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Profoto Holding Valuation Multiples

Discover Profoto Holding's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Cineco Group, Club de Polo y Equitacion, Nebelhornbahn, Unlimited Travel Group and more.

Profoto Holding Overview

About Profoto Holding

Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, the company generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions.


Founded

1968

HQ

Sweden

Employees

141

Financials (LTM)

Revenue: $68M
EBITDA: $12M

EV

$53M

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Profoto Holding Financials

Profoto Holding reported last 12-month revenue of $68M and EBITDA of $12M.

In the same LTM period, Profoto Holding generated $45M in gross profit, $12M in EBITDA, and $755K in net income.

Revenue (LTM)


Profoto Holding P&L

In the most recent fiscal year, Profoto Holding reported revenue of $69M and EBITDA of $10M.

Profoto Holding is unprofitable as of last fiscal year, with gross margin of 74%, EBITDA margin of 15%, and net margin of (3%).

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LTMLast FY202320242025202620272028
Revenue$68M$69M$83M$77M$65M
Gross Profit$45M$51M$67M$64M$51M
Gross Margin65%74%80%83%78%
EBITDA$12M$10M$30M$24M$10M
EBITDA Margin17%15%36%31%16%
EBIT Margin9%7%27%20%2%
Net Profit$755K($2M)$16M$13M($2M)
Net Margin1%(3%)20%17%(4%)
Net Debt-$16M---

Financial data powered by Morningstar, Inc.

Profoto Holding Stock Performance

Profoto Holding has current market cap of $35M, and enterprise value of $53M.

Market Cap Evolution


Profoto Holding's stock price is $0.88.

Profoto Holding share price decreased by 16.8% in the last 30 days, and by 65.9% in the last year.

Profoto Holding has an EPS (earnings per share) of $-0.06.

See more trading valuation data for Profoto Holding
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$53M$35M-2.5%-16.8%-2.1%-65.9%$-0.06

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Profoto Holding Valuation Multiples

Profoto Holding trades at 0.8x EV/Revenue multiple, and 4.6x EV/EBITDA.

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EV / Revenue (LTM)


Profoto Holding Financial Valuation Multiples

As of June 13, 2026, Profoto Holding has market cap of $35M and EV of $53M.

Profoto Holding has a P/E ratio of 46.6x.

LTMLast FY202320242025202620272028
EV/Revenue0.8x0.8x0.6x0.7x0.8x
EV/EBITDA4.6x5.1x1.8x2.2x5.1x
EV/EBIT8.8x10.2x2.4x3.4x45.4x
EV/Gross Profit1.2x1.0x0.8x0.8x1.0x
P/E46.6x(14.9x)2.1x2.6x(14.4x)
EV/FCF14.5x9.8x4.2x(14.3x)9.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Profoto Holding Margins & Growth Rates

Profoto Holding decreased revenue by 3% but EBITDA grew by 36% in the last fiscal year.

In the most recent fiscal year, Profoto Holding reported gross margin of 74%, EBITDA margin of 15%, and net margin of (3%).

See estimated margins and future growth rates for Profoto Holding

Profoto Holding Margins

Last FY202420252026202720282029
Gross Margin74%83%78%66%
EBITDA Margin15%31%16%21%
EBIT Margin7%20%2%10%
Net Margin(3%)17%(4%)7%
FCF Margin8%(5%)8%5%

Profoto Holding Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth(3%)(7%)(16%)3%
Gross Profit Growth(13%)(4%)(21%)(13%)
EBITDA Growth36%(19%)(57%)36%
EBIT Growth36%(30%)(93%)502%
Net Profit Growth(294%)(19%)(118%)(287%)
FCF Growth(41%)(129%)(246%)(41%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Profoto Holding Operational KPIs

Profoto Holding's revenue per employee in the last FY averaged $0.5M, while opex per employee averaged $0.4M for the same period.

Profoto Holding's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Profoto Holding's Rule of X is 29% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Profoto Holding
LTMLast FY202320242025202620272028
Rule of 4019%24%---
Bessemer Rule of X23%29%---
Revenue per Employee-$0.5M---
Opex per Employee-$0.4M---
R&D Expenses to Revenue36%36%--38%
Opex to Revenue-72%53%63%76%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Profoto Holding Competitors

Profoto Holding competitors include Cineco Group, Club de Polo y Equitacion, Nebelhornbahn, Unlimited Travel Group, Experience, Goodwill Entertainment, Everyman Media Group, Club Hipico de Santiago, FelixSPA and Club de Golf Sport Francés.

Most Profoto Holding public comparables operate across Lifestyle & Recreation.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Cineco Group6.4x-11.0x-
Club de Polo y Equitacion346.8x-(340.1x)-
Nebelhornbahn3.3x-9.2x-
Unlimited Travel Group0.3x-4.8x-
Experience0.7x0.7x5.1x5.2x
Goodwill Entertainment1.4x-4.5x-
Everyman Media Group1.4x1.4x13.5x-
Club Hipico de Santiago2.0x-(63.5x)-

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Acquisitions by Profoto Holding

Profoto Holding has acquired 1 company to date.

Last acquisition by Profoto Holding was on April 6th 2022. Profoto Holding acquired StyleShoots for $19M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Profoto Holding

StyleShoots
Description
StyleShoots is a Netherlands-based manufacturer of robotic studios for fashion photography and video. Its patented machines capture live model stills and videos for e-commerce, used by brands globally including Nike and Tommy Hilfiger. Amsterdam-headquartered, the systems automate high-volume content production.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date6 Apr 2022
Valuation$19M
EV/Revenue
EV/EBITDA

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About Profoto Holding

When was Profoto Holding founded?Profoto Holding was founded in 1968.
Where is Profoto Holding headquartered?Profoto Holding is headquartered in Sweden.
How many employees does Profoto Holding have?As of today, Profoto Holding has over 141 employees.
Who is the CEO of Profoto Holding?Profoto Holding's CEO is Anders Hedebark.
Is Profoto Holding publicly listed?Yes, Profoto Holding is a public company listed on Nasdaq Stockholm.
What is the stock symbol of Profoto Holding?Profoto Holding trades under PRFO ticker.
When did Profoto Holding go public?Profoto Holding went public in 2021.
Who are competitors of Profoto Holding?Profoto Holding main competitors include Cineco Group, Club de Polo y Equitacion, Nebelhornbahn, Unlimited Travel Group, Experience, Goodwill Entertainment, Everyman Media Group, Club Hipico de Santiago, FelixSPA, Club de Golf Sport Francés.
What is the current market cap of Profoto Holding?Profoto Holding's current market cap is $35M.
What is the current revenue of Profoto Holding?Profoto Holding's last 12 months revenue is $68M.
What is the current revenue growth of Profoto Holding?Profoto Holding revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of Profoto Holding?Current revenue multiple of Profoto Holding is 0.8x.
What is the current EBITDA of Profoto Holding?Profoto Holding's last 12 months EBITDA is $12M.
What is Profoto Holding's EBITDA margin?Profoto Holding's last 12 months EBITDA margin is 17%.
What is the current EV/EBITDA multiple of Profoto Holding?Current EBITDA multiple of Profoto Holding is 4.6x.
What is the current FCF of Profoto Holding?Profoto Holding's last 12 months FCF is $4M.
What is Profoto Holding's FCF margin?Profoto Holding's last 12 months FCF margin is 5%.
What is the current EV/FCF multiple of Profoto Holding?Current FCF multiple of Profoto Holding is 14.5x.
How many companies Profoto Holding has acquired to date?As of June 2026, Profoto Holding has acquired 1 company.
What was the largest acquisition by Profoto Holding?$19M acquisition of StyleShoots on 6th April 2022 was the largest M&A Profoto Holding has done to date.
What companies Profoto Holding acquired?Profoto Holding acquired StyleShoots.
In how many companies Profoto Holding has invested to date?Profoto Holding hasn't invested in any companies yet (or none have been disclosed publicly).

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