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Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
2024
13.7K+
LTM Revenue $6.9B
LTM EBITDA $1.5B
$17.6B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Primo Brands has a last 12-month revenue (LTM) of $6.9B and a last 12-month EBITDA of $1.5B.
In the most recent fiscal year, Primo Brands achieved revenue of $5.2B and an EBITDA of $694M.
Primo Brands expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Primo Brands valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $6.9B | XXX | $5.2B | XXX | XXX | XXX |
| Gross Profit | $2.8B | XXX | $1.6B | XXX | XXX | XXX |
| Gross Margin | 41% | XXX | 31% | XXX | XXX | XXX |
| EBITDA | $1.5B | XXX | $694M | XXX | XXX | XXX |
| EBITDA Margin | 21% | XXX | 13% | XXX | XXX | XXX |
| EBIT | $942M | XXX | $564M | XXX | XXX | XXX |
| EBIT Margin | 14% | XXX | 11% | XXX | XXX | XXX |
| Net Profit | $380M | XXX | -$16.4M | XXX | XXX | XXX |
| Net Margin | 6% | XXX | 0% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $4.4B | XXX | XXX | XXX |
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As of May 30, 2025, Primo Brands's stock price is $33.
Primo Brands has current market cap of $12.3B, and EV of $17.6B.
See Primo Brands trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $17.6B | $12.3B | XXX | XXX | XXX | XXX | $1.23 |
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Start Free TrialAs of May 30, 2025, Primo Brands has market cap of $12.3B and EV of $17.6B.
Primo Brands's trades at 3.4x EV/Revenue multiple, and 25.4x EV/EBITDA.
Equity research analysts estimate Primo Brands's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Primo Brands has a P/E ratio of 32.4x.
See valuation multiples for Primo Brands and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $12.3B | XXX | $12.3B | XXX | XXX | XXX |
| EV (current) | $17.6B | XXX | $17.6B | XXX | XXX | XXX |
| EV/Revenue | 2.6x | XXX | 3.4x | XXX | XXX | XXX |
| EV/EBITDA | 12.0x | XXX | 25.4x | XXX | XXX | XXX |
| EV/EBIT | 18.7x | XXX | 31.2x | XXX | XXX | XXX |
| EV/Gross Profit | 6.2x | XXX | n/a | XXX | XXX | XXX |
| P/E | 32.4x | XXX | -752.7x | XXX | XXX | XXX |
| EV/FCF | 34.8x | XXX | 64.4x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPrimo Brands's last 12 month revenue growth is 3%
Primo Brands's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.1M for the same period.
Primo Brands's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Primo Brands's rule of X is 29% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Primo Brands and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 19% | XXX | XXX | XXX |
| EBITDA Margin | 21% | XXX | 13% | XXX | XXX | XXX |
| EBITDA Growth | 14% | XXX | 51% | XXX | XXX | XXX |
| Rule of 40 | 18% | XXX | 17% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 29% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 21% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Agthia Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Acomo | XXX | XXX | XXX | XXX | XXX | XXX |
| ForFarmers | XXX | XXX | XXX | XXX | XXX | XXX |
| JDE Peets | XXX | XXX | XXX | XXX | XXX | XXX |
| Sligro Food Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Primo Brands acquired XXX companies to date.
Last acquisition by Primo Brands was XXXXXXXX, XXXXX XXXXX XXXXXX . Primo Brands acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Primo Brands founded? | Primo Brands was founded in 2024. |
| Where is Primo Brands headquartered? | Primo Brands is headquartered in United States of America. |
| How many employees does Primo Brands have? | As of today, Primo Brands has 13.7K+ employees. |
| Who is the CEO of Primo Brands? | Primo Brands's CEO is Mr. Robbert Rietbroek. |
| Is Primo Brands publicy listed? | Yes, Primo Brands is a public company listed on NYS. |
| What is the stock symbol of Primo Brands? | Primo Brands trades under PRMB ticker. |
| When did Primo Brands go public? | Primo Brands went public in 2024. |
| Who are competitors of Primo Brands? | Similar companies to Primo Brands include e.g. Agthia Group, Acomo, ForFarmers, JDE Peets. |
| What is the current market cap of Primo Brands? | Primo Brands's current market cap is $12.3B |
| What is the current revenue of Primo Brands? | Primo Brands's last 12 months revenue is $6.9B. |
| What is the current revenue growth of Primo Brands? | Primo Brands revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Primo Brands? | Current revenue multiple of Primo Brands is 2.6x. |
| Is Primo Brands profitable? | Yes, Primo Brands is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Primo Brands? | Primo Brands's last 12 months EBITDA is $1.5B. |
| What is Primo Brands's EBITDA margin? | Primo Brands's last 12 months EBITDA margin is 21%. |
| What is the current EV/EBITDA multiple of Primo Brands? | Current EBITDA multiple of Primo Brands is 12.0x. |
| What is the current FCF of Primo Brands? | Primo Brands's last 12 months FCF is $506M. |
| What is Primo Brands's FCF margin? | Primo Brands's last 12 months FCF margin is 7%. |
| What is the current EV/FCF multiple of Primo Brands? | Current FCF multiple of Primo Brands is 34.8x. |
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