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Primo Brands Valuation Multiples
Discover revenue and EBITDA valuation multiples for Primo Brands and similar public comparables like Kikkoman, Campbell's, Toyo Suisan, Conagra Brands and more.
Primo Brands Overview
About Primo Brands
Primo Brands Corp is a North American branded beverage company focused on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every state and Canada. Primo Brands is in reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and brand packaging portfolio, which includes recycled plastic, aluminum, and glass.
Founded
2024
HQ
Employees
13.7K
Website
Sectors
Financials (LTM)
EV
$14B
Primo Brands Financials
Primo Brands reported last 12-month revenue of $7B and EBITDA of $1B.
In the same LTM period, Primo Brands generated $2B in gross profit, $1B in EBITDA, and $492M in net income.
Revenue (LTM)
Primo Brands P&L
In the most recent fiscal year, Primo Brands reported revenue of $7B and EBITDA of $1B.
Primo Brands expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $7B | XXX | $7B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Margin | 32% | XXX | 30% | XXX | XXX | XXX |
| EBITDA | $1B | XXX | $1B | XXX | XXX | XXX |
| EBITDA Margin | 22% | XXX | 22% | XXX | XXX | XXX |
| EBIT Margin | 13% | XXX | 13% | XXX | XXX | XXX |
| Net Profit | $492M | XXX | $498M | XXX | XXX | XXX |
| Net Margin | 7% | XXX | 8% | XXX | XXX | XXX |
| Net Debt | — | — | $5B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Primo Brands Stock Performance
Primo Brands has current market cap of $8B, and enterprise value of $14B.
Market Cap Evolution
Primo Brands' stock price is $22.83.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $14B | $8B | 0.0% | XXX | XXX | XXX | $1.36 |
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Start Free TrialPrimo Brands Valuation Multiples
Primo Brands trades at 2.0x EV/Revenue multiple, and 9.3x EV/EBITDA.
EV / Revenue (LTM)
Primo Brands Financial Valuation Multiples
As of March 19, 2026, Primo Brands has market cap of $8B and EV of $14B.
Equity research analysts estimate Primo Brands' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Primo Brands has a P/E ratio of 17.0x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $8B | XXX | $8B | XXX | XXX | XXX |
| EV (current) | $14B | XXX | $14B | XXX | XXX | XXX |
| EV/Revenue | 2.0x | XXX | 2.0x | XXX | XXX | XXX |
| EV/EBITDA | 9.3x | XXX | 9.4x | XXX | XXX | XXX |
| EV/EBIT | 16.1x | XXX | 16.3x | XXX | XXX | XXX |
| EV/Gross Profit | 6.5x | XXX | 6.7x | XXX | XXX | XXX |
| P/E | 17.0x | XXX | 16.8x | XXX | XXX | XXX |
| EV/FCF | 18.3x | XXX | 18.2x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Primo Brands Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Primo Brands Margins & Growth Rates
Primo Brands' revenue in the last 12 month grew by 1%.
Primo Brands' revenue per employee in the last FY averaged $0.5M.
Primo Brands' rule of 40 is 23% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Primo Brands' rule of X is 24% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Primo Brands Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | 0% | XXX | XXX | XXX |
| EBITDA Margin | 22% | XXX | 22% | XXX | XXX | XXX |
| EBITDA Growth | 5% | XXX | 4% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 23% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 24% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.5M | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 21% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Primo Brands Public Comps
See public comps and valuation multiples for other Food & Beverages comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Kikkoman | XXX | XXX | XXX | XXX | XXX | XXX |
| Campbell's | XXX | XXX | XXX | XXX | XXX | XXX |
| Toyo Suisan | XXX | XXX | XXX | XXX | XXX | XXX |
| Conagra Brands | XXX | XXX | XXX | XXX | XXX | XXX |
| China Mengniu Dairy | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Primo Brands M&A Activity
Primo Brands acquired XXX companies to date.
Last acquisition by Primo Brands was on XXXXXXXX, XXXXX. Primo Brands acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Primo Brands
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
Get Verified M&A Valuation Multiples
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Start Free TrialPrimo Brands Investment Activity
Primo Brands invested in XXX companies to date.
Primo Brands made its latest investment on XXXXXXXX, XXXXX. Primo Brands invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Primo Brands
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Primo Brands
| When was Primo Brands founded? | Primo Brands was founded in 2024. |
| Where is Primo Brands headquartered? | Primo Brands is headquartered in United States. |
| How many employees does Primo Brands have? | As of today, Primo Brands has over 13K employees. |
| Who is the CEO of Primo Brands? | Primo Brands' CEO is Eric J. Foss. |
| Is Primo Brands publicly listed? | Yes, Primo Brands is a public company listed on NYSE. |
| What is the stock symbol of Primo Brands? | Primo Brands trades under PRMB ticker. |
| When did Primo Brands go public? | Primo Brands went public in 2024. |
| Who are competitors of Primo Brands? | Primo Brands main competitors are Kikkoman, Campbell's, Toyo Suisan, Conagra Brands. |
| What is the current market cap of Primo Brands? | Primo Brands' current market cap is $8B. |
| What is the current revenue of Primo Brands? | Primo Brands' last 12 months revenue is $7B. |
| What is the current revenue growth of Primo Brands? | Primo Brands revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Primo Brands? | Current revenue multiple of Primo Brands is 2.0x. |
| Is Primo Brands profitable? | Yes, Primo Brands is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Primo Brands? | Primo Brands' last 12 months EBITDA is $1B. |
| What is Primo Brands' EBITDA margin? | Primo Brands' last 12 months EBITDA margin is 22%. |
| What is the current EV/EBITDA multiple of Primo Brands? | Current EBITDA multiple of Primo Brands is 9.3x. |
| What is the current FCF of Primo Brands? | Primo Brands' last 12 months FCF is $743M. |
| What is Primo Brands' FCF margin? | Primo Brands' last 12 months FCF margin is 11%. |
| What is the current EV/FCF multiple of Primo Brands? | Current FCF multiple of Primo Brands is 18.3x. |
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