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Usana Health Sciences Inc is a direct selling and direct-to-consumer nutrition, personal health and wellness company. It developed and manufactured science-based nutritional, personal care and skincare products with a focus on promoting long-term health and wellness. The company has two reportable segments: direct selling and Hiya direct-to-consumer. The direct selling segment develops and manufactures high quality, science-based nutritional, personal care and skincare products with a focus on promoting long-term health and wellness in various geographic markets that are distributed through the direct selling channel. The Hiya direct-to-consumer segment is a provider of children’s health and wellness products in the U.S. Key revenue is generated from Direct selling segment.
1992
1.7K+
LTM Revenue $922M
LTM EBITDA $111M
$401M
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As of August 2025, USANA reported last 12-month revenue of $922M and EBITDA of $111M.
In the same period, USANA generated $734M in LTM gross profit and $35.2M in net income.
See USANA valuation multiples based on analyst estimatesIn the most recent fiscal year, USANA reported revenue of $855M and EBITDA of $98.9M.
USANA expects next 12-month revenue of XXX and NTM EBITDA of XXX
See USANA valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $922M | XXX | $855M | XXX | XXX | XXX |
| Gross Profit | $734M | XXX | $693M | XXX | XXX | XXX |
| Gross Margin | 80% | XXX | 81% | XXX | XXX | XXX |
| EBITDA | $111M | XXX | $98.9M | XXX | XXX | XXX |
| EBITDA Margin | 12% | XXX | 12% | XXX | XXX | XXX |
| EBIT | $57.4M | XXX | $66.3M | XXX | XXX | XXX |
| EBIT Margin | 6% | XXX | 8% | XXX | XXX | XXX |
| Net Profit | $35.2M | XXX | $42.1M | XXX | XXX | XXX |
| Net Margin | 4% | XXX | 5% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
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USANA has current market cap of $557M, and EV of $401M.
As of September 12, 2025, USANA's stock price is $31.
See USANA trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $401M | $557M | XXX | XXX | XXX | XXX | $2.61 |
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Start Free TrialUSANA's trades at 0.5x EV/Revenue multiple, and 4.1x EV/EBITDA.
See valuation multiples for USANA and 15K+ public compsAs of September 12, 2025, USANA has market cap of $557M and EV of $401M.
Equity research analysts estimate USANA's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
USANA has a P/E ratio of 15.8x.
| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $557M | XXX | $557M | XXX | XXX | XXX |
| EV (current) | $401M | XXX | $401M | XXX | XXX | XXX |
| EV/Revenue | 0.4x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 3.6x | XXX | 4.1x | XXX | XXX | XXX |
| EV/EBIT | 7.0x | XXX | 6.0x | XXX | XXX | XXX |
| EV/Gross Profit | 0.5x | XXX | n/a | XXX | XXX | XXX |
| P/E | 15.8x | XXX | 13.3x | XXX | XXX | XXX |
| EV/FCF | 7.7x | XXX | 7.9x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialUSANA's last 12 month revenue growth is 9%
USANA's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.4M for the same period.
USANA's rule of 40 is 22% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
USANA's rule of X is 34% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for USANA and other 15K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 9% | XXX | 9% | XXX | XXX | XXX |
| EBITDA Margin | 12% | XXX | 12% | XXX | XXX | XXX |
| EBITDA Growth | 22% | XXX | -5% | XXX | XXX | XXX |
| Rule of 40 | 22% | XXX | 20% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 34% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.5M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 73% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Agthia Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Acomo | XXX | XXX | XXX | XXX | XXX | XXX |
| ForFarmers | XXX | XXX | XXX | XXX | XXX | XXX |
| JDE Peet's | XXX | XXX | XXX | XXX | XXX | XXX |
| Sligro Food Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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USANA acquired XXX companies to date.
Last acquisition by USANA was XXXXXXXX, XXXXX XXXXX XXXXXX . USANA acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was USANA founded? | USANA was founded in 1992. |
| Where is USANA headquartered? | USANA is headquartered in United States of America. |
| How many employees does USANA have? | As of today, USANA has 1.7K+ employees. |
| Who is the CEO of USANA? | USANA's CEO is Mr. Jim H. Brown. |
| Is USANA publicy listed? | Yes, USANA is a public company listed on NYS. |
| What is the stock symbol of USANA? | USANA trades under USNA ticker. |
| When did USANA go public? | USANA went public in 1993. |
| Who are competitors of USANA? | Similar companies to USANA include e.g. Agthia Group, Acomo, ForFarmers, JDE Peet's. |
| What is the current market cap of USANA? | USANA's current market cap is $557M |
| What is the current revenue of USANA? | USANA's last 12 months revenue is $922M. |
| What is the current revenue growth of USANA? | USANA revenue growth (NTM/LTM) is 9%. |
| What is the current EV/Revenue multiple of USANA? | Current revenue multiple of USANA is 0.4x. |
| Is USANA profitable? | Yes, USANA is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of USANA? | USANA's last 12 months EBITDA is $111M. |
| What is USANA's EBITDA margin? | USANA's last 12 months EBITDA margin is 12%. |
| What is the current EV/EBITDA multiple of USANA? | Current EBITDA multiple of USANA is 3.6x. |
| What is the current FCF of USANA? | USANA's last 12 months FCF is $52.0M. |
| What is USANA's FCF margin? | USANA's last 12 months FCF margin is 6%. |
| What is the current EV/FCF multiple of USANA? | Current FCF multiple of USANA is 7.7x. |
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