese social e-commerce platform founded in 2013 that combines social networking with e-commerce, allowing users to share product reviews, shopping experiences, lifestyle content, and tips on luxury goods, particularly cross-border purchases. It leverages user-generated content for recommendations and has integrated with apps like WeChat and Weibo to boost product socialization, achieving high conversion rates of 8%-20%. In March 2016, Xiaohongshu completed its Series C funding round, raising $100 million led by Tencent, with participation from Tiantu Capital and Yuansheng Capital. The post-money valuation reached $1 billion, marking its entry into the unicorn club. The funds were intended to support rapid growth, technological advancements, market expansion, and infrastructure upgrades for algorithm-based content distribution. At the time, the platform claimed around 30 million monthly active users and had raised nearly $120 million cumulatively from investors including GGV Capital, Zhen Fund, and others prior to this round. It sourced products globally with nearly 50,000 people involved and collaborated with government agencies for cross-border e-commerce, capitalizing on China's growing overseas shopping trend projected to reach $85.76 billion in 2016. Subsequent rounds included a $300 million Series D in June 2018 led by Alibaba at a $3 billion valuation, and a $500 million Series E in November 2021 led by Temasek and Tencent at $20 billion. Investors like Alibaba and Tencent backed its expansion in social commerce amid competition from platforms like Douyin and Kuaishou.
Jun 2015Series BGGV Capital (lead); GSR Ventures$18M-It followed an angel round of several million yuan from ZhenFund in October 2013 and a Series A of several million US dollars led by GSR Ventures with ZhenFund in June 2014. The money funded growth of the company's cross-border e-commerce business, launched in late 2014 as a natural extension of its shopping-guide community. Xiaohongshu, also known as Little Red Book or RedNote, was founded in Shanghai in 2013 by Mao Wenchao and Qu Fang as a platform where users share shopping notes and lifestyle recommendations. By 2015 it had tens of millions of registered users, and it later raised a US$100 million Series C led by Tencent in March 2016, a US$300 million Series D led by Alibaba in June 2018 and US$500 million at a US$20 billion valuation in November 2021.
Jun 2014Series AGSR Ventures (lead); ZhenFund--Xiaohongshu closed a Series A financing in June 2014 led by GSR Ventures (Jinshajiang Venture Capital) with angel investor ZhenFund participating; the round was reported as several million US dollars and the exact amount was not disclosed. GSR partner Zhu Xiaohu later said the firm's first cheque was small and was topped up in subsequent rounds. The capital funded the shift from a shopping-guide community to a cross-border e-commerce business, with the Welfare Society (Fulishe) store launched in December 2014 to sell overseas products directly to users. Xiaohongshu, also known as Little Red Book or RedNote, was founded in Shanghai in 2013 by Mao Wenchao and Qu Fang as a community where users share shopping notes and lifestyle recommendations, and it later grew into one of China's largest social and e-commerce platforms with more than 300 million monthly active users. The Series A was followed a year later by a Series B led by GGV Capital, and GSR remained one of the company's longest-standing shareholders, with Xiaohongshu becoming by far the largest position in its funds by 2025.
Oct 2013AngelZhenFund (lead)--Xiaohongshu raised its angel round in October 2013 from ZhenFund, the seed fund founded by Xu Xiaoping and Wang Qiang; the amount was reported as several million yuan and was not disclosed precisely. The investment came months after the company launched its first product, a set of overseas shopping guides for Chinese travellers, followed in December 2013 by the Xiaohongshu app, in which users posted notes about products bought abroad. ZhenFund remained a shareholder through later rounds, participating again in the June 2014 Series A alongside GSR Ventures and in the June 2018 Series D led by Alibaba. Xiaohongshu, also known as Little Red Book or RedNote, was founded in Shanghai in 2013 by Mao Wenchao and Qu Fang as a community where users share shopping notes and lifestyle recommendations, and it later grew into one of China's largest social and e-commerce platforms with more than 300 million monthly active users. The angel round was the first of a series of financings that took the company to a US$100 million Series C led by Tencent in 2016, a US$3 billion valuation in 2018 and US$20 billion in 2021.

Who has invested in Xiaohongshu?

15 investors have backed Xiaohongshu across its funding rounds, including Tencent, ZhenFund, GSR Ventures, GGV Capital, Alibaba Group and Tiantu Capital.

Lead investors include DST Global, Temasek, Tencent, Alibaba Group, GGV Capital and 2 other investors.


Xiaohongshu Investors

Investors in Xiaohongshu by funding rounds participated
InvestorHQRoundsRoleFirst check
ZhenFundChinaBeijing3LeadOct 2013
TencentChinaShenzhen3LeadMar 2016
GSR VenturesUnited StatesSan Francisco, CA3LeadJun 2014
Alibaba GroupChinaHangzhou2LeadJun 2018
GGV CapitalUnited StatesSan Francisco, CA2LeadJun 2015
Tiantu CapitalChinaShenzhen2ParticipantJun 2018
TemasekSingaporeSingapore1LeadNov 2021
Boyu CapitalChinaBeijing1ParticipantJul 2024
K11 InvestmentHong KongHong Kong1ParticipantJun 2018
Hillhouse InvestmentChinaBeijing1ParticipantJul 2024
Adrian ChengHong KongHong Kong1ParticipantJun 2018
CITIC Capital HoldingsHong KongHong Kong1ParticipantJul 2024
DST GlobalCayman IslandsGeorge Town1LeadJul 2024

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Investments by Xiaohongshu

Xiaohongshu has invested in 4 companies to date.

Latest investment by Xiaohongshu was on August 11th 2026. Xiaohongshu invested in XTEINK in their $7M Series A round.


Latest Investments by Xiaohongshu

XTEINK
XTEINK
Moonshot AI
Benwei Xianwu
Description
XTEINK produces an e-ink screen that attaches magnetically to smartphone backs.
XTEINK produces an e-ink screen that attaches magnetically to smartphone backs.
Moonshot AI is a Beijing-based foundation-model company best known for the Kimi family of long-context and multimodal artificial-intelligence assistants. The company develops proprietary large language models, consumer chat products, application-programming interfaces and tools for reasoning over long documents. Its offerings address consumers, software developers and enterprises that use generative AI for research, content, coding and knowledge work. Moonshot monetizes through model access, application subscriptions and usage-based API services while investing heavily in model training and inference infrastructure. Kimi became one of China’s most visible independent AI assistants as the company competed on context length, reasoning and multimodal capabilities. HKIC’s 2025 annual report places Moonshot among its selected AI portfolio companies and dates the investment on its official portfolio timeline.
Benwei Xianwu is a Chinese producer of premium sausages featuring black pork, black pepper, garlic, cheese, crayfish, cumin, spicy bone, black truffle beef, coconut chicken, vegetable chicken, and glutinous rice varieties. Distributed through supermarkets and online platforms in provinces like Guangdong and Sichuan, the brand emphasizes natural ingredients and traditional curing methods.
HQ CountryChinaChinaChinaChina
HQ City
-
-
Beijing
Changshan
Deal Date11 Aug 202623 Apr 202619 Feb 202418 May 2022
RoundSeries ASeries ASeries BSeries A
Raised$7M$15M$1B$1M
InvestorsMatrix Partners China; Boyu Capital; Shunwei CapitalMatrix Partners China; Boyu Capital; ClearVue Partners; X Capital; Shunwei Capital; Crystal Stream CapitalMeituan; Alibaba Group; HSGBrill Capital
Valuationundisclosedundisclosed$2.5Bundisclosed
EV/Revenue
EV/EBITDA

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Xiaohongshu Competitors

Xiaohongshu competitors include listed companies like Match Group, News Corp, REA Group and Kuaishou, and private ones like OpenSea and Xingsheng Youxuan.

Public and private companies comparable to Xiaohongshu
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Match GroupUnited StatesUnited StatesPublicly listed$3.5B$939M$9.5B3.6x
News CorpUnited StatesUnited StatesPublicly listed$9B$1.5B$16B1.9x
REA GroupAustraliaAustraliaPublicly listed$1.4B$766M$15B11.3x
KuaishouChinaChinaPublicly listed$21B$4.1B$15B0.6x
OpenSeaUnited StatesNew York City, NYPrivate$873M-$13B15.2x
Xingsheng YouxuanChinaChangshaPrivate$704M-$12B-

Xiaohongshu Public Comps

Xiaohongshu is still privately-owned, but its public comps include RB Global, Reddit, News Corp, NAVER, Allegro, REA Group, Kuaishou, KE Holdings, DiDi and Instacart.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
RB Global$4.6B$1.4B4.6x4.2x15.6x14.1x
Reddit$2.2B$545M6.7x4.6x27.0x10.4x
News Corp$9B$1.5B2.0x1.9x11.8x10.5x
NAVER$9B$2.3B1.9x1.7x7.3x7.7x
Allegro$2.9B$800M5.5x4.7x19.8x15.9x
REA Group$1.4B$766M10.2x11.3x18.9x18.2x
Kuaishou$21B$4.1B0.6x0.6x2.9x4.1x
KE Holdings$14B$740M1.1x1.2x20.7x11.4x

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Common questions about Xiaohongshu

When was Xiaohongshu founded?Xiaohongshu was founded in 2013.
Where is Xiaohongshu headquartered?Xiaohongshu is headquartered in Shanghai, China.
Is Xiaohongshu publicly listed?No, Xiaohongshu is a private, VC-backed company.
What is Xiaohongshu's valuation?Xiaohongshu was last valued at $17B in its secondary sale in July 2024.
How much funding has Xiaohongshu raised?Xiaohongshu has raised $918M across 6 funding rounds.
What was Xiaohongshu's last funding round?Xiaohongshu's last funding round was a $500M Series E in November 2021, led by Temasek and Tencent.
Who are Xiaohongshu's investors?Xiaohongshu's investors include ZhenFund, Tencent, GSR Ventures, Alibaba Group, GGV Capital, Tiantu Capital, Temasek, Boyu Capital, K11 Investment, Hillhouse Investment and 5 others.
What is Xiaohongshu's revenue?Xiaohongshu's latest recorded revenue is $3.7B (July 2024).
What is Xiaohongshu's revenue multiple?Xiaohongshu's latest valuation implies a 4.6x revenue multiple ($17B valuation on $3.7B of revenue).
Which companies are comparable to Xiaohongshu?Companies comparable to Xiaohongshu include Match Group, News Corp, REA Group, Kuaishou, OpenSea and Xingsheng Youxuan.
How many companies has Xiaohongshu invested in?Xiaohongshu has invested in 4 companies, including XTEINK, Moonshot AI, Benwei Xianwu and Jin Mian Tang.
What was Xiaohongshu's last investment?In August 2026, Xiaohongshu invested in XTEINK's $7M Series A alongside Matrix Partners China, Boyu Capital and Shunwei Capital.

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