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USANA Valuation Multiples
Discover revenue and EBITDA valuation multiples for USANA and similar public comparables like Orsero, Oatly, Tarczynski, Beyond Meat and more.
USANA Overview
About USANA
Usana Health Sciences Inc is a direct selling and direct-to-consumer nutrition, personal health and wellness company. It developed and manufactured science-based nutritional, personal care and skincare products with a focus on promoting long-term health and wellness. The company has two reportable segments: direct selling and Hiya direct-to-consumer. The direct selling segment develops and manufactures high quality, science-based nutritional, personal care and skincare products with a focus on promoting long-term health and wellness in various geographic markets that are distributed through the direct selling channel. The Hiya direct-to-consumer segment is a provider of children’s health and wellness products in the U.S. Key revenue is generated from Direct selling segment.
Founded
1992
HQ
Employees
1.7K
Website
Sectors
Financials (LTM)
EV
$223M
USANA Financials
USANA reported last 12-month revenue of $929M and EBITDA of $102M.
In the same LTM period, USANA generated $720M in gross profit, $102M in EBITDA, and $13M in net income.
Revenue (LTM)
USANA P&L
In the most recent fiscal year, USANA reported revenue of $855M and EBITDA of $99M.
USANA expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $929M | XXX | $855M | XXX | XXX | XXX |
| Gross Profit | $720M | XXX | $693M | XXX | XXX | XXX |
| Gross Margin | 78% | XXX | 81% | XXX | XXX | XXX |
| EBITDA | $102M | XXX | $99M | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 12% | XXX | XXX | XXX |
| EBIT Margin | 4% | XXX | 8% | XXX | XXX | XXX |
| Net Profit | $13M | XXX | $42M | XXX | XXX | XXX |
| Net Margin | 1% | XXX | 5% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
USANA Stock Performance
USANA has current market cap of $367M, and enterprise value of $223M.
Market Cap Evolution
USANA's stock price is $20.09.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $223M | $367M | 0.0% | XXX | XXX | XXX | $2.30 |
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Start Free TrialUSANA Valuation Multiples
USANA trades at 0.2x EV/Revenue multiple, and 2.2x EV/EBITDA.
EV / Revenue (LTM)
USANA Financial Valuation Multiples
As of March 19, 2026, USANA has market cap of $367M and EV of $223M.
Equity research analysts estimate USANA's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
USANA has a P/E ratio of 28.3x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $367M | XXX | $367M | XXX | XXX | XXX |
| EV (current) | $223M | XXX | $223M | XXX | XXX | XXX |
| EV/Revenue | 0.2x | XXX | 0.3x | XXX | XXX | XXX |
| EV/EBITDA | 2.2x | XXX | 2.3x | XXX | XXX | XXX |
| EV/EBIT | 5.5x | XXX | 3.4x | XXX | XXX | XXX |
| EV/Gross Profit | 0.3x | XXX | 0.3x | XXX | XXX | XXX |
| P/E | 28.3x | XXX | 8.7x | XXX | XXX | XXX |
| EV/FCF | 11.1x | XXX | 4.4x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified USANA Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
USANA Margins & Growth Rates
USANA's revenue in the last 12 month grew by 3%.
USANA's revenue per employee in the last FY averaged $0.5M.
USANA's rule of 40 is 14% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
USANA's rule of X is 18% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
USANA Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 12% | XXX | XXX | XXX |
| EBITDA Growth | 6% | XXX | 3% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 14% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 18% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 31% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 73% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
USANA Public Comps
See public comps and valuation multiples for other Food & Beverages comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Orsero | XXX | XXX | XXX | XXX | XXX | XXX |
| Oatly | XXX | XXX | XXX | XXX | XXX | XXX |
| Tarczynski | XXX | XXX | XXX | XXX | XXX | XXX |
| Beyond Meat | XXX | XXX | XXX | XXX | XXX | XXX |
| Westrock Coffee | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
USANA M&A Activity
USANA acquired XXX companies to date.
Last acquisition by USANA was on XXXXXXXX, XXXXX. USANA acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by USANA
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialUSANA Investment Activity
USANA invested in XXX companies to date.
USANA made its latest investment on XXXXXXXX, XXXXX. USANA invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by USANA
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout USANA
| When was USANA founded? | USANA was founded in 1992. |
| Where is USANA headquartered? | USANA is headquartered in United States. |
| How many employees does USANA have? | As of today, USANA has over 1K employees. |
| Who is the CEO of USANA? | USANA's CEO is Kevin G. Guest. |
| Is USANA publicly listed? | Yes, USANA is a public company listed on NYSE. |
| What is the stock symbol of USANA? | USANA trades under USNA ticker. |
| When did USANA go public? | USANA went public in 1993. |
| Who are competitors of USANA? | USANA main competitors are Orsero, Oatly, Tarczynski, Beyond Meat. |
| What is the current market cap of USANA? | USANA's current market cap is $367M. |
| What is the current revenue of USANA? | USANA's last 12 months revenue is $929M. |
| What is the current revenue growth of USANA? | USANA revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of USANA? | Current revenue multiple of USANA is 0.2x. |
| Is USANA profitable? | Yes, USANA is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of USANA? | USANA's last 12 months EBITDA is $102M. |
| What is USANA's EBITDA margin? | USANA's last 12 months EBITDA margin is 11%. |
| What is the current EV/EBITDA multiple of USANA? | Current EBITDA multiple of USANA is 2.2x. |
| What is the current FCF of USANA? | USANA's last 12 months FCF is $20M. |
| What is USANA's FCF margin? | USANA's last 12 months FCF margin is 2%. |
| What is the current EV/FCF multiple of USANA? | Current FCF multiple of USANA is 11.1x. |
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