Xiaohongshu Valuation, Funding & Investors

Xiaohongshu is valued at $20B as of November 2021.

Last Xiaohongshu valuation

$20B

Series E · Nov 2021

Last Xiaohongshu funding round

$500M

Series E · Nov 2021

Cumulative funding Xiaohongshu raised

$918M

across 5 funding rounds

Key investors in Xiaohongshu

Xiaohongshu Overview

About Xiaohongshu

Xiaohongshu is a Shanghai-headquartered content-sharing platform founded in 2013. Community members post lifestyle experiences in fashion, beauty, travel, and shopping via text, images, and videos in a note-based format. Evolved from a guide for overseas shopping assistance into a comprehensive hub for product insights and recommendations with integrated e-commerce capabilities.


Founded

2013

HQ

ChinaShanghai

Status

Privately held

Customer focus

B2C

Revenue model

Advertising, Commission

Valuation

$20B (Nov 2021)

Xiaohongshu Valuation

Xiaohongshu is currently valued at $20B, based on its Series E in November 2021.

The $500M round was led by Temasek and Tencent, with participation from Alibaba Group, Tiantu Capital and Genesis Capital.

Xiaohongshu's valuation has grown 20x from $1B at its Series C in March 2016 to $20B in November 2021, across 3 priced rounds.

Xiaohongshu valuation by funding round

Xiaohongshu valuation by funding round
DateStageValuation
Nov 2021Series E$20B
Jun 2018Series D$3B
Mar 2016Series C$1B

Xiaohongshu Funding History

Xiaohongshu has raised a total of $918M across 5 funding rounds.

Xiaohongshu's first fundraising round was a $18M Series B in June 2015. The most recent completed round was a $500M Series E in November 2021.

Xiaohongshu funding rounds

Xiaohongshu funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2021Series ETemasek (lead); Tencent (lead); Alibaba Group; Tiantu Capital; Genesis Capital$500M$20B-
Jun 2018Series DAlibaba Group (lead); ZhenFund; K11 Investment; Tencent; GSR Ventures; Adrian Cheng; Tiantu Capital; Notable Capital$300M$3BXiaohongshu (Little Red Book) is a lifestyle and community e-commerce platform founded in 2013, focusing on user-generated content in beauty, fashion, food, travel, and entertainment through photos, short videos, and cross-border shopping information. In June 2018, it completed a Series D funding round raising $300 million led by Alibaba Group, with participation from new and existing investors including Tencent, Tiantu Capital (Tiantu Investment), ZhenFund (Zhenwen Fund), K11 (K11 Zheng Zhigang), and others like Jinshajiang Venture Capital, Jiyuan Capital, and Yuansheng Capital. The post-money valuation reached $3 billion USD. Funds were allocated to expand the team, improve technology, and grow the user base, which stood at over 100 million registered users and 30 million monthly active users (MAU), primarily among those born in the 1990s. The round marked Alibaba's strategic push into international markets via Xiaohongshu's cross-border e-commerce features, aligning with Alibaba's global revenue comprising 8% of its total at the time. Post-2018, Xiaohongshu saw valuation growth, reaching over $18-20 billion in a 2021 round with Temasek, Tencent, Alibaba, and others raising $500 million mostly from existing shareholders, amid delayed IPO plans in the US and Hong Kong due to regulatory scrutiny on data security.
Jan 2017Series CZhenFund$100K--
Mar 2016Series CTencent (lead)$100M$1BXiaohongshu, also known as Little Red Book, is a Chinese social e-commerce platform founded in 2013 that combines social networking with e-commerce, allowing users to share product reviews, shopping experiences, lifestyle content, and tips on luxury goods, particularly cross-border purchases. It leverages user-generated content for recommendations and has integrated with apps like WeChat and Weibo to boost product socialization, achieving high conversion rates of 8%-20%. In March 2016, Xiaohongshu completed its Series C funding round, raising $100 million led by Tencent, with participation from Tiantu Capital and Yuansheng Capital. The post-money valuation reached $1 billion, marking its entry into the unicorn club. The funds were intended to support rapid growth, technological advancements, market expansion, and infrastructure upgrades for algorithm-based content distribution. At the time, the platform claimed around 30 million monthly active users and had raised nearly $120 million cumulatively from investors including GGV Capital, Zhen Fund, and others prior to this round. It sourced products globally with nearly 50,000 people involved and collaborated with government agencies for cross-border e-commerce, capitalizing on China's growing overseas shopping trend projected to reach $85.76 billion in 2016. Subsequent rounds included a $300 million Series D in June 2018 led by Alibaba at a $3 billion valuation, and a $500 million Series E in November 2021 led by Temasek and Tencent at $20 billion. Investors like Alibaba and Tencent backed its expansion in social commerce amid competition from platforms like Douyin and Kuaishou.
Jun 2015Series BNotable Capital (lead)$18M-Xiaohongshu completed a Series B funding round of $17.5 million in June 2015 led by Notable Capital to scale operations and boost user engagement. The company, a social commerce platform blending social media and e-commerce, had previously raised a seed round of CNY 150,000 in September 2013 and a Series A of CNY 141,000 in August 2014. Subsequent rounds included a Series C of $100 million in March 2016 led by Tencent, reaching unicorn status with a $1 billion valuation. Later financings featured $300 million in Series D in June 2018 led by Alibaba and $500 million in Series E in November 2021 led by Temasek Holdings and Tencent at a $20 billion valuation.

Who has invested in Xiaohongshu?

10 investors have backed Xiaohongshu across its funding rounds, including Tencent, ZhenFund, Notable Capital, Alibaba Group, Tiantu Capital and Temasek.

Lead investors include Temasek, Tencent, Alibaba Group and Notable Capital.


Xiaohongshu Investors

Investors in Xiaohongshu by funding rounds participated
InvestorHQRoundsRoleFirst check
TencentChinaShenzhen3LeadMar 2016
ZhenFundChinaBeijing2ParticipantJan 2017
Alibaba GroupChinaHangzhou2LeadJun 2018
Tiantu CapitalChinaChina2ParticipantJun 2018
Notable CapitalUnited StatesSan Francisco, CA2LeadJun 2015
TemasekSingaporeSingapore1LeadNov 2021
K11 InvestmentHong KongHong Kong1ParticipantJun 2018
GSR VenturesUnited StatesSan Francisco, CA1ParticipantJun 2018

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Investments by Xiaohongshu

Xiaohongshu has invested in 4 companies to date.

Latest investment by Xiaohongshu was on August 11th 2026. Xiaohongshu invested in XTEINK in their $7M Series A round.


Latest Investments by Xiaohongshu

XTEINK
XTEINK
Moonshot AI
Benwei Xianwu
Description
XTEINK produces an e-ink screen that attaches magnetically to smartphone backs.
XTEINK produces an e-ink screen that attaches magnetically to smartphone backs.
Moonshot AI is a Beijing-headquartered artificial intelligence company developing large language models like Kimi, a chatbot rivaling GPT-4 with 200K token context. Founded in 2023 by ex-Google researchers from Gemini and Bard teams, it processes Chinese-English queries via proprietary MoE architecture. Moonshot AI serves enterprise clients in search, content generation, and multimodal tasks across Asia.
Benwei Xianwu is a Chinese producer of premium sausages featuring black pork, black pepper, garlic, cheese, crayfish, cumin, spicy bone, black truffle beef, coconut chicken, vegetable chicken, and glutinous rice varieties. Distributed through supermarkets and online platforms in provinces like Guangdong and Sichuan, the brand emphasizes natural ingredients and traditional curing methods.
HQ CountryChinaChinaChinaChina
HQ City
-
-
Beijing
Changshan
Deal Date11 Aug 202623 Apr 202619 Feb 202418 May 2022
RoundSeries ASeries ASeries BSeries A
Raised$7M$15M$1B$1M
InvestorsMatrix Partners China; Boyu Capital; Shunwei CapitalMatrix Partners China; Boyu Capital; ClearVue Partners; X Capital; Shunwei Capital; Crystal Stream CapitalMeituan; Alibaba Group; HSGBrill Capital
Valuationundisclosedundisclosed$2.5Bundisclosed
EV/Revenue
EV/EBITDA

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Xiaohongshu Competitors

Xiaohongshu competitors include listed companies like Match Group, KE Holdings, News Corp and Kuaishou, and private ones like OpenSea and Xingsheng Youxuan.

Public and private companies comparable to Xiaohongshu
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Match GroupUnited StatesUnited StatesPublicly listed$3.5B$939M$10B3.7x
KE HoldingsChinaChinaPublicly listed$14B$734M$18B1.0x
News CorpUnited StatesUnited StatesPublicly listed$9B$1.5B$17B2.0x
KuaishouChinaChinaPublicly listed$21B$4.1B$16B0.7x
OpenSeaUnited StatesNew York City, NYPrivate$873M-$13B15.2x
Xingsheng YouxuanChinaChangshaPrivate$704M-$12B-

Xiaohongshu Public Comps

Xiaohongshu is still privately-owned, but its public comps include NAVER, KE Holdings, News Corp, Kuaishou, DiDi, RB Global, LY Corporation, REA Group, Trip.com and Allegro.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
NAVER$8.8B$2.2B2.3x2.1x9.0x9.3x
KE Holdings$14B$734M0.9x1.0x17.7x10.6x
News Corp$9B$1.5B2.0x2.0x12.2x10.9x
Kuaishou$21B$4.1B0.7x0.7x3.4x4.5x
DiDi$34B$68M0.4x0.3x177.8x24.4x
RB Global$4.6B$1.4B4.4x4.1x14.9x13.7x
LY Corporation$13B$3B2.8x2.6x11.9x10.3x
REA Group$1.4B$776M10.2x11.4x18.9x18.5x

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Common questions about Xiaohongshu

When was Xiaohongshu founded?Xiaohongshu was founded in 2013.
Where is Xiaohongshu headquartered?Xiaohongshu is headquartered in Shanghai, China.
Is Xiaohongshu publicly listed?No, Xiaohongshu is a private, VC-backed company.
What is Xiaohongshu's valuation?Xiaohongshu was last valued at $20B in its Series E in November 2021.
How much funding has Xiaohongshu raised?Xiaohongshu has raised $918M across 5 funding rounds.
What was Xiaohongshu's last funding round?Xiaohongshu's last funding round was a $500M Series E in November 2021, led by Temasek and Tencent.
Who are Xiaohongshu's investors?Xiaohongshu's investors include Tencent, ZhenFund, Alibaba Group, Tiantu Capital, Notable Capital, Temasek, K11 Investment, GSR Ventures, Adrian Cheng and Genesis Capital.
Which companies are comparable to Xiaohongshu?Companies comparable to Xiaohongshu include Match Group, KE Holdings, News Corp, Kuaishou, OpenSea and Xingsheng Youxuan.
How many companies has Xiaohongshu invested in?Xiaohongshu has invested in 4 companies, including XTEINK, Moonshot AI, Benwei Xianwu and Jin Mian Tang.
What was Xiaohongshu's last investment?In August 2026, Xiaohongshu invested in XTEINK's $7M Series A alongside Matrix Partners China, Boyu Capital and Shunwei Capital.

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